Advantages Of Reading Quotes

The man who does not read has no advantage over the man who cannot read.

I have a passion for teaching kids to become readers, to become comfortable with a book, not daunted. Books shouldn't be daunting, they should be funny, exciting and wonderful; and learning to be a reader gives a terrific advantage.

A person who won't read has no advantage over one who can't read.

Those who don't read good books have no advantage over those who can't.

I was a really lonely kid. The advantage to being unpopular is you get a lot more reading done.

It is of great advantage to the student of any subject to read the original memoirs on that subject, for science is always most completely assimilated when it is in the nascent state...

Books are better than television, the internet, or the computer for educating and maintaining freedom. Books matter because they state ideas and then attempt to thoroughly prove them. They have an advantage precisely because they slow down the process, allowing the reader to internalize, respond, react and transform. The ideas in books matter because time is taken to establish truth, and because the reader must take the time to consider each idea and either accept it or, if he rejects it, to think through sound reasons for doing so. A nation of people who write and read is a nation with the attention span to earn an education and free society if they choose.

Cindy extended her hand. I got up, faced her, and shook her hand. A strong handshake. This was definitely a no-nonsense young woman. “I recognize you from your pictures, Mr. Ludefance.” “Pleasure to meet you, Cindy. And you can call me Jack. I’m afraid you have the advantage. You probably did a Google search on me and have all my background information?” She didn’t hesitate. “Yes.” “Don’t believe everything you read on the Internet.” “I don’t.

Kate, I'm not always the best at expressing myself to you, so I'm taking advantage of the fact that I will be completely unresponsive when you read this, and therefore incapable of messing things up. I want to thank you for giving me a chance. When I first saw you, I knew I had found something incredible. And since then all I've wanted was to be with you as much as possible. When I thought I had lost you, I was torn between wanting you back and wanting the best for you—wanting you to be happy. Seeing you so miserable during the weeks we were apart gave me the courage to fight for us . . . to find a way for things to work. And seeing you happy again in the days we've been back together makes me think I did the right thing. I can't promise you an ordinary experience, Kate. I wish I could transform myself into a normal man and be there for you, always, without the trauma that defines my life as "the walking dead." Since that isn't possible, I can only reassure you that I will do everything in my power to make it up to you. To give you more than a normal boyfriend could. I have no idea what that will mean, exactly, but I'm looking forward to finding out. With you. Thank you for being here, my beauty. Mon ange. My Kate. Yours utterly, Vincent

As a rule, you see, I'm not lugged into Family Rows. On the occasions when Aunt is calling Aunt like mastodons bellowing across premieval swamps and Uncle James's letter about Cousin Mabel's peculiar behaviour is being shot round the family circle ('Please read this carefully and send it on Jane') the clan has a tendency to ignore me. It's one of the advantages I get from being a bachelor - and, according to my nearest and dearest, practically a half-witted bachelor at that.

Knowledge is power: You hear it all the time but knowledge is not power. It's only potential power. It only becomes power when we apply it and use it. Somebody who reads a book and doesn't apply it, they're at no advantage over someone who's illiterate. None of it works unless YOU work. We have to do our part. If knowing is half the battle, action is the second half of the battle.

Silence has many advantages…I write and draw in my notebook and I read anything I please.

You are not reading this book because a teacher assigned it to you, you are reading it because you have a desire to learn, and wanting to learn is the biggest advantage you can have.

Men, however, shouldn't despair. They are excellent at identifying and imitating animal sounds, which would have been a significant advantage for the ancient hunter. Sadly, that's not quite as much use today.

People who do not read have no advantage over those who can not read.

The man who does not read good books has no advantage over the man who can't read them." — Mark Twain Beh-Rang was a critic of "an educational system that does not offer anything other than limited reading and writing." Beh-Rang

The man who doesn't read good books has no advantage over the fellow who can't read a line.

People who don’t read have no advantage over those who cannot read.

Haven’t you got an organ to weigh, people to annoy, or notes to scribble down for Uncle Jonathan? Or perhaps you’ve got another patient to experiment on.” “Dr. Wadsworth was called away on more urgent matters. It’s just the two of us and I’m quite bored of your moping about. We could be taking full advantage of our time together. But no,” he sighed dramatically. “You’re intently reading rubbish.

Stop glaring at me, baby. You were the one who attacked me and got you knocked up.” Patrick turned to smile at her. He had a knack for reading her mind. “I’m pregnant, and it’s your fault.” “You took advantage of a sleeping man.” He walked up to her, wrapped his arms around her waist, and dropped a kiss on her lips. “How was I to refuse a woman what she wanted?” “Say no.” “When it comes to you that word doesn’t exist to me.

Thomas Merton said it was actually dangerous to put the Scriptures in the hands of people whose inner self is not yet sufficiently awakened to encounter the Spirit, because they will try to use God for their own egocentric purposes. (This is why religion is so subject to corruption!) Now, if we are going to talk about conversion and penance, let me apply that to the two major groups that have occupied Western Christianity—Catholics and Protestants. Neither one has really let the Word of God guide their lives. Catholics need to be converted to giving the Scriptures some actual authority in their lives. Luther wasn’t wrong when he said that most Catholics did not read the Bible. Most Catholics are still not that interested in the Bible. (Historically they did not have the printing press, nor could most people read, so you can’t blame them entirely.) I have been a priest for 42 years now, and I would sadly say that most Catholics would rather hear quotes from saints, Popes, and bishops, the current news, or funny stories, if they are to pay attention. If I quote strongly from the Sermon on the Mount, they are almost throwaway lines. I can see Catholics glaze over because they have never read the New Testament, much less studied it, or been guided by it. I am very sad to have to admit this. It is the Achilles heel of much of the Catholic world, priests included. (The only good thing about it is that they never fight you like Protestants do about Scripture. They are easily duped, and the hierarchy has been able to take advantage of this.) If Catholics need to be converted, Protestants need to do penance. Their shout of “sola Scriptura” (only Scripture) has left them at the mercy of their own cultures, their own limited education, their own prejudices, and their own selective reading of some texts while avoiding others. Partly as a result, slavery, racism, sexism, classism, xenophobia, and homophobia have lasted authoritatively into our time—by people who claim to love Jesus! I think they need to do penance for what they have often done with the Bible! They largely interpreted the Bible in a very individualistic and otherworldly way. It was “an evacuation plan for the next world” to use Brian McLaren’s phrase—and just for their group. Most of Evangelical Protestantism has no cosmic message, no social message, and little sense of social justice or care for the outsider. Both Catholics and Protestants (Orthodox too!) found a way to do our own thing while posturing friendship with Jesus.

We may indeed die here, that's true. But we will all die anyway-is there any denying that? When you think of all the possible ways you might go, this is as fine a place as any, isn't it? I mean, to end one's life surrounded by friends, in a comfortable, dry room with plenty to read... that doesn't sound too awful, does it?" "What is the advantage of fear, or the benefit of regret, or the bonus of granting misery a foothold even if death is embracing you? My old abbot used to say, 'Life is only precious if you wish it to be.' I look at it like the last bite of a wonderful meal-do you enjoy it, or does the knowledge that there is no more to follow make it so bitter that you would ruin the experience?" The monk looked around, but no one answered him. "If Maribor wishes for me to die, who am I to argue? After all, it is he who gave me life to begin with. Until he decides I am done, each day is a gift granted to me, and it would be wasted if spent poorly. Besides, for me, I've learned that the last bite is often the sweetest.

The man who does not read good books has no advantage over the man who can’t read them. MARK TWAIN

The man who does not read has no advantage over the man who cannot read.

I am beginning to be sorry that I ever undertook to write this book. Not that it bores me; I have nothing else to do; indeed, it is a welcome distraction from eternity. But the book is tedious, it smells of the tomb, it has a rigor mortis about it; a serious fault, and yet a relatively small one, for the great defect of this book is you, reader. You want to live fast, to get to the end, and the book ambles along slowly; you like straight, solid narrative and a smooth style, but this book and my style are like a pair of drunks; they stagger to the right and to the left, they start and they stop, they mutter, they roar, they guffaw, they threaten the sky, they slip and fall... And fall! Unhappy leaves of my cypress tree, you had to fall, like everything else that is lovely and beautiful; if I had eyes, I would shed a tear of remembrance for you. And this is the great advantage in being dead, that if you have no mouth with which to laugh, neither have you eyes with which to cry.

Tastykakes are just another of the many advantages of living in Jersey. They’re made in Philly and shipped to Trenton in all their fresh squishiness. I read once that 439,000 Butterscotch Krimpets are baked every day. And not a heck of a lot of them find their way to New Hampshire. All that snow and scenery and what good does it do you without Tastykakes?

Those who read only books that only entertain them have no significant advantage over those who can but do not read.

One of the advantages of reading books is that you get to play with someone else's imaginary friends, at all hours of the night.

In one way we think a great deal too much of the atomic bomb. ‘How are we to live in an atomic age?’ I am tempted to reply: Why, as you would have lived in the sixteenth century when the plague visited London almost every year, or as you would have lived in a Viking age when raiders from Scandinavia might land and cut your throat any night; or indeed, as you are already living in an age of cancer, an age of syphilis, an age of paralysis, an age of air raids, an age of railway accidents, an age of motor accidents.’ In other words, do not let us begin by exaggerating the novelty of our situation. Believe me, dear sir or madam, you and all whom you love were already sentenced to death before the atomic bomb was invented: and quite a high percentage of us were going to die in unpleasant ways. We had, indeed, one very great advantage over our ancestors—anesthetics; but we have that still. It is perfectly ridiculous to go about whimpering and drawing long faces because the scientists have added one more chance of painful and premature death to a world which already bristled with such chances… and in which death itself was not a chance at all, but a certainty. This is the first point to be made: and the first action to be taken is to pull ourselves together. If we are all going to be destroyed by an atomic bomb, let that bomb when it comes find us doing sensible and human things—praying, working, teaching, reading, listening to music, bathing the children, playing tennis, chatting to our friends over a pint and a game of darts—not huddled together like frightened sheep and thinking about bombs. They may break our bodies (a microbe can do that) but they need not dominate our minds.

Katz had read extensively in popular sociobiology, and his understanding of the depressive personality type and its seemingly perverse persistence in the human gene pool was that depression was successful adaptation to ceaseless pain and hardship. Pessimism, feelings of worthlessness and lack of entitlement, inability to derive satisfaction from pleasure, a tormenting awareness of the world's general crappiness: for Katz Jewish paternal forebears, who'd been driven from shtetl to shtetl by implacable anti-Semites, as for the old Angles and Saxons on his mother's side, who'd labored to grow rye and barley in the poor soils and short summers of northern Europe, feeling bad all the time and expecting the worse had been natural ways of equilibriating themselves with the lousiness of their circumstances. Few things gratified depressives, after all, more than really bad news. This obviously wasn't an optimal way to live, but it had its evolutionary advantages.

A man who doesn't read good books has no advantage over a man who can't them

A person who won’t read has no advantage  over one who can’t read. —MARK TWAIN

By then, [1737]...the French were taking advantage of the new "reading rooms" created by architects such as Blondel and of new seat furniture and had begun a practice we now call curling up with a good book.

I fully agree with all that you say on the advantages of H. Spencer's excellent expression of 'the survival of the fittest.' This, however, had not occurred to me till reading your letter. It is, however, a great objection to this term that it cannot be used as a substantive governing a verb; and that this is a real objection I infer from H. Spencer continually using the words, natural selection. (Letter to A. R. Wallace July 1866)

If you are trying to mislead your enemies, it is often better to concoct something ambiguous and hard to read, as opposed to an outright deception—that deception can be uncovered and enemies can turn their discovery to their advantage, especially if you think they are still fooled and act under that belief.

But there are differences. The social studies I’ve read …” “They don’t deal with any basic difference in human nature between black and white,” I said. “They only study the effects of environment on human nature. You place the white man in the ghetto, deprive him of educational advantages, arrange it so he has to struggle hard to fulfill his instinct for self-respect, give him little physical privacy and less leisure, and he would after a time assume the same characteristics you attach to the Negro. These characteristics don’t spring from whiteness or blackness, but from a man’s conditioning.

A three-line email, an excerpt dug up from an archived letter. Hamilton to Laurens, You should not have taken advantage of my sensibility to steal into my affections without my consent, and not knowing if Henry felt a pang when he read it, if he opened it at all.

The man who doesn't read good books has no advantage the man who can't read them

A person who won't read books has no advantage over one who can't read books.

The man who does not read has no advantage over the man who cannot read." –

Of course," agreed Basil, "if you read it carelessly, and act on it rashly, with the blind faith of a fanatic; it might very well lead to trouble. But nature is full of devices for eliminating anything that cannot master its environment. The words 'to worship me' are all-important. The only excuse for using a drug of any sort, whether it's quinine or Epsom-salt, is to assist nature to overcome some obstacle to her proper functions. The danger of the so-called habit-forming drugs is that they fool you into trying to dodge the toil essential to spiritual and intellectual development. But they are not simply man-traps. There is nothing in nature which cannot be used for our benefit, and it is up to us to use it wisely. Now, in the work you have been doing in the last week, heroin might have helped you to concentrate your mind, and cocaine to overcome the effects of fatigue. And the reason you did not use them was that a burnt child dreads fire. We had the same trouble with teaching Hermes and Dionysus to swim. They found themselves in danger of being drowned and thought the best way was to avoid going near the water. But that didn't help them to use their natural faculties to the best advantage, so I made them confront the sea again and again, until they decided that the best way to avoid drowning was to learn how to deal with oceans in every detail. It sounds pretty obvious when you put it like that, yet while every one agrees with me about the swimming, I am howled down on all sides when I apply the same principles to the use of drugs.

Far and away the greatest menace to the writer—any writer, beginning or otherwise—is the reader. The reader is, after all, a kind of silent partner in this whole business of writing, and a work of fiction is surely incomplete if it is never read. The reader is, in fact, the writer's only unrelenting, genuine enemy. He has everything on his side; all he has to do, after all, is shut his eyes, and any work of fiction becomes meaningless. Moreover, a reader has an advantage over a beginning writer in not being a beginning reader; before he takes up a story to read it, he can be presumed to have read everything from Shakespeare to Jack Kerouac. No matter whether he reads a story in manuscript as a great personal favor, or opens a magazine, or—kindest of all—goes into a bookstore and pays good money for a book, he is still an enemy to be defeated with any kind of dirty fighting that comes to the writer's mind.

I'm not always the best at expressing myself to you, so I'm taking advantage of the fact that I will be completely unresponsive when you read this, and therefore incapable of messing things up

Kait,im not always the beat at exspressing myself to you,so im taking advantage of the fact that i will be completely unresponsive when you read this, and therefore incapable of messing things up. I want to thank you for giving me a chance. when i first saw you, i knew i had found something incredible. And since then all i've wanted was to be with you as much as possible. When i thought i had lost you, i was torn betewwn wanting you back and wanting the best for you-wanting you to be happy.seeing you so miserable during the weeks we were apart gave me the courage to fight for us...to find a way for things to work.And seeing you happy again in the dayswe've been back together makes me think i did the right thing. I cant promise you an ordinary experience,kate.I wish i could transform myself into a normal man and be there for you,always,without th trama that defines my life as "the walking dead." Since that isnt possible, I can only reassure yoiu that i will do everything in my power to make it up make it up to you. To give you more that a normal boyfriend could.I have no idea what that will mean, exactly, but i'm looking forward to finding out. With you. Thank ou for being here, my beauty. Mon ange. My Kate. Yours utterly, Vincent

The digital world offers us many advantages, but if we yield to that world too completely we may lose the privacy we need to develop a self. Activities that require time and careful attention, like serious reading, are at risk; we read less and skim more as the Internet occupies more of our lives.

There is a saturation of books on Amazon due to a sudden get-rich-quick surge in "everyone can be authors" seminars similar to the house flipping ones in the early 2000s which led to the housing bubble and an economic slowdown in the U.S. To distinguish quality books from those get-rich-quick ones, look at the author's track record - worldwide recognition as books that garnered credible awards, authors who speak at book industry events, authors who speak at schools, authors whose books are reference materials and reading sources at school and libraries. Get-rich books have a system to get over 500 reviews quickly, manipulates the Kindle Unlimited algorithm, and encourage collusion in the marketplace to knock out rivals. Be wary of trolls who are utilized to knock down the rankings of rival's books too. Once people have heard there is money to be made as a self-published author, just like house flipping, a cottage industry has risen to take advantage of it and turn book publishing into a get rich scheme, which is a shame for all the book publishers and authors, like me, who had published for the love of books, to write to help society, and for the love of literature. Kailin Gow, Parents and Books

Perhaps I was mad, as I thought at moments; perhaps I was not like other men? But I was able to do the same things the others did; with a little effort and industry I could read Plato, was able to solve problems in trigonometry or follow a chemical analysis. These was only one thing I could not do: wrest the dark secret goal from myself and keep it before me as others did who knew exactly what they wanted to be- professors, lawyers, doctors, artists, however long this would take them and whatever difficulties and advantages this decision would bear in its wake. This I could not do. Perhaps I would become something similar but how was I to know? Perhaps I would have to continue my search for years on end and would not become anything, and would not reach a goal. Perhaps I would reach this goal but it would turn out to be an evil, dangerous, horrible one?

A terrible thing has now happened to religion. Except in the places where it can still enforce itself by fear superimposed on ignorance, it has become one opinion among many. It is forced to compete in the free market of ideas and, even when it strives to retain the old advantage of inculcating its teachings into children (for reasons that are too obvious to need underlining), it has to stand up in open debate and submit to free inquiry.

How like a beautiful statue of ice it was, melting in the sun. I remember the newspapers dying like huge moths. No one wanted them back. No one missed them. And then the Government, seeing how advantageous it was to have people reading only about passionate lips and the fist in the stomach, circled the situation with your fire-eaters. So,

Of course, it was a lie, and that bald man in a blue suit was definitely harassing her, teasing her with dirty, rude jokes. Nothing physical from the body of a High Grade can heal. No matter if it’s blood or sperm or saliva or even a discarded hair or nail—as some fraudulent religious groups claim, taking advantage of Low Grades’ fascination with the living gods among them. Though, the archive mentions a however as a footnote: ***However, when they pass strong prana (the energy controllable by the evolved, High Grade humans) to the sick or wounded, it heals, no matter whether they are plants or animals. Their prana flows strongly when they feel strong emotions. Some people say their sperm heals, but it’s not the semen. It’s the strong prana-boosts the High Grades experience when they reach climax during intimacy … Kusha felt a tinge of pride, exponentially multiplied by her Low-Grade inferiority complex, reading this footnote.

The only advantage he could see in the change was that he had a small desk in his room; his capacity for isolation was thereby increased. But none of this changed his life very much. He continued his games of billiards and his reading. And was periodically overwhelmed by abominable fits of despair from which he was abruptly extricated by a ridiculous but stubborn optimism, an absurd love of life.

It is a mistake to think of the expatriate as someone who abdicates, who withdraws and humbles himself, resigned to his miseries, his outcast state. On a closer look, he turns out to be ambitious, aggressive in his disappointments, his very acrimony qualified by his belligerence. The more we are dispossessed, the more intense our appetites and illusions become. I even discern some relation between misfortune and megalomania. The man who has lost everything preserves as a last resort the hope of glory, or of literary scandal. He consents to abandon everything, except his name. [ . . . ] Let us say a man writes a novel which makes him, overnight, a celebrity. In it he recounts his sufferings. His compatriots in exile envy him: they too have suffered, perhaps more. And the man without a country becomes—or aspires to become—a novelist. The consequence: an accumulation of confusions, an inflation of horrors, of frissons that date. One cannot keep renewing Hell, whose very characteristic is monotony, or the face of exile either. Nothing in literature exasperates a reader so much as The Terrible; in life, it too is tainted with the obvious to rouse our interest. But our author persists; for the time being he buries his novel in a drawer and awaits his hour. The illusion of surprise, of a renown which eludes his grasp but on which he reckons, sustains him; he lives on unreality. Such, however, is the power of this illusion that if, for instance, he works in some factory, it is with the notion of being freed from it one day or another by a fame as sudden as it is inconceivable. * Equally tragic is the case of the poet. Walled up in his own language, he writes for his friends—for ten, for twenty persons at the most. His longing to be read is no less imperious than that of the impoverished novelist. At least he has the advantage over the latter of being able to get his verses published in the little émigré reviews which appear at the cost of almost indecent sacrifices and renunciations. Let us say such a man becomes—transforms himself—into an editor of such a review; to keep his publication alive he risks hunger, abstains from women, buries himself in a windowless room, imposes privations which confound and appall. Tuberculosis and masturbation, that is his fate. No matter how scanty the number of émigrés, they form groups, not to protect their interests but to get up subscriptions, to bleed each other white in order to publish their regrets, their cries, their echoless appeals. One cannot conceive of a more heart rending form of the gratuitous. That they are as good poets as they are bad prose writers is to be accounted for readily enough. Consider the literary production of any "minor" nation which has not been so childish as to make up a past for itself: the abundance of poetry is its most striking characteristic. Prose requires, for its development, a certain rigor, a differentiated social status, and a tradition: it is deliberate, constructed; poetry wells up: it is direct or else totally fabricated; the prerogative of cave men or aesthetes, it flourishes only on the near or far side of civilization, never at the center. Whereas prose demands a premeditated genius and a crystallized language, poetry is perfectly compatible with a barbarous genius and a formless language. To create a literature is to create a prose.

Never stop learning. You already like to read, which is an advantage. Read everything. Newspapers, magazines, books. Be informed. Be up-to-date. Be both interesting and interested in others. Everyone has something fascinating about them, Jav. Your job is to find it. Then you can fuck it.

In bourbon marketing, stories like Craig’s are the rule rather than the exception. For many years, the companies behind the brands were the only sources explaining the history of the industry, and there is no advantage whatsoever in telling the boring version of the story. Don’t believe 90 percent of the tales you read on whiskey bottles, but don’t forget to enjoy them either. The stories are just like the whiskey itself. They start as a vapor, condense, and then sit unseen in a barrel for years. Finally they emerge, transformed into something entirely different and enchanting.

Memory can be dramatically disrupted if you force something that’s implicit into explicit channels. Here’s an example that will finally make reading this book worth your while—how to make neurobiology work to your competitive advantage at sports. You’re playing tennis against someone who is beating the pants off of you. Wait until your adversary has pulled off some amazing backhand, then offer a warm smile and say, “You are a fabulous tennis player. I mean it; you’re terrific. Look at that shot you just made. How did you do that? When you do a backhand like that, do you hold your thumb this way or that, and what about your other fingers? And how about your butt, do you scrunch up the left side of it and put your weight on your right toes, or the other way around?” Do it right, and the next time that shot is called for, your opponent/victim will make the mistake of thinking about it explicitly, and the stroke won’t be anywhere near as effective. As Yogi Berra once said, “You can’t think and hit at the same time.

Teaching kids to read a little early is not a lasting advantage. Teaching them how to hunt for and connect contextual clues to understand what they read can be. As with all desirable difficulties, the trouble is that a head start comes fast, but deep learning is slow. “The slowest growth,” the researchers wrote, occurs “for the most complex skills.

The most realistic distinction between the investor and the speculator is found in their attitude toward stock-market movements. The speculator’s primary interest lies in anticipating and profiting from market fluctuations. The investor’s primary interest lies in acquiring and holding suitable securities at suitable prices. Market movements are important to him in a practical sense, because they alternately create low price levels at which he would be wise to buy and high price levels at which he certainly should refrain from buying and probably would be wise to sell. It is far from certain that the typical investor should regularly hold off buying until low market levels appear, because this may involve a long wait, very likely the loss of income, and the possible missing of investment opportunities. On the whole it may be better for the investor to do his stock buying whenever he has money to put in stocks, except when the general market level is much higher than can be justified by well-established standards of value. If he wants to be shrewd he can look for the ever-present bargain opportunities in individual securities. Aside from forecasting the movements of the general market, much effort and ability are directed on Wall Street toward selecting stocks or industrial groups that in matter of price will “do better” than the rest over a fairly short period in the future. Logical as this endeavor may seem, we do not believe it is suited to the needs or temperament of the true investor—particularly since he would be competing with a large number of stock-market traders and first-class financial analysts who are trying to do the same thing. As in all other activities that emphasize price movements first and underlying values second, the work of many intelligent minds constantly engaged in this field tends to be self-neutralizing and self-defeating over the years. The investor with a portfolio of sound stocks should expect their prices to fluctuate and should neither be concerned by sizable declines nor become excited by sizable advances. He should always remember that market quotations are there for his convenience, either to be taken advantage of or to be ignored. He should never buy a stock because it has gone up or sell one because it has gone down. He would not be far wrong if this motto read more simply: “Never buy a stock immediately after a substantial rise or sell one immediately after a substantial drop.” An

Reading a book is among the most high-leverage activities on earth. For an investment more or less equivalent to the length of a single workday (and a few dollars), you can gain access to what the smartest people have already figured out. Reading, that is, reading to really understand, delivers residual results by any estimate. Unfortunately, very few people take advantage of this. The typical American reads (or partially reads) only four books a year. More than a quarter of Americans don’t read books at all. And this trend is worsening.

A valley full of genuine suffering, and of joys that often turn out to be false, and so incredibly tumultuous that it takes something God only knows how outrageous to cause a lasting stir. But here and there some immense heaping up of vices and virtues turns mere sorrow grand and solemn, and their very sight makes even selfishness and personal advantage stop and feel pity - though that notion of pity is much like some tasty fruit that gets gobbled right up. Civilization's high-riding chariot, like the believer-crushing car of the idol Juggernaut, barely slows down when it comes to a heart a bit harder to crack, and if such a heart gets in the way it's pretty quickly smashed, and on goes the glorious march.[...] After you've read all about Pere Goriot's miserable secrets, you'll have yourself a good dinner and blame your indifference on the author, scolding him for exaggeration, accusing him of having waxed poetic. Ah, but let me tell you: this drama is not fictional, it's not a novel. All is true - so true you'll be able to recognize everything that goes into it in your own life, perhaps even in your heart.

It seems inevitable that people who can’t read are going to lean more toward judging candidates on the way they look and sound than on what they claim they stand for. Even people who can read and are educated are apt to pay more attention to good looks and seductive lies than they should. And no doubt the new picture ballots on the nets will give Jarret an even greater advantage.

Almost two hundred thousand books are published in the UK every year and although some of them will have the advantage of a well-known author attached, the vast majority have just two or three words on a surface measuring no more than six by nine inches to sell themselves. Titles have to be short, smart and meaningful, easy to read, easy to remember and original. That's asking a lot.

The ‘draw a line’ philosophy offers a substantial political advantage to people with hidden agendas. The method for getting what you want is first to draw the line somewhere that nobody would object to, and then gradually move it to where you really want it, arguing continuity all the way. For example, having agreed that killing a child is murder, the line labelled ‘murder’ is then slid back to the instant of conception; having agreed that people should be allowed to read whichever newspaper they like, you end up supporting the right to put the recipe for nerve gas on the Internet.

The prevailing taste of the public for anecdote has been censured and ridiculed by critics, who aspire to the character of superior wisdom: but if we consider it in a proper point of view, this taste is an incontestible proof of the good sense and profoundly philosophic temper of the present times. Of the numbers who study, or at least who read history, how few derive any advantage from their labors!

In the third section, A Discussion, people discuss what The Story meant to them and how they are going to use it in their work and in their lives. Some readers of this book’s early manuscript preferred to stop at the end of The Story, without reading further, and interpret its meaning for themselves. Others enjoyed reading A Discussion that follows because it stimulated their thinking about how they might apply what they’d learned to their own situation. Everyone knows that not all change is good or even necessary. But in a world that is constantly changing, it is to our advantage to learn how to adapt and enjoy something better. In any case, I hope each time you re-read Who Moved My Cheese? you will find something new and useful in the brief story, as I do, and that it will help you deal with change and bring you success, whatever you decide success is for you. I hope you enjoy what you discover, and I wish you well.

Sheep are funny," the Whitlock said. "Now, you look at how they behave when you throw some grub over the fence to them, such as corn stalks. Why, they'll spot that from a mile away." The Whitlock chuckled. "They're smart when it comes to what concerns them. And maybe that helps us see what true smartness is; it isn't having read a lot of big books, or knowing long words...it's being able to spot what's to our advantage. It's got to be useful to be real smartness.

Washington in 1965. We instinctively measure advantage in terms of the three M’s because men, money, and matériel are the easiest and most obvious ways to make sense of a battle. The only way to appreciate the threat that the Viet Cong posed was to actually listen to what they had to say—to look past the armor and see the man. The book you have just read has tried to persuade you to think that way. Men, money, and matériel aren’t always the deciding factors in a battle. In fact, what the inverted U-shaped curve tells us is that having too much money and matériel is as debilitating as having too little. Being an underdog—having nothing to lose—opens up possibilities. The Impressionists were better for shunning the Salon. History and experience ought to teach us to be suspicious of Goliaths, because the very thing that makes the giant so terrifying is also the source of his weakness. David understood that, as he sized up his opponent long ago in the Valley of Elah.

The god of unreflecting drunkenness advised me to take no reading matter at all, or if I absolutely insisted on reading matter, then a little stack of Rasputin would do; Apollo, on the other hand, in his shrewd, sensible way, tried to talk me out of this trip to France altogether, but when he saw that Oskar's mind was made up, insisted on proper baggage; very well, I would have to take the highly respectable yawn that Goethe had yawned so long ago, but for spite, and also because I knew that The Elective Affinities would never solve all my sexual problems, I also took Rasputin and his naked women, naked but for their black stockings. If Apollo strove for harmony and Dionysus for drunkenness and chaos, Oskar was a little demigod whose business it was to harmonize chaos and intoxicate reason. In addition to his mortality, he had one advantage over all the full divinities whose characters and careers had been established in the remote past: Oskar could read what he pleased whereas the gods censored themselves.

Kerényi was as aware as anybody today of the territorial limits of Greek myths and of the non-importability of Hermes. He writes: “In his ‘such-ness,’ he is an historical fact that cannot, by strict and honest historical means, be reduced to something else: neither to a concept, to a ‘power,’ nor to a ‘spirit’ – a gravestone or signpost spirit – not even to an idea that would not contain in a nutshell everything that Hermes’ ‘such-ness’ constitutes.” … Working more in Hermes’ own sleight of hand way, Kerényi is soon saying things like this: “If a god is ‘idea’ and ‘world,’ he remains nonetheless in connection with the world that contains all such ‘worlds’; he can only be an ‘aspect of the world,’ while the world of which he is an aspect possesses such idea-aspects.” Now, if you will let Kerényi get away with a statement like that – and I hope you will – you will end up owning the Brooklyn Bridge. … Kerényi’s Hermes is the only one that is going to rob you or enrich you, enlighten you or screw you. … “Guide of Souls” is the usual translation given to the Hermes-epithet “Psychopompos” and it refers to his role as the god who leads souls into the underworld when they die. But πομπóς (still present in every French funeral store’s “Pompes funèbres” description of itself) is more than guide, and even more than guide to the underworld. It means to lead, but Hermes as leader is not quite right either. It means something more like to lead on. Hermes is the god who “leads you on.” … This means he is deceiving you, taking advantage of your gullibility, “taking you for a ride.” That, however, is how Hermes works, and how he gets your soul to move anywhere, how he gets you to budge even a hair off whatever you’re in … . … Go ahead and buy the Brooklyn Bridge from this man. Be had. Be incorrect. Be foolish. You pay with your soul for this kind of reading. And Hermes does not take plastic.

I read every book and magazine I could. Heck, three bucks for a magazine, twenty bucks for a book. One good idea would lead to a customer or a solution, and those magazines and books paid for themselves many times over. Some of the ideas I read were good, some not. In doing all the reading I learned a valuable lesson. Everything I read was public. Anyone could buy the same books and magazines. The same information was available to anyone who wanted it. Turns out most people didn't want it. I remember going into customer meetings or talks or go to people in the industry and tossing out tidbits about software or hardware. Features that worked, bugs in the software. All things I had read. I expected the ongoing response of: "Oh yeah, I read that too in such-and-such." That's not what happened. They hadn't read it then, and they still haven't starting reading it. Most people won't put in the time to get a knowledge advantage. Sure, there were folks that worked hard at picking up every bit of information that they could, but we were few and far between. To this day, I feel like if I put in enough time consuming all the information available, particularly with the internet making it so readily accessible, I can get an advantage in any technology business. Of course, my wife hates that I read more than three hours almost every day, but it gives me a level of comfort and confidence in my businesses.

Thus it is brought prominently before us, that superstition’s chief victims are those persons who greedily covet temporal advantages; they it is, who (especially when they are in danger, and cannot help themselves) are wont with prayers and womanish tears to implore help from God: upbraiding Reason as blind, because she cannot show a sure path to the shadows they pursue, and rejecting human wisdom as vain; but believing the phantoms of imagination, dreams, and other childish absurdities, to be the very oracles of Heaven. As though God had turned away from the wise, and written His decrees, not in the mind of man but in the entrails of beasts, or left them to be proclaimed by the inspiration and instinct of fools, madmen, and birds. Such is the unreason to which terror can drive mankind! Superstition, then, is engendered, preserved, and fostered by fear.

She looked at him and he read in her eyes a disappointment that he should have stooped to the dead relative excuse. Yet he was as entitled as the next man to use it. People did it all the time; it was understood that there was a defined window of availability beginning a decent few days after a funeral and continuing for no more than a couple of months. Of course, some people took dreadful advantage and a year later were still hauling around their dead relatives on their backs, showing them off to explain late tax payments and missed dentist appointments: something he would never do.

The advantage of books, as she discovered when she was in El Puerto de Santa María, was that you could appropriate the lives, stories, and thoughts they contained, and you were never the same person when you closed them as when you had opened them for the first time. Very intelligent people had written some of those pages, and if you were able to read with humility, patience and the desire to learn, they never disappointed you. Even the things you didn’t understand stuck here, in a corner of your head, ready for the future to give them meaning, to turn them into beautiful or useful lessons.

Owing to the circumstances of my grandmother’s death, the subject interested me, and I had recently read in a book by a great specialist that perspiration was injurious to the kidneys, by making moisture pass through the skin when its proper outlet was elsewhere. I thought with regret of those dog-days at the time of my grandmother’s death, and was inclined to blame them for it. I did not mention this to Dr. E——but of his own accord he said to me: “The advantage of this very hot weather in which perspiration is abundant is that the kidney is correspondingly relieved.” Medicine is not an exact science.

From a very early age Edison became used to doing things for himself, by necessity. His family was poor, and by the age of twelve he had to earn money to help his parents. He sold newspapers on trains, and traveling around his native Michigan for his job, he developed an ardent curiosity about everything he saw. He wanted to know how things worked—machines, gadgets, anything with moving parts. With no schools or teachers in his life, he turned to books, particularly anything he could find on science. He began to conduct his own experiments in the basement of his family home, and he taught himself how to take apart and fix any kind of watch. At the age of fifteen he apprenticed as a telegraph operator, then spent years traveling across the country plying his trade. He had no chance for a formal education, and nobody crossed his path who could serve as a teacher or mentor. And so in lieu of that, in every city he spent time in, he frequented the public library. One book that crossed his path played a decisive role in his life: Michael Faraday’s two-volume Experimental Researches in Electricity. This book became for Edison what The Improvement of the Mind had been for Faraday. It gave him a systematic approach to science and a program for how to educate himself in the field that now obsessed him—electricity. He could follow the experiments laid out by the great Master of the field and absorb as well his philosophical approach to science. For the rest of his life, Faraday would remain his role model. Through books, experiments, and practical experience at various jobs, Edison gave himself a rigorous education that lasted about ten years, up until the time he became an inventor. What made this successful was his relentless desire to learn through whatever crossed his path, as well as his self-discipline. He had developed the habit of overcoming his lack of an organized education by sheer determination and persistence. He worked harder than anyone else. Because he was a consummate outsider and his mind had not been indoctrinated in any school of thought, he brought a fresh perspective to every problem he tackled. He turned his lack of formal direction into an advantage. If you are forced onto this path, you must follow Edison’s example by developing extreme self-reliance. Under these circumstances, you become your own teacher and mentor. You push yourself to learn from every possible source. You read more books than those who have a formal education, developing this into a lifelong habit. As much as possible, you try to apply your knowledge in some form of experiment or practice. You find for yourself second-degree mentors in the form of public figures who can serve as role models. Reading and reflecting on their experiences, you can gain some guidance. You try to make their ideas come to life, internalizing their voice. As someone self-taught, you will maintain a pristine vision, completely distilled through your own experiences—giving you a distinctive power and path to mastery.

He was prolix, it may be admitted, but who could bear to have him cut? He loved to sit down and tell you just all about it. His use of letters for his narratives made this gossipy style more easy. First he writes and he tells all that passed. You have his letter. She at the same time writes to her friend, and also states her views. This also you see. The friends in each case reply, and you have the advantage of their comments and advice. You really do know all about it before you finish. It may be a little wearisome at first, if you have been accustomed to a more hustling style with fireworks in every chapter. But gradually it creates an atmosphere in which you live, and you come to know these people, with their characters and their troubles, as you know no others of the dream-folk of fiction. Three times as long as an ordinary book, no doubt, but why grudge the time? What is the hurry? Surely it is better to read one masterpiece than three books which will leave no permanent impression on the mind.

Let me tell you that in my humble opinion the greater human civilization and the greater understanding is to be found in each member of this community, living simply and naturally; even if it is a community that lacks all the advantages of an industrial civilization. But though they may not have the benefits of progress, they have a much higher notion of Christian charity than all the other so-called civilized nations in the world. I'd rather have a man belonging to this village, unable to read or write, than a Sorbonne graduate, if that meant he would come to have the heart of the lawyer who got me sent down. The first is always a man; the other has forgotten how to be one

Delegating, thinking strategically, communicating—you may think this all sounds like Management 101. And you’re right. The most basic elements of management are often what trip up managers early in their careers. And because they are the basics, the bosses of rookie managers often take them for granted. They shouldn’t—an extraordinary number of people fail to develop these skills. I’ve maintained an illusion throughout this article—that only rookie managers suffer because they haven’t mastered these core skills. But the truth is, managers at all levels make these mistakes. An organization that supports its new managers by helping them to develop these skills will have surprising advantages over the competition.

Life can surround you with music, with books, with talents, with teachers, with all types of materials for opportunity. Life will not, however, make you sing or read or work or learn. Though the books are provided, you still must read them. Though the music plays, you still must sing along. People come and go, but you must reach out and make them your friends. Education is available, but you must study and learn. Life will not force you to take advantage of the opportunities around you. Life will not make you work to learn, to develop, to progress as required until you succeed. In the simplest terms, life pours water into your glass but it will not drink for you. You, and you alone, must pick up the cup and take a sip.

What then is this harmony, this order that you maintain to have required for its establishment, what it needs not for its maintenance, the agency of a supernatural intelligence? Inasmuch as the order visible in the Universe requires one cause, so does the disorder whose operation is not less clearly apparent demand another. Order and disorder are no more than modifications of our own perceptions of the relations which subsist between ourselves and external objects, and if we are justified in inferring the operation of a benevolent power from the advantages attendant on the former, the evils of the latter bear equal testimony to the activity of a malignant principle, no less pertinacious in inducing evil out of good, than the other is unremitting in procuring good from evil.

I must confess that in all the times I read Madame Bovary, I never noticed the heroine's rainbow eyes. Should I have? Would you? Was I perhaps too busy noticing things that Dr Starkie was missing (though what they might have been I can't for the moment think)? Put it another way: is there a perfect reader somewhere, a total reader? Does Dr Starkie's reading of Madame Bovary contain all the responses which I have when I read the book, and then add a whole lot more, so that my reading is in a way pointless? Well, I hope not. My reading might be pointless in terms of the history of literary criticism; but it's not pointless in terms of pleasure. I can't prove that lay readers enjoy books more than professional critics; but I can tell you one advantage we have over them. We can forget. Dr Starkie and her kind are cursed with memory: the books they teach and write about can never fade from their brains. They become family. Perhaps this is why some critics develop a faintly patronising tone towards their subjects. They act as if Flaubert, or Milton, or Wordsworth were some tedious old aunt in a rocking chair, who smelt of stale powder, was only interested in the past, and hadn't said anything new for years. Of course, it's her house, and everybody's living in it rent free; but even so, surely it is, well, you know…time? Whereas the common but passionate reader is allowed to forget; he can go away, be unfaithful with other writers, come back and be entranced again. Domesticity need never intrude on the relationship; it may be sporadic, but when there it is always intense.

Much read in history and much practiced in the conduct of political affairs, [Edmund] Burke knew that men are not naturally good, but are beings of mingled good and evil, kept in obedience to a moral law chiefly by the force of custom and habit, which the revolutionaries would discard as so much antiquated rubbish. He knew that all the advantages of society are the product of intricate human experience over many centuries, not to be amended overnight by some coffee-house philosopher. He knew religion to be man's greatest good, and established order to be the fundamental of civilization, and hereditary possessions to be the prop of liberty and justice, and the mass of beliefs we often call "prejudices" to be the moral sense of humanity. He set his face against the revolutionaries like a man who finds himself suddenly beset by robbers.

Perhaps I was mad, as I thought at moments; perhaps I was not like other men? But I was able to do the same things the others did; with little effort and industry I could read Plato, was able to solve problems in trigonometry or follow a chemical analysis. There was only one thing I could not do: wrest the dark secret goal from myself and keep it before me as others did who knew exactly what they wanted to be--professors, lawyers, doctors, artists, however long this would take them and whatever difficulties and advantages this decision would bear in its wake. This I could not do. Perhaps I would become something similar, but how was I to know? Perhaps I would have to continue my search for years on end and would not become anything, and would not reach a goal. Perhaps I would reach this goal but it would turn out to be an evil, dangerous, horrible one?

Overnight, however, he apparently had second thoughts, or did some textbook reading on his own, and at the next meeting he turned to me as the first order of business. “On the black paint,” he said, “you were right about the advantages and I was wrong.” He handed me a quarter. It was a rare win. So Kelly approved my idea of painting the airplane black, and by the time our first prototype rolled out the airplane became known as the Blackbird. Our supplier, Titanium Metals Corporation, had only limited reserves of the precious alloy, so the CIA conducted a worldwide search and, using third parties and dummy companies, managed to unobtrusively purchase the base metal from one of the world’s leading exporters—the Soviet Union. The Russians never had an inkling of how they were actually contributing to the creation of the airplane being rushed into construction to spy on their homeland.

It was a long head. It was a wedge, a sliver, a grotesque slice in which it seemed the features had been forced to stake their claims, and it appeared that they had done so in a great hurry and with no attempt to form any kind of symmetrical pattern for their mutual advantage. The nose had evidently been first upon the scene and had spread itself down the entire length of the wedge, beginning among the grey stubble of the hair and ending among the grey stubble of the beard, and spreading on both sides with a ruthless disregard for the eyes and mouth which found precarious purchase. The mouth was forced by the lie of the terrain left to it, to slant at an angle which gave to its right-hand side an expression of grim amusement and to its left, which dipped downwards across the chin, a remorseless twist. It was forced by not only the unfriendly monopoly of the nose, but also by the tapering character of the head to be a short mouth; but it obvious by its very nature that, under normal conditions, it would have covered twice the area. The eyes in whose expression might be read the unending grudge they bore against the nose were as small as marbles and peered out between the grey grass of the hair. This head, set at a long incline upon a neck as wry as a turtle's cut across the narrow vertical black strip of the window. Steerpike watched it turn upon the neck slowly. It would not have surprised him if it had dropped off, so toylike was its angle. As he watched, fascinated, the mouth opened and a voice as strange and deep as the echo of a lugubrious ocean stole out into the morning. Never was a face so belied by its voice. The accent was of so weird a lilt that at first Steerpike could not recognize more than one sentence in three, but he had quickly attuned himself to the original cadence and as the words fell into place Steerpike realised he was staring at a poet.

He approached her, his voice taking on a seductive tenor. "Shall we seal it with a kiss, then?" Callie caught her breath and stiffened at the question. Ralston smiled at her obvious nerves. He ran a finger along the edge of her hairline, tucking a rogue lock of hair behind her ear gently. She looked up at him with her wide brown eyes, and he felt a burst of tenderness in his chest. He leaned close, moving slowly, as though she might scare at any moment, and his firm mouth brushed across hers, settling briefly, barely touching before she jumped back, one hand flying to her lips. He leveled her with a frank gaze and waited for her to speak. When she didn't, he asked, "Is there a problem?" "N-No!" she said, a touch too loudly. "Not at all, my lord. That is- Thank you." His breath exhaled on a half laugh. "I'm afraid that you have mistaken the experience." He paused, watching the confusion cross her face. "You see, when I agree to something, I do it wholeheartedly. That was not the kiss for which you came, little mouse." Callie wrinkled her nose at his words, and at the nickname he had used for her. "It wasn't?" "No." Her nervousness flared, and she resumed toying with her cloak tassel. "Oh, well. It was quite nice. I find I am quite satisfied that you have held up your end of our bargain." "Quite nice isn't what you should be aiming for," he said, taking her restless hands into his own and allowing his voice to deepen. "Neither should the kiss leave you satisfied." She tugged briefly, giving up when he would not free her and instead pulled her closer, setting her hands upon his shoulders. He trailed his fingers down her neck, leaving her breathless, her voice a mere squeak when she replied, "How should it leave me?" He kissed her then. Really kissed her. He pulled her against him and pressed his mouth to hers, possessing, owning in a way she could never have imagined. His lips, firm and warm, played across her own, tempting her until she was gasping for breath. He captured the sound in his mouth, taking advantage of her open lips to run his tongue along them, tasting her lightly until she couldn't bear the teasing. He seemed to read her thoughts, and just when she couldn't stand another moment, he gathered her closer and deepened the kiss, changing the pressure. He delved deeper, stroked more firmly. And she was lost. Callie was consumed, finding herself desperate to match his movements. Her hands seemed to move of their own volition, running along his broad shoulders and wrapping around his neck. Tentatively, she met Ralston's tongue with her own and was rewarded with a satisfied sound from deep in his throat as he tightened his grip, sending another wave of heat through her. He retreated, and she followed, matching his movements until his lips closed scandalously around her tongue and he sucked gently- the sensation rocked her to her core. All at once she was aflame.

Operational effectiveness: necessary but not sufficient Operational effectiveness and strategy are both essential to superior performance, which, after all, is the primary goal of any enterprise. But they work in very different ways. A company can outperform rivals only if it can establish a difference that it can preserve. It must deliver greater value to customers or create comparable value at a lower cost, or do both. The arithmetic of superior profitability then follows: delivering greater value allows a company to charge higher average unit prices; greater efficiency results in lower average unit costs. Ultimately, all differences between companies in cost or price derive from the hundreds of activities required to create, produce, sell, and deliver their products or services, such as calling on customers, assembling final products, and training employees. Cost is generated by performing activities, and cost advantage arises from performing particular activities more

Some people believe that there is somebody in charge after all. Not democratic politicians or autocratic despots, but rather a small coterie of billionaires who secretly run the world. But such conspiracy theories never work, because they underestimate the complexity of the system. A few billionaires smoking cigars and drinking Scotch in some back room cannot possibly understand everything happening on the globe, let alone control it. Ruthless billionaires and small interest groups flourish in today’s chaotic world not because they read the map better than anyone else, but because they have very narrow aims. In a chaotic system tunnel vision has its advantages, and the billionaires’ power is strictly proportional to their goals. When the world’s richest tycoons want to make another billion dollars, they can easily game the system in order to do so. In contrast, if they felt inclined to reduce global inequality or stop global warming, even they wouldn’t be able to, because the system is far too complex.

Thus, the person of experience and reflection writes history. Anyone who has not experienced life on a greater and higher level than everyone else will not know how to interpret the greatness and loftiness of the past. The utterance of the past is always an oracular pronouncement. You will understand it only as builders of the future and as people who know about the present. People now explain the extraordinarily deep and far-reaching effect of Delphi by the particular fact that the Delphic priests had precise knowledge about the past. It is appropriate now to understand that only the man who builds the future has a right to judge the past. In order to look ahead, set yourselves an important goal, and at the same time control that voluptuous analytical drive with which you now lay waste the present and render almost impossible all tranquility, all peaceful growth and maturing. Draw around yourself the fence of a large and extensive hope, an optimistic striving. Create in yourselves a picture to which the future is to correspond, and forget the myth that you are epigones. You have enough to plan and to invent when you imagine that future life for yourselves. But in considering history do not ask that she show you the 'How?' and the 'With what?' If, however, you live your life in the history of great men, then you will learn from history the highest command: to become mature and to flee away from that paralyzing and prohibiting upbringing of the age, which sees advantages for itself in not allowing you to become mature, in order to rule and exploit you, the immature. And when you ask after biographies, then do not ask for those with the refrain 'Mr. Soandso and His Age' but for those whose title page must read 'A Fighter Against His Age.' Fill your souls with Plutarch, and dare to believe in yourselves when you have faith in his heroes. With a hundred people raised in such an unmodern way, that is, people who have become mature and familiar with the heroic, one could permanently silence the entire noisy pseudo-education of this age.

PEACETIME CEO/WARTIME CEO Peacetime CEO knows that proper protocol leads to winning. Wartime CEO violates protocol in order to win. Peacetime CEO focuses on the big picture and empowers her people to make detailed decisions. Wartime CEO cares about a speck of dust on a gnat’s ass if it interferes with the prime directive. Peacetime CEO builds scalable, high-volume recruiting machines. Wartime CEO does that, but also builds HR organizations that can execute layoffs. Peacetime CEO spends time defining the culture. Wartime CEO lets the war define the culture. Peacetime CEO always has a contingency plan. Wartime CEO knows that sometimes you gotta roll a hard six. Peacetime CEO knows what to do with a big advantage. Wartime CEO is paranoid. Peacetime CEO strives not to use profanity. Wartime CEO sometimes uses profanity purposefully. Peacetime CEO thinks of the competition as other ships in a big ocean that may never engage. Wartime CEO thinks the competition is sneaking into her house and trying to kidnap her children. Peacetime CEO aims to expand the market. Wartime CEO aims to win the market. Peacetime CEO strives to tolerate deviations from the plan when coupled with effort and creativity. Wartime CEO is completely intolerant. Peacetime CEO does not raise her voice. Wartime CEO rarely speaks in a normal tone. Peacetime CEO works to minimize conflict. Wartime CEO heightens the contradictions. Peacetime CEO strives for broad-based buy-in. Wartime CEO neither indulges consensus building nor tolerates disagreements. Peacetime CEO sets big, hairy, audacious goals. Wartime CEO is too busy fighting the enemy to read management books written by consultants who have never managed a fruit stand. Peacetime CEO trains her employees to ensure satisfaction and career development. Wartime CEO trains her employees so they don’t get their asses shot off in the battle. Peacetime CEO has rules like “We’re going to exit all businesses where we’re not number one or two.” Wartime CEO often has no businesses that are number one or two and therefore does not have the luxury of following that rule.

And suddenly he became almost lyric. "For three thousand years the Common Man has been fended off from the full and glorious life he might have had, by Make Believe. For three thousand years in one form or another he has been asking for an unrestricted share in the universal welfare. He has been asking for a fair dividend from civilisation. For all that time, and still it goes on, the advantaged people, the satisfied people, the kings and priests, the owners and traders, the gentlefolk and the leaders he trusted, have been cheating him tacitly or deliberately, out of his proper share and contribution in the common life. Sometimes almost consciously, sometimes subconsciously, cheating themselves about it as well. When he called upon God, they said 'We'll take care of your God for you', and they gave him organised religion. When he calls for Justice, they say 'Everything decently and in order', and give him a nice expensive Law Court beyond his means. When he calls for order and safety too loudly they hit him on the head with a policeman's truncheon. When he sought knowledge, they told him what was good for him. And to protect him from the foreigner, so they said, they got him bombed to hell, trained him to disembowel his fellow common men with bayonets and learn what love of King and Country really means. "All with the best intentions in the world, mind you. "Most of these people, I tell you, have acted in perfect good faith. They manage to believe that in sustaining this idiot's muddle they are doing tremendous things -- stupendous things -- for the Common Man. They can live lives of quiet pride and die quite edifyingly in an undernourished, sweated, driven and frustrated world. Useful public servants! Righteous self-applause! Read their bloody biographies!

Read as little as possible, not as much as possible! Oh, do not doubt that I have envied those who have drowned in books. I, too, would secretly like to wade through all those books I have so long toyed with in my mind. But I know it is not important. I know now that I did not need to read even a tenth of what I have read. The most difficult thing in life is to learn to do only what is strictly advantageous to one’s welfare, strictly vital…When you stumble upon a book you would like to read, or think you ought to read, leave it alone for a few days. But think about it as intensely as you can. Let the title and the author’s name revolve in your mind. Think what you yourself might have written had the opportunity been yours. Ask yourself earnestly if it be absolutely necessary to add this work to your store of knowledge or your fund of enjoyment. Try to imagine what it would mean to forego this extra pleasure or enlightenment. Then, if you find you must read the book, observe with what extraordinary acumen you tackle it. Observe, too, that however stimulating it may be, very little of the book is really new to you. If you are honest with yourself you will discover that your stature has increased from the mere effort of resisting your impulses.

Hey Pete. So why the leave from social media? You are an activist, right? It seems like this decision is counterproductive to your message and work." A: The short answer is I’m tired of the endless narcissism inherent to the medium. In the commercial society we have, coupled with the consequential sense of insecurity people feel, as they impulsively “package themselves” for public consumption, the expression most dominant in all of this - is vanity. And I find that disheartening, annoying and dangerous. It is a form of cultural violence in many respects. However, please note the difference - that I work to promote just that – a message/idea – not myself… and I honestly loath people who today just promote themselves for the sake of themselves. A sea of humans who have been conditioned into viewing who they are – as how they are seen online. Think about that for a moment. Social identity theory run amok. People have been conditioned to think “they are” how “others see them”. We live in an increasing fictional reality where people are now not only people – they are digital symbols. And those symbols become more important as a matter of “marketing” than people’s true personality. Now, one could argue that social perception has always had a communicative symbolism, even before the computer age. But nooooooothing like today. Social media has become a social prison and a strong means of social control, in fact. Beyond that, as most know, social media is literally designed like a drug. And it acts like it as people get more and more addicted to being seen and addicted to molding the way they want the world to view them – no matter how false the image (If there is any word that defines peoples’ behavior here – it is pretention). Dopamine fires upon recognition and, coupled with cell phone culture, we now have a sea of people in zombie like trances looking at their phones (literally) thousands of times a day, merging their direct, true interpersonal social reality with a virtual “social media” one. No one can read anymore... they just swipe a stream of 200 character headlines/posts/tweets. understanding the world as an aggregate of those fragmented sentences. Massive loss of comprehension happening, replaced by usually agreeable, "in-bubble" views - hence an actual loss of variety. So again, this isn’t to say non-commercial focused social media doesn’t have positive purposes, such as with activism at times. But, on the whole, it merely amplifies a general value system disorder of a “LOOK AT ME! LOOK AT HOW GREAT I AM!” – rooted in systemic insecurity. People lying to themselves, drawing meaningless satisfaction from superficial responses from a sea of avatars. And it’s no surprise. Market economics demands people self promote shamelessly, coupled with the arbitrary constructs of beauty and success that have also resulted. People see status in certain things and, directly or pathologically, use those things for their own narcissistic advantage. Think of those endless status pics of people rock climbing, or hanging out on a stunning beach or showing off their new trophy girl-friend, etc. It goes on and on and worse the general public generally likes it, seeking to imitate those images/symbols to amplify their own false status. Hence the endless feedback loop of superficiality. And people wonder why youth suicides have risen… a young woman looking at a model of perfection set by her peers, without proper knowledge of the medium, can be made to feel inferior far more dramatically than the typical body image problems associated to traditional advertising. That is just one example of the cultural violence inherent. The entire industry of social media is BASED on narcissistic status promotion and narrow self-interest. That is the emotion/intent that creates the billions and billions in revenue these platforms experience, as they in turn sell off people’s personal data to advertisers and governments. You are the product, of course.

Eh? How 'bout that?" Bill nudged her. "Did I promise to show you love or did I promise to show you love?" "Sure,they seem like they're in love." Luce shrugged. "But-" "But what?Do you have any idea how painful that is? Look at that guy. He makes getting inked look like being caressed by a soft breeze." Luce squirmed on the branch. "Is that the lesson here? Pain equals love?" "You tell me," Bill said. "It may surprise you to hear this,but the ladies aren't exactly banging down Bill's door." "I mean,if I tattooed Daniel's same on my body would that mean I loved him more than I already do?" "It's a symbol,Luce." Bill let out a raspy sigh. "You're being too literal. Think about it this way: Daniel is the first good-looking boy LuLu has ever seen. Until he washed ashore a few months ago, this girl's whole world was her father and a few fat natives." "She's Miranda," Luce said, remembering the love story from The Tempest, which she'd read in her tenth-grade Shakespeare seminar. "How very civilized of you!" Bill pursed his lips with approval. "They are liek Ferdinand and Miranda: The handsome foreigner shipwrecks on her shores-" "So,of course it was love at first sight for LuLu," Luce murmured. This was what she was afraid of: the same thoughtless,automatic love that had bothered her in Helston. "Right," Bill said. "She didn't have a choice but to fall for him.But what's interesting here is Daniel. You see, he didn't have to teach her to craft a woven sail, or gain her father's trust by producing a season's worth of fish to cure,or exhibit C"-Bill pointed at the lovers on the beach-"agree to tattoo his whole body according to her local custom.It would have been enough if Daniel had just shown up.LuLu would have loved him anyway." "He's doing it because-" Luce thought aloud. "Because he wants to earn her love.Because otherwise,he would just be taking advantage of their curse. Because no matter what kind of cycle they're bound to,his love for her is...true.

Hullo,” he said sleepily, rubbing a hand along his jaw. He’s here in my room, right in the middle of the afternoon. Great God, there’s a boy in my bed in my room- I came to life. “Get out!” He yawned, a lazy yawn, a yawn that clearly indicated he had no intention of leaving. In the moody gray light his body seemed a mere suggestion against the covers, his hair a shaded smudge against the paler lines of his collar and face. “But I’ve been waiting for you for over an hour up here, and bloody boring it’s been, too. I’ve never known a girl who didn’t keep even mildly wicked reading material hidden somewhere in her bedchamber. I’ve had to pass the time watching the spiders crawl across your ceiling.” Voices floated up from downstairs, a maids’ conversation about rags and soapy water sounding horribly loud, and horribly close. I shut the door as gently as I could and pressed my back against it, my mind racing. No lock, no bolt, no key, no way to keep them out if they decided to come up… Armand shifted a bit, rearranging the pillows behind his shoulders. I wet my lips. “If this is about the kiss-“ “No.” He gave a slight shrug. “I mean, it wasn’t meant to be. But if you’d like-“ “You can’t be in here!” “And yet, Eleanor, here I am. You know, I remember this room from when I used to live in the castle as a boy. It was a storage chamber, I believe. All the shabby, cast-off things tossed up here where no one had to look at them.” He stretched out long and lazy again, arms overhead, his shirt pulling tight across his chest. “This mattress really isn’t very comfortable, is it? Hark as a rock. No wonder you’re so ill-tempered.” Dark power. Compel him to leave. I was desperate enough to try. “You must go,” I said. Miraculously, I felt it working. I willed it and it happened, the magic threading through my tone as sly as silk, deceptively subtle. “Now. If anyone sees you, were never here. You never saw me. Go downstairs, and do not mention my name.” Armand sat up, his gaze abruptly intent. One of the pillows plopped on the floor. “That was interesting, how your voice just changed. Got all smooth and eerie. I think I have goose bumps. Was that some sort of technique they taught you at the orphanage? Is it useful for begging?” Blast. I tipped my head back against the wood of the door and clenched my teeth. “Do you have any idea the trouble I’ll be in if they should find you here? What people will think?” “Oh, yes. It rather gives me the advantage, doesn’t it?” “Mrs. Westcliffe will expel me!” “Nonsense.” He smiled. “All right, probably she will.” “Just tell me that you want, then!” His lashes dropped; his smile grew more dry. He ran a hand slowly along a crease of quilt by his thigh. “All I want,” he said quietly, “is to talk. “Then pay a call on me later this afternoon,” I hissed. “No.” “What, you don’t have the time to tear yourself away from your precious Chloe?” I hadn’t meant to say that, and, believe me, as soon as the words left my lips I regretted them. They made me sound petty and jealous, and I was certain I was neither. Reasonably certain.

...I shall let [Anne] Wallace put the case herself, at what I think is necessary length: 'As travel in general becomes physically easier, faster, and less expensive, more people want and are able to arrive at more destinations with less unpleasant awareness of their travel process. At the same time the availability of an increasing range of options in conveyance, speed, price, and so forth actually encouraged comparisons of these different modes...and so an increasingly positive awareness of process that even permitted semi-nostalgic glances back at the bad old days...Then, too, although local insularity was more and more threatened...people also quite literally became more accustomed to travel and travellers, less fearful of 'foreign' ways, so that they gradually became able to regard travel as an acceptable recreation. Finally, as speeds increased and costs decreased, it simply ceased to be true that the mass of people were confined to that circle of a day's walk: they could afford both the time and the money to travel by various means and for purely recreational purposes...And as walking became a matter of choice, it became a possible positive choice: since the common person need not necessarily be poor. Thus, as awareness of process became regarded as advantageous, 'economic necessity' became only one possible reading (although still sometimes a correct one) in a field of peripatetic meanings that included 'aesthetic choice'.' It sounds a persuasive case. It is certainly possible that something like the shift in consciousness that Wallace describes may have taken place by the 'end' (as conventionally conceived) of the Romantic period, and influenced the spread of pedestrianism in the 1820s and 1830s; even more likely that such a shift was instrumental in shaping the attitudes of Victorian writing in the railway age, and helped generate the apostolic fervour with which writers like Leslie Stephen and Robert Louis Stevenson treated the walking tour. But it fails to account for the rise of pedestrianism as I have narrated it.

longer; it cannot deceive them too much." Madame Defarge looked superciliously at the client, and nodded in confirmation. "As to you," said she, "you would shout and shed tears for anything, if it made a show and a noise. Say! Would you not?" "Truly, madame, I think so. For the moment." "If you were shown a great heap of dolls, and were set upon them to pluck them to pieces and despoil them for your own advantage, you would pick out the richest and gayest. Say! Would you not?" "Truly yes, madame." "Yes. And if you were shown a flock of birds, unable to fly, and were set upon them to strip them of their feathers for your own advantage, you would set upon the birds of the finest feathers; would you not?" "It is true, madame." "You have seen both dolls and birds to-day," said Madame Defarge, with a wave of her hand towards the place where they had last been apparent; "now, go home!" XVI. Still Knitting Madame Defarge and monsieur her husband returned amicably to the bosom of Saint Antoine, while a speck in a blue cap toiled through the darkness, and through the dust, and down the weary miles of avenue by the wayside, slowly tending towards that point of the compass where the chateau of Monsieur the Marquis, now in his grave, listened to the whispering trees. Such ample leisure had the stone faces, now, for listening to the trees and to the fountain, that the few village scarecrows who, in their quest for herbs to eat and fragments of dead stick to burn, strayed within sight of the great stone courtyard and terrace staircase, had it borne in upon their starved fancy that the expression of the faces was altered. A rumour just lived in the village—had a faint and bare existence there, as its people had—that when the knife struck home, the faces changed, from faces of pride to faces of anger and pain; also, that when that dangling figure was hauled up forty feet above the fountain, they changed again, and bore a cruel look of being avenged, which they would henceforth bear for ever. In the stone face over the great window of the bed-chamber where the murder was done, two fine dints were pointed out in the sculptured nose, which everybody recognised, and which nobody had seen of old; and on the scarce occasions when two or three ragged peasants emerged from the crowd to take a hurried peep at Monsieur the Marquis petrified, a skinny finger would not have pointed to it for a minute, before they all started away among the moss and leaves, like the more fortunate hares who could find a living there. Chateau and hut, stone face and dangling figure, the red stain on the stone floor, and the pure water in the village well—thousands of acres of land—a whole province of France—all France itself—lay under the night sky, concentrated into a faint hair-breadth line. So does a whole world, with all its greatnesses and littlenesses, lie in a twinkling star. And as mere human knowledge can split a ray of light and analyse the manner of its composition, so, sublimer intelligences may read in the feeble shining of this earth of ours, every thought and act, every vice and virtue, of every responsible

… gjeta se në mendimet e ndershme është një lloj kënaqësie të cilën njerëzit e këqij nuk e kanë ndier kurrë; kjo do të thotë se njeriu është i kënaqur me vetveten. Në qoftë se mendojmë për këtë pa paragjykime, nuk di se cilën kënaqësi tjetër mund ta barazonim me këtë. Ndiej të paktën se cilido që e pëlqen sa unë vetminë duhet të frikësohet se do ta presin shqetësime. Mbase në po këto parime mund të gjendet çelësi i gjykimeve të gabuara të njerëzve mbi fitimet nga vesi dhe mbi ato nga virtyti. Ngase kënaqësia nga virtyti është plotësisht e brendshme, dhe e vëren vetëm ai që e ndien; mirëpo të gjitha fitimet nga vesi i bien në sy tjetrit, dhe vetëm ai që i ka e di sa i kushtojnë. Sikur secilit brenga e brendshme T’i lexohej e shkruar në ballë, Sa shumë veta, të cilëve u kemi lakmi, Do të na bënin të mëshiroheshim për ta! Kësaj strofe do të kishte mundur t’ia shtonte vazhdimin, i cili është i bukur, dhe nuk i përshtatet më pak subjektit: Do të shihej se armiqtë e tyre I kanë në kraharor, Dhe që të na duken fatbardhë Këtu është e tërë lumturia e tyre. ---- ... I found that there is in the meditation of honest thoughts a sort of well-being that the wicked have never known; it is to enjoy being alone with oneself. If one thought about it without preconceptions, I do not know what other pleasure one could compare to that. I sense at least that whoever loves solitude as much as I do must fear the torments it has in store for him. Perhaps one could deduce from the same principles the key to men’s false conclusions concerning the advantages of vice and of virtue. For the enjoyment of virtue is a wholly inner one and is perceptible only to him who feels it: but all the advantages of vice are visible to others, and only he who has them knows at what price. If it were possible to read internal pain in the face, how many whom we now envy would we then pity? He could have added the sequel which is very beautiful, and no less suited to the subject. One could then see that they have their enemies within their breast, and their happiness is nothing more than a happy appearance.

It was a wise policy in that false prophet, Alexander, who though now forgotten, was once so famous, to lay the first scene of his impostures in Paphlagonia, where, as Lucian tells us, the people were extremely ignorant and stupid, and ready to swallow even the grossest delusion. People at a distance, who are weak enough to think the matter at all worth enquiry, have no opportunity of receiving better information. The stories come magnified to them by a hundred circumstances. Fools are industrious in propagating the imposture; while the wise and learned are contented, in general, to deride its absurdity, without informing themselves of the particular facts, by which it may be distinctly refuted. And thus the impostor above mentioned was enabled to proceed, from his ignorant Paphlagonians, to the enlisting of votaries, even among the Grecian philosophers, and men of the most eminent rank and distinction in Rome; nay, could engage the attention of that sage emperor Marcus Aurelius; so far as to make him trust the success of a military expedition to his delusive prophecies. 23 The advantages are so great, of starting an imposture among an ignorant people, that, even though the delusion should be too gross to impose on the generality of them (which, though seldom, is sometimes the case) it has a much better chance for succeeding in remote countries, than if the first scene had been laid in a city renowned for arts and knowledge. The most ignorant and barbarous of these barbarians carry the report abroad. None of their countrymen have a large correspondence, or sufficient credit and authority to contradict and beat down the delusion. Men’s inclination to the marvellous has full opportunity to display itself. And thus a story, which is universally exploded in the place where it was first started, shall pass for certain at a thousand miles distance. But had Alexander fixed his residence at Athens, the philosophers of that renowned mart of learning had immediately spread, throughout the whole Roman empire, their sense of the matter; which, being supported by so great authority, and displayed by all the force of reason and eloquence, had entirely opened the eyes of mankind. It is true; Lucian, passing by chance through Paphlagonia, had an opportunity of performing this good office. But, though much to be wished, it does not always happen, that every Alexander meets with a Lucian, ready to expose and detect his impostures.

A striking example from the history of writing is the origin of the syllabary devised in Arkansas around 1820 by a Cherokee Indian named Sequoyah, for writing the Cherokee language. Sequoyah observed that white people made marks on paper, and that they derived great advantage by using those marks to record and repeat lengthy speeches. However, the detailed operations of those marks remained a mystery to him, since (like most Cherokees before 1820) Sequoyah was illiterate and could neither speak nor read English. Because he was a blacksmith, Sequoyah began by devising an accounting system to help him keep track of his customers’ debts. He drew a picture of each customer; then he drew circles and lines of various sizes to represent the amount of money owed. Around 1810, Sequoyah decided to go on to design a system for writing the Cherokee language. He again began by drawing pictures, but gave them up as too complicated and too artistically demanding. He next started to invent separate signs for each word, and again became dissatisfied when he had coined thousands of signs and still needed more. Finally, Sequoyah realized that words were made up of modest numbers of different sound bites that recurred in many different words—what we would call syllables. He initially devised 200 syllabic signs and gradually reduced them to 85, most of them for combinations of one consonant and one vowel. As one source of the signs themselves, Sequoyah practiced copying the letters from an English spelling book given to him by a schoolteacher. About two dozen of his Cherokee syllabic signs were taken directly from those letters, though of course with completely changed meanings, since Sequoyah did not know the English meanings. For example, he chose the shapes D, R, b, h to represent the Cherokee syllables a, e, si, and ni, respectively, while the shape of the numeral 4 was borrowed for the syllable se. He coined other signs by modifying English letters, such as designing the signs , , and to represent the syllables yu, sa, and na, respectively. Still other signs were entirely of his creation, such as , , and for ho, li, and nu, respectively. Sequoyah’s syllabary is widely admired by professional linguists for its good fit to Cherokee sounds, and for the ease with which it can be learned. Within a short time, the Cherokees achieved almost 100 percent literacy in the syllabary, bought a printing press, had Sequoyah’s signs cast as type, and began printing books and newspapers. Cherokee writing remains one of the best-attested examples of a script that arose through idea diffusion. We know that Sequoyah received paper and other writing materials, the idea of a writing system, the idea of using separate marks, and the forms of several dozen marks. Since, however, he could neither read nor write English, he acquired no details or even principles from the existing scripts around him. Surrounded by alphabets he could not understand, he instead independently reinvented a syllabary, unaware that the Minoans of Crete had already invented another syllabary 3,500 years previously.

suppose, that all the historians who treat of England, should agree, that, on the first of January 1600, Queen Elizabeth died; that both before and after her death she was seen by her physicians and the whole court, as is usual with persons of her rank; that her successor was acknowledged and proclaimed by the parliament; and that, after being interred a month, she again appeared, resumed the throne, and governed England for three years: I must confess that I should be surprised at the concurrence of so many odd circumstances, but should not have the least inclination to believe so miraculous an event. I should not doubt of her pretended death, and of those other public circumstances that followed it: I should only assert it to have been pretended, and that it neither was, nor possibly could be real. You would in vain object to me the difficulty, and almost impossibility of deceiving the world in an affair of such consequence; the wisdom and solid judgment of that renowned queen; with the little or no advantage which she could reap from so poor an artifice: All this might astonish me; but I would still reply, that the knavery and folly of men are such common phenomena, that I should rather believe the most extraordinary events to arise from their concurrence, than admit of so signal a violation of the laws of nature. 38 But should this miracle be ascribed to any new system of religion; men, in all ages, have been so much imposed on by ridiculous stories of that kind, that this very circumstance would be a full proof of a cheat, and sufficient, with all men of sense, not only to make them reject the fact, but even reject it without farther examination. Though the Being to whom the miracle is ascribed, be, in this case, Almighty, it does not, upon that account, become a whit more probable; since it is impossible for us to know the attributes or actions of such a Being, otherwise than from the experience which we have of his productions, in the usual course of nature. This still reduces us to past observation, and obliges us to compare the instances of the violation of truth in the testimony of men, with those of the violation of the laws of nature by miracles, in order to judge which of them is most likely and probable. As the violations of truth are more common in the testimony concerning religious miracles, than in that concerning any other matter of fact; this must diminish very much the authority of the former testimony, and make us form a general resolution, never to lend any attention to it, with whatever specious pretence it may be covered. 39 Lord Bacon seems to have embraced the same principles of reasoning. “We ought,” says he, “to make a collection or particular history of all monsters and prodigious births or productions, and in a word of every thing new, rare, and extraordinary in nature. But this must be done with the most severe scrutiny, lest we depart from truth. Above all, every relation must be considered as suspicious, which depends in any degree upon religion, as the prodigies of Livy: And no less so, everything that is to be found in the writers of natural magic or alchemy, or such authors, who seem, all of them, to have an unconquerable appetite for falsehood and fable.