Advertise Travel Quotes

Insomnia is an all-night travel agency with posters advertising faraway places.

All worries are less with wine.

Hunger gives flavour to the food.

Some people when they see cheese, chocolate or cake they don't think of calories.

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?

Some copywriters write tricky headlines – double meanings, puns and other obscurities. This is counter-productive. In the average newspaper your headline has to compete with 350 others. Readers travel fast through this jungle. Your headline should telegraph what you want to say.

The schedules are crammed with shows urging us to travel further, drive faster, build bigger, buy more, yet none of them are deemed to offend the rules, which really means that they don't offend the interests of business or the pampered sensibilities of the Aga class. The media, driven by fear and advertising, are hopelessly biased towards the consumer economy and against the biosphere.

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship? —David Ogilvy, founder of the Ogilvy & Mather advertising agency, in Confessions of an Advertising Man, 1963

There is no "tropical island paradise" I know of which remotely matches up to the fantasy ideal that such a phrase is meant to conjure up, or even to what we find described in holiday brochures. It's natural to put this down to the discrepancy we are all used to finding between what advertisers promise and what the real world delivers. It doesn't surprise us much any more. So it can come as a shock to realise that the world we hear described by travellers of previous centuries (or even previous decades) and biologists of today really did exist. The state it's in now is only the result of what we've done to it, and the mildness of the disappointment we feel when we arrive somewhere and find that it's a bit tatty is only a measure of how far our own expectations have been degraded and how little we understand what we've lost. The people who do understand what we've lost are the ones who are rushing around in a frenzy trying to save the bits that are left.

Birds looked like an echo of birds, fat white clouds looked as if they were there to sell you fabric softener or air travel or health insurance.

Your USP is never what you think it is. It is what your customer think it is.

Paul Revere's ride is perhaps the most famous historical example of a word-of-mouth epidemic. A piece of extraordinary news traveled a long distance in a very short time, mobilizing an entire region to arms. Not all word-of-mouth epidemics are this sensational, of course. But it is safe to say that word of mouth is-even in this age of mass communications and multimillion-dollar advertising campaigns-still the most important form of human communication

...Bir trenle Kaliforniya ovalarını geçerken bir sabun reklamının hoparlörden yükselen gürültüsünü duymamaya çalışıyordum; o sırada yaşlı bir çiftçi güleç bir yüzle yanıma yaklaşarak, "Bu zamanda nereye gidersen git, uygarlıktan yakanı kurtaramazsın," dedi. Heyhat! Ne kadar doğru!..

This has got to be the most poorly named town I've ever visited. There is absolutely no sign of anything even remotely enchanting about it. It's one of the worst cases of false advertising I've seen. I've traveled a lot.Done considerable time in my share of dead-end dumps. Or at least that's what I thought until I came here. I mean,where do people shop for clothing and food? Where do the teens all hang out-the ones who haven't already hopped the first bus out of this godforsaken place? And,more important,where do I catch that very same bus-how soon 'til it leaves?

MARY: How in the world are our readers going to know who Miss Jenks is? She was only in the first book. CATHERINE: Then they should go back and read the first book. It’s only two shillings, at bookshops and train stations. I would have mentioned that, but you told me to stop advertising!

When he crossed the line into Shelby County, he removed his badge, tossing the five-point star inside the glove box. It slid against a half-empty pint of Wild Turkey he'd forgotten was in there, clinking softly, a siren call he left unanswered for the moment. He felt naked without his beloved badge but also strangely protected by the anonymity of its absence. Without the star, he would draw no undue attention, make no advertisement of his presence to any rank-and-file Brotherhood in the county, rabid dogs always on the hunt. And no word would get back to Houston, where he was stationed, that he was poking around something, unauthorized by his superiors, something he guessed he did hold an outsize interest in as a cop, as a Texan, and as a man. In fact as long as he wasn't wearing the Rangers star, they couldn't stop him from doing any damn thing. Without the badge, he was just a black man traveling the highway alone.

machines again, and radios, and the latest Chevrolet. General Electric flooded the country with luxury gadgets: food processors, toasters, floor-polishing machines, FM radios, electric blankets, and so on. These were all products promoted by that epitome of the television salesman Ronald Reagan, a popular actor whose work in advertising eventually taught him to sell himself, too. Traditional ideals were put on hold and ‘selling out’ became a catchphrase – you accepted a job that gave you no satisfaction because the pay was good. These were the months and years when British singer Vera Lynn touched American hearts with ‘A kiss won’t mean “Goodbye” but “Hello to love”’. Yes, that’s when it started, with that kiss on Times Square.

When I was in the advertising business, I used to offer free seminars to advertisers about how to create better ads (the material in this chapter being the content). That was not so long ago, but since then the Internet has ballooned to major significance. If I were selling advertising today, I’d have that seminar online. Think of how this cuts down on your travel expenses. I used to fly all over creation to deliver those seminars. And appointments were harder to get. The education-based marketing concept that you learned in Chapter Four works hand in glove with the ability to do things over the Internet. Here’s the pitch I’d do today: “How would you like to learn to make your advertising literally 10 times more effective? And you can do it right from the comfort of your favorite office chair.” It’s hard to resist such an offer. There are many examples I could give you to flesh out the model of turning your Web site into a community. The examples below are simple and some are even silly, but each shows how far this concept can go and how it helps you capture more leads and build a better brand.

Mass production was aimed at new sources of demand in the early twentieth century’s first mass consumers. Ford was clear on this point: “Mass production begins in the perception of a public need.”73 Supply and demand were linked effects of the new “conditions of existence” that defined the lives of my great-grandparents Sophie and Max and other travelers in the first modernity. Ford’s invention deepened the reciprocities between capitalism and these populations. In contrast, Google’s inventions destroyed the reciprocities of its original social contract with users. The role of the behavioral value reinvestment cycle that had once aligned Google with its users changed dramatically. Instead of deepening the unity of supply and demand with its populations, Google chose to reinvent its business around the burgeoning demand of advertisers eager to squeeze and scrape online behavior by any available means in the competition for market advantage. In the new operation, users were no longer ends in themselves but rather became the means to others’ ends. Reinvestment in user services became the method for attracting behavioral surplus, and users became the unwitting suppliers of raw material for a larger cycle of revenue generation.

Tourists see invisible things. Sometimes their point of view eluded him. By now, he was often the first in the group to raise his camera: to a roadside shrine or a sunset, to a buffalo plowing a paddy, ribs curved like a boat. But why were the others laughing at a billboard advertising Perlwite soap? What was fascinating about two village women grinding chilies on a stone? The dust of familiarity still lay in patches on the scenes through which he moved.

When do you wish to go?” “Early to-morrow morning, sir.” “Well, you must have some money; you can’t travel without money, and I daresay you have not much: I have given you no salary yet. How much have you in the world, Jane?” he asked, smiling. I drew out my purse; a meagre thing it was. “Five shillings, sir.” He took the purse, poured the hoard into his palm, and chuckled over it as if its scantiness amused him. Soon he produced his pocket-book: “Here,” said he, offering me a note; it was fifty pounds, and he owed me but fifteen. I told him I had no change. “I don’t want change; you know that. Take your wages.” I declined accepting more than was my due. He scowled at first; then, as if recollecting something, he said— “Right, right! Better not give you all now: you would, perhaps, stay away three months if you had fifty pounds. There are ten; is it not plenty?” “Yes, sir, but now you owe me five.” “Come back for it, then; I am your banker for forty pounds.” “Mr. Rochester, I may as well mention another matter of business to you while I have the opportunity.” “Matter of business? I am curious to hear it.” “You have as good as informed me, sir, that you are going shortly to be married?” “Yes; what then?” “In that case, sir, Adèle ought to go to school: I am sure you will perceive the necessity of it.” “To get her out of my bride’s way, who might otherwise walk over her rather too emphatically? There’s sense in the suggestion; not a doubt of it. Adèle, as you say, must go to school; and you, of course, must march straight to—the devil?” “I hope not, sir; but I must seek another situation somewhere.” “In course!” he exclaimed, with a twang of voice and a distortion of features equally fantastic and ludicrous. He looked at me some minutes. “And old Madam Reed, or the Misses, her daughters, will be solicited by you to seek a place, I suppose?” “No, sir; I am not on such terms with my relatives as would justify me in asking favours of them—but I shall advertise.

CATHERINE: All these questions, and more, will be answered in the third volume of these adventures of the Athena Club, assuming this volume sells sufficiently well—two shillings in bookstores, train stations, and directly from the publisher. And should anyone wish to bring out an American edition— MARY: You really have to stop it with the advertisements! CATHERINE: If our readers want to find out what happens to Alice, they will need to buy the first two books! Of course, if they want me to leave Alice in peril . . .

The novel is that art form that burns most easily. It so happened that in the middle of the nineteenth century, all the citizens of our shtetl - every man, woman, and child - was convinced he had at least one novel in him This period was likely the result of the traveling Gypsy salesman who brought a wagonload of books to the shtetl square on the third Sunday of every other month, advertising them as 'Worthy would-be worlds of words, whorls of working wonder.' What else could come to the lips of a Chosen People but 'I can do that?

In the suburbs, new homes were built with gardens, swimming pools and other comforts of family life at the back; at the front there was only a garage. Residents turned away from the street. Advertising slogans and political messages were no longer aimed at the crowd outside but instead at the family at home. The statistics speak volumes; Americans went to the cinema and theatre less often, attended fewer meetings and gatherings, spent less time at sports fixtures, in bars and cafés, or with their neighbours. Funerals, which had always been village or neighbourhood events, were increasingly a private matter.

My point is that bias is not advertised by a glowing sign worn around jurors’ necks; we are all guilty of it, because the brain is wired for us to see what we believe, and it usually happens outside of everyone’s awareness. Affective realism decimates the ideal of the impartial juror. Want to increase the likelihood of a conviction in a murder trial? Show the jury some gruesome photographic evidence. Tip their body budgets out of balance and chances are they’ll attribute their unpleasant affect to the defendant: “I feel bad, therefore you must have done something bad. You are a bad person.” Or permit family members of the deceased to describe how the crime has hurt them, a practice known as a victim impact statement, and the jury will tend to recommend more severe punishments. Crank up the emotional impact of a victim impact statement by recording it professionally on video and adding music and narration like a dramatic film, and you’ve got the makings of a jury-swaying masterpiece.45 Affective realism intertwines with the law outside the courtroom as well. Imagine that you are enjoying a quiet evening at home when suddenly you hear loud banging outside. You look out the window and see an African American man attempting to force open the door of a nearby house. Being a dutiful citizen, you call 911, and the police arrive and arrest the perpetrator. Congratulations, you have just brought about the arrest of Harvard professor Henry Louis Gates, Jr., as it happened on July 16, 2009. Gates was trying to force open the front door of his own home, which had become stuck while he was traveling. Affective realism strikes again. The real-life eyewitness in this incident had an affective feeling, presumably based on her concepts about crime and skin color, and made a mental inference that the man outside the window had intent to commit a crime.

Monch was on no simple retreat. The journey he had plotted for himself was much longer, and took him many buckets away from Appollon to Angarr's Sorrow, the land of fetid bogs in southeastern Sarthiss. This was a world far away from everything he knew... from everyone he knew. Granted, the list of people he knew was exceptionally short, especially since Monch was horrible with names and only slightly less horrible with faces. Regardless, he did not wish to accidentally advertise his inexperience to anyone he might possibly know, which is why he travelled so far afield. There were ruins in the swamps, ruins hidden under years of neglect and heavy with decay. Things lurked in those ruins, inhuman beasts with forbidden hungers. He intended to use the dangers of the swamps as the whetstone that would hone his abilities to a razor-keen edge. Monch would test his blade against and come back all the stronger... ...or dead. No... that wasn't right. Given the fact that he was immortal, death really wasn't an option. So then, he would come back stronger... ...or something something horrible. Monch decided to fill in those particular details later on, when he had time to ponder his autobiography at length. He would tidy up that particular idiom later.

All the recent marketing successes have been PR successes, not advertising successes. To name a few: Starbucks, The Body Shop, Amazon.com, Yahoo!, eBay, Palm, Google, Linus, PlayStation, Harry Potter, Botox, Red Bull, Microsoft, Intel, and BlackBerry. A closer look at the history of most major brands shows this to be true. As a matter of fact, an astonishing number of well-known brands have been built with virtually no advertising at all. Anita Roddick built The Body Shop into a worldwide brand without any advertising. Instead she traveled the world looking for ingredients for her natural cosmetics, a quest that resulted in endless publicity. Until recently Starbucks didn’t spend a hill of beans on advertising either. In its first ten years, the company spent less that $10 million (total) on advertising in the United States, a trivial amount for a brand that delivers annual sales of $1.3 billion today. Wal-Mart became the world’s largest retailer, ringing up sales approaching $200 billion, with little advertising. Sam’s Club, a Wal-Mart sibling, averages $56 million per store with almost no advertising. In the pharmaceutical field, Viagra, Prozac, and Vioxx became worldwide brands with almost no advertising. In the toy field, Beanie Babies, Tickle Me Elmo, and Pokémon became highly successful brands with almost no advertising. In the high-technology field, Oracle, Cisco, and SAP became multibillion-dollar companies (and multibillion-dollar brands) with almost no advertising.

going on. Models had always been different each year, but consistently solid and square, usually black or dark green. Suddenly a completely new generation was on gleaming display – wider and softer than ever. I’ve looked at the advertisements for that year. The earthy colours of previous decades were replaced by pastels, pinks and pale blues. The Chevrolet Bel Air and the Pontiac Star Chief, with their Strato-Streak V8 engines, were available in ‘Avalon Yellow’ as well as ‘Raven Black’. The new models had rounded, panoramic windscreens and, in the case of the new Cadillac, a strange rear end with tail fins like a fighter plane. Sales soared, rising by thirty-seven per cent between 1954 and 1955 alone. People were no longer so concerned about technology and durability; it was more

It was in Cleveland that Magic Slim became the most successful pornographic film producer in America. His training center was a key link in a human trafficking supply chain stretching from the former Soviet Republics in Eastern Europe to the United States. Trafficking accounts for an estimated $32 billion in annual trade with sex slavery and pornographic film production accounting for the greatest percentage. The girls arrived at Slim’s building young and naive, they left older and wiser. This was a classic value chain with each link making a contribution.  Slim’s trainers were the best, and it showed in the final product. Each class of girls was judged on the merits. The fast learners went on to advanced training. They learned proper etiquette, social skills and party games. They learned how to dress, apply makeup and discuss world events.  Best in-class were advertised in international style magazines with code words. These codes were known only to select clients and certain intermediaries approved by Slim. This elaborate distribution system was part of Slim’s business model, his clients paid an annual subscription fee for the on-line dictionary. The code words and descriptions were revised monthly.  An interested client would pay an access fee for further information that included a set of professional  photographs, a video and voice recordings of the model addressing the client by name.  Should the client accept, a detailed travel itinerary was submitted calling for first class travel and accommodation.  Slim required a letter of understanding spelling out terms and conditions and a 50% deposit. He didn’t like contracts, his word was his bond, everyone along the chain knew that. Slim's business was booming.

Lewis was also disturbed by the mobility which the masses were displaying, abetted by increasing leisure and access to travel. He saw that global tourism would become an increasingly urgent problem as world populations increased. People moved ‘in great herds’ to the seaside, only to find that a sea of people rather than of water awaited them. It was exhausting, and they did not enjoy it. If a travel permit were required before tickets could be bought, much congestion and wear and tear on the roads would be avoided. Most people are ‘born molluscs’ and would be much happier staying at home. Mass tourism is, in any case, an ‘absurdity’, since only scholars are really interested in cathedrals and artworks. The tourists who gawp at them are filled with boredom and self-reproach, and would never, Lewis contends, have dreamed of such a pastime had not holiday advertisements contrived to turn them into sham students and fake cosmopolitan aristocrats.

Kekulé dreams the Great Serpent holding its own tail in its mouth, the dreaming Serpent which surrounds the World. But the meanness, the cynicism with which this dream is to be used. The Serpent that announces, "The World is a closed thing, cyclical, resonant, eternally-returning," is to be delivered into a system whose only aim is to violate the Cycle. Taking and not giving back, demanding that "productivity" and "earnings" keep on increasing with time, the System removing from the rest of the World these vast quantities of energy to keep its own tiny desperate fraction showing a profit: and not only most of humanity—most of the World, animal, vegetable, and mineral, is laid waste in the process. The System may or may not understand that it's only buying time. And that time is an artificial resource to begin with, of no value to anyone or anything but the System, which must sooner or later crash to its death, when its addiction to energy has become more than the rest of the World can supply, dragging with it innocent souls all along the chain of life. Living inside the System is like riding across the country in a bus driven by a maniac bent on suicide . . . though he's amiable enough, keeps cracking jokes back through the loudspeaker . . . on you roll, across a countryside whose light is forever changing--castles, heaps of rock, moons of different shapes and colors come and go. There are stops at odd hours of teh mornings, for reasons that are not announced: you get out to stretch in lime-lit courtyards where the old men sit around the table under enormous eucalyptus trees you can smell in the night, shuffling the ancient decks oily and worn, throwing down swords and cups and trumps major in the tremor of light while behind them the bus is idling, waiting--"passengers will now reclaim their seats" and much as you'd like to stay, right here, learn the game, find your old age around this quiet table, it's no use: he is waiting beside the door of the bus in his pressed uniform, Lord of the Night he is checking your tickets, your ID and travel papers, and it's the wands of enterprise that dominate tonight...as he nods you by, you catch a glimpse of his face, his insane, committed eyes, and you remember then, for a terrible few heartbeats, that of course it will end for you all in blood, in shock, without dignity--but there is meanwhile this trip to be on ... over your own seat, where there ought to be an advertising plaque, is instead a quote from Rilke: "Once, only once..." One of Their favorite slogans. No return, no salvation, no Cycle--that's not what They, nor Their brilliant employee Kekule, have taken the Serpent to mean.

the man who has spread the knowledge of English from Cape St. Vincent to the Ural Mountains is the Englishman who, unable or unwilling to learn a single word of any language but his own, travels purse in hand into every corner of the Continent. One may be shocked at his ignorance, annoyed at his stupidity, angry at his presumption. But the practical fact remains; he it is that is anglicising Europe. For him the Swiss peasant tramps through the snow on winter evenings to attend the English class open in every village. For him the coachman and the guard, the chambermaid and the laundress, pore over their English grammars and colloquial phrase books. For him the foreign shopkeeper and merchant send their sons and daughters in their thousands to study in every English town. For him it is that every foreign hotel- and restaurant-keeper adds to his advertisement: "Only those with fair knowledge of English need apply." Did the English-speaking races make it their rule to speak anything else than English, the marvellous progress of the English tongue throughout the world would stop. The English-speaking man stands amid the strangers and jingles his gold. "Here," cries, "is payment for all such as can speak English." He it is who is the great educator. Theoretically we may scold him; practically we should take our hats off to him. He is the missionary of the English tongue.

But Dave Wain that lean rangy red head Welchman with his penchant for going off in Willie to fish in the Rogue River up in Oregon where he knows an abandoned mining camp, or for blattin around the desert roads, for suddenly reappearing in town to get drunk, and a marvelous poet himself, has that certain something that young hip teenagers probably wanta imitate–For one thing is one of the world's best talkers, and funny too–As I'll show–It was he and George Baso who hit on the fantastically simple truth that everybody in America was walking around with a dirty behind, but everybody, because the ancient ritual of washing with water after the toilet had not occurred in all the modern antisepticism–Says Dave "People in America have all these racks of drycleaned clothes like you say on their trips, they spatter Eau de Cologne all over themselves, they wear Ban and Aid or whatever it is under their armpits, they get aghast to see a spot on a shirt or a dress, they probably change underwear and socks maybe even twice a day, they go around all puffed up and insolent thinking themselves the cleanest people on earth and they're walkin around with dirty azzoles–Isnt that amazing?give me a little nip on that tit" he says reaching for my drink so I order two more, I've been engrossed, Dave can order all the drinks he wants anytime, "The President of the United States, the big ministers of state, the great bishops and shmishops and big shots everywhere, down to the lowest factory worker with all his fierce pride, movie stars, executives and great engineers and presidents of law firms and advertising firms with silk shirts and neckties and great expensive traveling cases in which they place these various expensive English imported hair brushes and shaving gear and pomades and perfumes are all walkin around with dirty azzoles! All you gotta do is simply wash yourself with soap and water! it hasn't occurred to anybody in America at all! it's one of the funniest things I've ever heard of! dont you think it's marvelous that we're being called filthy unwashed beatniks but we're the only ones walkin around with clean azzoles?"–The whole azzole shot in fact had spread swiftly and everybody I knew and Dave knew from coast to coast had embarked on this great crusade which I must say is a good one–In fact in Big Sur I'd instituted a shelf in Monsanto's outhouse where the soap must be kept and everyone had to bring a can of water there on each trip–Monsanto hadnt heard about it yet, "Do you realize that until we tell poor Lorenzo Monsanto the famous writer that he is walking around with a dirty azzole he will be doing just that?"–"Let's go tell him right now!"–"Why of course if we wait another minute...and besides do you know what it does to people to walk around with a dirty azzole? it leaves a great yawning guilt that they cant understand all day, they go to work all cleaned up in the morning and you can smell all that freshly laundered clothes and Eau de Cologne in the commute train yet there's something gnawing at them, something's wrong, they know something's wrong they dont know just what!"–We rush to tell Monsanto at once in the book store around the corner. (Big Sur, Chap. 11)

Self-Obsession & Self-Presentation on Social-Media" Some people always post their cars/bikes photos because they love their cars/bikes so much. Some people always post their dogs/cats/birds/fish/pets photos because they love their pets so much. Some people always post their children’s/families photos because they love their children/families so much. Some people always post their daily happy/sad moments because they love sharing their daily lives so much. Some people always post their poems/songs/novels/writings because they love being poets/lyricists/novelists/writers so much. Some people always copy paste other people’s writings/quotes without mentioning the actual writers name because they love seeking attention/fame so much. [Unacceptable & Illegal] Some people always post their plants/garden’s photos because they love planting/gardening so much. Some people always post their art/paintings because they love their creativity so much. Some people always post their home-made food because they love cooking/thoughtful-presentation so much. Some people always post their makeup/hairstyles selfies because they love wearing makeup/doing hair so much. Some people always post their party related photos because they love those parties so much. Some people always post their travel related photos because they love traveling so much. Some people always post their selfies because they love taking selfies so much. Some people always post restaurant/street-foods because they love eating in restaurants/streets so much. Some people always post their job-related photos because they love their jobs so much. Some people always post religious things because they love spreading their religion so much. Some people always post political things because they love politics/power so much. Some people always post inspirational messages because they love being spiritual. Some people always share others posts because they love sharing links so much. Some people always post their creative photographs because they love photography so much. Some people always post their business-related products because they love advertising so much. And some people always post complaints about other people’s post because they love complaining so much

For abolitionists, who advocated the immediate emancipation of all slaves, and free-soilers, who simply opposed the spread of slavery into the western territories, the existence of such a group proved the destructive effect of slavery on social morals and human industry and the inordinate economic power of the planter elite. It also served as an implicit warning of the disastrous consequences of the spread of slavery into nonslaveholding regions and its debilitating effect on the work ethic of otherwise stalwart white farmers. For slave-holders, particularly those at the apex of southern society, the idleness of rural working-class whites justified the “peculiar institution” and made clear the need for a planter-led economic and social hierarchy. Planter D. R. Hundley wrote, for example, that “poor whites” were “the laziest two-legged animals that walk erect on the face of the earth . . . [and exhibited] a natural stupidity or dullness of intellect that almost surpasses belief.” To abolitionists and proslavery ideologues alike, therefore, southern poor whites utterly lacked industry, intelligence, social propriety, and honor, the essential ingredients for political and social equality and thus should not be trusted with political decision-making.7 Northern and southern middle- to upper-class commentators perceived this class of people as so utterly degraded that they challenged their assertion of “whiteness,” the one claim southern working-class whites had to political equality, “normative” status, and social superiority to free and enslaved blacks. Like Byrd and the author of “The Carolina Sand-Hillers,” journalists and travel writers repeatedly compared “poor whites” unfavorably to other supposedly inferior people of color, be they enslaved blacks, Indians, or even Mexican peasants. Through a variety of arguments, including genetic inferiority, excessive interbreeding with “nonwhites,” and environmental factors, such as the destructive influences of the southern climate, rampant disease, and a woefully inadequate diet, these writers asserted that “poor whites” were neither truly “white” nor clearly “nonwhite” but instead, a separate “‘Cracker’ race” in all ways so debased that they had no capacity for social advancement. This attitude is clear in an 1866 article from the Boston Daily Advertiser that proclaimed that this social class had reached depths of “[s]uch filthy poverty, such foul ignorance, such idiotic imbecility” that they could never be truly civilized. “[T]ime and effort will lead the negro up to intelligent manhood,” the author concluded, “but I almost doubt if it will be possible to ever lift this ‘white trash’ into respectability.”8 Contempt for working-class whites was almost as strong among African Americans as among middle-class and elite whites. Enslaved African Americans invented derogatory terms containing explicit versions of “whiteness” such as “(poor) white trash” and “poor buckra” (a derivative form of the West African word for “white man”). Although relations between slaves and non-elite southern whites were complex, many slaves deeply resented the role of poor whites as overseers and patrol riders and adopted their owners’ view that elite southern planters were socially and morally superior. Many also believed that blacks, enslaved and free, formed a middle layer of social respectability between the planter aristocracy at the top of the social system and the “poor whites” at the bottom. The construction of a “poor white” and “white trash” social and cultural category thus allowed black slaves to carve out a space of social superiority, as well as permitted the white planter elite to justify enormous economic and social inequality among whites in a supposedly democratic society.9

Keynes was a voracious reader. He had what he called ‘one of the best of all gifts – the eye which can pick up the print effortlessly’. If one was to be a good reader, that is to read as easily as one breathed, practice was needed. ‘I read the newspapers because they’re mostly trash,’ he said in 1936. ‘Newspapers are good practice in learning how to skip; and, if he is not to lose his time, every serious reader must have this art.’ Travelling by train from New York to Washington in 1943, Keynes awed his fellow passengers by the speed with which he devoured newspapers and periodicals as well as discussing modern art, the desolate American landscape and the absence of birds compared with English countryside.54 ‘As a general rule,’ Keynes propounded as an undergraduate, ‘I hate books that end badly; I always want the characters to be happy.’ Thirty years later he deplored contemporary novels as ‘heavy-going’, with ‘such misunderstood, mishandled, misshapen, such muddled handling of human hopes’. Self-indulgent regrets, defeatism, railing against fate, gloom about future prospects: all these were anathema to Keynes in literature as in life. The modern classic he recommended in 1936 was Forster’s A Room with a View, which had been published nearly thirty years earlier. He was, however, grateful for the ‘perfect relaxation’ provided by those ‘unpretending, workmanlike, ingenious, abundant, delightful heaven-sent entertainers’, Agatha Christie, Edgar Wallace and P. G. Wodehouse. ‘There is a great purity in these writers, a remarkable absence of falsity and fudge, so that they live and move, serene, Olympian and aloof, free from any pretended contact with the realities of life.’ Keynes preferred memoirs as ‘more agreeable and amusing, so much more touching, bringing so much more of the pattern of life, than … the daydreams of a nervous wreck, which is the average modern novel’. He loved good theatre, settling into his seat at the first night of a production of Turgenev’s A Month in the Country with a blissful sigh and the words, ‘Ah! this is the loveliest play in all the world.’55 Rather as Keynes was a grabby eater, with table-manners that offended Norton and other Bloomsbury groupers, so he could be impatient to reach the end of books. In the inter-war period publishers used to have a ‘gathering’ of eight or sixteen pages at the back of their volumes to publicize their other books-in-print. He excised these advertisements while reading a book, so that as he turned a page he could always see how far he must go before finishing. A reader, said Keynes, should approach books ‘with all his senses; he should know their touch and their smell. He should learn how to take them in his hands, rustle their pages and reach in a few seconds a first intuitive impression of what they contain. He should … have touched many thousands, at least ten times as many as he reads. He should cast an eye over books as a shepherd over sheep, and judge them with the rapid, searching glance with which a cattle-dealer eyes cattle.’ Keynes in 1927 reproached his fellow countrymen for their low expenditure in bookshops. ‘How many people spend even £10 a year on books? How many spend 1 per cent of their incomes? To buy a book ought to be felt not as an extravagance, but as a good deed, a social duty which blesses him who does it.’ He wished to muster ‘a mighty army … of Bookworms, pledged to spend £10 a year on books, and, in the higher ranks of the Brotherhood, to buy a book a week’. Keynes was a votary of good bookshops, whether their stock was new or second-hand. ‘A bookshop is not like a railway booking-office which one approaches knowing what one wants. One should enter it vaguely, almost in a dream, and allow what is there freely to attract and influence the eye. To walk the rounds of the bookshops, dipping in as curiosity dictates, should be an afternoon’s entertainment.

What makes their new campaign so awful is that they're trying to convince business travelers that flying Southwest will make us more “productive.” Right. That's the big airline issue for me. Not price. Not schedule. Not comfort. Not reliability. "Bob, what airline you wanna take?" "I don't know. Which one makes me more productive?" It's such a moronic strategy, it can only have come from a trained marketing professional.

Cost of Cruise Sales Other Sales Cost of Other Sales (Refunds) (Refund Credits) Car Commissions Hotel Commissions Other Commissions Service Fees and Tuition Advertising Income Interest Income Air Sales and Cost of Air Sales

Most of us spend more time with advertisements than with Scripture.

Somewhere around mile three on the trek up the hill Pitry Suturashni decides he would not describe the Javrati sun as “warm and relaxing,” as all the travel advertisements say. Nor would he opt to call the breezes here “a cool caress upon the neck.” And he certainly would not call the forests “fragrant and exotic.” In fact, as Pitry uselessly mops his brow for the twentieth time, he decides he would rather describe the sun as “a hellish inferno,” the breezes as “absolutely nonexistent,” and the forests as “full of things with far too many teeth and a great desire to apply them to the human body.

Bizarre and Surprising Insights—Consumer Behavior Insight Organization Suggested Explanation7 Guys literally drool over sports cars. Male college student subjects produce measurably more saliva when presented with images of sports cars or money. Northwestern University Kellogg School of Management Consumer impulses are physiological cousins of hunger. If you buy diapers, you are more likely to also buy beer. A pharmacy chain found this across 90 days of evening shopping across dozens of outlets (urban myth to some, but based on reported results). Osco Drug Daddy needs a beer. Dolls and candy bars. Sixty percent of customers who buy a Barbie doll buy one of three types of candy bars. Walmart Kids come along for errands. Pop-Tarts before a hurricane. Prehurricane, Strawberry Pop-Tart sales increased about sevenfold. Walmart In preparation before an act of nature, people stock up on comfort or nonperishable foods. Staplers reveal hires. The purchase of a stapler often accompanies the purchase of paper, waste baskets, scissors, paper clips, folders, and so on. A large retailer Stapler purchases are often a part of a complete office kit for a new employee. Higher crime, more Uber rides. In San Francisco, the areas with the most prostitution, alcohol, theft, and burglary are most positively correlated with Uber trips. Uber “We hypothesized that crime should be a proxy for nonresidential population.…Uber riders are not causing more crime. Right, guys?” Mac users book more expensive hotels. Orbitz users on an Apple Mac spend up to 30 percent more than Windows users when booking a hotel reservation. Orbitz applies this insight, altering displayed options according to your operating system. Orbitz Macs are often more expensive than Windows computers, so Mac users may on average have greater financial resources. Your inclination to buy varies by time of day. For retail websites, the peak is 8:00 PM; for dating, late at night; for finance, around 1:00 PM; for travel, just after 10:00 AM. This is not the amount of website traffic, but the propensity to buy of those who are already on the website. Survey of websites The impetus to complete certain kinds of transactions is higher during certain times of day. Your e-mail address reveals your level of commitment. Customers who register for a free account with an Earthlink.com e-mail address are almost five times more likely to convert to a paid, premium-level membership than those with a Hotmail.com e-mail address. An online dating website Disclosing permanent or primary e-mail accounts reveals a longer-term intention. Banner ads affect you more than you think. Although you may feel you've learned to ignore them, people who see a merchant's banner ad are 61 percent more likely to subsequently perform a related search, and this drives a 249 percent increase in clicks on the merchant's paid textual ads in the search results. Yahoo! Advertising exerts a subconscious effect. Companies win by not prompting customers to think. Contacting actively engaged customers can backfire—direct mailing financial service customers who have already opened several accounts decreases the chances they will open more accounts (more details in Chapter 7).

The key to distinguishing between genuine segment-signaling and its converged virtue-signaling counterpart is whether the segment being signaled is actually a significant part of the consumer base for the product being advertised or not. A rainbow flag on travel agency selling gay cruises is not an indication of convergence. A rainbow flag on children’s toothpaste almost certainly is.

the federal Highway Beautification Act limits signs along interstate highways unless, for instance, they direct travelers to “scenic and historical attractions” or advertise free coffee. See 23 U.S.C. §§ 131(b), (c)(1), (c)(5).

Sell your art, crafts, or any handcrafted item on etsy.com Develop a travel concierge service to help people when they miss their flights Offer online tutoring services in your field of expertise Host a networking event (charge a low ticket price and get sponsors to provide food) Create and sell a visitors’ guide to your town or city, or build a web resource for tourists, supported by advertisers Create an online (or offline) course in some quirky subject you happen to know a lot about Publish a blog with a new lesson on a specific topic every day Start a podcast and sell sponsorship Visit yard sales or thrift shops and buy items to resell Offer a simple freelance service—anything from fact-checking to tech support or something else entirely Become a home, office, or life organizer Manage P.R. or social media accounts for small businesses Buy and sell used textbooks to college students Sell your musings on business, art, or culture as a freelance writer Start a membership website, where people pay a monthly or annual fee to access useful information about a specific topic Write and publish a book (if I can do it, you can too!)

The lazy smile had transformed his face. The humour in his mouth travelled up to his eyes and made them sparkle with challenge and danger. He locked his gaze with hers. Kim was unimpressed. Men who were truly dangerous did not need to advertise it. But she’d play along.

A resident [of Chukotka] had stuck a flyer on a telegraph pole advertising his flat in exchange for a one-way ticket to Moscow. Unemployment runs at seventy per cent in the surrounding villages.

If you want to travelling advertising service for your cab taxi so spotdehko are providing best advertising service for cab taxi in India. For first 35 days we are providing free advertising services.

The protagonist imagines her life before her like a fig tree, the tip of every branch representing a wonderful future that beckons and winks—relationships, family, careers, travel, athletic pursuits, and many more figs that can’t quite be made out from the position she’s in. We can find ourselves wanting each and every one of these futures, and when society tells us we can have it all—through advertisements, media, or upbringing—perhaps we expect it. Yet in spite of the messaging, we sense that making a decision to pursue one life means forgoing other options. As Plath wrote, “I wanted each and every one of them, but choosing one meant losing all the rest.” The Latin root of the verb decide literally means “to cut off”—and in the metaphorical sense “to kill.” No wonder we hesitate—it can bring a sense of comfort to keep our options alive. We can make a cosy nook out of our indecision where no wrong turn can be made, where all our futures can exist safely, and we can rest our head on diaphanous pillows of possibility. But as Plath’s fig tree metaphor shows, we might find out too late that indecision isn’t all that comforting— it’s stifling and we risk never reaching for any opportunity: “I saw myself sitting in the crotch of this fig tree, starving to death,” wrote Plath, “just because I couldn’t make up my mind which of the figs I would choose.

The left in its worrying routinely forgets this most important secular event since the invention of agriculture—the Great Enrichment of the last two centuries—and goes on worrying and worrying, like the little dog worrying about his bone in the Travelers Insurance advertisement on TV, in a new version every half generation or so.

I have the greatest respect for conservation biologists. I care very much about conserving the rain forest and the wildlife in Indonesia, but I also found it disheartening. It often feels like you are fighting a losing battle, especially in areas where people depend so heavily on these natural resources for their own survival. After graduation, I decided to return to the original behavioral questions that motivated me. Although monogamy—both social and genetic—is rare in mammals, social monogamy is the norm in birds. Plus, birds are everywhere. I figured that if I turned my attention to studying our feathered friends, I wouldn’t have to spend months on end trying to secure research permits and travel visas from foreign governments. I wouldn’t even have to risk getting bitten by leeches (a constant problem in the Mentawais*). Birds seemed like the perfect choice for my next act. But I didn’t know anyone who studied birds. My PhD was in an anthropology department, without many links to researchers in biology departments. Serendipitously, while applying for dozens of academic jobs, I stumbled across an advertisement for a position managing Dr. Ellen Ketterson’s laboratory at Indiana University. The ad described Ketterson’s long-term project on dark-eyed juncos. Eureka! Birds! At the time, her lab primarily focused on endocrinology methods like hormone assays (a method to measure how much of a hormone is present in blood or other types of biological samples), because they were interested in how testosterone levels influenced behavior. I had no experience with either birds or hormone assays. But I had spent the last several years developing DNA sequencing and genotyping skills, which the Ketterson lab was just starting to use. I hoped that my expertise with fieldwork and genetic work would be seen as beneficial enough to excuse my lack of experience in ornithology and endocrinology. I submitted my application but heard nothing back. After a while, I did something that was a bit terrifying at the time. Of the dozens of academic positions I had applied to, this felt like the right one, so I tried harder. I wrote to Dr. Ketterson again to clarify why I was so interested in the job and why I would be a good fit, even though on paper I seemed completely wrong for it. I described why I wanted to work with birds instead of primates. I explained that I had years of fieldwork experience in challenging environments and could easily learn ornithological methods. I listed my laboratory expertise and elaborated on how beneficial it could be to her research group, and how easily I could learn to do hormone assays and why they were important for my research too. She wrote me back. I got the job.

7Search PPC provide hospitality & travel ads network. promote your travel & hospitality business online

I was wondering if Chester was going to have any kind of memorial. I figured probably not. Clearly his sons wanted nothing to do with him. Ellie was a new grandmother, and not wanting to travel. And who else was there? Obviously no one, or I wouldn’t have been roped into taking over his care. It felt like the best possible advertisement for kindness. Treat people well, otherwise you might die and no one will notice or find it especially relevant to their life.

There is a pseudo-advertisement in American folklore: ''Have gun, will travel''. A more general, unspoken, motto of the human race is: ''Have pessimism, laziness, superficiality: will use them''. And if you have these things, be sure of another fact: just as surely as other people will use your possessions if they can, they will use you through your proclivities, because they certainly can'.

It had been on one of those packages they advertised in the travel pages of the papers on a Saturday. “See the Northern Lights—Five-Day Cruise off the Coast of Norway,” “The Wonders of Prague,” “Beautiful Bordeaux—Wine Tasting for the Beginner,” “Autumn on Lake Como.” It offered a safe way to travel (the coward’s way), everything was organized for you so that all you had to do was turn up with your passport. Middle-class, middle-aged, middle England. And middle Scotland, of course. Safety in numbers, in the herd.

Travel can broaden our perspective, enabling us to rise above the advertiser-driven infotainment we call the news to see things as citizens of the world. By plugging directly into the present and getting the world's take on things firsthand, a traveler goes beyond traditional sightseeing.

A person who had such a task before him would not need to look very far in Packingtown—he had only to walk up the avenue and read the signs, or get into a streetcar, to obtain full information as to pretty much everything a human creature could need. It was quite touching, the zeal of people to see that his health and happiness were provided for. Did the person wish to smoke? There was a little discourse about cigars, showing him exactly why the Thomas Jefferson Five-cent Perfecto was the only cigar worthy of the name. Had he, on the other hand, smoked too much? Here was a remedy for the smoking habit, twenty-five doses for a quarter, and a cure absolutely guaranteed in ten doses. In innumerable ways such as this, the traveler found that somebody had been busied to make smooth his paths through the world, and to let him know what had been done for him. In Packingtown the advertisements had a style all of their own, adapted to the peculiar population. One would be tenderly solicitous. "Is your wife pale?" it would inquire. "Is she discouraged, does she drag herself about the house and find fault with everything? Why do you not tell her to try Dr. Lanahan's Life Preservers?" Another would be jocular in tone, slapping you on the back, so to speak. "Don't be a chump!" it would exclaim. "Go and get the Goliath Bunion Cure." "Get a move on you!" would chime in another. "It's easy, if you wear the Eureka Two-fifty Shoe.

When a train pulls into a great city I am reminded of the closing moments of an overture. All the rural and urban themes of our long journey were picked up again: a factory was followed by a meadow, a patch of autostrada by a country road, a gas-works by a modern church: the houses began to tread on each other’s heels, advertisements for Fiat cars swarmed closer together, the conductor who had brought breakfast passed, working intensely down the corridor to rouse some important passenger, the last fields were squeezed out and at last there were only houses, houses, houses, and Milano, flashed the signs, Milano.

Finance Minister Mike de Jong steered government into its fifth straight year of austerity measures and cutbacks. The Liberals had been taking an axe to government spending since 2009, cutting millions. They’d reduced the advertising budget. Banned all but essential travel. Slashed office expenses. Cancelled service contracts. Fired some government employees. Instituted a hiring freeze within the civil service. Cracked down on compensation and bonuses for Crown corporation executives. And sold more than one hundred surplus government properties and assets. Clark would add to that a sweeping “core review” of the entire government, designed to hunt down red tape, eliminate duplication, and remove barriers to economic growth and job creation.

Business travelers aside, travelers book a hotel on average two to three times a year, and usually in different locations

As travelers, we’d like our rooms to be smart but, as entrepreneurs, we’d sure like our investments to be even smarter

The triumph of consumerism was made possible by the related actions of schools, advertising, and media. Mass-consumer culture integrates consumerism into all aspects of life from birth to death, including, but not limited to, education, leisure-time activities, the popular arts, the home, travel, and personal imagination. Mass-consumer culture captures the fantasy world of people with brand names and fashions that promise personal transformation, the vicarious thrill of imagining the glamorous lives of media celebrities, and the promise of escape from hard work through packaged travel and cruises to an envisioned paradise.

TripAdvisor has always been a top-funnel platform, not a bottom-funnel one. Now, thanks to a new feed-oriented design, fresh content from over a thousand influencers and Facebook integration, it (finally) takes a step back in the customer journey: no longer a OTA / metasearch engine /review site hybrid, therefore, but an inspirational site for curious travelers

What could be the next steps in travel for Amazon? Very likely, acquisitions. Expedia stock value dropped from over 150$ to 110$ in one year and, with 1:14 stock ratio (Amazon stock reached an astonishing 1,400$), the acquisition would give Bezos the technology and know-how necessary to forcefully enter the travel landscape and compete with Google. trivago is another possible choice: last June the German metasearch engine was worth over 20$ a share, over 3 times the current value (6$). And what about TripAdvisor? It may have found a new youth with the new feed-based design, but it is still worth half of what it used to be 4 years ago. All those investments would be possible for Amazon, a company with a capitalization of over 1,000 billion dollars

The recent complete hotel SERP redesign marked another milestone in Google's travel domination plan: The new design goal is to keep users as much as possible in the search engine, without the need to search info on OTAs or metasearch engines.

What could be the next steps for Amazon? Very likely, acquisitions. Expedia stock value dropped from over $150 to $110 in one year and, with 1:14 stock ratio (Amazon stock reached an astonishing $1,400), the acquisition would give Bezos the technology and know-how necessary to forcefully enter the travel landscape and compete with Google.

When uploading a photo of your hotel online, you are the eyes (and the wallet) of your future guests, so don’t take it lightly

In any modern hotel, having a centralized system is critical in order to increase efficiency, avoid time waste and reduce human error, therefore PMS must eventually connect to nearly all the software the hotel is using.

The extreme competitiveness in travel is slowly bringing search engines, OTAs and metasearch engines to converge towards an increasingly homogeneous model. The reason is simple, almost Darwinian: the model that will prove to be the most efficient in terms of scalability and efficiency for the end user is going to prevail.

A new dot.com bubble for AI? I doubt it. Companies do not invest in AI because it's hot, but because it is efficient

Let computers do what computers do best and let humans do what humans do best

AI is already mainstream. It's just not very visible

Between getting a fax room confirmation and being asked for passport by an animatronic velociraptor, there must be a healthy sweet spot in the use of technology in our industry

What we are likely to see is AI working together with humans, not AI replacing humans

We are the last generation with scraped knees. Next one will make no difference between on and off-line reality

If we want a real frictionless hotel experience, we need to have frictionless hotel infrastructures

Technology evolution is far from linear. It is very, very bumpy

Hyper-personalization" is the new "Direct Booking

When it comes to hotels, photography should be able to sell a specific product: your rooms

If everything is important, then nothing is important

Learn. Work. Create.

Technology made the life of professional photographers easier, but it also opened the doors for a generation of amateurs that do not know the industry. And, when it comes to commercial photography, this is the perfect recipe for disaster.

Travel is torture. At least if we stick with the etymology of the word. Linguists tend to agree that the term comes from “travail” (“work” in French) or “travailen” (“torment” in Middle English). Not very tempting, is it? Well, wait for the worst part: these two words probably share an even more sinister meaning: according to author and journalist Simon Winchester, in fact, they very likely derive from the Latin term “tripalium”, an ancient torture instrument used in the Roman Empire. Today, when we think about travel, we picture fast trains, intercontinental flights in business class, sandy beaches, and Mojitos, but things were not always as smooth. Travelling was extremely difficult (and risky) in ancient times and organizing one’s travel was, indeed, a torture.

At a closer look, even though today's travelers' journey is remarkably intricate (multiple contact points, different interaction levels, circularity, etc.), the motivation behind each step of the journey is pretty much always the same and you can easily identify basic, fundamental and unaltered constants in it.

In travel, you certainly don’t want to be a laggard, but it turns out that you don’t want to be an early adopter either. This does not mean that you should not innovate or be over-conservative, but choosing the wrong tech provider or blindly running towards anything glimmering could be risky, as you could be left with a piece of unusable technology just one year from now.

half smile, as if he’s enjoying a private joke. I squirm under his gaze. It travels from my face further down. His gaze dwarfs and undresses me at the same time. Squaring my shoulders, I make myself taller. “Where will my office be?” “Next to mine.” Sebastian points with his thumb to the left. “It’s a room we use for small meetings. However, for the four months you’ll be here, it’ll be your office.” “I’ll be on your other side,” Logan says. “It’s best if you’re close to us. Sebastian and I take an active interest in the advertising campaigns.” “We practically did all the marketing in the early days,” Sebastian adds. “Very well, I’ll keep you both informed.” “I will attend the first

Orchid hunting is a mortal occupation. That has always been part of its charm. Laroche loved orchids, but I came to believe he loved the difficulty and fatality of getting them almost as much as the flowers themselves. The worse a time he had in the swamp the more enthusiastic he would be about the plants he'd come out with. Laroche's perverse pleasure in misery was traditional among orchid hunters. An article published in a 1906 magazine explained: "Most of the romance in connection with the cult of the orchid is in the collecting of specimens from the localities in which they grow, perhaps in a fever swamp or possibly in a country full of hostile natives ready and eager to kill and very likely eat the enterprising collector." In 1901 eight orchid hunters went on an expedition to the Philippines. Within a month one of them had been eaten by a tiger; another had been drenched with oil and burned alive; five had vanished into thin air; and one had managed to stay alive and walk out of the woods carrying forty-seven thousand Phalaenopsis plants. A young man commissioned in 1889 to find cattleyas for the English collector Sir Trevor Lawrence walked of fourteen days through jungle mud and never was seen again. Dozens of hunters were killed by fever or accidents or malaria or foul play. Others became trophies for headhunters or prey for horrible creatures such as flying yellow lizards and diamondback snakes and jaguars and ticks and stinging marabuntas. Some orchid hunters were killed by other orchid hunters. All of them traveled ready for violence. Albert Millican, who went on an expedition in the northern Andes in 1891, wrote in his diary that the most important supplies he was carrying were his knives, cutlasses, revolvers, daggers, rifles, pistols, and a year's worth of tobacco. Being an orchid hunter has always meant pursuing beautiful things in terrible places. From the mid-1800s to the early 1900s, when orchid hunting was at its prime, terrible places were really terrible places, and any man advertising himself as a hunter needed to be hardy, sharp, and willing to die far from home.