Advertising Fall Quotes

I used to advertise my loyalty and I don't believe there is a single person I loved that I didn't eventually betray.

Boredom forces you to ring people you haven’t seen for eighteen years and halfway through the conversation you remember why you left it so long. Boredom means you start to read not only mail-order catalogues but also the advertising inserts that fall on the floor. Boredom gives you half a mind to get a gun and go berserk in the local shopping centre, and you know where this is going. Eventually, boredom means you will take up golf.

Fireflies out on a warm summer's night, seeing the urgent, flashing, yellow-white phosphorescence below them, go crazy with desire; moths cast to the winds an enchantment potion that draws the opposite sex, wings beating hurriedly, from kilometers away; peacocks display a devastating corona of blue and green and the peahens are all aflutter; competing pollen grains extrude tiny tubes that race each other down the female flower's orifice to the waiting egg below; luminescent squid present rhapsodic light shows, altering the pattern, brightness and color radiated from their heads, tentacles, and eyeballs; a tapeworm diligently lays a hundred thousand fertilized eggs in a single day; a great whale rumbles through the ocean depths uttering plaintive cries that are understood hundreds of thousands of kilometers away, where another lonely behemoth is attentively listening; bacteria sidle up to one another and merge; cicadas chorus in a collective serenade of love; honeybee couples soar on matrimonial flights from which only one partner returns; male fish spray their spunk over a slimy clutch of eggs laid by God-knows-who; dogs, out cruising, sniff each other's nether parts, seeking erotic stimuli; flowers exude sultry perfumes and decorate their petals with garish ultraviolet advertisements for passing insects, birds, and bats; and men and women sing, dance, dress, adorn, paint, posture, self-mutilate, demand, coerce, dissemble, plead, succumb, and risk their lives. To say that love makes the world go around is to go too far. The Earth spins because it did so as it was formed and there has been nothing to stop it since. But the nearly maniacal devotion to sex and love by most of the plants, animals, and microbes with which we are familiar is a pervasive and striking aspect of life on Earth. It cries out for explanation. What is all this in aid of? What is the torrent of passion and obsession about? Why will organisms go without sleep, without food, gladly put themselves in mortal danger for sex? ... For more than half the history of life on Earth organisms seem to have done perfectly well without it. What good is sex?... Through 4 billion years of natural selection, instructions have been honed and fine-tuned...sequences of As, Cs, Gs, and Ts, manuals written out in the alphabet of life in competition with other similar manuals published by other firms. The organisms become the means through which the instructions flow and copy themselves, by which new instructions are tried out, on which selection operates. 'The hen,' said Samuel Butler, 'is the egg's way of making another egg.' It is on this level that we must understand what sex is for. ... The sockeye salmon exhaust themselves swimming up the mighty Columbia River to spawn, heroically hurdling cataracts, in a single-minded effort that works to propagate their DNA sequences into future generation. The moment their work is done, they fall to pieces. Scales flake off, fins drop, and soon--often within hours of spawning--they are dead and becoming distinctly aromatic. They've served their purpose. Nature is unsentimental. Death is built in.

I pray thee, cease thy counsel, Which falls into mine ears as profitless As water in a sieve: give not me counsel; Nor let no comforter delight mine ear But such a one whose wrongs do suit with mine: ... for, brother, men Can counsel and speak comfort to that grief Which they themselves not feel; but, tasting it, Their counsel turns to passion, which before Would give preceptial medicine to rage, Fetter strong madness in a silken thread, Charm ache with air and agony with words. No, no; 'tis all men's office to speak patience To those that wring under the load of sorrow, But no man's virtue nor sufficiency To be so moral when he shall endure The like himself. Therefore give me no counsel: My griefs cry louder than advertisement.

The moose is a lie," Stevie Bell said. Her mother turned to her, looking like she often looked - a bit tired, forced to engage in whatever Stevie was about to say out of parental obligation. "What?" she said. Stevie pointed out the window of the coach. "See that?" Stevie indicated a sign that simply read MOOSE. "We've passed five of those. That's a lot of promise. Not one moose." "Stevie ..." "They also promised falling rocks. Where are my falling rocks?" "Stevie ..." "I'm a strong believer in truth in advertising," Stevie said.

Because sometimes we fall in love with a face and not what’s behind it. My mother used to pour the grease off the meat when she cooked, and she stored it in a tin the cupboard. For a while, she used a tin that had once held those long, praline-covered cookies with hazelnut crème inside. The expensive ones? More than once I got that tin down thinking I’d found my mom’s secret stash, only to take off the lid and see smelly mounds of grease.” Elliott laughed, getting the point. “The container didn’t matter much at that point, huh?” “That’s right. It made me want cookies, but that container was major false advertising. I think sometimes a beautiful face is false advertising too, and too many of us don’t take the time to look beneath the lid. ….

You can tell all of us are morphing into full-blown adults, wingtip adults, because all the time now the Big Question is, What are you going to do? After the summer, about your scholarship, about choosing a college, after graduation, with the rest of your life. When you are thirteen, the question is, Smooth or crunchy? That's it. Later, at the onset of full-blown adulthood, the Big Question changes a little bit - instead of, What are you going to do? it turns into, What do you do? I hear it all the time when my parents have parties, all the men standing around. After they talk sports, they always ask, What do you do? It's just part of the code that they mean "for a living" because no one ever answers it by saying, I go for walks and listen to music full-blast and don't care about my hearing thirty years from now, and I drink milk out of the carton, and I cough when someone lights up a cigarette, and I dig rainy days because they make me sad in a way I like, and I read books until I fall asleep holding them, and I put on sock-shoe, sock-shoe instead of sock-sock, shoe-shoe because I think it's better luck. Never that. People are always in something. I'm in advertising. I'm in real estate. I'm in sales and marketing.

Most good copywriters’, says William Maynard of the Bates agency, ‘fall into two categories. Poets. And killers.

i wanted to take your hand and run with you together toward ourselves down the street to your street i wanted to laugh aloud and skip the notes past the marquee advertising “women in love” past the record shop with “The Spirit In The Dark” past the smoke shop past the park and no parking today signs past the people watching me in my blue velvet and i don’t remember what you wore but only that i didn’t want anything to be wearing you i wanted to give myself to the cyclone that is your arms and let you in the eye of my hurricane and know the calm before and some fall evening after the cocktails and the very expensive and very bad steak served with day-old baked potatoes after the second cup of coffee taken while listening to the rejected violin player maybe some fall evening when the taxis have passed you by and that light sort of rain that occasionally falls in new york begins you’ll take a thought and laugh aloud the notes carrying all the way over to me and we’ll run again together toward each other yes?

Girls started going steady at twelve and thirteen, in junior high. Manufacturers put out brassieres with false bosoms of foam rubber for little girls of ten. And an advertisement for a child’s dress, sizes 3–6x, in the New York Times in the fall of 1960, said: “She Too Can Join the Man-Trap Set.

The Advertiser was a conservative newspaper that always called for stability and blamed all problems on foreigners, Negroes, and socialist troublemakers.

Fear of failure is fiction, face this fact and fear will fall.

Do we allow unlimited visitation, or do we restrict numbers to protect a delicate ecosystem? Do we heavily advertise the park, enticing paying visitors, generating needed money for Idaho's park department, or do we sacrifice financial benefits to better preserve natural ones? Do we log diseased trees, interfering with nature, or do we allow trees to rot and fall, possibly endangering lives? Do we inexpensively repair historic structures, or do we meticulously restore them? Do we maintain this park as closely as possible to the condition in which Idaho received it, or do we develop it for multiple uses; allow overnight visitors; permit all-terrain vehicles; provide paths for those unable to navigate unpaved trails?

I'm used to the security of living behind my online profiles and the clip art advertisements I create to define me. I can be whoever I want to be in that world. I can be funny, deep, pensive, eccentric. I can be the best version of myself. Better yet, an exaggeration of the best version of myself. I can make all the right decisions. I can delete my flaws by pressing a button. In the real world anything can happen. It's like stepping onto an icy surface—you have to adjust your footing or you'll slip and fall. Your movements become rigid and unsure because behind all the fancy gadgets and all that digital armor, you realize you're just flesh and bones.

So discretion was the by-word. They would take meant only when the hunger became crippling, and only then victims who were unlikely to be missed. They would refrain from infecting others, so as no to advertise their presence. if one was found, no other would risk exposure by going to his aid. Hard laws o live by, but not as hard as the consequences of breaking them. The rest was patience, and they were well used to that. Their liberator would come eventually, if they could only survive the wait. Few had any clue as to the shape he'd come in. But all knew his name. Cabal, he was called. Who Unmade Midian. Their prayers were full of him. On the next wind, let him come. If not now, then tomorrow. They might not have prayed so passionately had they known what a sea change his coming would bring. They might not have prayed at all had the know they prayed to themselves. But these were revelations for a later day. For now, they had simpler concerns. Keeping the children from the roofs at night, the bereaved from crying out too loud, the young in summer from falling in love with the human. It was a life.

This afternoon, being on Fair Haven Hill, I heard the sound of a saw, and soon after from the Cliff saw two men sawing down a noble pine beneath, about forty rods off. I resolved to watch it till it fell, the last of a dozen or more which were left when the forest was cut and for fifteen years have waved in solitary majesty over the sprout-land. I saw them like beavers or insects gnawing at the trunk of this noble tree, the diminutive manikins with their cross-cut saw which could scarcely span it. It towered up a hundred feet as I afterward found by measurement, one of the tallest probably in the township and straight as an arrow, but slanting a little toward the hillside, its top seen against the frozen river and the hills of Conantum. I watch closely to see when it begins to move. Now the sawers stop, and with an axe open it a little on the side toward which it leans, that it may break the faster. And now their saw goes again. Now surely it is going; it is inclined one quarter of the quadrant, and, breathless, I expect its crashing fall. But no, I was mistaken; it has not moved an inch; it stands at the same angle as at first. It is fifteen minutes yet to its fall. Still its branches wave in the wind, as it were destined to stand for a century, and the wind soughs through its needles as of yore; it is still a forest tree, the most majestic tree that waves over Musketaquid. The silvery sheen of the sunlight is reflected from its needles; it still affords an inaccessible crotch for the squirrel’s nest; not a lichen has forsaken its mast-like stem, its raking mast,—the hill is the hulk. Now, now’s the moment! The manikins at its base are fleeing from their crime. They have dropped the guilty saw and axe. How slowly and majestic it starts! as it were only swayed by a summer breeze, and would return without a sigh to its location in the air. And now it fans the hillside with its fall, and it lies down to its bed in the valley, from which it is never to rise, as softly as a feather, folding its green mantle about it like a warrior, as if, tired of standing, it embraced the earth with silent joy, returning its elements to the dust again. But hark! there you only saw, but did not hear. There now comes up a deafening crash to these rocks , advertising you that even trees do not die without a groan. It rushes to embrace the earth, and mingle its elements with the dust. And now all is still once more and forever, both to eye and ear. I went down and measured it. It was about four feet in diameter where it was sawed, about one hundred feet long. Before I had reached it the axemen had already divested it of its branches. Its gracefully spreading top was a perfect wreck on the hillside as if it had been made of glass, and the tender cones of one year’s growth upon its summit appealed in vain and too late to the mercy of the chopper. Already he has measured it with his axe, and marked off the mill-logs it will make. And the space it occupied in upper air is vacant for the next two centuries. It is lumber. He has laid waste the air. When the fish hawk in the spring revisits the banks of the Musketaquid, he will circle in vain to find his accustomed perch, and the hen-hawk will mourn for the pines lofty enough to protect her brood. A plant which it has taken two centuries to perfect, rising by slow stages into the heavens, has this afternoon ceased to exist. Its sapling top had expanded to this January thaw as the forerunner of summers to come. Why does not the village bell sound a knell? I hear no knell tolled. I see no procession of mourners in the streets, or the woodland aisles. The squirrel has leaped to another tree; the hawk has circled further off, and has now settled upon a new eyrie, but the woodman is preparing [to] lay his axe at the root of that also.

Disillusioned words like bullets bark As human gods aim for their marks Made everything from toy guns that sparks To flesh-colored Christs that glow in the dark It's easy to see without looking too far That not much Is really sacred. While preachers preach of evil fates Teachers teach that knowledge waits Can lead to hundred-dollar plates Goodness hides behind its gates But even the President of the United States Sometimes must have To stand naked. An' though the rules of the road have been lodged It's only people's games that you got to dodge And it's alright, Ma, I can make it. Advertising signs that con you Into thinking you're the one That can do what's never been done That can win what's never been won Meantime life outside goes on All around you. Although the masters make the rules For the wise men and the fools I got nothing, Ma, to live up to. For them that must obey authority That they do not respect in any degree Who despite their jobs, their destinies Speak jealously of them that are free Cultivate their flowers to be Nothing more than something They invest in. While some on principles baptized To strict party platforms ties Social clubs in drag disguise Outsiders they can freely criticize Tell nothing except who to idolize And then say God Bless him. While one who sings with his tongue on fire Gargles in the rat race choir Bent out of shape from society's pliers Cares not to come up any higher But rather get you down in the hole That he's in. Old lady judges, watch people in pairs Limited in sex, they dare To push fake morals, insult and stare While money doesn't talk, it swears Obscenity, who really cares Propaganda, all is phony. While them that defend what they cannot see With a killer's pride, security It blows the minds most bitterly For them that think death's honesty Won't fall upon them naturally Life sometimes Must get lonely. And if my thought-dreams could been seen They'd probably put my head in a guillotine But it's alright, Ma, it's life, and life only.

I wanted to tell Sam this. I wanted to tell him all of it, in beautiful handwritten letters or at least in long, rambling emails that we would later save and print out and that would be found in the attic of our house when we had been married fifty years for our grandchildren to coo over. But I was so tired those first few weeks that all I did was email him about how tired I was. I'm so tired. I miss you. Me too. No, like really, really tired. Like cry at TV advertisements and fall asleep while brushing my teeth and end up with toothpaste all over my chest tired. Okay, now you got me. I tried not to mind how little he emailed me. I tried to remind myself that he was doing a real, hard job, saving lives and making a difference, while I was sitting outside manicurists' studios and running around Central Park. His supervisor had changed the rota. He was working four nights on the trot and still waiting to be assigned a new permanent partner. That should have made it easier for us to talk but somehow it didn't. I would check in on my phone in the minutes I had free every evening but that was usually the time he was heading off to begin his shift. Sometimes I felt curiously disjointed, as if I had simply dreamt him up. One week, he reassured me. One more week. How hard could it be?

Uneasy Rider" Falling in love with a mustache is like saying you can fall in love with the way a man polishes his shoes which, of course, is one of the things that turns on my tuned-up engine those trim buckled boots (I feel like an advertisement for men’s fashions when I think of your ankles) Yeats was hung up with a girl’s beautiful face and I find myself a bad moralist, a failing aesthetician, a sad poet, wanting to touch your arms and feel the muscles that make a man’s body have so much substance, that makes a woman lean and yearn in that direction that makes her melt/ she is a rainy day in your presence the pool of wax under a burning candle the foam from a waterfall You are more beautiful than any Harley-Davidson She is the rain, waits in it for you, finds blood spotting her legs from the long ride.

Fallacies are “foul ways” to win arguments, yet they are winning arguments and manipulating people everyday. The mass media are filled with them. They are the bread and butter of mass political discourse, public relations, and advertising. We all at times fall prey to them. And many live and breathe them as if they were the vehicles of sacred truth. Your

Through all the machismo, through all the greed, through all the discussion of shareholder values, it all came down to this: John Gutfreund and Tom Strauss were prepared to scrap the largest takeover of all time because their firm’s name would go on the right side, not the left side, of a tombstone advertisement buried among the stock tables at the back of The Wall Street Journal and The New York Times.

Alphabet, is worth nearly $800 billion, only about $100 billion less than Apple. How do you get rich by giving things away? Google does it through one of the most ingenious technical schemes in the history of commerce. Page’s and Brin’s crucial insight was that the existing advertising system, epitomized by Madison Avenue, was linked to the old information economy, led by television, which Google would overthrow.

So does TV watching create inner space? Does it cause you to be present? Unfortunately, it does not. Although for long periods your mind may not be generating any thoughts, it has linked into the thought activity of the television show. It has linked up with the TV version of the collective mind, and is thinking its thoughts. Your mind is inactive only in the sense that it is not producing thoughts. It is, however, continuously absorbing thoughts and images that come through the TV screen. This induces a trancelike passive state of heightened susceptibility, not unlike hypnosis. That is why it lends itself to manipulation of “public opinion,” as politicians and special-interest groups as well as advertisers know and will pay millions of dollars to catch you in that state of receptive unawareness. They want their thoughts to become your thoughts, and usually they succeed. So when watching television, the tendency is for you to fall below thought, not rise above it. Television has this in common with alcohol and certain other drugs. While it provides some relief from your mind, you again pay a high price: loss of consciousness. Like those drugs, it too has a strong addictive quality. You reach for the remote control to switch off and instead find yourself going through all the channels.

The essential ingredients of our propaganda model, or set of news "filters,", fall under the following headings: (1) the size, concentrated ownership, owner wealth, and profit orientation of the dominant mass-media firms; (2) advertising as the primary income source of the mass media; (3) the reliance of the media on information provided by government, business, and "experts" funded and approved by these primary sources and agents of power; (4) "flak" as a means of disciplining the media; and (5) "anticommunism" as a national religion and control mechanism.

It never occurred to me that advertisers only wanted to sell products and nuns and priests and parents only gave the party line but grew up with the same prejudices and instincts that everyone else had. I had swallowed it all. I had been one of those baleen whales who cruise through the ocean depths with their mouths open, ingesting everything that came along. My stomach felt full of junk. I could no longer take it all in. You didn’t have to read Marx to find out about power or Darwin to get how the fittest survived. You could live in Lewiston and figure it all out.

More recently, Dallas Willard put it this way: Desire is infinite partly because we were made by God, made for God, made to need God, and made to run on God. We can be satisfied only by the one who is infinite, eternal, and able to supply all our needs; we are only at home in God. When we fall away from God, the desire for the infinite remains, but it is displaced upon things that will certainly lead to destruction.5 Ultimately, nothing in this life, apart from God, can satisfy our desires. Tragically, we continue to chase after our desires ad infinitum. The result? A chronic state of restlessness or, worse, angst, anger, anxiety, disillusionment, depression—all of which lead to a life of hurry, a life of busyness, overload, shopping, materialism, careerism, a life of more…which in turn makes us even more restless. And the cycle spirals out of control. To make a bad problem worse, this is exacerbated by our cultural moment of digital marketing from a society built around the twin gods of accumulation and accomplishment. Advertising is literally an attempt to monetize our restlessness. They say we see upward of four thousand ads a day, all designed to stoke the fire of desire in our bellies. Buy this. Do this. Eat this. Drink this. Have this. Watch this. Be this. In his book on the Sabbath, Wayne Muller opined, “It is as if we have inadvertently stumbled into some horrific wonderland.”6 Social media takes this problem to a whole new level as we live under the barrage of images—not just from marketing departments but from the rich and famous as well as our friends and family, all of whom curate the best moments of their lives. This ends up unintentionally playing to a core sin of the human condition that goes all the way back to the garden—envy. The greed for another person’s life and the loss of gratitude, joy, and contentment in our own.

All of us deserve better than what thinness takes. We deserve a new paradigm of health: one that acknowledges its multifaceted nature and holds t-cell counts and blood pressure alongside mental health and chronic illness management. We deserve a paradigm of personhood that does not make size or health a prerequisite for dignity and respect. We deserve more places for thin people to heal from the endless social messages that tell them at once that their bodies will never be perfect enough to be beautiful and simultaneously that their bodies make them inherently superior to fatter people. We deserve spaces for thin people to build their self-confidence with one another so that the task no longer falls to fat people who are already contending with widespread judgment, harassment, and even discrimination. We deserve more spaces for fat people too—fat-specific spaces and fat-only spaces, where we can have conversations that can thrive in specificity, acknowledging that our experiences of external discrimination are distinct from internal self-confidence and body image issues (though we may have those too). We deserve those separate spaces so that we can work through the trauma of living in a world that tells all of us that our bodies are failures—punishing thin people with the task of losing the last ten pounds and fat people with the crushing reality of pervasive social, political, and institutional anti-fatness. We deserve more spaces to think and talk critically about our bodies as they are, not as we wish they were, or as an unforgiving and unrealistic culture pressures them to change. We deserve spaces and movements that allow us to think and talk critically about the messages each of us receive about our bodies—both on a large scale, from media and advertising, and on a small scale, interpersonally, with friends and family. But we can only do this if we acknowledge the differences in our bodies and the differences in our experiences that spring from bodies. We deserve to see each other as we are so that we can hear each other. And the perfect, unreachable standard of thinness is taking that from us.

[T]hose who wish to seriously combat prostitution must first assist in removing its spiritual basis. They will have to ruthlessly clean up the moral plague of our city 'culture,' and do so without regard for the outcry that will follow... This process of cleansing our culture must be applied in practically all spheres. Theater, art, literature, the cinema, the press, and advertisements, all must remove the stains of our rotting world and be placed in the service of a moral, political, and cultural idea. Public life must be freed from the asphyxiating perfume of our modern eroticism, as well as from all unmanly and prudish hypocrisy... The right to personal freedom falls behind the duty of maintaining the race.

Book Ten; Chapter Six; Ignorantia "There must be a good side somewhere to this revolution," said Vertue. "It is too solid--it looks too lasting--to be a mere evil. I cannot believe that the Landlord would otherwise allow the whole face of nature and the whole structure of life to be so permanently and radically changed." The Guide laughed. "You are falling into their own error," he said, "the change is not radical, nor will it be permanent. That idea depends on a curious disease which they have all caught--an inability to disbelieve advertisements. To be sure, if the machines did what they promised, the change would be very deep indeed. Their next war, for example, would change the state of their country from disease to death. They are afraid of this themselves--though most of them are old enough to know by experience that a gun is no more likely than a toothpaste or a cosmetic to do the things its makers say it will do. It is the same with all their machines. Their labour-saving devices multiply drudgery; their aphrodisiacs make them impotent: their amusements bore them: their rapid production of food leaves half of them starving, and their devices for saving time have banished leisure from their country. There will be no radical change. And as for permanence--consider how quickly all machines are broken and obliterated. The black solitudes will some day be green again, and of all cities that I have seen these iron cities will break most suddenly.

Think about advertisers. Brand positioning is not something that happens overnight. As a matter of fact, positioning a brand is an endeavor that takes a long time, often years. But once the brand is positioned, they become entrenched in the minds of consumers. And while there is nothing wrong with positioning a brand over time based on quality products and good service, the manipulative aspect of this type of advertising occurs when advertisers do their best to persuade consumers of their brand. As such, there is no substantial quality of product behind the brand but just clever advertising. So, it’s up to consumers to discern if a product is really worth all the hype. Nevertheless, most consumers fall to the hype surrounding the brand.

All the recent marketing successes have been PR successes, not advertising successes. To name a few: Starbucks, The Body Shop, Amazon.com, Yahoo!, eBay, Palm, Google, Linus, PlayStation, Harry Potter, Botox, Red Bull, Microsoft, Intel, and BlackBerry. A closer look at the history of most major brands shows this to be true. As a matter of fact, an astonishing number of well-known brands have been built with virtually no advertising at all. Anita Roddick built The Body Shop into a worldwide brand without any advertising. Instead she traveled the world looking for ingredients for her natural cosmetics, a quest that resulted in endless publicity. Until recently Starbucks didn’t spend a hill of beans on advertising either. In its first ten years, the company spent less that $10 million (total) on advertising in the United States, a trivial amount for a brand that delivers annual sales of $1.3 billion today. Wal-Mart became the world’s largest retailer, ringing up sales approaching $200 billion, with little advertising. Sam’s Club, a Wal-Mart sibling, averages $56 million per store with almost no advertising. In the pharmaceutical field, Viagra, Prozac, and Vioxx became worldwide brands with almost no advertising. In the toy field, Beanie Babies, Tickle Me Elmo, and Pokémon became highly successful brands with almost no advertising. In the high-technology field, Oracle, Cisco, and SAP became multibillion-dollar companies (and multibillion-dollar brands) with almost no advertising.

Eager to reestablish their brand as the “King of Beers,” the company’s board of directors had authorized August Jr., the superintendent of the brewery, to buy several teams of Clydesdale draft horses “for advertising purposes.” Gussie, as he was called, purchased sixteen of the massive 2,000-pound animals for $21,000 at the Kansas City stockyards. He also found two wooden wagons from back in the days when the company employed eight hundred teams of horses to deliver its beer, and set about having them restored to the exacting standards of his late grandfather, brewery founder Adolphus Busch, who liked to conduct weekly inspections from a viewing stand, with his son August at his side as all the drivers passed in parade, hoping to win the $25 prize for the best-kept team and wagon.

The True-Blue American" Jeremiah Dickson was a true-blue American, For he was a little boy who understood America, for he felt that he must Think about everything; because that’s all there is to think about, Knowing immediately the intimacy of truth and comedy, Knowing intuitively how a sense of humor was a necessity For one and for all who live in America. Thus, natively, and Naturally when on an April Sunday in an ice cream parlor Jeremiah Was requested to choose between a chocolate sundae and a banana split He answered unhesitatingly, having no need to think of it Being a true-blue American, determined to continue as he began: Rejecting the either-or of Kierkegaard, and many another European; Refusing to accept alternatives, refusing to believe the choice of between; Rejecting selection; denying dilemma; electing absolute affirmation: knowing in his breast The infinite and the gold Of the endless frontier, the deathless West. “Both: I will have them both!” declared this true-blue American In Cambridge, Massachusetts, on an April Sunday, instructed By the great department stores, by the Five-and-Ten, Taught by Christmas, by the circus, by the vulgarity and grandeur of Niagara Falls and the Grand Canyon, Tutored by the grandeur, vulgarity, and infinite appetite gratified and Shining in the darkness, of the light On Saturdays at the double bills of the moon pictures, The consummation of the advertisements of the imagination of the light Which is as it was—the infinite belief in infinite hope—of Columbus, Barnum, Edison, and Jeremiah Dickson.

Staying focused on the problem also prevents you from falling into the fatal trap of assuming the world is waiting with bated breath for your product to launch. When I used to work in advertising, we would joke that the “insight” in the creative brief was often something along the lines of, “I wish there were a crunchy cereal with raisins that was healthy and also delicious.” But people do not wish this. They might have a hard time finding a quick breakfast that doesn’t make them feel fat or sluggish. And maybe your crunchy raisin cereal is the perfect response to this issue. But they are not waking up in the morning wishing for raisiny, crunchy goodness. Similarly, people are not wishing for your idea to exist, because they don’t even know it’s an option. So when you sit down to clarify what problem you’re solving, a great initial test is to imagine someone’s inner monologue. Is the problem you’ve identified something that a real human might actually be thinking?

The next four weeks of solitary confinement were among the happiest of Paul's life. The physical comforts were certainly meagre, but at the Ritz Paul had learned to appreciate the inadequacy of purely physical comfort. It was so exhilarating, he found, never to have to make any decision on any subject, to be wholly relieved from the smallest consideration of time, meals, or clothes, to have no anxiety ever about what kind of impression he was making; in fact, to be free. At some rather chilly time in the early morning a bell would ring, and the warder would say, "Slops outside!"; he would rise, roll up his bedding, and dress; there was no need to shave, no hesitation about what tie he should wear, none of the fidgeting with studs and collars and links that so distracts the waking moments of civilized man. He felt like the happy people in the advertisements for shaving soap who seem to have achieved very simply that peace of mind so distant and so desirable in the early morning.

We need not stop now to go round and round the vicious circle of production and consumption. We need not remind ourselves of the furious barrage of advertisements by which people are flattered and frightened out of a reasonable contentment into a greedy hankering after goods that they do not really need; nor point out for the thousandth time how every evil passion—snobbery, laziness, vanity, concupiscence, ignorance, greed—is appealed to in these campaigns. Nor how unassuming communities (described as backward countries) have these desires ruthlessly forced upon them by their neighbors in the effort to find an outlet for goods whose market is saturated. And we must not take up too much time in pointing out how, as the necessity to sell goods in quantity becomes more desperate, the people’s appreciation of quality is violently discouraged and suppressed. You must not buy goods that last too long, for production cannot be kept going unless the goods wear out, or fall out of fashion, and so can be thrown away and replaced with others.

issue is clear. It’s the difference between building brands and milking brands. Most managers want to milk. “How far can we extend the brand? Let’s spend some serious research money and find out.” Sterling Drug was a big advertiser and a big buyer of research. Its big brand was Bayer aspirin, but aspirin was losing out to acetaminophen (Tylenol) and ibuprofen (Advil). So Sterling launched a $116-million advertising and marketing program to introduce a selection of five “aspirin-free” products. The Bayer Select line included headache-pain relief, regular pain relief, nighttime pain relief, sinus-pain relief, and a menstrual relief formulation, all of which contained either acetaminophen or ibuprofen as the core ingredient. Results were painful. The first year Bayer Select sold $26 million worth of pain relievers in a $2.5 billion market, or about 1 percent of the market. Even worse, the sales of regular Bayer aspirin kept falling at about 10 percent a year. Why buy Bayer aspirin if the manufacturer is telling you that its “select” products are better because they are “aspirin-free”? Are consumers stupid or not?

If the individual's wants are to be urgent, they must be original with himself. They cannot be urgent if they must be contrived for him. And above all, they must not be contrived by the process of production by which they are satisfied. For this means that the whole case for the urgency of production, based on the urgency of wants, falls to the ground. One cannot defend production as satisfying wants if that production creates the wants. Were it so that a man on arising each morning was assailed by demons which instilled in him a passion sometimes for silk shirts, sometimes for kitchenware, sometimes for chamber pots, and sometimes for orange squash, there would be every reason to applaud the effort to find the goods, however odd, that quenched this flame. But should it be that his passion was the result of his first having cultivated the demons, and should it also be that his effort to allay it stirred the demons to ever greater and greater effort, there would be question as to how rational was his solution. Unless restrained by conventional attitudes, he might wonder if the solution lay with more goods or fewer demons.

Corvallis sometimes thought back on the day, three decades ago, when Richard Forthrast had reached down and plucked him out of his programming job at Corporation 9592 and given him a new position, reporting directly to Richard. Corvallis had asked the usual questions about job title and job description. Richard had answered, simply, “Weird stuff.” When this proved unsatisfactory to the company’s ISO-compliant HR department, Richard had been forced to go downstairs and expand upon it. In a memorable, extemporaneous work of performance art in the middle of the HR department’s open-plan workspace, he had explained that work of a routine, predictable nature could and should be embodied in computer programs. If that proved too difficult, it should be outsourced to humans far away. If it was somehow too sensitive or complicated for outsourcing, then “you people” (meaning the employees of the HR department) needed to slice it and dice it into tasks that could be summed up in job descriptions and advertised on the open employment market. Floating above all of that, however, in a realm that was out of the scope of “you people,” was “weird stuff.” It was important that the company have people to work on “weird stuff.” As a matter of fact it was more important than anything else. But trying to explain “weird stuff” to “you people” was like explaining blue to someone who had been blind since birth, and so there was no point in even trying. About then, he’d been interrupted by a spate of urgent text messages from one of the company’s novelists, who had run aground on some desolate narrative shore and needed moral support, and so the discussion had gone no further. Someone had intervened and written a sufficiently vague job description for Corvallis and made up a job title that would make it possible for him to get the level of compensation he was expecting. So it had all worked out fine. And it made for a fun story to tell on the increasingly rare occasions when people were reminiscing about Dodge back in the old days. But the story was inconclusive in the sense that Dodge had been interrupted before he could really get to the essence of what “weird stuff” actually was and why it was so important. As time went on, however, Corvallis understood that this very inconclusiveness was really a fitting and proper part of the story.

Your first sign something may be amiss comes quickly, the moment you get off the plane at the airport in Baltimore. After months of deprivation, American excess is overwhelming. Crowds of self-important bustling businessmen. Shrill and impatient advertising that saturates your eyes and ears. Five choices of restaurant, with a hundred menu items each, only a half-minute walk away at all times. In the land you just left, dinners are uniformly brown and served on trays when served at all. I was disoriented by the choice, the lights, the infinite variety of gummy candy that filled an entire wall of the convenience store, a gluttonous buffet repeated every four gates. The simple pleasure of a cup of coffee after a good night’s sleep, sleep you haven’t had since you received your deployment orders, seems overly simple when reunited with such a vast volume of overindulgent options. But the shock wears off, more quickly for some, but eventually for most. Fast food and alcohol are seductive, and I didn’t fight too hard. Your old routine is easy to fall back into, preferences and tastes return. It’s not hard to be a fussy, overstuffed American. After a couple of months, home is no longer foreign, and you are free to resume your old life. I thought I did. Resume my old life, that is. I was wrong.

DOES HARVARD MAKE YOU SMARTER? Swimmer’s Body Illusion As essayist and trader Nassim Taleb resolved to do something about the stubborn extra pounds he’d be carrying, he contemplated taking up various sports. However, joggers seemed scrawny and unhappy, and bodybuilders looked broad and stupid, and tennis players? Oh, so upper-middle class! Swimmers, though, appealed to him with their well-built, streamlined bodies. He decided to sign up at his local swimming pool and to train hard twice a week. A short while later, he realised that he had succumbed to an illusion. Professional swimmers don’t have perfect bodies because they train extensively. Rather, they are good swimmers because of their physiques. How their bodies are designed is a factor for selection and not the result of their activities. Similarly, female models advertise cosmetics and thus, many female consumers believe that these products make you beautiful. But it is not the cosmetics that make these women model-like. Quite simply, the models are born attractive and only for this reason are they candidates for cosmetics advertising. As with the swimmers’ bodies, beauty is a factor for selection and not the result. Whenever we confuse selection factors with results, we fall prey to what Taleb calls the swimmer’s body illusion. Without this illusion, half of advertising campaigns would not work

Are you looking for adult videos? Well, the one thing we all can agree on is that there is an explosion of websites in this category. However, the old saying that many is not always a good option is true for this category. A number of websites are poor knockoffs. In websites that depend exclusively on advertising for revenue, the visitors end up having to browse through advertisements than actual videos. The question before most visitors is how can we watch free erotic videos? in order to do this we have to create some guidelines with regards to the same. Yes, you may wonder if we are in our senses. However, this practise can help in eliminating bad websites. The first rule we should look for a wide bouquet of categories. Categories play an important part in this industry. The good websites ensure that every single video is listed under the correct category. For example- Bondage videos will be under the BDSM category. Videos featuring mature actors and young actors will fall under the mature or young/old categories. The reason for the division is two- fold. The first is that it makes the navigation easier. The second is that people who do not like a category of videos can safely ignore that category. The second rule we should look at is the relevant disclaimers and certifications. Yes, the adult video industry is highly regulated. While it does it involves pornographic content, the necessary precautions are taken to ensure that no actor/actress faces any health hazard or is subjected to any kind of activity against their will. These form part of the regulations when it comes to distribution of the pornographic content. A good website always has these certificates accessible and can provide them as and when requested. In contrast poor quality websites just display the snapshot of the videos. Also such websites usually copy videos from other websites and paste it on their websites. However, a good video will always have original prints with the relevant copyright permissions. The third rule is the most important when you want to watch free sex videos. Today any video we watch needs to be crystal clear when it comes to quality. Again here is where the good websites stand out. They will always have clear prints and even high definition prints. Again there is a very definite reason behind the same. This makes them stand out in a crowded industry. With browsing speeds increasing on a yearly basis, more and more visitors are looking for high definition videos even in the adult category. The above three rules are essential when it comes to choosing adult video websites. Websites that follow these rules have a definite edge over others. From a visitor’s point of view, better content and properly divided content is a huge plus. It means that they do not have to fall prey to websites that promise a lot and do not deliver in the end.

I am a democrat because I believe in the Fall of Man. I think most people are democrats for the opposite reason. A great deal of democratic enthusiasm descends from the ideas of people like Rousseau, who believed in democracy because they thought mankind so wise and good that everyone deserved a share in the government. The danger of defending democracy on those grounds is that they’re not true. And whenever their weakness is exposed, the people who prefer tyranny make capital out of the exposure. I find that they’re not true without looking further than myself. I don’t deserve a share in governing a hen-roost, much less a nation. Nor do most people—all the people who believe advertisements, and think in catchwords and spread rumours. The real reason for democracy is just the reverse. Mankind is so fallen that no man can be trusted with uncheckedI am a democrat because I believe in the Fall of Man. I think most people are democrats for the opposite reason. A great deal of democratic enthusiasm descends from the ideas of people like Rousseau, who believed in democracy because they thought mankind so wise and good that everyone deserved a share in the government. The danger of defending democracy on those grounds is that they’re not true. And whenever their weakness is exposed, the people who prefer tyranny make capital out of the exposure. I find that they’re not true without looking further than myself. I don’t deserve a share in governing a hen-roost, much less a nation. Nor do most people—all the people who believe advertisements, and think in catchwords and spread rumours. The real reason for democracy is just the reverse. Mankind is so fallen that no man can be trusted with uncheckedI am a democrat because I believe in the Fall of Man. I think most people are democrats for the opposite reason. A great deal of democratic enthusiasm descends from the ideas of people like Rousseau, who believed in democracy because they thought mankind so wise and good that everyone deserved a share in the government. The danger of defending democracy on those grounds is that they’re not true. And whenever their weakness is exposed, the people who prefer tyranny make capital out of the exposure. I find that they’re not true without looking further than myself. I don’t deserve a share in governing a hen-roost, much less a nation. Nor do most people—all the people who believe advertisements, and think in catchwords and spread rumours. The real reason for democracy is just the reverse. Mankind is so fallen that no man can be trusted with unchecked power over his fellows. Aristotle said that some people were only fit to be slaves. I do not contradict him. But I reject slavery because I see no men fit to be masters.

It's not until you have become older and wiser that you realize...that along it's been the people you've known the longest who want to see your down fall.

IN THE WORLD OF advertising, every copywriter knows the power of two magic words: “Free!” and “New!” We see them in the supermarket, in the newspaper, on billboards. And consumers respond. In the church today, we are falling prey to the appeal of “New!” The old truths of the gospel don’t seem spectacular enough. We’re restless for the latest, greatest, newest teaching or technique. We pastors in particular seem to search for a shortcut or some dynamic new strategy that will fire up our churches.

The following approaches are likely to fall flat, with less than 10 percent of the churchless reporting they might be attracted by such efforts: information about a church provided through the mail advertising for a church on TV, in a newspaper, or on the radio an unsolicited phone call from someone representing a church in the community to describe the church and offer an invitation to attend advertising for the church on a local billboard a website that describes the church and invites people to attend a sermon from the pastor on CD or podcast emphasizing that the church has multiple locations in the community providing entry to a “video church”—a ministry that has a real-time video feed of live teaching from the main location, with live music and leadership at the remote location a contemporary seeker service showing a Hollywood-quality movie at the church that deals with issues like marriage, faith, or parenting providing a book club that discusses books about faith and life offering an open-mic discussion group or online chat that focuses on questions related to faith and spirituality a celebrity guest speaker appearing at a church’s worship services

For PayPal to work, we needed to attract a critical mass of at least a million users. Advertising was too ineffective to justify the cost. Prospective deals with big banks kept falling through. So we decided to pay people to sign up. We gave new customers $10 for joining, and we gave them $10 more every time they referred a friend. This got us hundreds of thousands of new customers and an exponential growth rate.

Demand for a product is affected by the cost and quality, broadly defined, of substitute products. If the cost of a substitute falls in relative terms, or if its ability improves to satisfy the buyer’s needs, industry growth will be adversely affected (and vice versa). Examples are the inroads that television and radio have made on the demand for live concerts by symphony orchestras and other performing groups; the growth in demand for magazine advertising space as television advertising rates climb sharply and prime advertising television time becomes increasingly scarce; and the depressing effect of rising prices on the demand of such products as chocolate candy and soft drinks relative to their substitutes.

the professionals who are opposed to advertising say it downgrades their profession. And it does. To advertise effectively today, you have to get off your pedestal and put your ear to the ground. You have to get on the same wavelength as the prospect. In advertising, dignity as well as pride goeth before destruction, and a haughty spirit before a fall.

Professional swimmers don’t have perfect bodies because they train extensively. Rather, they are good swimmers because of their physiques. How their bodies are designed is a factor for selection and not the result of their activities. Similarly, female models advertise cosmetics and thus, many female consumers believe that these products make you beautiful. But it is not the cosmetics that make these women model-like. Quite simply, the models are born attractive and only for this reason are they candidates for cosmetics advertising. As with the swimmers’ bodies, beauty is a factor for selection and not the result. Whenever we confuse selection factors with results, we fall prey to what Taleb calls the swimmer’s body illusion.

Today, the contraceptive sheath is used for seduction. `He seeks to seduce her, she resists, he brings out his condom, she falls into his arms.' She would, in the past, have been seduced by the erection; now, she is seduced by the protection. A step further, and being HIV positive [séropositif] will be seductive in itself (`This product can damage your health' serves almost as an advertising slogan). We have seen on our walls and our buses: `I'm HIV positive -- will you come to the dining hall with me? (say yes!)'; `Im a mongol -- will you come and play with me?`; Sero is beautiful. The direst thing becomes an advertising statement. A new moral order, a new conviviality based on this marvellous legitimacy of difference, even when it is the difference of the negative and the lack of living.

Once dedicated to targeted online advertising, these markets now grow to encompass predictions about what human beings will do now, soon, and later, whether they make their way online, on sidewalks and roads, or through rooms, halls, shops, lobbies, and corridors. These ambitious goals foreshadow fresh incursions and dispossessions as resistance is neutralized and populations fall into dulled submission.

The majority of good jobs are advertised in late summer and fall,

I’ve often thought that beauty can be a deterrent to love,” Fern’s father mused. “Why?” “Because sometimes we fall in love with a face and not what’s behind it. My mother used to pour the grease off the meat when she cooked, and she stored it in a tin in the cupboard. For a while, she used a tin that had once held those long, praline-covered cookies with hazelnut crème inside. The expensive ones? More than once I got that tin down thinking I’d found my mom’s secret stash, only to take off the lid and see smelly mounds of grease.” Elliott laughed, getting the point. “The container didn’t matter much at that point, huh?” “That’s right. It made me want cookies, but that container was major false advertising. I think sometimes a beautiful face is false advertising too, and too many of us don’t take the time to look beneath the lid.

Entirely in agreement with Salieri when he rails against God for having given humanity the gift of Mozart's divine music, for the sole purpose of making us look ridiculous and plunging us into despair. Salieri sets himself up as Man's champion against divine injustice. It is the same problem as that of the Grand Inquisitor in the Brothers Karamazov. When Christ returns to earth he says to him: 'We manage humanity for its greatest happiness. It has paid for this with its mediocrity. Don't come disturbing this fragile balance with insane promises. ' And he condemns Christ to death once again. Salieri is not mean-spirited: it took pride, not to become jealous of Mozart, but to challenge God and ask: 'Tell it to me plainly, why am I not Mozart?' For God mocked us by throwing Mozart among us in the guise of a vulgar being, who did not even bear the exceptional marks of grace. God is toying with us, and that is unbearable. Mozart must be destroyed. All that challenges God is noble in spirit and superior to gaping, unconditional admiration of His works. We will not have the same problem with Changeux's Neuronal Man, emerging on the horizon like Nietzsche's Last Man, with his cortical and synaptic flatness. Farewell Mozart, farewell Salieri, no more grace, but no more challenges either, such is the solution offered by modern science to the insoluble despair of the difference between men. Signs, signs? Is that all you have to say? People act and people dream, they speak or they don't - none of that is unreal. Shut up and watch. See the philosophical beauty of these closing years of the century, the stars in the sky falling lower as the fateful date approaches, and the interactive horizon of couples in love - all this is beyond doubt, and it moves me to tears . . . The age, the coming age is like a metropolis deserted by its population, cut off from its sources of energy. Are you going to say that, are you going to go on with these twilight rantings? Every century throws the reality principle into question as it closes, but it's over today, finished, done. Everybody works these days. Narrative and moral passions, the philosophical animal spirits, are literally blocking the electronic animal spirits, a thousand times more lively and insignificant. Videos and advertisements, credits, news reports and sports flashes, Dallas, that's television, all that transfers easily, with the minimum of energy, on ephemeral film. But pure television, like pure painting or pure speed, is hard to bear.

The doubters soon realized that “Imagination at Work” wasn’t just advertising. Immelt was intent on putting marketing at the heart of GE strategy to dictate not just how the company sold the things it made but what it made in the first place. Much as Welch had before them, Comstock and Immelt hatched new jargon to express the process they wanted the company to follow. GE business leaders would now convene to come up with “Imagination Breakthroughs”—that is, ideas about products the company should design and sell.

Immelt wanted division heads to generate imaginative new product and service concepts, which in turn would generate the new organic revenue on which his vision depended. It was a tall order: a handful of product ideas that would each pull in $100 million in new sales for each business. More important, Immelt wanted these “breakthrough” sessions to be led by each unit’s marketing department—to have the division that usually dictated advertising and branding stepping into the role that had been the province of product engineers. Immelt’s inspiration for the directive was an article he read about a smaller industrial conglomerate called Danaher Corporation that had formed an internal incubator to develop new ideas that could drive revenues and profits. Its CEO was a young whiz named Larry Culp who, at age thirty-seven, was even younger than Immelt had been when he took the reins.

I remember when I first became a believer in Jesus. I somehow thought it was my duty to change people for the sake of spreading the gospel. I would rejoice when people would find hope in Christ but would feel like a failure when someone would decline the invitation to know Jesus as Lord and Savior. It was a little discouraging. But that’s because my understanding of how God works in my life was off. I say this because I believe many of today’s Christians put too much pressure on themselves to bring people to Jesus. It’s our job to love people, not change them. Only the Holy Spirit has the power and authority to do such a thing. Our calling is to simply share the gospel in love and truth, showing the character of Jesus through our everyday lives. When you let yourself off the hook for being solely responsible for somebody’s soul, you will find a totally new sense of freedom: the freedom to love. You don’t have to be perfect. You don’t have to know all the right things to say. You don’t have to have all the answers. And if your message is totally rejected . . . it’s not on you. It’s between that individual and God. Maybe you’ll get another opportunity to try, but it’s not your job to change him or her. Our job is to simply be available for those who are looking to know more about God, take opportunities to be vocal about our personal relationships with him, and continue to point people back to God with every question they may have. I didn’t understand this in the early years of my faith, and I put way too much pressure on myself when it came to people being transformed. Why? Because we live in a performance-based culture, and yes, even pastors have a tendency to fall captive to its pull. Like me, you probably feel pressured from multiple angles. We’re told by advertising that we need to be attractive, by parents that we need good jobs, by teachers that we need good grades, by friends that we need to give more time. Jesus isn’t like that. He doesn’t make irrational demands and point a finger at us for not living up to the expectation. The only thing Jesus wants from us is our love. And when we learn to offer him that love, we long to obey him and live in the better way he has for us as well. It’s a beautiful thing. As we learned from Jesus in Matthew 25, we can love God simply by loving others. Whether that love produces a change in their lives is up to God. We don’t have to stress about it. Only the Holy Spirit has the power and authority to change someone’s heart. Our calling is to simply share the gospel in love and truth, showing the character of Jesus through our everyday lives. This alone is the calling of a Christian. This alone is a weighty yet fulfilling purpose for all who choose to pick up their crosses daily. If we were to scour the Bible, we’d see there isn’t a single passage that states we are called to change people ourselves. Why? Because it’s not our job, and it was never intended to be. We must take a step back and realize that God’s job is to be God and our job is to lead people toward the door that is hope. Once we’ve done this, we must let go and allow the one who created the world to take care of the rest. If we had the power to change people, the transformative love of God wouldn’t be needed. Don’t waste your time trying to change people. Instead, focus on loving well.

You probably grew up learning that milk is the best source for calcium and that meat is the best source of protein because of very successful advertising campaigns associated with these foods. These campaigns were so effective that people now confuse food with nutrients. It’s such a pervasive idea that even proponents of plant-based diets sometimes fall into this trap and compare soymilk directly to dairy milk, or beans directly to meat, to prove their nutritional value.

Types of Advertising or as they say the flowchart of it goes as: Ensure to mark their presence Elicit the presence felt Emphasize on the presence making Execute on the presence gained Excel at the final attention The 5 Es takes you to the 6th E- Excellence. The step by step process brings you close enough to your customer or audience’s emotional aspect which eventually is the deciding factor in the buying-selling course. This short version of selling is tough because when you fall at one step, the chain breaks. It’s a series of strategies built to be chased in an order.

It interests me that there is no end of fictions, and facts made over in the forms of fictions. Because we class them under so many different rubrics, and media, and means of delivery, we don't recognize the sheer proliferation and seamlessness of them. I think at some level of scale or perspective, the police drama in which a criminal is shot, the hospital in which the doctors massage a heart back to life, the news video in which jihadists behead a hostage, and the human-interest story of a child who gets his fondest wish (a tourist trip somewhere) become the same sorts of drama. They are representations of strong experience, which, as they multiply, began to dedifferentiate in our uptake of them, despite our names and categories and distinctions... I say I watch the news to "know". But I don't really know anything. Certainly I can't do anything. I know that there is a war in Iraq, but I knew that already. I know that there are fires and car accidents in my state and in my country, but that, too, I knew already. With each particular piece of footage, I know nothing more than I did before. I feel something, or I don't feel something. One way I am likely to feel is virtuous and "responsible" for knowing more of these things that I can do nothing about. Surely this feeling is wrong, even contemptible. I am not sure anymore what I feel. What is it like to watch a human being's beheading? The first showing of the video is bad. The second, fifth, tenth, hundredth are—like one's own experiences—retained, recountable, real, and yet dreamlike. Some describe the repetition as "numbing". "Numbing" is very imprecise. I think the feeling, finally, is of something like envelopment and even satisfaction at having endured the worst without quite caring or being tormented. It is the paradoxically calm satisfaction of having been enveloped in a weak or placid "real" that another person endured as the worst experience imaginable, in his personal frenzy, fear, and desperation, which we view from the outside as the simple occurrence of a death... I see: Severed heads. The Extra Value Meal. Kohl-gray eyelids. A holiday sale at Kohl's. Red seeping between the fingers of the gloved hand that presses the wound. "Doctor, can you save him?" "We'll do our best." The dining room of the newly renovated house, done in red. Often a bold color is best. The kids are grateful for their playroom. The bad guy falls down, shot. The detectives get shot. The new Lexus is now available for lease. On CNN, with a downed helicopter in the background, a peaceful field of reeds waves in the foreground. One after another the reeds are bent, broken, by boot treads advancing with the camera. The cameraman, as savior, locates the surviving American airman. He shoots him dead. It was a terrorist video. They run it again. Scenes from ads: sales, roads, ordinary calm shopping, daily life. Tarpaulined bodies in the street. The blue of the sky advertises the new car's color. Whatever you could suffer will have been recorded in the suffering of someone else. Red Lobster holds a shrimp festival. Clorox gets out blood. Advil stops pain fast. Some of us are going to need something stronger.

We might erroneously believe that maitri is a way to find a happiness that lasts; as advertisements so seductively promise, we could feel great for the rest of our lives. It’s not that we pat ourselves on the back and say, “You’re the greatest,” or “Don’t worry, sweetheart, everything is going to be fine.” Rather it’s a process by which self-deception becomes so skillfully and compassionately exposed that there’s no mask that can hide us anymore. What makes maitri such a different approach is that we are not trying to solve a problem.

Thus the surface of all my virtues had a less imposing reverse side. It is true that, in another sense, my shortcomings turned to my advantage. For example, the obligation I felt to conceal the vicious part of my life gave me a cold look that was confused with the look of virtue; my indifference made me loved; my selfishness wound up in my generosities. I stop there, for too great a symmetry would upset my argument. But after all, I presented a harsh exterior and yet could never resist the offer of a glass or of a woman! I was considered active, energetic, and my kingdom was the bed. I used to advertise my loyalty and I don’t believe there is a single person I loved that I didn’t eventually betray. Of course, my betrayals didn’t stand in the way of my fidelity; I used to knock off a considerable pile of work through successive periods of idleness; and I had never ceased aiding my neighbor, thanks to my enjoyment in doing so. But however much I repeated such facts to myself, they gave me but superficial consolations. Certain mornings, I would get up the case against myself most thoroughly, coming to the conclusion that I excelled above all in scorn. The very people I helped most often were the most scorned. Courteously, with a solidarity charged with emotion, I used to spit daily in the face of all the blind.

On the Thursday after Wallace left, I wandered over to Fifth Avenue after work to see the windows at Bergdorf’s. A few days before, I’d noticed that they’d been curtained for the installation of the new displays. Winter, Spring, Summer, Fall, I always looked forward to the unveiling of the new seasons at Bergdorf’s. Standing before the windows, you felt like a tsarina receiving one of those jeweled eggs in which an elaborate scene in miniature has been painstakingly assembled. With one eye closed you spy inside, losing all sense of time as you marvel at every transporting detail. And transporting was the right word. For the Bergdorf’s windows weren’t advertising unsold inventory at 30 % off. They were designed to change the lives of women up and down the avenue—offering envy to some, self-satisfaction to others, but a glimpse of possibility to all. And for the Fall season of 1938, my Fifth Avenue Fabergé did not disappoint. The theme of the windows was fairy tales, drawing on the well-known works of the Brothers Grimm and Hans Christian Andersen; but in each set piece the “princess” had been replaced with the figure of a man, and the “prince” with one of us.

The great American innovation in congregation is to turn it into a consumer enterprise. We Americans have developed a culture of acquisition, an economy that is dependent on wanting more, requiring more. We have a huge advertising industry designed to stir up appetites we didn't even know we had. We are insatiable. It didn't take long for some of our Christian brothers and sisters to develop consumer congregations. If we have a nation of consumers, obviously the quickest and most effective way to get them into our congregations is to identify what they want and offer it to them, satisfy their fantasies, promise them the moon, recast the gospel in consumer terms: entertainment, satisfaction, excitement, adventure, problem-solving, whatever. This is the language we Americans grow up on, the language we understand. We are the world's champion consumers, so why shouldn't we have state-of-the-art consumer churches? Given the conditions prevailing in our culture, this is the best and most effective way that has ever been devised for gathering large and prosperous congregations. Americans lead the world in showing how to do it. There is only one thing wrong: this is not the way in which God brings us into conformity with the life of Jesus and sets us on the way of Jesus' salvation. This is not the way in which we become less and Jesus becomes more. This is not the way in which our sacrificed lives become available to others in justice and service. The cultivation of consumer spirituality is the antithesis of a sacrificial, "deny yourself" congregation. A consumer church is an antichrist church. We can't gather a God-fearing, God-worshiping congregation by cultivating a consumer-pleasing, commodity-oriented congregation. When we do, the wheels start falling off the wagon. And they are falling off the wagon. We can't suppress the Jesus way in order to sell the Jesus truth. The Jesus way and the Jesus truth must be congruent. Only when the Jesus way is organically joined with the Jesus truth do we get the Jesus life.

Social media is just a tool. If you use it as a billboard to share, to announce, even to advertise what you do or offer, it is fine. But if you start expecting validation, acceptance, and felicitation, you lose the plot. Also, as with any form (medium) of advertising, when you decide to open up and share, you are bound to be critiqued and criticized (what we know as trolling today). So, the key is to follow the same principle that applied to using traditional media vehicles. Use social media. Don't get used and consumed by it!

WHEN PEOPLE DISCOVER that there is such a thing as spirituality, they understandably feel as excited as did Columbus upon setting eyes on the shores of America. Spirituality affords them a broader vista than they ever considered possible. They suddenly realize that conventional society is designed—partly consciously but for the most part quite unconsciously—to prevent us from seeing our full potential as human beings. Conventional life primarily revolves around the pursuit of rather limited goals: physical comfort, material possessions, sex, emotional gratification, mental stimulation, and power. According to Hinduism, there are four legitimate pursuits to which we can dedicate our time and energy: (1) artha—material welfare, (2) kāma—physical, emotional, and intellectual satisfaction, (3) dharma—morality (notably, justice), and (4) moksha—spiritual fulfillment. Much, if not most, of conventional life falls into the categories of artha and kāma. Our civilization has invented countless ways to keep our attention focused on comfort and pleasure. Every year billions of dollars are spent in advertising to make sure that we keep up our consumption of material goods, whether we need them or not, and that we strive for a “comfortable” life. Dharma is pursued in a much more limited way. Our moral standards appear to be at an all-time low, which is in keeping with the Indic notion of the kali-yuga or dark age, which is expected to prevail upon Earth for many millennia more. By comparison, the contemporary New Age belief in the imminent upliftment of humankind, by magical fiat and without any effort at all, appears like a mere whimsical hope. We must acknowledge that American society in particular suffers from widespread injustice in the legal system and that litigation has become a way of life. If moral integrity is not high on our list of priorities, spiritual aspiration is almost entirely absent from our lives. Few people really understand what spirituality is, and fewer still actively pursue a spiritual path.

In a memorable, extemporaneous work of performance art in the middle of the HR department's open-plan workspace, he had explained that work of a routine, predictable nature could and should be embodied in computer programs. If that proved too difficult, it should be outsourced to humans far away. If it was somehow too sensitive or complicated for outsourcing, then "you people" (meaning the employees of the HR department) needed to slice it and dice it into tasks that could be summed up in job descriptions and advertised on the open employment market. Floating above all of that, however, in a realm that was out of the scope of "you people," was "weird stuff." As a matter of fact it was more important than anything else. But trying to explain "weird stuff" to "you people" was like explaining blue to someone who had been blind since birth, and so there was no point in even trying.

The Amazon test revealed that the Bullseye Keyword “PCOS diet” fell into the Market Competition Sweet Spot by having the ideal range of advertisers (in addition to falling in the Google Trends Market Size Sweet Spot);

The Fragilista Our idea is to avoid interference with things we don’t understand. Well, some people are prone to the opposite. The fragilista belongs to that category of persons who are usually in suit and tie, often on Fridays; he faces your jokes with icy solemnity, and tends to develop back problems early in life from sitting at a desk, riding airplanes, and studying newspapers. He is often involved in a strange ritual, something commonly called “a meeting.” Now, in addition to these traits, he defaults to thinking that what he doesn’t see is not there, or what he does not understand does not exist. At the core, he tends to mistake the unknown for the nonexistent. The fragilista falls for the Soviet-Harvard delusion, the (unscientific) overestimation of the reach of scientific knowledge. Because of such delusion, he is what is called a naive rationalist, a rationalizer, or sometimes just a rationalist, in the sense that he believes that the reasons behind things are automatically accessible to him. And let us not confuse rationalizing with rational—the two are almost always exact opposites. Outside of physics, and generally in complex domains, the reasons behind things have had a tendency to make themselves less obvious to us, and even less to the fragilista. This property of natural things not to advertise themselves in a user’s manual is, alas, not much of a hindrance: some fragilistas will get together to write the user’s manual themselves, thanks to

But, as Savan observes in her classic book The Sponsored Life, as a defense against the power of advertising, irony is a leaky condom-in fact, it's the same old condom that advertising brings over every night. A lot of ads have learned that to break through to the all-important boomer and Xer markets they have to be as cool, hip, and ironic as the target audience like to think of itself as being. That requires at least the pose of opposition to commercial values. The cool commercials-I'm thinking of Nike spots, some Reebooks, most 501s, certainly all MTV promos-flatter us by saying we're too cool to fall for commercial values, and therefore cool enough to want their product.52

Emotions Dreams I feel like my skin is crawling with viruses when it is on my figure. It’s mid-November and I am standing in the rain, as I run out the door it is, so cold, so lonely, and so freaking loveless! As I found my way back to him, I left behind oh so long ago. Up till now this is not habitual for me, I am always naked around my house, yet this is not a home at all, I don’t know what you call this place, it’s like a school however not so. I have my reason you’ll see, not to say too much, I have someone looking down at me with the eyes and the face and crap. The rain is falling on me, eyes and ears, and boys and girls all like knives inside me, never since the moment I got off the damn bus so it could just run my ass over and get it over with. The rain is matting my long brown hair on me as it lies on down my rump, just like a movie just like the books. Just like me living it, like her. Some of this shower is cascading off my little face, and it slowly collects on my breasts, where it beads up and separates into two different watercourses down to my belly button. I eyeball it, as it goes all the way down the front of me. Yet I am okay with it… at last, I am free. To a fact! I still feel so shut in by all of them. Ten or twenty-five or three minutes have passed, I am still in a similar varied advertisement. ‘Girly portion.’ Almost like a waterfall gushing in-between my legs. It trickles down to me to where it turns and goes in my butt cheeks, falling too and thrashing my mud exposed toes. After standing so long, holding me upright, weekly my legs so not right give out. Just letting water follow me down. I'm soaked! Soft thump, sooner or later the pounding gets rains resilient. Making me fall to the ground with where I will remain until I feel that I can get up and over what has happened to me. I can feel the wetness as it lingers in my hair for a while, so unforgivably waterlogged my body even more. That’s if I can… like if I can accept it all. It’s all because of them! Counting my sanctification, I feel dissatisfied in a way when I do feel it releasing offends my hair. Like it is wiping away everything that happened to me today, away from the day of the past. I feel the dropping rain weeping for me, like hell’s tears of pain and flam it runs out of me as I yell out for his safety in a call of his name.

need say was I need some time off. But she couldn’t do it. “The St. James house at half-past seven,” she repeated. “Got it, sir.” He rang off. Barbara hung up. She tried to plumb the depths of her feelings, to put a name to what was slowly washing through her veins. She wanted to call it shame. She knew it was liberation. She went to tell her father that they would need to reschedule his doctor’s appointment for another day. Kevin Whateley had not gone to the Royal Plantagenet, which was the pub next door to his cottage. Rather, he had walked along the embankment, past the triangular green where he and Matthew had once learned to operate their pair of remote-control planes, and had instead entered an older pub that stood on a spit of land reaching like a curled finger into the Thames. He’d chosen the Blue Dove deliberately. In the Royal Plantagenet—despite its proximity to his house—he might have forgotten for five minutes or so. But the Blue Dove would not allow him to do so. He sat at a table that overlooked the water. In spite of the night’s falling temperature, someone was out, night fishing from a boat, and lights bobbed periodically with the river’s movement. Kevin watched this, allowing his memory to fill with the image of Matthew running along that same dock, falling, damaging a knee, righting himself but not crying at all, even when the blood began to seep from the cut, even when the stitches were later put in. He was a brave little bloke, always had been. Kevin forced his eyes from the dock and fastened them on the mahogany table. Beer mats covered it, advertising Watney’s, Guinness, and Smith’s. Carefully, Kevin stacked them, restacked them, spread them out like cards, restacked them again. He felt how shallow his breathing was and knew that he needed to take in more air. But to breathe deeply was to lose his grip for an instant. He wouldn’t do that. For if he lost control, he didn’t know how he would get it back. So he did without air. He waited. He didn’t know if the man he sought would come into the pub this late on a Sunday night, mere minutes before closing. In fact, he didn’t even know if the man came here at all any longer. But years ago he’d been a regular customer, when Patsy worked long hours behind the bar, before she’d got her job in a South Kensington hotel. For Matthew’s sake, she had said when she’d taken on the

You must participate in competition, in struggle, in the life of the world. If you stop, you no longer exist. If you fall behind, you’re dead.’ Denying any notion of eternity, defining itself as a process of permanent renewal, advertising aims to vaporize human subjects, to transform them into obedient phantoms of becoming. And this skin-deep, superficial participation in the life of the world is supposed to take the place of the desire for being.

Advertising can only maintain brands that have been created by publicity.

Never run advertising until the major publicity possibilities have been exploited.

It is inconceivable,” said Herbert Hoover, secretary of commerce, at the first national radio conference in 1922, “that we should allow so great a possibility for service, for news, for entertainment, for education, and for vital commercial purposes to be drowned in advertising chatter.

Although advertising began in the late nineteenth century with the development of the first branded products, its true explosion came in the 1920s, when it became increasingly tied to the newly invented radio.

In a similar vein, early in 2005, Florida State University professors were startled to learn from press accounts that their school’s administration planned to build a school of chiropractic medicine on the Tallahassee campus. Indeed, before the faculty had even read about the idea, the university’s president had already hired an administrator to oversee planning for the new school and advertised for a dean to direct its programs.8 University administrators boasted that theirs would be the first chiropractic school formally affiliated with an American university, making FSU the nation’s leader in this realm. Administrators apparently were not bothered by the fact that chiropractic theories, claims, and therapies, beyond simple massage, are universally dismissed by the medical and scientific communities as having no scientific basis. In essence, FSU administrators aspired to a lead role in the promotion of quackery. Fortunately, the state legislature cut off funds for the chiropractic school before the administration’s visionary plans could be implemented.

Everything about Vanessa Darvin advertised sexual confidence, which Leo had certainly never held against a woman, except that in this girl it was a bit off-putting. Probably because she looked at him as if she expected him to fall at her feet and start panting like a pug dog with a respiratory ailment.

That thing the nature of which is totally unknown to you is usually what you need to find, and finding it is a matter of getting lost. The word “lost” comes from the Old Norse los, meaning the disbanding of an army, and this origin suggests soldiers falling out of formation to go home, a truce with the wide world. I worry now that many people never disband their armies, never go beyond what they know. Advertising, alarmist news, technology, incessant busyness, and the design of public and private space conspire to make it so. A recent article about the return of wildlife to suburbia described snow-covered yards in which the footprints of animals are abundant and those of children are entirely absent. As far as the animals are concerned, the suburbs are an abandoned landscape, and so they roam with confidence. Children seldom roam, even in the safest places. Because of their parents’ fear of the monstrous things that might happen (and do happen, but rarely), the wonderful things that happen as a matter of course are stripped away from them. For me, childhood roaming was what developed self-reliance, a sense of direction and adventure, imagination, a will to explore, to be able to get a little lost and then figure out the way back. I wonder what will come of placing this generation under house arrest.

So I started circling ads for old cars I could afford. I begged my dad to take me out looking at these cars on Saturdays and Sundays. At first I had no luck getting him interested in doing this. It was fall (1961) when he got tired of my haranguing, and one Saturday we set out to look at some of these advertised vehicles. It was a crisp and breezy autumn Saturday with brilliant yellow, orange, and red leaves blowing from the trees in swirls. The first car we looked at was a 1940 Ford Coupe. I thought at the time, and still do, that it was one of the classiest cars in existence. When we pulled up to the house of the owner, we found both garage doors open with the car inside, the hood open, and several greasy teenaged 'mechanics' bent over the engine compartment. The floor of the garage was strewn with various mechanical parts, and the concrete was stained with oil and grease spots. The front end of the car had been lowered, and the back end had been raised. It had a big V-8 engine block which was painted red. The body needed a little work, but a couple of the fenders had gray primer on them and looked like they were ready for paint. The owner was asking $200 for it. It seemed like the perfect car for me, but when I looked at my dad’s face, it appeared he had more than a little skepticism. He started asking the boys picky questions like: 'Does it run?' and 'Do the brakes work?' I had $200 and I was ready to buy, but after hearing the answers to these questions and few more, my dad said, 'I think we need to go home and think about this.

Ever since I was a kid, my family had been telling paranoid stories of far-flung conspiracies, chief among them that a shadowy cabal had rigged the economic system and intentionally shortchanged my people, the working poor. They believed in smoke-filled rooms where the world’s rich and powerful met to conspire against them. To defend themselves, they bought overwhelming arsenals of guns and maintained veritable armories in their houses and garages in preparation for a long-rumored invasion of the United States by the combined forces of the New World Order and the United Nations. They horded supplies and prepped for the fall of America, a dystopic horror companies advertising gas masks and rations and gold coins were too happy to use to peddle their wares. Because of this irrational fear, many of my relatives and people like them were vulnerable to the manipulations of white supremacists. The election of Obama and the propagation of progressivism, including a vigorous fight for multiculturalism and equal rights, was seen as a scourge that threatened to undermine “traditional” American values.

The issue is clear. It’s the difference between building brands and milking brands. Most managers want to milk. “How far can we extend the brand? Let’s spend some serious research money and find out.” Sterling Drug was a big advertiser and a big buyer of research. Its big brand was Bayer aspirin, but aspirin was losing out to acetaminophen (Tylenol) and ibuprofen (Advil). So Sterling launched a $116-million advertising and marketing program to introduce a selection of five “aspirin-free” products. The Bayer Select line included headache-pain relief, regular pain relief, nighttime pain relief, sinus-pain relief, and a menstrual relief formulation, all of which contained either acetaminophen or ibuprofen as the core ingredient. Results were painful. The first year Bayer Select sold $26 million worth of pain relievers in a $2.5 billion market, or about 1 percent of the market. Even worse, the sales of regular Bayer aspirin kept falling at about 10 percent a year. Why buy Bayer aspirin if the manufacturer is telling you that its “select” products are better because they are “aspirin-free”? Are consumers stupid or not?

Making decisions is exhausting. Anyone who has ever configured a laptop online or researched a long trip – flight, hotels, activities, restaurants, weather – knows this well: after all the comparing, considering and choosing, you are exhausted. Science calls this decision fatigue. Decision fatigue is perilous: as a consumer, you become more susceptible to advertising messages and impulse buys. As a decision-maker, you are more prone to erotic seduction. Willpower is like a battery. After a while it runs out and needs to be recharged. How do you do this? By taking a break, relaxing and eating something. Willpower plummets to zero if your blood sugar falls too low. IKEA knows this only too well. On the trek through its maze-like display areas and towering warehouse shelves, decision fatigue sets in.

removing his hat. ‘I’ve – I’ve been sacked,’ she said, sinking down on to the steps. ‘The mistress won’t even give me a reference. I can’t believe it! I should have known!’ Her mouth was going at a mile a minute. ‘That woman told me this would happen, said it was what they’ve done to everyone else and they know girls like me are too far from home to get help, but oh my, I had to be foolish. But I needed this job and what with the master gone I thought things would get better and …’ Bones barked again. Oliver tilted his head. ‘You worked for the Comely-Parsons?’ ‘Y-yes,’ the maid stuttered through her tears. Alarm bells were ringing in my head. ‘What did you say about a woman?’ She sniffed again. Her hair was falling out of its tidy bun and she tried in vain to push it back in. ‘A-a lady,’ she hiccuped, fumbling with her hairpin. ‘She was standing outside here when I came about the job advertisement. She told me I shouldn’t work for them.’ The maid waved up at Windermere House. ‘Said they’d just treat me badly and then sack me.

If you fall soft, you splat. If you fall hard, you bounce. But after a while you can’t fall hard no more. Then what? There’s no point, Evan. To any of this.” Evan let the thought in. Tried to find the right one to send back out. “If you give up, it’s just a fuck-you to anyone who ever cared about you.” “That’s the answer right there, amigo. How many people care about me? How many people care about you? How many people ever really did?” Once more Evan found himself at the limitations of his experience. If there were words to shape the chaos beyond into meaning, he didn’t know what they were. Tommy gulped down another slug of bourbon. “That’s why we’re alcoholics.” “I’m not an alcoholic,” Evan said. “I like booze too much.” “Ain’t that some shit an alcoholic would say?” Tommy sucked in a lungful, spoke through the strain of the exhalation. “You still think you’re noble, like I once told myself, back when I blocked out how much of all that was just cover fire for my arrogance. No, not arrogance—it was to distract myself from how tight I was gripping the steering wheel.” He put his hands out, air-steering, cigarette stubbed out of his knobby knuckles, the other fist still gripping the bottle. He looked like an advertisement for reckless driving. “Then I figured out the steering wheel wasn’t hooked up to nuthin’, man. It was just a loose steering wheel.” He glanced over at Evan. “You still think it’s your responsibility to fix every damn thing in the world. That’s good. But it’s just training.” “For what?” “For what happens after you learn you can’t fix anything or save anyone. All you can do is light a match at a fork in the dark-ass road to show someone a better path that they’ll probably not take.