Adwords Quotes

We've searched our database for all the quotes and captions related to Adwords. Here they are! All 53 of them:

Hypocrissist: A narcissist who has their head so far up their ass they can't hear the hypocrisy coming out of their mouth.
Joel McDonald (AdWords For Dummies)
Google Adwords, Long Tail Pro and Market Samurai. 
Steve Scott (Outsourcing Mastery: How to Build a Thriving Internet Business with an Army of Freelancers)
If you can't measure it, you can't improve it" - Peter Drucker
David Rothwell (The Google Ads (AdWords) Bible for eCommerce: How to Sell More Products with Google Ads)
Click Perfect is a leading internet marketing training institute started by a Sharda University Student in 2012 as a leading Internet Marketing Training provider for Corporate, Professionals, Entrepreneurs and Students we provide 100% Live project based practical training of SEO, Social Media Marketing, PPC (Google Adwords, Microsoft AdCenter & Facebook PPC), Affiliate Marketing, Google Adsense, Bloggging, Google Search Console, Email Marketing, WordPress CMS and more.. Our aim at is to teach marketers how to reach right target market with lower acquisition cost in the best way possible using killer digital marketing strategy.
Shamsher khan
When I started my marketing company, I fell into the same trap most entrepreneurs do in the early stages of their business. Desperate for sales I created page after page on my website, offering everything and anything from logo design and email marketing to Google AdWords and SEO. It was only when I stripped all of this noise away and focused almost exclusively on Google AdWords and PPC marketing that things started to happen for me. It was easier to rank my website on Google because the whole website was optimised around specific niche keywords. It was easier to close customers, because they wanted professional PPC services and I could demonstrate with little effort that I was a PPC specialist. In most cases I didn't even need to demonstrate this point because 5 seconds spent on my website would tell the client that my whole business was Google AdWords PPC. By making it look like the only thing I specialised in was PPC consultancy, I cornered the market in every channel my services were advertised.   But
David C. Black (21st Century Emperor: A Digital Nomad's Guide to Freedom and Financial Independence)
We already have eight hundred million people living in hunger—and population is growing by eighty million a year. Over a billion people are in poverty—and present industrial strategies are making them poorer, not richer. The percentage of old people will double by 2050—and already there aren’t enough young people to care for them. Cancer rates are projected to increase by seventy percent in the next fifteen years. Within two decades our oceans will contain more microplastics than fish. Fossil fuels will run out before the end of the century. Do you have an answer to those problems? Because I do. Robot farmers will increase food production twentyfold. Robot carers will give our seniors a dignified old age. Robot divers will clear up the mess humans have made of our seas. And so on, and so on—but every single step has to be costed and paid for by the profits of the last.” He paused for breath, then went on, “My vision is a society where autonomous, intelligent bots are as commonplace as computers are now. Think about that—how different our world could be. A world where disease, hunger, manufacturing, design, are all taken care of by AI. That’s the revolution we’re shooting for. The shopbots get us to the next level, that’s all. And you know what? This is not some binary choice between idealism or realism, because for some of us idealism is just long-range realism. This shit has to happen. And you need to ask yourself, do you want to be part of that change? Or do you want to stand on the sidelines and bitch about the details?” We had all heard this speech, or some version of it, either in our job interviews, or at company events, or in passionate late-night tirades. And on every single one of us it had had a deep and transformative effect. Most of us had come to Silicon Valley back in those heady days when it seemed a new generation finally had the tools and the intelligence to change the world. The hippies had tried and failed; the yuppies and bankers had had their turn. Now it was down to us techies. We were fired up, we were zealous, we felt the nobility of our calling…only to discover that the general public, and our backers along with them, were more interested in 140 characters, fitness trackers, and Grumpy Cat videos. The greatest, most powerful deep-learning computers in humanity’s existence were inside Google and Facebook—and all humanity had to show for it were adwords, sponsored links, and teenagers hooked on sending one another pictures of their genitals.
J.P. Delaney (The Perfect Wife)
When ads become part of the information-gathering process, they cease to be ads. At this point in time, they are pieces of information that consumers are seeking. Wouldn’t you like your ads to be sought after, not ignored?
Brad Geddes (Advanced Google AdWords)
this post I've used Compete, Hitwise, SimilarWeb for site-centric analysis. Google Trends, AdWords Keyword and Display Tools, Raven Tools, for ecosystem-centric analysis.
Anonymous
Advanced Google AdWords™ Second Edition Brad Geddes
Anonymous
do not expect high CTRs on Facebook. Unlike Google, where the average CTR is 1%, on Facebook you can expect CTRs of 0.1%, as on Facebook ads are displayed and not searched for.
Gabriela Taylor (Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising (Give Your Marketing a Digital Edge Series))
Based on traffic received, Alexa.com ranks YouTube third after Google Search and Facebook. The best use of the site is entertainment and research.
Gabriela Taylor (Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising (Give Your Marketing a Digital Edge Series))
By selecting “Turn on lead collection for this campaign,” LinkedIn will be able to email you every time someone asks to be contacted by your company, and you can reach out to these leads via the LinkedIn InMail feature.
Gabriela Taylor (Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising (Give Your Marketing a Digital Edge Series))
That’s an opportunity seeker mentality and it’s crazy. It would be like a business pumping time and money into developing a call centre, developing scripts and processes and then abandoning it after a year in favour of email marketing. Then, after investing heavily in this new approach, giving up on the concept and giving Google Adwords a go, only to give this up after a year, replacing that with search engine optimisation (SEO). This
David Jenyns (Authority Content: The Simple System for Building Your Brand, Sales, and Credibility)
classic example is Google’s AdWords, which is now a multi-billion dollar business within Google. A key to its scalability is self-provisioning—that is, the interface for an AdWords customer has been completely automated such that there is no manual involvement.
Salim Ismail (Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it))
Microsoft Adwords gives more introduction to your business items and compass your focused on gathering of people. Contract proficient microsoft adwords campaign managers at iCodebreakers.
icbsolutions
A trickier problem to correct is when similar keywords compete against each other for placement in the AdWords auction. These keywords do not bid against each other; rather, they compete for the opportunity to participate in the AdWords auction. This becomes a problem if you want to associate a specific ad and landing page with a search theme but AdWords chooses another!
Anastasia Holdren (Google AdWords: Setting Your Account Up For Success)
You should consider search-based campaigns as the foundation of your online advertising. This is because search advertising typically sees higher conversion rates and better return on investment (ROI) than display or social campaigns.
Benjamin Mangold (Learning Google AdWords and Google Analytics)
Info247 Provides AdWords management services,Pay Per Click Service, Search Engine OtimizationService, Google Ads, Digital Marketing AndAdvertising. Google Adwords or other Pay PerClick Advertising Are The Best Way For InternetBusiness And Growth Our Company.
janetjackson01
By 2015 online advertising is expected to overtake print advertising and become the second largest advertising medium behind TV
Gabriela Taylor (Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising (Give Your Marketing a Digital Edge Series))
by 2017 Social Media Advertising is expected to hit 19.5% of the total marketing budget.
Gabriela Taylor (Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising (Give Your Marketing a Digital Edge Series))
There are currently more mobile devices connected than the global population and more smartphones sold than PCs.
Gabriela Taylor (Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising (Give Your Marketing a Digital Edge Series))
In this window, describe yourself, your book, or your writing style—briefly. Before writing it, think about what terms people would use to search for you or the subject of your book, and incorporate those words into the description. These search terms are keywords. You might want to use Google Adwords to find the best keywords for your market.
Frances Caballo (Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books)
Some of these tasks are interesting. Tinkering with machines is fun. Marketing decisions, especially how to manage the Web site and AdWords, are an intellectual challenge. Some are unpleasant but lead to a satisfying conclusion, like nagging customers for past-due payments. (They've always paid me, eventually.) Some are frightening, I can change an employee's life with my decisions about pay rates and whether to hire and fire. And many are just aggravating: the taxes, insurance purchases, legal issues, and some of the employee interactions. Each layer of government, each enormous and indifferent private bureaucracy, requires its own special knowledge: the right form filled out the correct way and filed at the right time. Learning how to complete on type of tax filing tells you nothing whatsoever about how to fill out the next form. One health insurer presents a quote one way, another in an entirely different way, and both require extensive study to determine the best choice. It's like stepping back to an old, old world where every tree, every rock, every stream is inhabited by its own resident spirit, and each needs to be mollified in the correct manner. Or very bad things happen. I didn't start my company to do any of this. I had no idea, when I decided that I would make furniture in exchange for money, that this was in my future. And the strange universe of administration expands as the company grows.
Paul Downs
In God we trust, all others must bring data" - American Statistician W. Edwards Deming
David Rothwell (The Google Ads (AdWords) Bible for eCommerce: How to Sell More Products with Google Ads)
In a tiny company like mine, it’s up to the owner to invent the way the company operates and to design the systems that keep track of what is happening. Fortunately, I find this to be an interesting challenge. If I had wanted to build only furniture, I could have kept myself very busy, but the company would not have grown. Without a rational way to handle information, we would have descended into permanent chaos. Thinking about information is different from ordinary work. The challenge is to find good ways, using data, to describe what’s happening in the real world. It’s aligning the description of the company with the activities of the company. My job as boss is to monitor both of these and to continually modify the description to fit the reality. My employees can’t do it—they each work on their piece of the process. I’m the only one who sees everything. I decide what to keep track of, and how to do it. I have two information systems. First, there’s my subjective impressions of the state of the shop, the mood of the workers, the eagerness of the customers, drawn from my observations and conversations. The second is objective, actual data that lives in separate fiefdoms: the accounting system, in QuickBooks; the contract and productions system, in FileMaker; e-mails and customer folders sit on our server; AdWords data lives in the cloud. So do our shared Google Docs spreadsheets, which act as supplementary databases. There are also a bunch of Excel sheets, dating back to 1997, when I first computerized (twelve years after starting the company). None of these subsystems talk to one another. Information passes between them via the people who use it. I’m the only person in the company who knows how it all fits together.
Paul Downs (Boss Life: Surviving My Own Small Business)
Your website Your competitors’ websites DMOZ.org category for your site Thesaurus.reference.com Dictionary.reference.com MetaGlossary.com (one of my favorites)
Brad Geddes (Advanced Google AdWords)
have not failed. I’ve just found 10,000 ways that won’t work.
Perry Marshall (Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series))
Everything you do inside an AdWords account is a little science experiment.
Perry Marshall (Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series))
Relevance, Clarity, and Accuracy “Relevance” and “accuracy” refer to how well your ad copy matches what’s on your landing page. “Clarity” covers a wider variety of sins you’ll need to avoid, including:          Missing lines of text          Excessive spacing          “Extremely bad grammar” (This is Google’s exact wording, implying that they’ll allow a modicum of imperfect grammar.)          Generic call-to-action phrases (such as “click here” or “+1”).          Using characters for anything other than their intended or usual meaning. For example, the greater-than “>” symbol is fine if you’re using it to indicate that something actually is greater than something else. But you can’t use it as an arrow.          Words in all-capitals          Bad spelling          Repetition. For example, “Buy! Buy! Buy!” would be flagged as unacceptable. Follow the above guidelines when you build your ads and you’ll be fine 99 percent of the time. Still, be sure and visit the AdWords Policy Center page and review their directions. SYSTEMATICALLY
Perry Marshall (Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series))
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Genisys
Brinok Offers Google Adwords Management Services with experienced PPC experts
Brinok solutions
By establishing a strategic online presence through your website, social media, keywords, meta tags, and Google AdWords, the world may discover your expertise and "beat a path to your door.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
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M
First, let's be clear what I mean by “ask for the cash” and “ride the float.” I mean the following: After (courageously) asking for and getting payment from your customers as early as possible (ideally before you make or deliver what they've agreed to buy) and after convincing your key suppliers to take payment from you as late as possible (perhaps 30 or 60 or 90 days after they've shipped you what you ordered), you'll find your bank account flush with cash, at least until you have to pay your suppliers. While you have that cash in hand—the “float” before you have to pay it to your suppliers—you can use it to grow your business. Buy inventory. Hire people. Buy more Google AdWords. And so on. As your business grows, you then use your future revenue to pay your suppliers and your people, just in time when their bills come due. That's exactly what 19‐year‐old Michael Dell did in 1984 to start Dell Computer. And it's mostly how he grew Dell, too.
John Mullins (Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World)
The audacity of Elon Musk to ask for $100,000 to reserve a yet‐to‐be built Roadster, or a more modest sum for a new Model 3. The courage of John Erceg to keep spending every spare euro to buy more AdWords. The personal conviction of both that they were on sound paths. The trust that Jay Gupta built with his suppliers. The self‐belief of all three that, in the end, they would do what it takes to survive and succeed, no matter the prior odds. It's your own personal attributes—your mindset—that make this kind of “ask for the cash” funding possible. These attributes—audacity, courage, trustworthiness, faith in oneself—are not part of everyone's personality, to be sure. Setting forth on an entrepreneurial path, whether from your garage or within an established business, is not for everyone, either. But if the entrepreneurial path is one you wish to pursue, in one way or another, there's no better or more hospitable way to finance your journey than by finding a need that's so compelling for your customers that they'll pay you up front, and finding suppliers that will take payment later, if only because they trust you and they believe you'll bring value to their business, too.
John Mullins (Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World)
there is no doubt that a deeper grasp of the predictive power of data quickly shaped Google’s specific response to financial emergency, triggering the crucial mutation that ultimately turned AdWords, Google, the internet, and the very nature of information capitalism toward an astonishingly lucrative surveillance project.
Shoshana Zuboff (The Age of Surveillance Capitalism)
Use Google Adwords Keyword Tool
Sumoreads (Summary of Timothy Ferriss' The 4-Hour Workweek: Key Takeaways & Analysis)
Ignore “Google” As one of the best known companies in the world and because it’s often cited as a pioneer in adopting OKRs, Google is always held as a benchmark in content and methodology for OKRs. Our suggestion is that you ignore any reference to Google in implementing your OKRs. First of all, things that work for Google might not necessarily work for your company. Second, our empirical research with more than 20 Google employees has shown that there’s no homogeneous format for OKRs within the company, or between departments (e.g., how sales or product treats the subject) or across geographies (e.g., how Brazil, the US, and Europe address the issue). We’ve even found that four of those people that dind’t even know what OKRs were, and many who used OKRs as a high-level task list, which it’s NOT. Some official Google resources on OKRs, such as their human resources website, re:Work, explain the methodology simplistically and give out terrible OKR examples (one suggested Objective is “Eat 5 Pies”). Finally, don’t learn about management from companies that don’t really need to be well-managed. Google is a money minting machine because of its Adwords advertising business, and it really doesn’t matter if it has a strategy or not, or how well it executes it: Cash will keep pouring in. For execution lessons, look at tougher businesses, like retail and manufacturing. That’s where management really can make or break a company.
Francisco S. Homem De Mello (OKRs, From Mission to Metrics: How Objectives and Key Results Can Help Your Company Achieve Great Things)
What’s the difference between a novice airplane pilot and a veteran? Ask any expert and they’ll tell you: A beginner relies on sight and gut feeling, while an experienced professional relies on instruments.
Perry Marshall (Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series))
The indirect harvesting of valued-per-click leisure time by corporations has led many technocapitalists to support projects like the Universal Basic Income (UBI), which would free up users’ time which could then potential y be spent generating valuable data and content on their own platforms. The driving force of this trend is the Pay Per Click (PPC) advertising campaigns that have grown simultaneously with corporations like Google over the last 15 years, but now the value of the click is not based only on the likelihood of purchasing success, as older models of Google AdWords and other targeted ad campaigns functioned. Instead, the click is conceptualised as a data-point that connects two or more actors in the network. It is those moments of connection between subjects and objects that have potential value to data-driven companies from corporate advertisers to election meddlers like Cambridge Analytica and policy influencers like Palantir. This only works because the user can be libidinally motivated to conduct the ‘free labour’ constituted by the click. The situation was prophetically predicted by one of the most historically influential Marxists still alive, Mario Tronti. His 1966 book Workers and Capital gave rise to the concept of ‘neocapitalism’, which anticipates the environment in which the digital worker operates today. For Tronti: At the highest level of capitalist development, the social relation is transformed into a moment of the relation of production. In this environment, the data-point connecting two people, generated at the moment of every click between social media pages, connects the social relation itself to a relation of production in real time. Seeing this in his own future, Tronti worried that society itself would run by the logic of the factory. Each interaction between individuals would incorporate a surplus value turned to profit by the class owning the means. dream lovers of social production. If the factory workers could be made to relate to each other in a way that was productive for the factory owners, so too could the entirety of social life be modified and edited for the profit of the capitalists. The whole of society is turned into an articulation of production, that is, the whole of society lives as a function of the factory and the factory extends its exclusive domination to the whole of society.
Alfie Bown (Dream Lovers: The Gamification of Relationships (Digital Barricades))
Data sources All these components give you feedback and insight into how best to configure your campaigns, although the data sources are often spread around in different places and sometimes difficult to find and interpret. Campaign types Search & Partner Dynamic Search Display Network Remarketing & Dynamic Remarketing Google Shopping for eCommerce Google Merchant Center Data feeds Google Shopping Campaigns Device selection PC / Tablets Mobiles & Smartphones Location Targets & Exclusions Country Metro State City Custom and Radius Daily Budgets Manual CPC Enhanced CPC Flexible Bidding strategies Conversion Optimizer (CPA) Return on Ad Spend (ROAS) Conversion Tracking Setup and configuration Transaction-Specific Conversion Tracking Offline Conversion import Phone call tracking - website call conversions Conversion Rates Conversion Costs Conversion Values Ad Groups Default Bids Keyword Themes Ads Ad Messaging & Demographics Creative Text & Formatting Images* Display Ad Builder* Ad Preview and Diagnosis Account, Campaign and Ad Group Ad Extensions Sitelinks Locations Calls Reviews Apps Callouts Ad Rotation & Frequency Capping Rotate Optimise for Clicks Optimise for Conversions Keywords Bids Broad Modified Broad Phrase Exact Destination urls Keyword Diagnosis User Search Queries Keyword Opportunities Negative Keywords & Match Types Shared Library Shared Budgets* Automated Rules Flexible Bid Strategies Audiences & Exclusions* Campaign Negative Keywords Display Campaign Placement Exclusions* NEW! Business Data and Ad Customizers Advanced Delivery Methods Standard Accelerated Impression Share Lost IS (Budget) Lost IS (Rank) Search Funnels Assisted Impressions & Clicks Assisted Conversions Segmentation Analysis Device performance Network performance Top vs Other position performance Dimension Analysis Days & Times Shopping Geographic User Locations & Distance Search Terms Automatic Placements* Call Details (Call Extensions) Tools Change history Keyword Planner* Display Planner* Opportunities* Scheduling & Day Parting Automated Rules Competitor Ad Auction Insights Reporting* AdWords Campaign Experiments* Browser Languages* *indicates an item not covered in this version of the book
David Rothwell (The Google Ads (AdWords) Bible for eCommerce: How to Sell More Products with Google Ads)
create your site with
Perry Marshall (Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series))
If a market has X number of Google searches every single month, and there are Y number of competitors, and the click prices on Google AdWords are in the reasonable range, then it’s a contender.
Ryan Levesque (Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level)
At least 1000 searches per month for your keyword on Google: (3 Points): If you are not getting at least 1000 searches per month on Google (you can check using the Google Adwords Keyword Tool here), you need to find a different keyword that your buyers will use, not you, or simply choose another niche if there is not enough interest. Less than 50 backlinks to the top 5 pages as an average: (2 points) This is because it is fine to have one web page over you, but you don’t want to be below the top three, or you’re basically invisible to anyone searching for the term (just look at this graph of the click through rates [percentage of searchers who click] based on position in search results.) Just the falloff from number one to number two goes from 37% down to 12.5%, and anything below the top three is basically irrelevant. Let’s be honest, how many times have you clicked to the second page of Google or beyond? It’s less than 1% of searches, and that’s why it’s so important to have your site on the first page (and on the top three if you want to make serious money!). No more than half of the webpages on the search results page (first one) with over PR3: This is important because it is very difficult to beat PR4 or higher pages on Google (especially when you’re a new site that is almost guaranteed to be
Alex Hedley (How to Create $1600 per Month Niche Websites for Passive Income)
Relevant Keywords + Relevant ads + Relevant Landing Page = Better Page Position, Lower Costs, More Success.
James Lynch (Google Adwords - An Introduction: The Ultimate Guide To The Many Opportunities for the Pay Per Click Professional: For Your Business & For Your Career!)
At that point in time, Gokul Rajaram was a legendary éminence grise in the ad-tech world. The so-called godfather of AdSense, Google’s secondary gold mine after AdWords, Gokul was a constant presence on the conference circuit, and an omnipresent adviser or investor in just about every advertising technology company worth talking about. He too had come to Facebook via a small acqui-hire, though really that had been just a career breather between his time at Google and his hiring at Facebook. University at the Indian Institute of Technology (IIT), followed by an American MBA, he was your standard-issue Indian techie, and probably that country’s most valuable export after steel and Tata Motors. “What’s the first thing you would change about Facebook Ads if we hired you?” There was about as much polish and prologue to Gokul as that of a North Korean diplomat. “I’d build a conversion-tracking system. It’s unbelievable you don’t have one yet.” A conversion-tracking system is software that tells you if an advertisement has worked in driving a conversion (or “sale” in marketing-speak), and lets you retweak your marketing campaigns based on performance. An ads system without conversion tracking is like a car without rearview mirrors; nay, it’s like a car without even rear or side windows. All you can see is forward, merrily driving along, not even understanding what’s behind you or what you just ran over. It’s a danger to yourself and others, and it was a sign of just how out-of-touch Facebook Ads management was that this somehow never got prioritized. From Gokul’s smile the conclusion was clearly . . . right answer! And so the conversation went, traversing various potential aspects of the Facebook Ads system, and what the company needed to build. It was a giddy Gokul—I’d soon learn he was almost always giddy—who escorted me out the door. The boys and I had arrived separately, assuming we’d get out at different times, and separately did we go back to the GrokPad. There, we compared notes. MRM and Argyris weren’t exactly rousing in their reviews of the experience. In fact, it was clear that the fascist vibe the company gave off had very much rubbed them the wrong way. They had never really liked Facebook, as either product or company, going back to our visits to their developer events. The daylong hazing had done nothing to charm them.
Antonio García Martínez (Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley)
Since then, most of Google’s successful products have been based on strong technical insights, while most of the less successful ones lacked them. AdWords, the Google ads engine that generates most of the company’s revenue, was based on the insight that ads could be ranked and placed on a page based on their value as information to users, rather than just by who was willing to pay more.63 Google News, the site that aggregates news headlines from thousands of media outlets, was based on the insight that we could algorithmically group stories by topic, not source. Chrome, Google’s open-source browser, was founded on the insight that as websites grew more complex and powerful, browsers needed to be reengineered for speed. Pick an innovative, successful Google product, and you are likely to find at least one significant technical insight behind it, the sort of idea that could have appeared in a technical journal.
Eric Schmidt (How Google Works)
Google Analytics is the best friend of all Digital Marketers as it dictates the decision making and success of every websites.
Dr. Chris Dayagdag
if you’re not tracking conversions from click, to sales lead, to sale, then odds are 80 percent of your traffic is not converting to sales and you don’t know it.
Perry Marshall (Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series))
Fortunately, Google found product/ market fit by refining Overture’s advertising auction model. Google’s AdWords product was so much better at monetizing search through its self-service, relevance-driven, auction system that by the time those competitors managed to play catch-up, Google had amassed the financial resources that allowed it to invest whatever was necessary to maintain product superiority. Google doesn’t always get product/ market fit right (and if it had run out of money before hitting upon AdWords, the search business might have died before ever achieving that fit). This is a reflection of its very intentional product management philosophy, which relies on bottom-up innovation and a high tolerance for failure. When it works, as in Gmail, which was a bottom-up project launched by Paul Buchheit, it can produce killer products. But when it fails, it results in killed products, as demonstrated by projects like Buzz, Wave, and Glass. To overcome this risk of failure, Google relies on both its financial strength (which comes from its high gross margins, among other things) and a willingness to decisively cut its losses. For example, when Google bought YouTube (which had clearly achieved product/ market fit), it was willing to abandon its own Google Video service, even though it had invested heavily in that product. Other massively successful companies take a very different approach. In contrast to Google, where new ideas can come from anywhere in the company and there are always many parallel projects going on at the same time, Apple takes a top-down approach that puts more wood behind fewer arrows. Apple keeps its product lines small and tends to work on a single major product at a time. One philosophy isn’t necessarily better than the other; the important thing is simply to find that product/ market fit quickly, before your competition does.
Reid Hoffman (Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies)
Every reservation has a cost: Sometimes it is clearly defined (commission, markup), and sometimes more hidden (creation of website, hosting, adword investments, meta-search ads, booking engine transaction fees, branding activities, etc.).
Simone Puorto
Google was a dot-com poster child, but unlike the others it managed to escape immolation in the dot bomb. Brin and Page had the good fortune to secure $25 million of venture money in 1999, just before the fever broke. They also had the good sense to bank most of those millions. It took them a few years to figure out how to make search profitable, but again luck was on their side. The money sustained the young company through the launch of AdWords, a self-service ad-buying tool, in 2001. Two years later, Google perfected their advertising system with AdSense, which turned the entire internet into a billboard that Google could then sell. The timing was, again, perfect. Google became enormously profitable at the very moment that the rest of the Valley was at its most desperate. Google was able to expand on the cheap. With ad money pouring in, Brin and Page went on a buying spree: sucking whole companies, buildings by the dozen, and thousands and thousands of PhDs into their ever-expanding headquarters: the Googleplex. The much-anticipated Google IPO in 2004 marks the start of what Silicon Valley calls Web 2.0—a reboot, a leveling up, a phase shift. Post-Google, the Valley began to abandon the notion of the internet as a free “cyberspace” that one could “surf,” and instead started to regard the web as a vast machine possessed of a native intelligence—which it could direct, program, even own.
Adam Fisher (Valley of Genius: The Uncensored History of Silicon Valley (As Told by the Hackers, Founders, and Freaks Who Made It Boom))
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