Advantages Of Social Media Quotes

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin, sethgodin.com

The peculiar predicament of the present-day self surely came to pass as a consequence of the disappointment of the high expectations of the self as it entered the age of science and technology. Dazzled by the overwhelming credentials of science, the beauty and elegance of the scientific method, the triumph of modern medicine over physical ailments, and the technological transformation of the very world itself, the self finds itself in the end disappointed by the failure of science and technique in those very sectors of life which had been its main source of ordinary satisfaction in past ages. As John Cheever said, the main emotion of the adult Northeastern American who has had all the advantages of wealth, education, and culture is disappointment. Work is disappointing. In spite of all the talk about making work more creative and self-fulfilling, most people hate their jobs, and with good reason. Most work in modern technological societies is intolerably dull and repetitive. Marriage and family life are disappointing. Even among defenders of traditional family values, e.g., Christians and Jews, a certain dreariness must be inferred, if only from the average time of TV viewing. Dreary as TV is, it is evidently not as dreary as Mom talking to Dad or the kids talking to either. School is disappointing. If science is exciting and art is exhilarating, the schools and universities have achieved the not inconsiderable feat of rendering both dull. As every scientist and poet knows, one discovers both vocations in spite of, not because of, school. It takes years to recover from the stupor of being taught Shakespeare in English Lit and Wheatstone's bridge in Physics. Politics is disappointing. Most young people turn their backs on politics, not because of the lack of excitement of politics as it is practiced, but because of the shallowness, venality, and image-making as these are perceived through the media--one of the technology's greatest achievements. The churches are disappointing, even for most believers. If Christ brings us new life, it is all the more remarkable that the church, the bearer of this good news, should be among the most dispirited institutions of the age. The alternatives to the institutional churches are even more grossly disappointing, from TV evangelists with their blown-dry hairdos to California cults led by prosperous gurus ignored in India but embraced in La Jolla. Social life is disappointing. The very franticness of attempts to reestablish community and festival, by partying, by groups, by club, by touristy Mardi Gras, is the best evidence of the loss of true community and festival and of the loneliness of self, stranded as it is as an unspeakable consciousness in a world from which it perceives itself as somehow estranged, stranded even within its own body, with which it sees no clear connection. But there remains the one unquestioned benefit of science: the longer and healthier life made possible by modern medicine, the shorter work-hours made possible by technology, hence what is perceived as the one certain reward of dreary life of home and the marketplace: recreation. Recreation and good physical health appear to be the only ambivalent benefits of the technological revolution.

Old people were so dumb about social media, but this time it was to his advantage.

The man who does not read good books has no advantage over the man who can’t read them. MARK TWAIN

It’s gotten to where an entire nation can be energized by the force of a single idea put out into the world in a passionate way through social media—at little or no cost.

We humans don’t like uncertainty, so we are attracted to those who offer clarity and simple answers, even if the answers are wrong or incomplete. Master Persuaders can thrive in chaotic environments by offering the clarity people crave. And if an environment is not chaotic already, a skilled persuader who understands both social media and the news business can easily stir the pot to create an advantage through chaos. Candidate Trump was a champion of this method.

I work harder than every single person I know, and the only person that is on the same level as me is my brother. If you look at the top social media stars, it's me and him. I think that's our advantage. We're not the prettiest; we're not even the funniest, we're not the wittiest, whatever it is.

There are three keys to becoming a publisher as a founder: Founders should be active and posting at least three to five times a week on social media, specifically on Twitter and LinkedIn. Founders should start a podcast focused on their niche. Founders should make public speaking a priority, whether or not they like it.

That’s the fear of missing out (FOMO for short). It’s the anxiety we feel at the prospect of being unable to take advantage of opportunities. And it’s a common reason many of us say yes even when we realize saying no would be a better decision. For example, at the workplace, we take on new projects because we fear that declining them will impede the advancement of our careers. With our friends, we commit ourselves to activities because we’re afraid to miss out on rewarding experiences. Social media only reinforces this tendency. We’re constantly reading Facebook on our phones and tablets, watching others post about their experiences, and chiding ourselves for not having our own to post. We end up saying yes to things just so we don’t feel left out.

Hey Pete. So why the leave from social media? You are an activist, right? It seems like this decision is counterproductive to your message and work." A: The short answer is I’m tired of the endless narcissism inherent to the medium. In the commercial society we have, coupled with the consequential sense of insecurity people feel, as they impulsively “package themselves” for public consumption, the expression most dominant in all of this - is vanity. And I find that disheartening, annoying and dangerous. It is a form of cultural violence in many respects. However, please note the difference - that I work to promote just that – a message/idea – not myself… and I honestly loath people who today just promote themselves for the sake of themselves. A sea of humans who have been conditioned into viewing who they are – as how they are seen online. Think about that for a moment. Social identity theory run amok. People have been conditioned to think “they are” how “others see them”. We live in an increasing fictional reality where people are now not only people – they are digital symbols. And those symbols become more important as a matter of “marketing” than people’s true personality. Now, one could argue that social perception has always had a communicative symbolism, even before the computer age. But nooooooothing like today. Social media has become a social prison and a strong means of social control, in fact. Beyond that, as most know, social media is literally designed like a drug. And it acts like it as people get more and more addicted to being seen and addicted to molding the way they want the world to view them – no matter how false the image (If there is any word that defines peoples’ behavior here – it is pretention). Dopamine fires upon recognition and, coupled with cell phone culture, we now have a sea of people in zombie like trances looking at their phones (literally) thousands of times a day, merging their direct, true interpersonal social reality with a virtual “social media” one. No one can read anymore... they just swipe a stream of 200 character headlines/posts/tweets. understanding the world as an aggregate of those fragmented sentences. Massive loss of comprehension happening, replaced by usually agreeable, "in-bubble" views - hence an actual loss of variety. So again, this isn’t to say non-commercial focused social media doesn’t have positive purposes, such as with activism at times. But, on the whole, it merely amplifies a general value system disorder of a “LOOK AT ME! LOOK AT HOW GREAT I AM!” – rooted in systemic insecurity. People lying to themselves, drawing meaningless satisfaction from superficial responses from a sea of avatars. And it’s no surprise. Market economics demands people self promote shamelessly, coupled with the arbitrary constructs of beauty and success that have also resulted. People see status in certain things and, directly or pathologically, use those things for their own narcissistic advantage. Think of those endless status pics of people rock climbing, or hanging out on a stunning beach or showing off their new trophy girl-friend, etc. It goes on and on and worse the general public generally likes it, seeking to imitate those images/symbols to amplify their own false status. Hence the endless feedback loop of superficiality. And people wonder why youth suicides have risen… a young woman looking at a model of perfection set by her peers, without proper knowledge of the medium, can be made to feel inferior far more dramatically than the typical body image problems associated to traditional advertising. That is just one example of the cultural violence inherent. The entire industry of social media is BASED on narcissistic status promotion and narrow self-interest. That is the emotion/intent that creates the billions and billions in revenue these platforms experience, as they in turn sell off people’s personal data to advertisers and governments. You are the product, of course.

Gone are those days when media platforms were available to few individuals like politicians, movie stars, artists,sports sensations, civil right activists, and religious scholars. =Today social media gives people an easy way to almost everything =It is very easy to learn from others who are experts and professionals,Regardless of your location and education background you can educate yourself, without paying for it. =It even reveals good and Mabošaedi of the most respected people who are role models to others = You can share your issues with the community and get help within an hour . = The main advantage of the social media is that you update yourself from the latest happenings around in the world. = you can promote your business to the largest audience and even employ people But it can also damage your life for good = Since anyone can create a fake account and do anything without being traced, it has become quite easy for people to frustrate others and do a damage to their names or life. = Personal data and privacy can easily be hacked and shared on the Internet. Which can make financial losses and loss to personal life. Similarly, identity theft is another issue that can give financial losses to anyone by hacking their personal accounts. This is one of the dangerous disadvantages of the social media and it even made people kill them selfs. = Addiction destroyed many families and employments.

Americans need to get off their cell phones—my sons included. Contrary to what you’re thinking, you can live without them. I promise you can operate and function without them. I don’t have one. You don’t have to have one, either. And while you’re at it, get off your desktop computer, laptop, iPad, tablet, reader, and whatever other mobile devices you own. I’ve never figured out how the computer, the very device that was supposed to revolutionize the way we live and save us so much time, ended up occupying so much of our time. Americans can’t stay off them! The IDC study revealed some alarming facts about Americans. Did you know that 79 percent of smartphone users reach for their devices within fifteen minutes of waking up? A majority of them—62 percent—don’t even wait fifteen minutes! I have an idea: why don’t you grab a Bible and read, or lie there in bed and pray or meditate for a few quiet moments? Hey, news flash, folks: I promise you it’s the only quiet time you’re probably going to get in this busy, busy world. Why don’t you take advantage of a few moments of solitude and slow down, Jack? I’m convinced that the Internet and social media in particular, the very things that were supposed to bring us closer together, have actually distanced us from each other more than ever before. They’re destroying the social interaction among humans. We don’t talk to anybody anymore, and we’ve isolated ourselves, spending most of our time in front of a computer or tapping the screens of our smartphones and tablets. We’ve become robots.

What exogenous causes are shifting the allocation of moral intuitions away from community, authority, and purity and toward fairness, autonomy, and rationality? One obvious force is geographic and social mobility. People are no longer confined to the small worlds of family, village, and tribe, in which conformity and solidarity are essential to daily life, and ostracism and exile are a form of social death. They can seek their fortunes in other circles, which expose them to alternative worldviews and lead them into a more ecumenical morality, which gravitates to the rights of individuals rather than chauvinistic veneration of the group. By the same token, open societies, where talent, ambition, or luck can dislodge people from the station in which they were born, are less likely to see an Authority Ranking as an inviolable law of nature, and more likely to see it as a historical artifact or a legacy of injustice. When diverse individuals mingle, engage in commerce, and find themselves on professional or social teams that cooperate to attain a superordinate goal, their intuitions of purity can be diluted. One example, mentioned in chapter 7, is the greater tolerance of homosexuality among people who personally know homosexuals. Haidt observes that when one zooms in on an electoral map of the United States, from the coarse division into red and blue states to a finer-grained division into red and blue counties, one finds that the blue counties, representing the regions that voted for the more liberal presidential candidate, cluster along the coasts and major waterways. Before the advent of jet airplanes and interstate highways, these were the places where people and their ideas most easily mixed. That early advantage installed them as hubs of transportation, commerce, media, research, and education, and they continue to be pluralistic—and liberal—zones today. Though American political liberalism is by no means the same as classical liberalism, the two overlap in their weighting of the moral spheres. The micro-geography of liberalism suggests that the moral trend away from community, authority, and purity is indeed an effect of mobility and cosmopolitanism.202

Take advantage of social listening tools such as Social Mention and TweetDeck to listen to consumer conversations about your brand.

We also have to factor in that candidates do not always compete on an equal footing: those who have access to the media or use the state apparatus for their campaigns have an important advantage in relation to everyone else.

Are You Afraid of With Social Media? Knowing what you’re scared of is just as important as your plan, goals, and dreams. Some things people are worried about include negative comments, posting something deemed offensive, not being “ready”, showing their vulnerabilities or insecurities, or just plain failing. Whatever it is, we’re all afraid of something. You need to know what yours is. To be fair, working on your own, you might want to reach out to someone for help or support in tackling how to handle what you’re afraid of – this is one of the advantages of working with a professional who will help you understand how to deal with multiple situations that may arise.   These questions aren’t easy and they may take a while to answer. That’s ok! In fact, that’s good! You should put the time and effort into really knowing what your answers are if you’re going to create a social media strategy that will actually see results.

With each tweet, post, share and comment, we are building and adding to our digital iceberg.

Simple Ways To Harness The Power Of Tiktok For Business Success In 2020, social media has been empowered in the world of digital marketing. TikTok is one of the traditional video-sharing platforms, for all the individual and business accounts use this platform to entertain people. TikTok gives you an amazing way to share your posts with your audience and get more visibility to your website. Make sure you can only post your video through reactions. TikTok allows you to share 15-second videos with a variety of topics. It gives different songs with filters to shoot your video directly from your mobile device. But many also struggle to exactly use TikTok for business purposes. Here are some simple ways to harness the power of TikTok for business success. TikTok On Business TikTok is a great opportunity to start your business, promote your brand, and create a connection with your audience and brand by using engaging videos. It is one of the most popular social media in the world because it connects with a wider audience. Under this updated world, everything is changed into online marketing and purchasing. This is the big advantage to start your business with this social media. TikTok is relative to a younger audience, so you should target teens and promote your brand relevant to their needs and interest to get better positive results. Create Engaging Contents TikTok is only a place to make fun and creativity. TikTok short-form videos easily capture the audience's attention because of the entertaining nature. It gives the big opportunity to create your content that focuses more on the fun and entertaining to connect the wider audience. So, you don’t need to feel the pressure of creating your content. You can simply make your video with an effective background and showing your product. But your main goal is to keep managing your product offers. Get More Influencers There are lots of ways to take advantage of the platform to promote your brand. One easy way to advertise your products on TikTok via influencers. You need to find the right influencer to develop your business. If you grow your TikTok likes, you can improve your brand identity and get more profit. Also, you can analyze which kind of products you offer to get the best and positive results. If you share more videos whether or not they are relevant to your industry, you can change to become a good influencer. But, you need to post your stories frequently. Promote Hashtag Challenges If you add your branded hashtag with your video, you can get more visibility in your audience. A hashtag challenge is one of the effective ways to reach your targeted audience to talk about your business. The main goal of the hashtag challenge is to encourage your audience and create a brand identity. Most of the users love to participate in these challenges. TikTok Growth TikTok is undoubtedly a powerful social media tool with billions of followers sharing their expressions every day. This is a new platform compared to other social media networks, but it contains large competitors. It is worth spending your time developing for the benefit of your business.

Today we know both partners in this political minuet were correct. Digital media can be exploited by self-assembled networks to muster their forces and propagandize for their causes, against the resistance of those who command the levers of power. But this understates the distance between the old and the new. A churning, highly redundant information sphere has taken shape near at hand to ordinary persons yet beyond the reach of modern government. In the tectonic depths of social and political life, the balance of power has fundamentally shifted between authority and obedience, ruler and ruled, elite and public, so that each can inflict damage on the other but neither can attain a decisive advantage. That is the non-utopian thesis of this book. And it was arrived at, in part, by pursuing threads of analysis about the nature and consequences of new media first spun by Clay Shirky.

Black Friday Covid 19 is still here, dangerous and killing. It is better and advisable for you to do your shopping online, rather going to push each other in retailors, because if there is someone, who is infected. That person might infect lot of people. Shops should get websites and sell their products online. Also should make sure that their server can handle lot of traffic, it won’t crush, they should have redundancy , and their server should be able to handle lot of connections without timing out. They should take advantage of influencers and social media to market their product in time before black Friday. Make sure you have the best Internet Service Provider, that won’t fail you, because people will be queueing online and those with good internet speed , bandwidth and good ISP providers will be having advantage on the queue. You can upgrade your line just for black Friday then downgrade it. Make sure you get yourself proper ISP that won’t drop connections, that won’t be slow to load pages, that wont timeout and that wont freeze. Be careful of hackers and scammers when you shop online. Make sure the shop is legit and your banking details are safe.

It is important to know your brand, what you represent, who your competitors are in the marketplace and what makes you different.

There are many conservative African Americans. Men and women who support Republican policies; men and women who despise the Democrats, who feel they’ve been taken advantage of for decades. Others who think the Democrats are “just as racist” as the Republicans—some even more so—but are still, somehow, the best option. What am I gonna do, they wonder, become a Republican? It’s a hidden conversation among people within the black community. They may agree with Republican policies when talking to someone face-to-face. But they don’t dare share those feelings outside the room, and they definitely don’t go out and say it on Fox News. (I’ll probably get some guff for even putting it in this book.) The same people who agree with me in private conversations will fight me tooth and nail on social media because they cannot allow conversations conducted within the community to get into the public sphere. We don’t want “the others” to know. So we keep our beliefs close to the vest and support those who pretend to be our allies (e.g., the Clintons). It’s the cost of doing business.

There are five ways technology can boost marketing practices: Make more informed decisions based on big data. The greatest side product of digitalization is big data. In the digital context, every customer touchpoint—transaction, call center inquiry, and email exchange—is recorded. Moreover, customers leave footprints every time they browse the Internet and post something on social media. Privacy concerns aside, those are mountains of insights to extract. With such a rich source of information, marketers can now profile the customers at a granular and individual level, allowing one-to-one marketing at scale. Predict outcomes of marketing strategies and tactics. No marketing investment is a sure bet. But the idea of calculating the return on every marketing action makes marketing more accountable. With artificial intelligence–powered analytics, it is now possible for marketers to predict the outcome before launching new products or releasing new campaigns. The predictive model aims to discover patterns from previous marketing endeavors and understand what works, and based on the learning, recommend the optimized design for future campaigns. It allows marketers to stay ahead of the curve without jeopardizing the brands from possible failures. Bring the contextual digital experience to the physical world. The tracking of Internet users enables digital marketers to provide highly contextual experiences, such as personalized landing pages, relevant ads, and custom-made content. It gives digital-native companies a significant advantage over their brick-and-mortar counterparts. Today, the connected devices and sensors—the Internet of Things—empowers businesses to bring contextual touchpoints to the physical space, leveling the playing field while facilitating seamless omnichannel experience. Sensors enable marketers to identify who is coming to the stores and provide personalized treatment. Augment frontline marketers’ capacity to deliver value. Instead of being drawn into the machine-versus-human debate, marketers can focus on building an optimized symbiosis between themselves and digital technologies. AI, along with NLP, can improve the productivity of customer-facing operations by taking over lower-value tasks and empowering frontline personnel to tailor their approach. Chatbots can handle simple, high-volume conversations with an instant response. AR and VR help companies deliver engaging products with minimum human involvement. Thus, frontline marketers can concentrate on delivering highly coveted social interactions only when they need to. Speed up marketing execution. The preferences of always-on customers constantly change, putting pressure on businesses to profit from a shorter window of opportunity. To cope with such a challenge, companies can draw inspiration from the agile practices of lean startups. These startups rely heavily on technology to perform rapid market experiments and real-time validation.

Advantage of Playing Educational Games: Kids Learn With Fun Kids Game play has mentally worth profit because games have been shown to enhance attention, focus, and interval. Games have motivational profit because they encourage associate progressive, instead of an entity theory of intelligence. Games have emotional profit as a result of they induce positive mood states; additionally, there's speculative proof that games might support children develop flexible feeling regulation. Games have social profit because gamers area unit able to translate the prosocial skills that they learn from co-playing or multiplayer gameplay to “peer and family relations outside the gambling atmosphere. DIFFERENT GAMES FOR DIFFERENT GOALS. But it’s a little ​twisted​ to say that Educational games are “good for kids.” Kids games are not like fruits and vegetables. Don’t think them as if they were know about vegetable and fruits name that help kids grow into healthy adults. Like all forms of media, it depends on the particular games and how they are used. Kids Learn With Fun Present Different games such as Learn Vehicles for Kids,1 to 100 Spelling learning,123 number for kids,Maths Practice,Puzzle Games,Real Birds Game,Toodle Alphabets Puzzle and many more available at : kidslearnwithfun dot com Play Kids Learn with Fun Game : Make your kid’s mind Creative. Educational Kids games that ​inspire​ creative expression, such as Maths Practice Game and Puzzle game, push kids to think outside the norm and consider ​different methods of explanation. Exploring and expanding creativity through such kids games can also help with nurturing self-​prize,self-love,self-habit​ and self-acceptance, and they inspire a greater connection between personality and activity. In the end,​ sticking with a kids game through it can help kids develop patience and maturity in 0 to 5 year age.

Collier understood and preached this swim-with-current-rather-than-against strategy. Do not arrive as an interruption or disruption, attempting to divert your reader's attention from the object it is focused on, fighting to interest him in something different from what he is already, at this moment, interested in. Instead, align yourself with the subjects already possessing his attention, the matters already garnering his interest, the self-talk conversation already occurring in his mind, and the conversations he is already having around the water-cooler at work or at the kitchen table at home with peers, friends, and family. About this, Collier wrote: “Study your reader first — your product second…. The reader of your letter wants certain things and the desire for them is, consciously or unconsciously, the dominant idea in his mind all the time. He is also engaged by the news or events or public conversations of the day. Put yourself in his place. If you were deep in discussion with a friend over some matter and a stranger came up and said: ‘Mister, I have a fine coat I want to sell you!’ — what would you do? The same thing happens when you approach a man by mail. He is in discussion with himself. If you just butt in, will you be welcome? How would you do it if approaching him and his friend in person? You'd listen and get the trend of the conversation. Then, when you chimed in, it would be with a remark on a related subject. Then you could gradually bring the talk around logically to the point you wanted to discuss. Study your reader. Know what interests him. Listen to the conversation he is already having with himself. Enter where he already is.” There are some obvious, perennially occurring attention dominators, such as seasons and holidays, and linking to these — regardless of whether your business naturally links or not — can be extremely helpful. You need not be a florist, jeweler, or restaurant to utilize Valentine's Day, for example. Beyond that, and deeper than that, every customer group has some shared item on their minds. Know it. Start your conversation with them with it. And be sure to take advantage of one of the great advantages of today's online media, including e-mail, blogs, and social media sites — being day to day, even hour by hour, timely. You can link a marketing message to world or local, financial, or cultural news of the moment — and you should.

It doesn’t need a Che Guevara to raise a guerrilla army. The leaders have already been elected to state, local, and federal governments. Sympathizers have been infiltrated into our media establishment, entertainment industry, big tech, academia, even professional sports. Breitbart was right, ‘politics is downstream from culture.’ “You don’t need to take up arms in this war. Their weapons are hurled from social media platforms from which there is no defense and the assassinations are character assassinations. Public executions come not from a slice of the guillotine but by tweet, gleefully cheered on by the mob. You can fight it from your mom’s basement as you eat Cheetos and collect an unemployment check from the very government you seek to destroy. It doesn’t take courage, moral or physical, nor does it take resiliency. In fact, it takes the opposite of those once-lauded traits. It takes apathy. You don’t have to be creative, well-read, in shape, resourceful, or strong. The weaker your mind and body the better. You can be taken advantage of. You are ripe for recruitment. Racism is the witchcraft of the twenty-first century, and cancel culture is the stake at which you are burned.

First-mover advantages tend to prevail when patented technology is involved, or when there are strong network effects (the product or service becomes more valuable when there are a greater number of users, as with telephones or social media).

Online Marketing Strategy and Trends to Dominate in 2022 After observing some marketing strategies and trends that have emerged in the last few months, it seems fitting that we just hop on the bandwagon and give our take on them as well. After all, the landscape of online marketing is always changing. What worked last year might not do as much this year. And the same thing can be said of what will work and not work in the coming years. But our observations right now show a landscape full of new opportunities to try out. 2021 was a bit of a roller coaster for Meta. Besides just changing their name, they introduced something that appears to have gained a large foothold Don’t misunderstand, this isn’t just Facebook anymore. This is an entirely new world within the aspects of virtue and augmented reality. Before fully introducing this concept last October, it was just thought that the Metaverse would just be another video game console. As it turns out, it could be the next evolution of social media. This opens the doors for a new era of marketing strategy, with many brands already taking advantage of what the Metaverse has to offer. No matter what avenue you decide to take, always make sure you are creating top-notch quality content. Your marketing strategy has a higher chance of success when you do. Don’t get caught up in the rush to create as much content as possible. If you’re doing it by yourself, allow yourself to go slow at first. As you get comfortable with your new skills, you can then start to churn out more content that is high quality. As always, no matter what marketing strategy you decide, we at the Marketing Agency in Utah are here to assist you. Contact us to set up a consultation where we can discuss these and other marketing strategies that best fit your business needs!

But the social media giants offered not only new tech but also man power. Seated beside Molly, Matt, and our data scientists were embedded employees from Facebook, Google, and Twitter, among other tech companies. Facebook called its work with the Trump campaign “customer service plus.”5 Google said it served the campaign in an “advisory capacity.” Twitter called it “free labor.”6 While the Trump team welcomed this help with open arms, the Clinton campaign for some reason decided not to accept such help from Facebook, which must have given Trump a distinct advantage that cannot be easily quantified—a spare set of highly skilled hands goes a long way in a campaign, as it is expertise that does not need to be managed or taught by the campaign manager, who is already working 24/7 with little sleep.

When it comes to developing and maintaining a competitive advantage for your business, there is no question in my mind that you’re going to need to incorporate both data science and business intelligence together in order to survive the future hyper-competitive environment.  If you are not doing so, I can guarantee that your competitors will be doing it.

In a sense, we can’t even claim to be growing “less religious” when social media’s job is explicitly to generate ideological sects, to pack people’s feeds with suggested content that only exaggerates what they already believe. As each of us posts, curating our individual online identities, the apps capture those personas via metadata and reinforce them through irresistible targeted ads and custom feeds. No “cult leader” takes advantage of our psychological drives quite like The Algorithm, which thrives on sending us down rabbit holes, so we never even come across rhetoric we don’t agree with unless we actively search for it.

And yet I’d read only recently how their generation were riddled with self-doubt and the pressures of social media. How they worried about everything, the planet, global warming, their relationships, money, war, cosmetic surgery. Were their bottoms too big or not big enough? (Thanks Kardashians.) How very sad. So perhaps the perceived advantages between ‘us’ and ‘them’ were not quite so one-sided as I had thought. I couldn’t remember a single occasion when I had worried about photoshopping or being ‘beach ready’ in January. I’d only had my top lip waxed once – never again. And never any other bit of me either, for fear of the pain (if the lip experience was anything to go by). We hadn’t grown up with so many gadgets or television channels as the younger generations. Which in itself was a blessing. How many crime dramas did we actually need to watch, how many reality shows, how many un-funny comedies? We’d had to do our research in libraries, but now they had limitless information at the touch of a keyboard. In my day, if the school bullies had wanted a target, they did it out in the open. These women had to deal with faceless trolls. They had security worries, all sorts of privacy issues. So who really had the better experience of being a woman? Or had it always just been difficult for everyone? And what about men, come to think of it… If one believed the newspapers, it seemed half of the human race was being summarily dismissed as idiots or fiends.

What we create online becomes part of our digital DNA, this in turns becomes part of our human DNA.

The man who does not read good books has no advantage over the man who can’t read them.

In 2014, some 60,000 women entrepreneurs cover a population of a hundred million deep in rural India where there is poor road and media connectivity. These women doubled their household income in no time. Women started to gain social respectability and for Unilever it was competitive advantage in distribution. “What a tremendous win-win he helped us create.

Deniers have learned to use social media to their advantage. On Holocaust Remembrance Day in 2017, a survivor was interviewed on a BBC radio program. The producers were “shocked” by the “staggering” number of “brazen” Holocaust denial and antisemitic phone calls and social media posts they received. Though they had previously broadcast programs on the Holocaust and had received some antisemitic and denial comments, this response, one producer told me, was “unprecedented…unlike anything we have seen before.” They were so deeply unsettled that they invited me to appear on a subsequent program that addressed Holocaust denial.7 But denial is not something engaged in only by the Far Right. In many segments of the Muslim community, including among European Muslims, there is also an inclination to deny this historical reality. There are schools in Europe where teachers find it difficult to teach about the Holocaust because the students insist that it never happened, and the material the teachers present is dismissed by the students as false.

Traveling with us did have its advantages. Before Barack’s presidency was over, our girls would enjoy a baseball game in Havana, walk along the Great Wall of China, and visit the Christ the Redeemer statue in Rio one evening in magical, misty darkness. But it could also be a pain in the neck, especially when we were trying to tend to things unrelated to the presidency. Earlier in Malia’s junior year, the two of us had gone to spend a day visiting colleges in New York City, for instance, setting up tours at New York University and Columbia. It had worked fine for a while. We’d moved through NYU’s campus at a brisk pace, our efficiency aided by the fact that it was still early and many students were not yet up for the day. We’d checked out classrooms, poked our heads into a dorm room, and chatted with a dean before heading uptown to grab an early lunch and move on to the next tour. The problem is that there’s no hiding a First Lady–sized motorcade, especially on the island of Manhattan in the middle of a weekday. By the time we finished eating, about a hundred people had gathered on the sidewalk outside the restaurant, the commotion only breeding more commotion. We stepped out to find dozens of cell phones hoisted in our direction as we were engulfed by a chorus of cheers. It was beneficent, this attention—“Come to Columbia, Malia!” people were shouting—but it was not especially useful for a girl who was trying quietly to imagine her own future. I knew immediately what I needed to do, and that was to bench myself—to let Malia go see the next campus without me, sending Kristin Jones, my personal assistant, as her escort instead. Without me there, Malia’s odds of being recognized went down. She could move faster and with a lot fewer agents. Without me, she could maybe, possibly, look like just another kid walking the quad. I at least owed her a shot at that. Kristin, in her late twenties and a California native, was like a big sister to both my girls anyway. She’d come to my office as a young intern, and along with Kristen Jarvis, who until recently had been my trip director, was instrumental in our family’s life, filling some of these strange gaps caused by the intensity of our schedules and the hindering nature of our fame. “The Kristins,” as we called them, stood in for us often. They served as liaisons between our family and Sidwell, setting up meetings and interacting with teachers, coaches, and other parents when Barack and I weren’t able. With the girls, they were protective, loving, and far hipper than I’d ever be in the eyes of my kids. Malia and Sasha trusted them implicitly, seeking their counsel on everything from wardrobe and social media to the increasing proximity of boys. While Malia toured Columbia that afternoon, I was put into a secure holding area designated by the Secret Service—what turned out to be the basement of an academic building on campus—where I sat alone and unnoticed until it was time to leave, wishing I’d at least brought a book to read.

I mistook some things for what they are. I remove myself almost to none on account of them not needing to be there. I think of the future and what effects can relate back. I want to be less, than more. Social media is powerful, always be careful how you use it, especially as you grow

Over the past quarter century, by contrast, the rise of the internet, and particularly of social media, has rapidly shifted the power balance between political insiders and political outsiders. Today, any citizen is able to share viral information with millions of people at great speed. The costs of political organizing have plummeted. And as the technological gap between center and periphery has narrowed, the instigators of instability have won an advantage over the forces of order.

By contrast, one company that clearly understands the stakes is Uber. In the last several years, few companies have captured the media’s attention like Uber. In my opinion, Uber has been successful because it’s perfectly nailed a Job to Be Done. Yes, Uber can often offer a nice car to take you from point A to point B, but that’s not where it’s built its competitive advantage. The experiences that come with hiring Uber to solve customers’ Jobs to Be Done are better than the existing alternatives. That’s the secret to its success. Everything about the experience of being a customer—including the emotional and social dimensions—has been thought through. Who wants to have to outmaneuver other poor schlubs on the same street corner who are trying to hail a cab? You don’t want to either pay for a car service to wait outside your meeting or be at its mercy when you’re finally ready to call it to come back and get you. With Uber, you simply push a few buttons on your mobile phone and you know that in three minutes or seven minutes a specific driver will arrive to pick you up. Now you can relax and just wait. You don’t have to worry if you have enough cash in your wallet or fear that if you swipe your credit card in that taxi machine, you’ll get a call from your bank wondering if you’ve recently made purchases in some state you’ve never even been to. Calling an Uber has even more potential to ease your anxieties about getting into a cab alone. With Uber there’s a record of your request, you know specifically who is picking you up, and you know from the driver’s ratings that he or she is reliable.

As a journalist, in blindly, parroting these police reports, I am also leaving out a significant amount of social context- the context, and begging question all social institutions ought to consider, of whether it is actually advantageous to anyone to persecute nonviolent offenders with a medieval vigilance that feeds the very problems it hopes to fight, and to waste both police resources and valuable news time lending importance to something that is so obviously only “News” in the way that it highlights a particularly ugly facet of our criminal justice system, and by doing so, we lend it a power which is ethically not its due.

The proponents of identity politics on the left would argue that assertions of identity on the right are illegitimate and cannot be placed on the same moral plane as those of minorities, women, and other marginalized groups. Rather, they reflect the perspectives of a dominant mainstream culture that has been historically privileged and continues to be so. These arguments have obvious truth. Perceptions on the part of conservatives of advantages being unfairly given to minorities, women, or refugees are greatly exaggerated, as is the sense that political correctness has run amok everywhere. Social media contributes heavily to this problem, since a single comment or incident can ricochet around the internet and become emblematic of an entire category of people. The reality for many marginalized groups continues as before: African-Americans continue to be objects of police violence, and women continue to be assaulted and harassed.

Consistent branding across all touchpoints—from the school's website and social media presence to its physical environment and learning spaces—creates a cohesive and memorable experience.

Nowadays, as we spend more time communicating via social media, playing computer games, and surfing the Internet, our powers of concentration are diminishing. According to international motivational guru Kevin Kelly, we are now living in an attention-deficit society. The dial has moved from conversation to presentation and from dialogue to monologue. We no longer give each other our undivided attention, and neither do we take the time to observe our own breathing or allow our minds to still.

Why, then, did people's perception of race relations take a nosedive after 2013? The answer is that smartphones and social media changed the speed limit of information—which in turn gave a massive competitive advantage to ideas, information, narratives, and arguments that tap into division, tribalism, and grievances. Neoracism was among the ideologies able to take advantage of this seismic change. Ultimately, this change resulted in an informational diet that is less tethered to reality, not more.