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Advertising is very powerful as it brings a business out of the darkness to the light and brings your products closer to your buyers.
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Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
“
An effective ad brings long-term positive residual effects for your business.
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Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
“
Advertising is like a stock market for your business investment.
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Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
“
If you want to have an effective ad, you need to work on communicating your message in the most effective way. Keep it clear, concise and non-confusing.
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Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
“
The most important task of marketing is to communicate the value of your product to your audience.
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Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
“
For getting those customers, you need to first let them know about your business, your product and how your product is exactly what they are looking for. And for that very purpose, you have to advertise your product.
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Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
“
The decision is your own voice, an opinion is the echo of someone else's voice.
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Amit Kalantri (Wealth of Words)
“
If you want your customers to start eating spinach flavored ice cream, your idea won’t need as much cultural change as it will if you want your customers to start taking a coffee pill in the morning instead of fresh brewed coffee. Obviously, the latter will require more efforts and more marketing.
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Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
“
as consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.
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Seth Godin (Purple Cow, New Edition: Transform Your Business by Being Remarkable)
“
A doctor is advertised by the bodies he cures. My business is advertised by the minds I stimulate. And let me tell you that the book business is different from other trades. People don't know they want books. I can see just by looking at you that your mind is ill for lack of books but you are blissfully unaware of it!
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Christopher Morley (The Haunted Bookshop (Parnassus, #2))
“
Social media takes time and careful, strategic thought. It doesn’t happen by accident.
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Brian E. Boyd Sr. (Social Media for the Executive: Maximize Your Brand and Monetize Your Business)
“
consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.
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Seth Godin (Purple Cow: Transform Your Business by Being Remarkable)
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For identifying the objective of your market research project, it is highly advisable that you should zero in on the exact information you want to collect and from who.
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Pooja Agnihotri (Market Research Like a Pro)
“
The more numbers you know through market research, the more you will be able to cut down your business risk.
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Pooja Agnihotri (Market Research Like a Pro)
“
The biggest advice I can give for setting up your market research objectives is to be very clear and concise.
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Pooja Agnihotri (Market Research Like a Pro)
“
One market research project should have only one objective. More than one objective can affect the effectiveness of your research.
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Pooja Agnihotri (Market Research Like a Pro)
“
Let market research be a permanent, ongoing part of your business strategy.
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Pooja Agnihotri (Market Research Like a Pro)
“
Once you have analyzed data, you have to mine that data to find insights from it. At this point, you can involve your marketing or product team to work with the data analysis team.
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Pooja Agnihotri (Market Research Like a Pro)
“
Your market research project is of no use if you are not going to use the results of it in your decision-making process.
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Pooja Agnihotri (Market Research Like a Pro)
“
The best way to improve your decision-making and decrease your business risk is to use data to guide your decisions.
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Pooja Agnihotri (Market Research Like a Pro)
“
The truth is that every business answer that you’re looking for is out there—covered and surrounded by many layers of unnecessary data.
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Pooja Agnihotri (Market Research Like a Pro)
“
Your market research objectives need to fit into your marketing strategy. If your objectives are not supporting your marketing strategy, then it’s going to be a waste of your resources.
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Pooja Agnihotri (Market Research Like a Pro)
“
Refining a data set implies getting rid of unnecessary, duplicate, or misleading data. If you don't do that, you can see results that are not actually true, thus hurting your decision-making.
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Pooja Agnihotri (Market Research Like a Pro)
“
There is great potential for your business to grow exponentially if you take advantage of digital advertising. With an online presence, your products will be visible to a wider audience. You’ll be able to take your product to where your target customers are.
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Olawale Daniel
“
For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start.
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Brian E. Boyd Sr. (Social Media for the Executive: Maximize Your Brand and Monetize Your Business)
“
Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.
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Brian E. Boyd Sr. (Social Media for the Executive: Maximize Your Brand and Monetize Your Business)
“
The day after a new business presentation, send the prospect a three-page letter summarizing the reasons why he should pick your agency. This will help him make the right decision. If
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David Ogilvy (Ogilvy on Advertising)
“
I firmly believe that writers must take full accountability for their careers. It’s a business, and part of business is marketing. You wouldn’t slap an OPEN sign on the window of your new barber shop, go home, and wait for the money to start rolling in.
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Alistair Cross
“
Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.
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Brian E. Boyd Sr. (Social Media for the Executive: Maximize Your Brand and Monetize Your Business)
“
Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign.
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Walter Isaacson (Steve Jobs)
“
Abelman’s Dry Goods
Kansas City, Missouri
U.S.A. Mr. I. Abelman, Mongoloid, Esq.:
We have received via post your absurd comments about our trousers, the comments revealing, as they did, your total lack of contact with reality. Were you more aware, you would know or realize by now that the offending trousers were dispatched to you with our full knowledge that they were inadequate so far as length was concerned.
“Why? Why?” You are, in your incomprehensible babble, unable to assimilate stimulating concepts of commerce into your retarded and blighted worldview.
The trousers were sent to you (1) as a means of testing your initiative (A clever, wide-awake business concern should be able to make three-quarter-length trousers a byword of masculine fashion. Your advertising and merchandising programs are obviously faulty.) and (2) as a means of testing your ability to meet the standards requisite in a distributor of our quality product. (Our loyal and dependable outlets can vend any trouser bearing the Levy label no matter how abominable their design and construction. You are apparently a faithless people.)
We do not wish to be bothered in the future by such tedious complaints. Please confine your correspondence to orders only. We are a busy and dynamic organization whose mission needless effrontery and harassment can only hinder. If you molest us again, sir, you may feel the sting of the lash across your pitiful shoulders.
Yours in anger,
Gus Levy, Pres.
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John Kennedy Toole (A Confederacy of Dunces)
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strategy. To find such offers, just search for "Pay Per Install" or CPA mobile advertising firms.
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Alex Genadinik (Mobile App Marketing And Monetization: How To Promote Mobile Apps Like A Pro: Learn to promote and monetize your Android or iPhone app. Get hundreds of thousands of downloads & grow your app business)
“
You gotta be smart with AdSpend. Ultimately it's about conversion to sales. And your AdSpend needs to have a healthy ROI based on that conversion to sales.
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Hendrith Vanlon Smith Jr.
“
Everyone does this shit.’” I paused, letting Elliot's words hang in the air. Then I said, “There's no denying that he had a point. You see it in jewelry stores all the time: They inflate their price tags and then mark things down right in front of you so you think you're getting a good deal.” I paused again, then: “And all this business about an overorder isn't much different than all those stores you see advertising ‘ going-out-of-business sales.’ Most of them have been advertising the same going-out-of-business sale for the last ten years, and in ten more years they'll still be going out of business!
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Jordan Belfort (Catching the Wolf of Wall Street: More Incredible True Stories of Fortunes, Schemes, Parties, and Prison)
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The growing policy-reform movement is a broad church. It includes everyone from ganja-smoking Rastafarians to free-market fundamentalists and all in between. There are socialists who think the drug war hurts the poor, capitalists who see a business opportunity, liberals who defend the right to choose, and fiscal conservatives who complain America is spending $40 billion a year on the War on Drugs rather than making a few billion taxing it. The movement can’t agree on much other than that the present policy doesn’t work. People disagree on whether legalized drugs should be controlled by the state, by corporations, by small businessmen, or by grow-your-own farmers, and on whether they should be advertised, taxed, or just handed out free in white boxes to addicts.
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Ioan Grillo (El Narco: Inside Mexico's Criminal Insurgency)
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Sometimes, though, people want to know more about your offer before they buy. This is common for businesses that sell more expensive stuff. If that’s you, then you’ll often get more leads to engage by advertising with a lead magnet first.
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Alex Hormozi ($100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series))
“
Set yourself to becoming the best-informed person in the agency on the account to which you are assigned. If, for example, it is a gasoline account, read books on oil geology and the production of petroleum products. Read the trade journals in the field. Spend Saturday mornings in service stations, talking to motorists. Visit your client’s refineries and research laboratories. At the end of your first year, you will know more about the oil business than your boss, and be ready to succeed him. Most
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David Ogilvy (Ogilvy on Advertising)
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THE ORGANIC FOODS MYTH
A few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case.
In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: "If it's not plastic or metallic, it's organic."
Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight.
So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic.
Suzy Kassem,
Truth Is Crying
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Suzy Kassem (Rise Up and Salute the Sun: The Writings of Suzy Kassem)
“
The world THE WORLD IS increasingly designed to depress us. Happiness isn’t very good for the economy. If we were happy with what we had, why would we need more? How do you sell an anti-ageing moisturiser? You make someone worry about ageing. How do you get people to vote for a political party? You make them worry about immigration. How do you get them to buy insurance? By making them worry about everything. How do you get them to have plastic surgery? By highlighting their physical flaws. How do you get them to watch a TV show? By making them worry about missing out. How do you get them to buy a new smartphone? By making them feel like they are being left behind. To be calm becomes a kind of revolutionary act. To be happy with your own non-upgraded existence. To be comfortable with our messy, human selves, would not be good for business. Yet we have no other world to live in. And actually, when we really look closely, the world of stuff and advertising is not really life. Life is the other stuff. Life is what is left when you take all that crap away, or at least ignore it for a while. Life is the people who love you. No one will ever choose to stay alive for an iPhone. It’s the people we reach via the iPhone that matter. And once we begin to recover, and to live again, we do so with new eyes. Things become clearer, and we are aware of things we weren’t aware of before.
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Matt Haig (Reasons to Stay Alive)
“
When it first emerged, Twitter was widely derided as a frivolous distraction that was mostly good for telling your friends what you had for breakfast. Now it is being used to organize and share news about the Iranian political protests, to provide customer support for large corporations, to share interesting news items, and a thousand other applications that did not occur to the founders when they dreamed up the service in 2006. This is not just a case of cultural exaptation: people finding a new use for a tool designed to do something else. In Twitter's case, the users have been redesigning the tool itself. The convention of replying to another user with the @ symbol was spontaneously invented by the Twitter user base. Early Twitter users ported over a convention from the IRC messaging platform and began grouping a topic or event by the "hash-tag" as in "#30Rock" or "inauguration." The ability to search a live stream of tweets - which is likely to prove crucial to Twitter's ultimate business model, thanks to its advertising potential - was developed by another start-up altogether. Thanks to these innovations, following a live feed of tweets about an event - political debates or Lost episodes - has become a central part of the Twitter experience. But for the first year of Twitter's existence, that mode of interaction would have been technically impossible using Twitter. It's like inventing a toaster oven and then looking around a year later and discovering that all your customers have, on their own, figured out a way to turn it into a microwave.
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Steven Johnson (Where Good Ideas Come From: The Natural History of Innovation)
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When we notice someone suffering and immediately decide to help them, it “says” to our associates, “See how easily I’m moved to help others? When people near me are suffering, I can’t help wanting to make their situation better; it’s just who I am.” This is a profoundly useful trait to advertise; it means you’ll make a great ally. The more time other people spend around you, the more they’ll get to partake of your spontaneous good will. It’s this function of charity that accounts for a lot of the puzzles we discussed earlier. For one, it explains why we donate so opportunistically. Most donors don’t sketch out a giving strategy and follow through as though it were a business plan.
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Kevin Simler (The Elephant in the Brain: Hidden Motives in Everyday Life)
“
In politics,” said John Lindsay, “the perception is the reality.” So, too, in advertising, in business, and in life.
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Al Ries (Positioning: The Battle for Your Mind)
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When I was bartering to gain clients, I was self-sabotaging my business. I wasn’t making money, and the promised “exchange of advertising” wasn’t helping to grow my business.
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Kim Beasley (The Creative Introverted Entrepreneur: Learn To Be SEEN So That You Can SELL Online To Your Target Customers)
“
Don't be evil to enhance your brand and profit.
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Ankit Samrat
“
The best advertisement you can have is a happy customer with a big mouth. The worst advertisement you can have is an unhappy customer with a big mouth.
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Larry Winget (It's Called Work for a Reason!: Your Success Is Your Own Damn Fault)
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Advertising pictures should not be eccentric. Don’t treat your subject lightly. Don’t lessen respect for your self or your article by any attempt at frivolity. People do not patronize a clown. There are two things about which men should not joke. One is business, one is home. An eccentric picture may do you serious damage. One may gain attention by wearing a fools cap. But he would ruin his selling prospects.
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Claude C. Hopkins (Scientific Advertising)
“
The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You’re just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth.
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Seth Godin (Purple Cow: Transform Your Business by Being Remarkable)
“
Why do you think it is stupid to go to windows instead of to doors?”
“Because you advertise what you’re trying to hide, silly. If I have a secret, I don’t put tape over my mouth and let everyone know I have a secret. I talk just as much as usual, only about something else. Didn’t you ever read any of the sayings of Salvor Hardin? He was our first Mayor, you know.”
“Yes, I know.”
“Well, he used to say that only a lie that wasn’t ashamed of itself could possibly succeed. He also said that nothing had to be true, but everything had to sound true. Well, when you come in through a window, it’s a lie that’s ashamed of itself and it doesn’t sound true.”
“Then what would you have done?”
“If I had wanted to see my father on top secret business, I would have made his acquaintance openly and seen him about all sorts of strictly legitimate things. And then when everyone knew all about you and connected you with my father as a matter of course, you could be as top secret as you wanted and nobody would ever think of questioning it.
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Isaac Asimov (Second Foundation (Foundation, #3))
“
Direct marketers, of course, realize that measurement is the key to success. Figure out what works, and do it more! Mass marketers have always resisted this temptation. When my old company approached the head of one of the largest magazine publishers in the world and pitched a technology that would allow advertisers to track who saw their ads and responded to them, he was aghast. He realized that this sort of data could kill his business. He knew that his clients didn’t want the data because then their jobs would get a lot more complex. Measurement means admitting what’s broken so you can fix it. Mass-media advertising, whether it’s on TV or in print, is all about emotion and craft, not about fixing mistakes. One reason the Internet ad boomlet faded so fast is that it forced advertisers to measure – and to admit what was going wrong.
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Seth Godin (Purple Cow: Transform Your Business by Being Remarkable)
“
When I was in the advertising business, I used to offer free seminars to advertisers about how to create better ads (the material in this chapter being the content). That was not so long ago, but since then the Internet has ballooned to major significance. If I were selling advertising today, I’d have that seminar online. Think of how this cuts down on your travel expenses. I used to fly all over creation to deliver those seminars. And appointments were harder to get. The education-based marketing concept that you learned in Chapter Four works hand in glove with the ability to do things over the Internet. Here’s the pitch I’d do today: “How would you like to learn to make your advertising literally 10 times more effective? And you can do it right from the comfort of your favorite office chair.” It’s hard to resist such an offer. There are many examples I could give you to flesh out the model of turning your Web site into a community. The examples below are simple and some are even silly, but each shows how far this concept can go and how it helps you capture more leads and build a better brand.
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Chet Holmes (The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies)
“
We’re heading toward a future where AI will make the majority of our buying decisions, continually surprising us with products or services we didn’t even know we wanted. Or, if surprise isn’t your thing, just turn that feature off and opt for boring and staid. Either way, it’s a shift that threatens traditional advertisers, while offering considerable benefits to the consumer.
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Peter H. Diamandis (The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives (Exponential Technology Series))
“
The offerings of Machiavelli (1469–1527), Guicciardini (1483–1540), La Rochefoucauld (1613–80) and La Bruyère (1645–96) give us an indication of the manoeuvres that workers may, aside from their regular advertised roles, have to perform in order to flourish: The need to beware of colleagues: ‘Men are so false, so insidious, so deceitful and cunning in their wiles, so avid in their own interest, and so oblivious to others’ interests, that you cannot go wrong if you believe little and trust less.’ GUICCIARDINI ‘We must live with our enemies as if they might one day become our friends, and live with our friends as if they might some time or other become our enemies’. LA BRUYÈRE The need to lie and exaggerate: ‘The world more often rewards signs of merit than merit itself.’ LA ROCHEFOUCAULD ‘If you are involved in important affairs, you must always hide failures and exaggerate successes. It is swindling but since your fate more often depends upon the opinion of others rather than on facts, it is a good idea to create the impression that things are going well.’ GUICCIARDINI ‘You are an honest man, and do not make it your business either to please or displease the favourites. You are merely attached to your master and to your duty. You are finished.’ LA BRUYÈRE The need to threaten: ‘It is much safer to be feared than loved. Love is sustained by a bond of gratitude which, because men are excessively self-interested, is broken whenever they see a chance to benefit themselves. But fear is sustained by a dread of punishment that is always effective.’ MACHIAVELLI ‘Since the majority of men are either not very good or not very wise, one must rely more on severity than on kindness.’ GUICCIARDINI
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Alain de Botton (Status Anxiety (NON-FICTION))
“
With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community.
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Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
“
When do you wish to go?”
“Early to-morrow morning, sir.”
“Well, you must have some money; you can’t travel without money, and I daresay you have not much: I have given you no salary yet. How much have you in the world, Jane?” he asked, smiling.
I drew out my purse; a meagre thing it was. “Five shillings, sir.” He took the purse, poured the hoard into his palm, and chuckled over it as if its scantiness amused him. Soon he produced his pocket-book: “Here,” said he, offering me a note; it was fifty pounds, and he owed me but fifteen. I told him I had no change.
“I don’t want change; you know that. Take your wages.”
I declined accepting more than was my due. He scowled at first; then, as if recollecting something, he said—
“Right, right! Better not give you all now: you would, perhaps, stay away three months if you had fifty pounds. There are ten; is it not plenty?”
“Yes, sir, but now you owe me five.”
“Come back for it, then; I am your banker for forty pounds.”
“Mr. Rochester, I may as well mention another matter of business to you while I have the opportunity.”
“Matter of business? I am curious to hear it.”
“You have as good as informed me, sir, that you are going shortly to be married?”
“Yes; what then?”
“In that case, sir, Adèle ought to go to school: I am sure you will perceive the necessity of it.”
“To get her out of my bride’s way, who might otherwise walk over her rather too emphatically? There’s sense in the suggestion; not a doubt of it. Adèle, as you say, must go to school; and you, of course, must march straight to—the devil?”
“I hope not, sir; but I must seek another situation somewhere.”
“In course!” he exclaimed, with a twang of voice and a distortion of features equally fantastic and ludicrous. He looked at me some minutes.
“And old Madam Reed, or the Misses, her daughters, will be solicited by you to seek a place, I suppose?”
“No, sir; I am not on such terms with my relatives as would justify me in asking favours of them—but I shall advertise.
”
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Charlotte Brontë (Jane Eyre)
“
10. What books would you recommend to an aspiring entrepreneur? Some quick favorites: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout The 48 Laws of Power by Robert Greene The 33 Strategies of War by Robert Greene Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb The Fish That Ate the Whale: The Life and Times of America’s Banana King by Rich Cohen Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams Contagious: Why Things Catch On by Jonah Berger The Pirate’s Dilemma: How Youth Culture Is Reinventing Capitalism by Matt Mason Rules for Radicals: A Pragmatic Primer for Realistic Radicals by Saul D. Alinsky The New New Thing: A Silicon Valley Story by Michael Lewis Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Eleven Rings: The Soul of Success by Phil Jackson and Hugh Delehanty Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years by Paul B. Carroll and Chunka Mui Gonzo Marketing: Winning Through Worst Practices by Christopher Locke
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Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
“
Likewise, we “trusted the process,” but the process didn’t save Toy Story 2 either. “Trust the Process” had morphed into “Assume that the Process Will Fix Things for Us.” It gave us solace, which we felt we needed. But it also coaxed us into letting down our guard and, in the end, made us passive. Even worse, it made us sloppy. Once this became clear to me, I began telling people that the phrase was meaningless. I told our staff that it had become a crutch that was distracting us from engaging, in a meaningful way, with our problems. We should trust in people, I told them, not processes. The error we’d made was forgetting that “the process” has no agenda and doesn’t have taste. It is just a tool—a framework. We needed to take more responsibility and ownership of our own work, our need for self-discipline, and our goals. Imagine an old, heavy suitcase whose well-worn handles are hanging by a few threads. The handle is “Trust the Process” or “Story Is King”—a pithy statement that seems, on the face of it, to stand for so much more. The suitcase represents all that has gone into the formation of the phrase: the experience, the deep wisdom, the truths that emerge from struggle. Too often, we grab the handle and—without realizing it—walk off without the suitcase. What’s more, we don’t even think about what we’ve left behind. After all, the handle is so much easier to carry around than the suitcase. Once you’re aware of the suitcase/handle problem, you’ll see it everywhere. People glom onto words and stories that are often just stand-ins for real action and meaning. Advertisers look for words that imply a product’s value and use that as a substitute for value itself. Companies constantly tell us about their commitment to excellence, implying that this means they will make only top-shelf products. Words like quality and excellence are misapplied so relentlessly that they border on meaningless. Managers scour books and magazines looking for greater understanding but settle instead for adopting a new terminology, thinking that using fresh words will bring them closer to their goals. When someone comes up with a phrase that sticks, it becomes a meme, which migrates around even as it disconnects from its original meaning. To ensure quality, then, excellence must be an earned word, attributed by others to us, not proclaimed by us about ourselves. It is the responsibility of good leaders to make sure that words remain attached to the meanings and ideals they represent.
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Ed Catmull (Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar)
“
millions—often more than the budget of the movie itself—studios regularly write off major releases as complete washes. And when they do succeed, no one has any idea why or which of the ingredients were responsible for it. As screenwriter William Goldman famously put it, nobody knows anything—even the people in charge. It’s all a big gamble. Which is fine, because their system is designed to absorb these losses. The hits pay for the mistakes many times over. But there is a big difference between them and everyone else in the world. You can’t really afford for your start-up to fail; your friend has sunk everything into her new business; and I can’t allow my book to flop. We don’t have ten other projects coming down the pike. This is it.
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Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
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Blake Snyder (Save the Cat: The Last Book on Screenwriting You'll Ever Need)
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Chet Holmes (The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies)
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1. Make incremental advances Grand visions inflated the bubble, so they should not be indulged. Anyone who claims to be able to do something great is suspect, and anyone who wants to change the world should be more humble. Small, incremental steps are the only safe path forward. 2. Stay lean and flexible All companies must be “lean,” which is code for “unplanned.” You should not know what your business will do; planning is arrogant and inflexible. Instead you should try things out, “iterate,” and treat entrepreneurship as agnostic experimentation. 3. Improve on the competition Don’t try to create a new market prematurely. The only way to know you have a real business is to start with an already existing customer, so you should build your company by improving on recognizable products already offered by successful competitors. 4. Focus on product, not sales If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth.
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Peter Thiel (Zero to One: Notes on Startups, or How to Build the Future)
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I think that's quite true. and in fact the people who understand this the best are those who are carrying out the control and domination in the more free societies. like the U.S. and England, where popular struggles have have won a lot of freedoms over the years and the state has limited capacity to coerce. It is very striking that it's precisely in those societies that elite groups—the business world, state managers and so on—recognized early on that they are going to have to develop massive methods of control of attitude and opinion, because you cannot control people by force anymore and therefore you have to modify their consciousness so that they don't perceive that they are living under conditions of alienation, oppression, subordination and so on. In fact, that's what probably a couple trillion dollars are spent on each year in the U.S., very self-consciously, from the framing of television advertisements for two-year olds to what you are taught in graduate school economics programs. It's designed to create a consciousness of subordination and it's also intended specifically and pretty consciously to suppress normal human emotions.
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Evan was attracted to technology early on, building his first computer in sixth grade and experimenting with Photoshop in the Crossroads computer lab. He would later describe the computer teacher, Dan, as his best friend. Evan dove into journalism as well, writing for the school newspaper, Crossfire. One journalism class required students to sell a certain amount of advertising for Crossfire as part of their grade. Evan walked around the neighborhood asking local businesses to buy ads; once he had exceeded his sales goals, he helped coach his peers on how to pitch businesses and ask adults for money. By high school, the group of 20 students Evan had started with in kindergarten had grown to around 120. Charming, charismatic, and smart, Evan threw parties at his dad’s house that were “notorious” in his words. Evan’s outsized personality could rub people the wrong way at times, but his energy, organizing skills, and enthusiasm made him an exceptional party thrower. He possessed a bravado that could be frustrating and off-putting but was great for convincing everyone that the night’s party was going to be the greatest of all time. Obsessed with the energy drink Red Bull and the lifestyle the brand cultivated, Evan talked his way into an internship at the company as a senior in high school. The job involved throwing parties and other events sponsored by Red Bull. Clarence Carter, the head of the company’s security team, would give Evan advice that would stand him well in the years to come: pay attention to who helps you clean up after the party. Later recalling the story, Evan said, “When everyone is tired and the night is over, who stays and helps out? Because those are your true friends. Those are the hard workers, the people that believe that working hard is the right thing to do.
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Billy Gallagher (How to Turn Down a Billion Dollars: The Snapchat Story)
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How I Turned a Troubled Company into a Personal Fortune. How to ________ This is a simple, straightforward headline structure that works with any desirable benefit. “How to” are two of the most powerful words you can use in a headline. Examples: How to Collect from Social Security at Any Age. How to Win Friends and Influence People. How to Improve Telemarketers' Productivity — for Just $19.95. Secrets Of ________ The word secrets works well in headlines. Examples: Secrets of a Madison Ave. Maverick — “Contrarian Advertising.” Secrets of Four Champion Golfers. Thousands (Hundreds, Millions) Now ________ Even Though They ________ This is a “plural” version of the very first structure demonstrated in this collection of winning headlines. Examples: Thousands Now Play Even Though They Have “Clumsy Fingers.” Two Million People Owe Their Health to This Idea Even Though They Laughed at It. 138,000 Members of Your Profession Receive a Check from Us Every Month Even Though They Once Threw This Letter into the Wastebasket Warning: ________ Warning is a powerful, attention-getting word and can usually work for a headline tied to any sales letter using a problem-solution copy theme. Examples: Warning: Two-Thirds of the Middle Managers in Your Industry Will Lose Their Jobs in the Next 36 Months. Warning: Your “Corporate Shield” May Be Made of Tissue Paper — 9 Ways You Can Be Held Personally Liable for Your Business's Debts, Losses, or Lawsuits Give Me ________ and I'll ________ This structure simplifies the gist of any sales message: a promise. It truly telegraphs your offer, and if your offer is clear and good, this may be your best strategy. Examples: Give Me 5 Days and I'll Give You a Magnetic Personality. Give Me Just 1 Hour a Day and I'll Have You Speaking French Like “Pierre” in 1 Month. Give Me a Chance to Ask Seven Questions and I'll Prove You Are Wasting a Small Fortune on Your Advertising. ________ ways to ________ This is just the “how to” headline enhanced with an intriguing specific number. Examples: 101 Ways to Increase New Patient Flow. 17 Ways to Slash Your Equipment Maintenance Costs. Many of these example headlines are classics from very successful books, advertisements, sales letters, and brochures, obtained from a number of research sources. Some are from my own sales letters. Some were created for this book.
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All this shows a very mediocre idea of oneself - always imputing misfortune to some objective cause.
Once it has been exorcized by causes, misfortune is no longer a problem: it becomes susceptible of a causal solution and, above all, it originates elsewhere - in original sin, in history, in the social order, or in natural perversion. In short, it originates in an objectivity into which we exile it the better to be rid of it. Once again, this bespeaks very little pride and self-respect.
In the past, what struck you down was your destiny, your personal fatum. You didn't look for some 'objective' cause of this or some attenuating circumstance, which would amount to saying we have no part in what happens to us. There is something humiliating in that.
The intelligence of evil begins with the hypothesis that our ills come to us from an evil genius that is our own.
Let us be worthy of our 'perversity' of our evil genius, let
us measure up to our tragic involvement in what happens to us (including good fortune).
In a word, let us not be imbeciles, for imbecility in the literal sense lies in the superficial reference to misfortune and exemption from evil.
This is how we make imbeciles of the victims themselves, by confining them to their condition of victim. And by the compassion we show them we engage in a kind of false advertising for them.
We take no account of what degree of choice and defiance, of connivence with oneself, of - unconscious or quasi-deliberate - provocative relation to evil there may be in AIDS, in drug-taking, in suffering and alienation, in voluntary servitude - in this acting-out in the fatal zone.
It is the same with suicide, which is always ascribed to depressive motivations with no account taken of an originality of, an original will to commit, the act itself (Canetti speaks in the same way of the interpretation of dreams as a violence done to dreams that takes no account of their literalness).
So, the understanding of misfortune is everywhere substituted for the intelligence of evil. Now, unlike the former, this latter rests on the rejection of the presumption of innocence. By contrast with that understanding, we are all presumptive wrongdoers - but not responsible ones, for, in the last instance, we do not have to answer for ourselves - that is the business of destiny or of the divinity.
For the act we commit, it is right we should be dealt with - and indeed punished - accordingly. We are never innocent of that act in the sense of having nothing to do with it or being victims of it. But this does not mean we are answerable for it either, as that would suppose we were answerable for ourselves, that we were invested with total power over ourselves, which is a subjective illusion.
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Mark Haddon
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The day after a new business presentation, send the prospect a three-page letter summarizing the reasons why he should pick your agency. This will help him make the right decision.
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David Ogilvy (Ogilvy on Advertising)
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Understanding your consumer makes it easier and cheaper to reach them in large volume with targeted marketing and advertising. It also makes it easier to create a product that better satisfies their needs, and is used in a manner that is convenient to them (important for product adoption and customer retention).
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Alex Genadinik (Business Plan Template And Example: How To Write A Business Plan: Business Planning Made Simple)
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Understanding your consumer makes it easier and cheaper to reach them in large volume with targeted marketing and advertising. It also makes it easier to create a product that better satisfies their needs, and is used in a manner that is convenient to them (important for product adoption and customer retention). It also helps you better understand your market size, which enables you to make more accurate financial estimates.
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Alex Genadinik (Business Plan Template And Example: How To Write A Business Plan: Business Planning Made Simple)
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The Federal Government government's policy of racial exclusion had roots earlier in the twentieth century. The Wilson administration took the initial steps. Terrified by the 917 Russian revolution, government officials came to believe that communism could be defeated in the United states by getting as many white Americans as possible to become homeowners-the idea being that those who owned property would be invested in the capitalist system. So in 1917 the federal Department of Labor promoted an 'Own-Your-Own-Home' campaign, handing out 'We Own Our Own Home' buttons to schoolchildren and distributing pamphlets saying that it was a 'patriotic duty' to cease renting and to build a single-family unit. the department printed more than two million posters to be hung in factories and other businesses and published newspaper advertisements throughout the country promoting single-family ownership-each one had an image of a white couple or family.
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Richard Rothstein (The Color of Law: A Forgotten History of How Our Government Segregated America)
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Unlike the house you live in, practically every expense attached to your rental property counts as a deductible business expense for tax purposes. Expenses to deduct include: • Mortgage interest • Property taxes • Insurance • Homeowners association dues • Advertising (to fill a vacancy) • Utilities • Repairs and maintenance • Pest control • Landscaping • Trash pickup • Depreciation What doesn’t count as an expense? Any major repairs or renovations you perform count as capital expenditures that get added to the cost basis of the property, effectively reducing your taxable income when you eventually sell.
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Michele Cagan (Real Estate Investing 101: From Finding Properties and Securing Mortgage Terms to REITs and Flipping Houses, an Essential Primer on How to Make Money with Real Estate (Adams 101 Series))
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Creativity is something which can make your ads highly memorable which will make it easier for your potential customers to remember you.
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Pooja Agnihotri
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Current theories on the creation of the Universe state that, if it were created at all and didn't just start, as it were, unofficially, it came into being between ten and twenty thousand million years ago. By the same token the Earth itself is generally supposed to be about four and a half thousand million years old.
These dates are incorrect.
Medieval Jewish scholars put the date of the Creation at 3760 BC. Greek Orthodox theologians put Creation as far back as 5508 BC.
These suggestions are also incorrect.
Archbishop James Ussher (1580-1656) published 'Annales Veteris et Novi Testamenti' in 1654, which suggested that the Heaven and the Earth were created in 4004 BC. One of his aides took the calculation further, and was able to announce triumphantly that the Earth was created on Sunday the 21st of October, 4004 BC, at exactly 9.00 a.m., because God liked to get work done early in the morning while he was feeling fresh.
This too was incorrect. By almost a quarter of an hour.
The whole business with the fossilized dinosaur skeletons was a joke the paleontologists haven't seen yet.
This proves two things:
Firstly, that God moves in extremely mysterious, not to say, circuitous ways. God does not play dice with the universe; He plays an ineffable game of His own devising, which might be compared from the perspective of any of the other players, to being involved in an obscure and complex version of poker in a pitch-dark room, with blank cards, for infinite stakes, with a Dealer who won't tell you the rules, and who smiles all the time.
Secondly, the Earth's a Libra.
The astrological prediction for Libra in the 'Your Stars Today' column of the 'Tadfield Advertiser', on the day this history begins, read as follows:-
"LIBRA. 24 September-23 October.
You may be feeling run down and always in the same old daily round. Home and family matters are highlighted and are hanging fire. Avoid unnecessary risks. A friend is important to you. Shelve major decisions until the way ahead seems clear. You may be vulnerable to a stomach upset today, so avoid salads. Help could come from an unexpected quarter."
This was perfectly correct on every count except for the bit about the salads.
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Terry Pratchett
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Mr. Customer, I’m going to do an awesome job for you, but I need your help also. Most of our new business comes through referrals. This means that rather than paying for advertising to get new clients, we pass the cost savings directly to you. We typically get about three referrals from each new customer. When we’re finished working together and you’re 100% satisfied with the work we’ve done, I’d really appreciate it if you could keep in mind three or more other people who we could also help. Again, breaking it down, we are: Letting them know that they’re going to get a great result Showing them a direct benefit that they’re going to be, or already are, deriving by referring to us Creating an expectation of a certain number of referrals (without being too pushy) so that they can start thinking ahead of time about who would be suitable Leaving the power with them by telling them that their referral is subject to us doing a great job for them
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Allan Dib (The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd)
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What kinds of Work will You do in Freelancing?
What kind of work will you do in Freelancing? And to understand the type of work in freelancing, You need to have a clear idea of what freelancing is. There is no specific type of freelancing, it can be of many types, such as -
Freelance Photography, Freelance Journalism, Freelance Writer, Freelance Data Entry, Freelance Logo Designer, Freelance Graphics Designer etc. There's no end to the amount of work you can do with freelancing.
The most interesting thing is that you are everything in this process. There is no one to twirl over your head, you are the boss here. Even here there is no obligation to work from 9-5.
Today I discuss some freelancing tasks that are popular in the freelancing sector or are done by many freelancers. For example:
Data Entry: It wouldn't be too much of a mistake to say that data entry is the easiest job. Rather, it can be said without a doubt that data entry is more difficult than any other job. Data entry work basically means typing. This work is usually provided as a PDF file and is described as a 'Word type work'.
Any employee can take a data entry job as a part-time job for extra income at the end of his work.
Graphics Design: One of the most popular jobs in the freelancing world is graphic design. The main reasons for the popularity of this work are its attractiveness and simplicity. Everything we see online is contributed by graphics.
For example, Cover pages, Newspaper, Book cover pages, advertisements and Photographs, Editing or changing the background of a picture or photo, Creating banners for advertising, Creating visiting cards, Business cards or leaflets, Designed for webpages known as (PhD), T-shirt designing, Logo designing, Making cartoons and many more.
Web Design and Development: 'Web design' or 'Site design' are used interchangeably. The most important job of freelancing is web design. From the simplest to the most difficult aspects of this work, almost all types of work are done by freelancers.
There are many other themes like WordPress, Elementor, Joomla, and DV that can be used to create entire sites. Sometimes coding is required to create some sites. If the web designer has coding experience or skills then there is no problem, and if not then the site creation should be done by programmers.
Programming: Programming means writing some signals, codes, or symbols into a specific system. And its job is to give different types of commands or orders to the computer.
If you give some command to the computer in Bengali or English, the computer will not understand it. For that want binary code or number. Just as any book is written in English, Hindi, Japanese Bengali, etc. every program is written in some particular programming language like C++, Java, etc.
The written form of the program is called source code. A person who writes source code is called a programmer, coder, or developer. While writing the program, the programmer has to follow the syntax or grammar of that particular programming language.
Other work: Apart from the above jobs, there are various other types of jobs that are in high demand in the freelancing sector or market. The tasks are:
Writing,
Article or blog post writing
SEO Marketing,
Digital marketing,
Photo, Audio, Video Editing,
Admin jobs,
Software development,
Translation,
Affiliate marketing,
IT and Networking etc.
Please Visit Our Blogging Website to read more Articles related to Freelancing and Outsourcing, Thank You.
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Bhairab IT Zone
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In the television show, Mad Men, creative director and Madison Avenue lothario Don Draper provides a quick lesson when a copywriter’s words lack impact. Don says, “Stop writing for other writers.” The lesson is: put yourself in the shoes of the customer. Real life mad man Leo Burnett, eponymous creator of a great advertising firm, emphasized the same point: “If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.” Marketing stories have to be real, relevant, and relatable.
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Jeff Swystun (Why Marketing Works: 7 Time-Tested, Brand-Building Principles)
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A person who had such a task before him would not need to look very far in Packingtown—he had only to walk up the avenue and read the signs, or get into a streetcar, to obtain full information as to pretty much everything a human creature could need. It was quite touching, the zeal of people to see that his health and happiness were provided for. Did the person wish to smoke? There was a little discourse about cigars, showing him exactly why the Thomas Jefferson Five-cent Perfecto was the only cigar worthy of the name. Had he, on the other hand, smoked too much? Here was a remedy for the smoking habit, twenty-five doses for a quarter, and a cure absolutely guaranteed in ten doses. In innumerable ways such as this, the traveler found that somebody had been busied to make smooth his paths through the world, and to let him know what had been done for him. In Packingtown the advertisements had a style all of their own, adapted to the peculiar population. One would be tenderly solicitous. "Is your wife pale?" it would inquire. "Is she discouraged, does she drag herself about the house and find fault with everything? Why do you not tell her to try Dr. Lanahan's Life Preservers?" Another would be jocular in tone, slapping you on the back, so to speak. "Don't be a chump!" it would exclaim. "Go and get the Goliath Bunion Cure." "Get a move on you!" would chime in another. "It's easy, if you wear the Eureka Two-fifty Shoe.
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Upton Sinclair (The Jungle)
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What kinds of Work will You do in Freelancing?
What kind of work will you do in Freelancing? And to understand the type of work in freelancing, You need to have a clear idea of what freelancing is. There is no specific type of freelancing, it can be of many types, such as -
Freelance Photography, Freelance Journalism, Freelance Writer, Freelance Data Entry, Freelance Logo Designer, Freelance Graphics Designer etc. There's no end to the amount of work you can do with freelancing.
The most interesting thing is that you are everything in this process. There is no one to twirl over your head, you are the boss here. Even here there is no obligation to work from 9-5.
Today I discuss some freelancing tasks that are popular in the freelancing sector or are done by many freelancers. For example:
Data Entry: It wouldn't be too much of a mistake to say that data entry is the easiest job. Rather, it can be said without a doubt that data entry is more difficult than any other job. Data entry work basically means typing. This work is usually provided as a PDF file and is described as a 'Word type work'.
Any employee can take a data entry job as a part-time job for extra income at the end of his work.
Graphics Design: One of the most popular jobs in the freelancing world is graphic design. The main reasons for the popularity of this work are its attractiveness and simplicity. Everything we see online is contributed by graphics.
For example, Cover pages, Newspaper, Book cover pages, advertisements and Photographs, Editing or changing the background of a picture or photo, Creating banners for advertising, Creating visiting cards, Business cards or leaflets, Designed for webpages known as (PhD), T-shirt designing, Logo designing, Making cartoons and many more.
Web Design and Development: 'Web design' or 'Site design' are used interchangeably. The most important job of freelancing is web design. From the simplest to the most difficult aspects of this work, almost all types of work are done by freelancers.
There are many other themes like WordPress, Elementor, Joomla, and DV that can be used to create entire sites. Sometimes coding is required to create some sites. If the web designer has coding experience or skills then there is no problem, and if not then the site creation should be done by programmers.
Programming: Programming means writing some signals, codes, or symbols into a specific system. And its job is to give different types of commands or orders to the computer.
If you give some command to the computer in Bengali or English, the computer will not understand it. For that want binary code or number. Just as any book is written in English, Hindi, Japanese Bengali, etc. every program is written in some particular programming language like C++, Java, etc.
The written form of the program is called source code. A person who writes source code is called a programmer, coder, or developer. While writing the program, the programmer has to follow the syntax or grammar of that particular programming language.
Other work: Apart from the above jobs, there are various other types of jobs that are in high demand in the freelancing sector or market. The tasks are:
Writing,
Article or blog post writing
SEO Marketing,
Digital marketing,
Photo, Audio, Video Editing,
Admin jobs,
Software development,
Translation,
Affiliate marketing,
IT and Networking etc.
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Bhairab IT Zone
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Most entrepreneurs fail because they try to make a product for everyone. They waste their money on mass advertising, using messaging that never connects with anyone. If you want people to pay attention, you need to market to a specific person, not just sell your thing.
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Ryan Daniel Moran (12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur)
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Not paying attention to your market research results is not just a waste of your market research efforts but also a loss of an opportunity to make your business more profitable.
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Pooja Agnihotri
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Vision mission: What was the original market or technology insight that led you to create this company? Customers: Who do you envision buying this product or service? Who will use it? Problem statement: What’s the problem you think you can solve for your potential customers? Use cases: What are the specific ways people will use this product or service to solve their problem? Product/solution: Give a detailed explanation of the technology behind the solution—what does it do now, and what else is it capable of doing? Ecosystem: In many cases there are other companies involved in solving the problem or adding additional value. These companies form an ecosystem around the problem and solution. What are all the companies and where in the ecosystem are the control points where one company has leverage? Competition: Who else is trying to solve this problem—or, if no one else sees the problem yet, who might jump in to compete with you to solve the problem once you identify it? Business model: How will your product or service change business for your customers? Will it increase their return on investment or reduce costs in a significant way? Or does it allow them to do something that couldn’t have been done with prior technology, creating huge value? Sales and go-to-market: Enterprise companies should articulate how the product or solution will make its way to the market. Through a sales force? Through distribution partners? Both? For a consumer company, how will users find out about your solution? From app stores? Search? Viral adoption? Growth hacking techniques? Advertising? PR? Organization: How is the company organized? Who are the major influencers on the company? How are decisions made? What kind of culture will work? Funding strategy: What’s the next funding event? A private financing? An IPO? How much runway does the company have before it needs more money and what kind of funding is in place to execute against the category strategy?
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Al Ramadan (Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets)
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To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. —BRIAN HALLIGAN, CEO AND COFOUNDER OF HUBSPOT
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Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
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The larger truth that I failed to see turned out to be another of those paradoxes—like the discounters’ principle of the less you charge, the more you’ll earn. And here it is: the more you share profits with your associates—whether it’s in salaries or incentives or bonuses or stock discounts—the more profit will accrue to the company. Why? Because the way management treats the associates is exactly how the associates will then treat the customers. And if the associates treat the customers well, the customers will return again and again, and that is where the real profit in this business lies, not in trying to drag strangers into your stores for one-time purchases based on splashy sales or expensive advertising. Satisfied, loyal, repeat customers are at the heart of Wal-Mart’s spectacular profit margins,
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Sam Walton (Sam Walton: Made In America)
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The entrepreneurs who stuck with Silicon Valley learned four big lessons from the dot-com crash that still guide business thinking today: 1. Make incremental advances Grand visions inflated the bubble, so they should not be indulged. Anyone who claims to be able to do something great is suspect, and anyone who wants to change the world should be more humble. Small, incremental steps are the only safe path forward. 2. Stay lean and flexible All companies must be “lean,” which is code for “unplanned.” You should not know what your business will do; planning is arrogant and inflexible. Instead you should try things out, “iterate,” and treat entrepreneurship as agnostic experimentation. 3. Improve on the competition Don’t try to create a new market prematurely. The only way to know you have a real business is to start with an already existing customer, so you should build your company by improving on recognizable products already offered by successful competitors. 4. Focus on product, not sales If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth.
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Peter Thiel (Zero to One: Notes on Startups, or How to Build the Future)
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Understanding the factors that drive buyer decisions can help optimize the sales process, leading to higher conversion rates.
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Donald Ngonyo (The Art of Irresistible Selling: Skyrocket Your Business With Converting Copies)
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One of the most effective ways to leverage social proof in your sales copies is by including testimonials from satisfied customers. Testimonials serve as real-life success stories, offering potential buyers a glimpse into the positive experience others have had with your product or service.
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Donald Ngonyo (The Art of Irresistible Selling: Skyrocket Your Business With Converting Copies)
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Having an internal yardstick for fulfillment is actually one part of what we call Financial Integrity. You learn to make your financial choices independent of what advertising and industry have decided would be good for their business.
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Joe Dominguez (Your Money or Your Life)
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Digi Extent provide users or readers with useful and authentic information about almost all topics and categories.
In this blog, we have covered several categories and published several blogs. If you want to Write for Us to get backlinks or promote your company, we are happy to work with you. We accept submissions from guest writers to help other businesses as well. You can even Advertise on our website. Visit our website to learn more!
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Digi Extent
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Here’s an example of the 1/3/1 + 1/3/1 structure from my article, “8 Soft Skills You Need To Work At A High-Growth Startup.” It takes a certain type of personality to want to work at a startup — and the crucial qualities of startup employees you decide to hire. When I was 26 years old, one of my closest friends and I decided we were going to start a company. He was still in the process of finishing his MBA. I had recently taken the leap from my job as a copywriter working in advertising. And every few weeks he would fly to Chicago (where I was based), or I would fly to Atlanta (where he was based), and we’d trade off sleeping on each other’s couches while brainstorming what our first step was going to be. We called it Digital Press. I’ll never forget the day we decided to make our first hire. He was a freelance writer recommended to me by a friend — and we were in the market to start hiring writers and editors (to replace the jobs my co-founder, Drew, and I were performing ourselves). We asked him to meet us at Soho House in Chicago, ordered a bottle of red wine to share, and “interviewed” him by the pool on the roof. He was a fiction writer with a passion for fantasy and sci-fi (not business writing, which was what we needed), and we were young and inexperienced just hoping someone would trust us enough to follow our vision. We hired him — and fired him two months later. The last thing I want to point out here is that you can actually make the 1/3/1 + 1/3/1 structure move even faster by combining the last sentence of the first section, and the first sentence of the second section, into one singular subhead. Here’s how it works: This first sentence is your opener. This second sentence clarifies your opener. This third sentence reinforces the point you’re making with some sort of credibility or amplified description. And this fourth sentence rounds out your argument. This fifth sentence is both your conclusion and the first sentence of your second section. And this sixth sentence clarifies your second opener. This seventh sentence reinforces the new point you’re making—with some sort of credibility or amplified description. And this eighth sentence rounds out the second point of your argument. This ninth sentence is the big conclusion of your introduction.
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Nicolas Cole (The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention)
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best market research companies in Myanmar
As organizations keep on growing their arrive at across the globe, it's essential to have a profound comprehension of the business sectors they are focusing on. One vital method for acquiring this understanding is best market research companies in Myanmar , there are various statistical surveying organizations to browse, yet which ones are awesome?
Assuming you're searching for the best market research companies in Myanmar , look no farther than AMT Statistical surveying. With long stretches of involvement and a profound comprehension of the South East Asian market, AMT Statistical surveying is the believed accomplice you want to open the bits of knowledge you want to succeed.
Why Pick AMT Statistical surveying?
AMT Statistical surveying has a demonstrated history of outcome in Myanmar and all through South East Asia. They have worked with many clients, from little new companies to enormous global partnerships, assisting them with acquiring a profound comprehension of the business sectors they are focusing on.
However, what separates AMT Statistical surveying from other statistical surveying organizations in Myanmar? As far as one might be concerned, they have a group of experienced specialists who are specialists in their field. They can plan and execute research concentrates on that give the bits of knowledge you want to go with informed choices.
Also, AMT Statistical surveying comprehends the remarkable difficulties of carrying on with work in Myanmar and all through South East Asia. They have major areas of strength for an of neighborhood contacts and a profound comprehension of the social subtleties that can influence business achievement.
Administrations Advertised
AMT Statistical surveying offers many administrations to assist organizations with acquiring a profound comprehension of the business sectors they are focusing on. These administrations include:
1. Statistical surveying: AMT Statistical surveying conducts an extensive variety of statistical surveying studies, including shopper research, contender investigation, industry examination, from there, the sky is the limit. They utilize an assortment of exploration strategies, including overviews, center gatherings, and top to bottom meetings, to acquire a profound comprehension of the market.
2. Information Assortment: AMT Statistical surveying has a group of experienced information gatherers who can accumulate information rapidly and productively. They utilize different information assortment techniques, including on the web overviews, phone meetings, and eye to eye interviews.
3. Information Examination: When the information has been gathered, AMT Statistical surveying utilizes progressed information investigation methods to uncover experiences and patterns. They utilize measurable investigation, relapse examination, and different strategies to give significant bits of knowledge to their clients.
4. Counseling: AMT Statistical surveying additionally gives counseling administrations to assist organizations with pursuing informed choices in view of the experiences acquired through statistical surveying. They work intimately with their clients to foster systems and strategies that will assist them with prevailing in their objective business sectors.
End
Assuming you're searching for the best market research companies in Myanmar , look no farther than AMT Statistical surveying. With long periods of involvement and a profound comprehension of the South East Asian market, AMT Statistical surveying is the believed accomplice you really want to open the experiences you really want to succeed. Reach them today to become familiar with their administrations and how they can assist your business with succeeding.
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best market research companies in Myanmar
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Think about what the purpose of your advertising is. The conventional answer is "To be visible. To be recognized. To create an image." It sounds logical. However, there's a huge difference between being "known" and being "bought.
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Ruben Nersesian (Sharks Strategy: Insider Secrets Successful Business People Use to Get Clients Without Advertising: The Step-by-Step Guide for Small Business & Entrepreneurs)
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At the meeting with a potential partner, it is necessary to put him at ease so that he does not perceive your information as a threat to his business, but is ready to accept your offer. This can be done by saying a couple of positive words about him. Sincerely praise him.
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Ruben Nersesian (Sharks Strategy: Insider Secrets Successful Business People Use to Get Clients Without Advertising: The Step-by-Step Guide for Small Business & Entrepreneurs)
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Love people - they are your most valuable resource!
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Ruben Nersesian (Sharks Strategy: Insider Secrets Successful Business People Use to Get Clients Without Advertising: The Step-by-Step Guide for Small Business & Entrepreneurs)