Ads Commercial Quotes

Be very careful of what you allow to infiltrate your consciousness and subconsciousness. When you watch too much television, you'll start to feel inferior from all the commercials hard selling the idea that you're not complete unless you buy their product [...] The ad agencies appeal to your fear of not being wanted or loved. It's the same with the local news. They get you to stay tuned with a constant stream of fear tactics [...] It's as if our culture is addicted to fear and the flat screen is our drug dealer. Don't allow that crap into your head!

You can all supply your own favorite, most nauseating examples of the commodification of love. Mine include the wedding industry, TV ads that feature cute young children or the giving of automobiles as Christmas presents, and the particularly grotesque equation of diamond jewelry with everlasting devotion. The message, in each case, is that if you love somebody you should buy stuff. A related phenomenon is the ongoing transformation, courtesy of Facebook, of the verb 'to like' from a state of mind to an action that you perform with your computer mouse: from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture's substitution for loving.

People walk the paths of the gardens below, and the wind sings anthems in the hedges, and the big old cedars at the entrance to the maze creak. Marie-Laure imagines the electromagnetic waves traveling into and out of Michel’s machine, bending around them, just as Etienne used to describe, except now a thousand times more crisscross the air than when he lived - maybe a million times more. Torrents of text conversations, tides of cell conversations, of televisions programs, of e-mails, vast networks of fiber and wire interlaced above and beneath the city, passing through buildings, arcing between transmitters in Metro tunnels, between antennas atop buildings, from lampposts with cellular transmitters in them, commercials for Carrefour and Evian and prebaked toaster pastries flashing into space and back to earth again, I am going to be late and Maybe we should get reservations? and Pick up avocados and What did he say? and ten thousand I miss yous, fifty thousand I love yous, hate mail and appointment reminders and market updates, jewelry ads, coffee ads, furniture ads flying invisibly over the warrens of Paris, over the battlefields and tombs, over the Ardennes, over the Rhine, over Belgium and Denmark, over the scarred and ever-shifting landscape we call nations. And is it so hard to believe that souls might also travel those paths? That her father and Etienne and Madame Manec and the German boy named Werner Pfennig might harry the sky in flocks, like egrets, like terns, like starlings? That great shuttles of souls might fly about, faded but audible if you listen closely enough? They flow above the chimneys, ride the sidewalks, slip through your jacket and shirt and breastbone and lungs, and pass out through the other side, the air a library and the record of every life lived, every sentence spoken, every word transmitted still reverberating within it. Every hour, she thinks, someone for whom the war was memory falls out of the world. We rise again in the grass. In the flowers. In songs.

I have this highly developed fraud-alert for social influencers. From a mile away I can spot an ad designed to undermine the contentedness of vulnerable female teens.

In fact quite generally, commercial advertising is fundamentally an effort to undermine markets. We should recognize that. If you’ve taken an economics course, you know that markets are supposed to be based on informed consumers making rational choices. You take a look at the first ad you see on television and ask yourself … is that it’s purpose? No it’s not. It’s to create uninformed consumers making irrational choices. And these same institutions run political campaigns. It’s pretty much the same: you have to undermine democracy by trying to get uninformed people to make irrational choices.

The very idea of massified advertising meant that large cirulation newpapers were not in the business of selling information to people but rather of selling the attention of their readers to commercial concerns... to tap into the resorvoir of resources constitutred by the growing urban populations

[M]y mother read a horror novel every night. She had read every one in the library. When birthdays and Christmas would come, I would consider buying her a new one, the latest Dean R. Koontz or Stephen King or whatever, but I couldn't. I didn't want to encourage her. I couldn't touch my father's cigarettes, couldn't look at the Pall Mall cartons in the pantry. I was the sort of child who couldn't even watch commercials for horror movies - the ad for Magic, the movie where marionette kills people. sent me into a six-month nightmare frenzy. So I couldn't look at her books, would turn them over so their covers wouldn't show, the raised lettering and splotches of blood - especially the V.C. Andrews oeuvre, those turgid pictures of those terrible kids, standing so still, all lit in blue.

Are we more likely to suffer from arthritis, stiff joints, poor memory, flagging energy, and decreased sex drive as we age, simply because that’s the version of the truth that ads, commercials, television shows, and media reports bombard us with? What other self-fulfilling prophecies are we creating in our minds without being aware of what we’re doing? And what “inevitable truths” can we successfully reverse simply through thinking new thoughts and choosing new beliefs? The

Advertisement shouldn’t look like information, it should look like a promise.

Advertisements on YouTube are the new infomercials.

This is the lesson of all great television commercials: They provide a slogan, a symbol or a focus that creates for viewers a comprehensive and compelling image of themselves. In the shift from party politics to television politics, the same goal is sought. We are not permitted to know who is best at being President or Governor or Senator, but whose image is best in touching and soothing the deep reaches of our discontent. We look at the television screen and ask, in the same voracious way as the Queen in Snow White and the Seven Dwarfs, "Mirror, mirror on the wall, who is the fairest one of all?" We are inclined to vote for those whose personality, family life, and style, as imaged on the screen, give back a better answer than the Queen received. As Xenophanes remarked twenty-five centuries ago, men always make their gods in their own image. But to this, television politics has added a new wrinkle: Those who would be gods refashion themselves into images the viewers would have them be.

Sometimes when I’m watching TV and I see a horrible commercial I think, “Only an asshole would buy that.” Then I think, Wait a minute! The advertising agency did research on their client’s target market and which channel and TV shows the ideal demographic watches, right? This would mean a carefully chosen ad campaign to get the product in front of the likely buyers, who in this case, are assholes. And I’m on the chosen channel, which means that I am one of the assholes of interest. Then I get spooked, because how’d they figure out that am asshole? Scary how well they know me.

So what's your doll's name?" Boo asked me. "Barbie," I said. "All their names are Barbie." "I see," she said. "Well, I'd think that would get boring, everyone having the same name." I thought about this, then said, "Okay, then her name is Sabrina." "Well, that's a very nice name," Boo said. I remember she was baking bread, kneading the dough between her thick fingers. "What does she do?" "Do?" I said. "Yes." She flipped the dough over and started in on it from the other side. "What does she do?" "She goes out with Ken," I said. "And what else?" "She goes to parties," I said slowly. "And shopping." "Oh," Boo said, nodding. "She can't work?" "She doesn't have to work," I said. "Why not?" "Because she's Barbie." "I hate to tell you, Caitlin, but somebody has to make payments on that town house and the Corvette," Boo said cheerfully. "Unless Barbie has a lot of family money." I considered this while I put on Ken's pants. Boo started pushing the dough into a pan, smoothing it with her hand over the top. "You know what I think, Caitlin?" Her voice was soft and nice, the way she always spoke to me. "What?" "I think your Barbie can go shopping, and go out with Ken, and also have a productive and satisfying career of her own." She opened the oven and slid in the bread pan, adjusting its position on the rack. "But what can she do?" My mother didn't work and spent her time cleaning the house and going to PTA. I couldn't imagine Barbie, whose most casual outfit had sequins and go-go boots, doing s.uch things. Boo came over and plopped right down beside me. I always remember her being on my level; she'd sit on the edge of the sandbox, or lie across her bed with me and Cass as we listened to the radio. "Well," she said thoughtfully, picking up Ken and examining his perfect physique. "What do you want to do when you grow up?" I remember this moment so well; I can still see Boo sitting there on the floor, cross- legged, holding my Ken and watching my face as she tried to make me see that between my mother's PTA and Boo's strange ways there was a middle ground that began here with my Barbie, Sab-rina, and led right to me. "Well," I said abruptly, "I want to be in advertising." I have no idea where this came from. "Advertising," Boo repeated, nodding. "Okay. Advertising it is. So Sabrina has to go to work every day, coming up with ideas for commercials and things like that." "She works in an office," I went on. "Sometimes she has to work late." "Sure she does," Boo said. "It's hard to get ahead. Even if you're Barbie." "Because she wants to get promoted," I added. "So she can pay off the town house. And the Corvette." "Very responsible of her," Boo said. "Can she be divorced?" I asked. "And famous for her commercials and ideas?" "She can be anything," Boo told me, and this is what I remember most, her freckled face so solemn, as if she knew she was the first to tell me. "And so can you.

What I'm saying is, where have all the real people gone? Where are the recognizably-human beings? Of course, it's silly of me to look them on TV commercials, no one watches ads for their true-to-life portrayals. If the ads were full of real people, they wouldn't be able to sell anything. Which is the point of this rambling column. Real people just don't sell.

Every Unwind believes in their heart of hearts that it won’t happen to them—that their parents, no matter how strained things get, will be smart enough not to fall for the net ads, TV commercials, and billboards that say things like “Unwinding: the sensible solution.

A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money.

Nowadays, people no longer know Beethoven's Ninth from concerts, but form the for lines of the 'Ode to Joy' that they hear every day in the ad for Bella Perfume.

Should we trust the scientists and the so called experts that created the endless parade of pharmaceutical concoctions that we see advertised on TV? ads that are soon discontinued as they're followed up by an avalanche of commercials from legal firms inviting people who are permanently damaged or worse from last week's big pharma witch's Brew to sue for damages...

Any time you see a film or TV show or a commercial that features someone dressed up as an animal, it’s probably Todd inside. “I was in The Lion, the Witch and the Wardrobe,” he told me. “Guess,” he added, “which one I was.

Michael Jordan, the basketball great, is a case in point. In a famous Nike commercial, he said: ‘I’ve missed more than nine thousand shots. I’ve lost almost three hundred games. Twenty-six times I’ve been trusted to take the game-winning shot and missed.’ For many the ad was perplexing. Why boast about your mistakes? But to Jordan it made perfect sense. ‘Mental toughness and heart are a lot stronger than some of the physical advantages you might have,’ he said. ‘I’ve always said that and I’ve always believed that.’ James

Nuts and seeds contain 150 to 200 calories per ounce. Eating a small amount—one ounce or less—each day, however, adds valuable nutrients and healthy unprocessed fats. Nuts and seeds are ideal in salad dressings, particularly when blended with fruits and spices or vegetable juice (tomato, celery, carrot). Always eat nuts and seeds raw because the roasting process alters their beneficial fats. Commercially packaged nuts and seeds are often cooked in hydrogenated oils, adding trans fats and sodium to your diet, so these are absolutely off the list. If

I have a great idea, Gregori," she told him wickedly. "Let's take a commercial flight." "What?" He was staring at her mouth. She had a great mouth.A perfect mouth. A sexy mouth. Mon Dieu, he wanted her mouth. "Doesn't a commercial flight sound fun? We could take a night flight, mingle with people.It might even throw off the reporter." "Nothing is going to throw off the reporter.He is tenacious.And there will be no commercial flight.There will be no discussion on this,either. None. If we go to New Orleans,and I am not saying we will, commercial flights are out." "Oh,Gregori,I was only kidding. Naturally we'll do things your way," she added demurely. He shook his head,exasperated at himself. Of course she had been teasing. He wasn't used to anyone treating him as Savannah did. Outrageous woman. "I need to go out and talk with Wade Carter." She stood up instantly, expectantly, her blue eyes wide in anticipation. "Tell me what you want me to do. I can probably manage mist.I'm stronger now,using your blood.I can back you up." Amusement warmed the cool silver of his eyes. "Mon Dieu, Savannah, you sound like a cop movie.

Moreover, some of the images covered by the definition go far beyond what can reasonably be considered pornographic. For example, "women's body parts . . . are exhibited such that women are reduced to those parts." This description would include everything from blue jean commercials which zoom in on women's asses to cream ads which show perfectly manicured hands applying the lotion-the sort of advertisements that have appeared in Ms. magazine. Although it is commonplace to criticize such ads for using sex to sell products, it is a real stretch to call them pornographic.

Bear with me a moment, now. Chicken-sexing. Since hens have a far greater commercial value than males, cocks, roosters, it is apparently vital to determine the sex of a newly hatched chick. In order to know whether to expend capital on raising it or not, you see. A cock is nearly worthless, apparently, on the open market. The sex characteristics of newly hatched chicks, however, are entirely internal, and it is impossible with the naked eye to tell whether a given chick is a hen or a cock. This is what I have been told, at any rate. A professional chicken-sexer, however, can nevertheless tell. The sex. He can go through a brood of freshly hatched chicks, examining each one entirely by eye, and tell the poultry farmer which chicks to keep and which are cocks. The cocks are to be allowed to perish. “Hen, hen, cock, cock, hen,” and so on and so forth. This is apparently in Australia. The profession. And they are nearly always right. Correct. The fowl determined to be hens do in fact grow up to be hens and return the poultry farmer’s investment. What the chicken-sexer cannot do, however, is explain how he knows. The sex. It’s apparently often a patrilineal profession, handed down from father to son. Australia, New Zealand. Have him hold up a new-hatched chick, a young cock shall we say, and ask him how he can tell that it is a cock, and the professional chicken-sexer will apparently shrug his shoulders and say “Looks like a cock to me.” Doubtless adding “mate,” much the way you or I would add “my friend” or “sir.

Contrary to what the ads and commercials tell you, romance does not need to cost a thing. There’s not a single thing about being romantic that should require the folks at MasterCard to increase your credit limit. You are deluding yourself if you think that the only way you can be wildly romantic is by single-handedly jumpstarting the economy.

[N]ow that growing your own (food, dope, hair, younameit) is hip," wrote the author of an essay widely reprinted in alternative newspapers, "it's time to resurrect the Dope of the Depression - Homebrew." Homemade beer inspired "good vibrations" and a "pleasant high." Unlike the rest of "plastic, mass-produced shit" of modern America, homebrew represented "an exercise of craft" and empowered the "politically oriented" to retaliate against "Augustus [sic] Busch and the other fascists pigs who [were] ripping off the Common Man." "If you're looking for a cheap drunk," added the beer adviser, "go back to Gussie Busch. But if you dig the good vibes from using something you make yourself, plus an improvement in quality over the commercial shit," brew on, brothers and sisters, brew on.

usual, he threw himself into the marketing, working with James Vincent and Duncan Milner at the ad agency (now called TBWA/ Media Arts Lab), with Lee Clow advising from a semiretired perch. The commercial they first produced was a gentle scene of a guy in faded jeans and sweatshirt reclining in a chair, looking at email, a photo album, the New York Times, books, and video on an iPad propped on his lap. There were no words, just

Pathways toward a New Shabbat Do 1. Stay at home. Spend quality time with family and real friends. 2. Celebrate with others: at the table, in the synagogue, with friends or community. 3. Study or read something that will edify, challenge, or make you grow. 4. Be alone. Take some time for yourself. Check in with yourself. Review your week. Ask yourself where you are in your life. 5. Mark the beginning and end of this sacred time by lighting candles and making kiddush on Friday night and saying havdalah on Saturday night. Don’t 6. Don’t do anything you have to do for your work life. This includes obligatory reading, homework for kids (even without writing!), unwanted social obligations, and preparing for work as well as doing your job itself. 7. Don’t spend money. Separate completely from the commercial culture that surrounds us so much. This includes doing business of all sorts. No calls to the broker, no following up on ads, no paying of bills. It can all wait. 8. Don’t use the computer. Turn off the iPhone or smartphone or whatever device has replaced it by the time you read this. Live and breathe for a day without checking messages. Declare your freedom from this new master of our minds and our time. Find the time for face-to-face conversations with people around you, without Facebook. 9. Don’t travel. Avoid especially commercial travel and places like airports, hotel check-ins, and similar depersonalizing encounters. Stay free of situations in which people are likely to tell you to “have a nice day” (Shabbat already is a nice day, thank you). 10. Don’t rely on commercial or canned video entertainment, including the TV as well as the computer screen. Discover what there is to do in life when you are not being entertained.

All these commercials about health and diet and fitness. All of these ads for waistlines and libidos and teeth whiteners. If you're not taking care of yourself or eating right or exercising, if you're overweight or you have a small penis or you don't have bright enough teeth, then there's something wrong with you. Spiritually. Physically. Morally. Instead of being defined by your actions, you're defined instead by your smile. Your sexual performance. Your percentage of body fat.

The circle of salt’s potential victims grew at an alarming rate. Part of Dahl’s research into the evils of salt involved breeding a strain of salt-sensitive rats, in which he induced hypertension by feeding them commercially prepared baby food that contained added sodium. In April 1970, newspapers ran an Associated Press report about Dahl’s findings under scary headlines like “Baby Food Salt May Be Harmful, Researcher Says.” The report quoted Dahl calling salted baby food “a needless kind of risk.

All the while, the market and commercial interests are enjoying free rein. The food industry supplies us with cheap garbage loaded with salt, sugar, and fat, putting us on the fast track to the doctor and dietitian. Advancing technologies are laying waste to ever more jobs, sending us back again to the job coach. And the ad industry encourages us to spend money we don’t have on junk we don’t need in order to impress people we can’t stand.28 Then we can go cry on our therapist’s shoulder. That’s the dystopia we are living in today.

Power itself is founded largely on disgust. The whole of advertising, the whole of political discourse, is a public insult to the intelligence, to reason - but an insult in which we collaborate, abjectly subscribing to a silent interaction. The day of hidden persuasion is over: those who govern us now resort unapologetically to arm-twisting pure and simple. The prototype here was a banker got up like a vampire, saying, 'I am after you for your money' . A decade has already gone by since this kind of obscenity was introduced, with the government's blessing, into our social mores. At the time we thought the ad feeble because of its aggressive vulgarity. In point of fact it was a prophetic commercial, full of intimations of the future shape of social relationships, because it operated, precisely, in terms of disgust, avidity and rape. The same goes for pornographic and food advertising, which are also powered by shamelessness and lust, by a strategic logic of violation and anxiety. Nowadays you can seduce a woman with the words, 'I am interested in your cunt' . The same kind of crassness has triumphed in the realm of art, whose mounds of trivia may be reduced to a single pronouncement of the type, 'What we want from you is stupidity and bad taste' . And the fact is that we do succumb to this mass extortion, with its subtle infusion of guilt. It is true in a sense that nothing really disgusts us any more. In our eclectic culture, which embraces the debris of all others in a promiscuous confusion, nothing is unacceptable. But for this very reason disgust is nevertheless on the increase - the desire to spew out this promiscuity, this indifference to everything no matter how bad, this viscous adherence of opposites. To the extent that this happens, what is on the increase is disgust over the lack of disgust. An allergic temptation to reject everything en bloc: to refuse all the gentle brainwashing, the soft-sold overfeeding, the tolerance, the pressure to embrace synergy and consensus.

However hyped the risk of germs may be, it is at least real. Some corporations go so far as to conjure threats where there are none. A television ad for Brita, the German manufacturer of water-filtration systems, starts with a close-up of a glass of water on a kitchen table. The sound of a flushing toilet is heard. A woman opens a door, enters the kitchen, sits at the table and drinks the water. The water in your toilet and the water in your faucet "come from the same source," the commercial concludes. Sharp-eyed viewers will also see a disclaimer a the start of the ad printed in tiny white letters: MUNICIPAL WATER IS TREATED FOR CONSUMPTION. This is effectively an admission that the shared origin of the water in the glass and the toilet is irrelevant and so the commercial makes no sense--at least not on a rational level. As a pitch aimed at Gut, however, it makes perfect sense. The danger of contaminated drinking water is as old as humanity, and the worst contaminant has always been feces. Our hardwired defense against contamination is disgust, an emotion that drives us to keep our distance from the contaminant. By linking the toilet and the drinking glass, the commercial connects feces to our home's drinking water and raises an ancient fear--a fear that can be eased with the purchase of one of the company's many fine products.

Sitting at the edge of his bed those days, weaving and watching television movies – movies themselves, mostly made from the seasickness of misguided creative endeavor. Normalization of commercial compromise had left his medium as one of dominantly irrelevant fantasies adding nothing to the world, and instead providing a perfect storm of merchanteering thespians and image builders now less identifiable as creators of valued products than of products built for significant sales. Their masses of fans as happy as hustled, bustled, and rustled sheep. A country without culture? Nothing more than a shopping mall with a flag? Still, business is branding buoyantly, leaving Bob to yet another bout of that old society-is-sinking sensation.

I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. Depression and anxiety may be real. But they can also be Resistance. When we drug ourselves to blot out our soul's call, we are being good Americans and exemplary consumers. We're doing exactly what TV commercials and pop materialist culture have been brainwashing us to do from birth. Instead of applying self-knowledge, self-discipline, delayed gratification and hard work, we simply consume a product.

It is sometimes assumed that Americans care only for material things, that they are bent only on that kind of success which can be cashed into dollars and cents. That is a very narrow and unintelligent opinion. We have been successful beyond others in great commercial and industrial enterprises because we have been a people of vision. Our prosperity has resulted not only by disregarding but by maintaining high ideals. Material resources do not, and cannot, stand alone; they are the product of spiritual resources. It is because America, as a nation, has held fast to the higher things of life, because it has had a faith in mankind which it has dared to put to the test of self-government, because it has believed greatly in honor and righteousness, that a great material prosperity has been added unto it.

Torrents of text conversations, tides of cell conversations, of television programs, of e-mail, vast networks of fiber and wire interlaced above and beneath the city, passing through buildings, arcing between transmitters in Metro tunnels, between antennas atop buildings, from lampposts with cellular transmitters in them, commercials for Carrefour and Evian and prebaked toaster pastries flashing into space and back to earth again, I’m going to be late and Maybe we should get reservations? and Pick up avocados and What did he say? and ten thousand I miss yous, fifty thousand I love yous, hate mail and appointment reminders and market updates, jewelry ads, coffee ads, furniture ads flying invisibly over the warrens of Paris, over the battlefields and tombs, over the Ardennes, over the Rhine, over Belgium and Denmark, over the scarred and ever-shifting landscapes we call nations. And is it so hard to believe that souls might also travel those paths? That her father and Etienne and Madame Manec and the German boy named Werner Pfennig might harry the sky in flocks, like egrets, like terns, like starlings? That great shuttles of souls might fly about, faded but audible if you listen closely enough? They flow above the chimneys, ride the sidewalks, slip through your jacket and shirt and breastbone and lungs, and pass out through the other side, the air a library and the record of every life lived, every sentence spoken, every word transmitted still reverberating within it. Every hour, she thinks, someone for whom the war was memory falls out of the world. We rise again in the grass. In the flowers. In songs.

Family Theater was created by Father Patrick Peyton of the Holy Cross Fathers in an effort to promote family unity and prayer. Initially it was seen as a forum to broadcast the Rosary: when the networks refused to allow such a narrow one-denominational appeal, Peyton broadened the scope, made it a weekly drama, added the glamor of Hollywood, and saved the “message” for the slots normally reserved for commercials. Throughout the ten-year run, only one commercial was heard: the continuous appeal for family prayer in America. Al Scalpone created the slogans that were used on each broadcast: A world at prayer is a world at peace and, most memorably, The family that prays together stays together. A line from Tennyson was used to open each broadcast: More things are wrought by prayer than this world dreams of.

Researchers at Shanghai Jiao Tong University in China, Saga University in Japan, and the University of California, Davis, proposed creating an artificial inorganic leaf modeled on the real thing. They took a leaf of Anemone vitifolia, a plant native to China, and injected its veins with titanium dioxide-a well-known industrial photocatalyst. By taking on the precise branching shape and structure of the leaf's veins, the titanium dioxide produced much higher light-harvesting ability than if ti was used in a traditional configuration. The researchers found an astounding 800 percent increase in hydrogen production as well. The total performance was 300 percent more active than the world's best commercial photocatalysts. When they added platinum nanoparticles to the mix, it increased activity by a further 1,000 percent.

The History of Social Anxiety The fact that some people are shyer than others has been observed since ancient times. However, the medical community didn’t become interested in this condition until the 1970s, when Philip Zimbardo founded the Stanford Shyness Clinic. At the time, many professionals believed that shyness was a natural state that children eventually outgrew. Zimbardo showed that shyness actually is a widespread psychological problem that has deep and lasting effects on those who suffer from it. This new awareness led to a great deal of research into the causes and treatment of social anxiety. Today, the condition is in the spotlight. Ads in magazines and commercials on television tell about social anxiety and advertise medications to treat it. People are becoming more open about discussing when they feel anxious and feel less ashamed about asking for help. The time has never been better for you to try to overcome your social anxiety.

Back in Russia, where they’re still getting acclimated to the whole capitalism thing, most TV advertising took a straightforward approach to persuasion. Thus, even though I don’t speak Russian, I had no trouble understanding Russian ads. They were all along the lines o: “Oh, no, there’s a stain on the tablecloth! What will Mom do? Thank goodness for this effective detergent!” Not so in Japan, where sophisticated consumers have grown bored with simple persuasion, forcing advertisers to get wildly inventive. Japanese TV ads have at this point evolved into an abstract mishmash of symbols and sounds. Your average thirty-second Japanese commercial is something like: Here’s a man holding a giraffe. Now the giraffe morphs into a rainbow. The rainbow is friends with a talking pencil, and they live together on a spaceship. A few seconds of laughter! A snippet of loud reggae music! Fad out. At least half the time, I have no idea what the product being advertised is or what it does. And yet I very much enjoy the ads. They’re like short-acting hallucinogens.

The only path McAuliffe saw to hard-money parity ran through cycles of prospecting new donors, in the mail and online. To accomplish that on the scale he believed crucial, Democrats needed the list of 100 million new names, sortable by party registration or voting behavior, that would fill a national voter file. McAuliffe proposed a deal to the state chairs, that the DNC would effectively borrow their files, help clean them up, add new data like donor information and commercially available phone numbers, and then return them for the state party’s use. At the same time, McAuliffe went to Vinod Gupta, a major Democratic fund-raiser and Clinton friend who was the founder and CEO of InfoUSA, one of the country’s large commercial data vendors. Like many of his rivals, Gupta had been trying for years to find customers in the political world, and offered McAuliffe a good deal for his product. McAuliffe agreed, and as the state files came in, the DNC would send them out to InfoUSA’s Omaha servers, where hundreds of pieces of new information were added to each voter’s profile. A new interface was built to navigate it all. It was called Demzilla.

The real rivalry between Britain and France in the nineteenth and twentieth centuries was about commercial and political power. They sought to achieve their aims, however, in very different ways. The British were mostly interested in money and therefore mainly indifferent to the cultures of the ‘natives’ they colonized, subjugating them by force of arms when and if necessary. The French, in contrast, controlled their colonies by pursuing the ‘civilizing mission’, effectively seeking to make their subjects culturally French. Of course the French plundered where they could, but there was an added strategic urge to extend the concept of ‘Frenchness’ across the world. Furthermore, under the rigidities of the French educational system, there could be no argument about what this identity meant. The absurd end-point of this policy was Berber Muslim students in the hills of Algeria, who had never been to France, reading about their ‘Gaulish ancestors’. The comedy soon turns tragic when this cultural cosh splinters individual identity; as we shall see, such psychic trauma is the key to understanding not just the killing-jar of Algeria but the entire French sphere of influence in the Arab world.

TechCrunch, Fast Company, Mashable, Inc., Entrepreneur, and countless other publications. LinkedIn and Hacker News abound with job postings: Growth Hacker Needed. Their job isn’t to “do” marketing as I had always known it; it’s to grow companies really fast—to take something from nothing and make it something enormous within an incredibly tight window. And it says something about what marketing has become that these are no longer considered synonymous tasks. The term “growth hacker” has many different meanings for different people, but I’ll define it as I have come to understand it: A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, who beget more users. They are the inventors, operators, and mechanics of their own self-sustaining and self-propagating growth machine that can take a start-up from nothing to something.

Making the most of an experience: Living fully is extolled everywhere in popular culture. I have only to turn on the television at random to be assailed with the following messages: “It’s the best a man can get.” “It’s like having an angel by your side.” “Every move is smooth, every word is cool. I never want to lose that feeling.” “You look, they smile. You win, they go home.” What is being sold here? A fantasy of total sensory pleasure, social status, sexual attraction, and the self-image of a winner. As it happens, all these phrases come from the same commercial for razor blades, but living life fully is part of almost any ad campaign. What is left out, however, is the reality of what it actually means to fully experience something. Instead of looking for sensory overload that lasts forever, you’ll find that the experiences need to be engaged at the level of meaning and emotion. Meaning is essential. If this moment truly matters to you, you will experience it fully. Emotion brings in the dimension of bonding or tuning in: An experience that touches your heart makes the meaning that much more personal. Pure physical sensation, social status, sexual attraction, and feeling like a winner are generally superficial, which is why people hunger for them repeatedly. If you spend time with athletes who have won hundreds of games or with sexually active singles who have slept with hundreds of partners, you’ll find out two things very quickly: (1) Numbers don’t count very much. The athlete usually doesn’t feel like a winner deep down; the sexual conqueror doesn’t usually feel deeply attractive or worthy. (2) Each experience brings diminishing returns; the thrill of winning or going to bed becomes less and less exciting and lasts a shorter time. To experience this moment, or any moment, fully means to engage fully. Meeting a stranger can be totally fleeting and meaningless, for example, unless you enter the individual’s world by finding out at least one thing that is meaningful to his or her life and exchange at least one genuine feeling. Tuning in to others is a circular flow: You send yourself out toward people; you receive them as they respond to you. Notice how often you don’t do that. You stand back and insulate yourself, sending out only the most superficial signals and receive little or nothing back. The same circle must be present even when someone else isn’t involved. Consider the way three people might observe the same sunset. The first person is obsessing over a business deal and doesn’t even see the sunset, even though his eyes are registering the photons that fall on their retinas. The second person thinks, “Nice sunset. We haven’t had one in a while.” The third person is an artist who immediately begins a sketch of the scene. The differences among the three are that the first person sent nothing out and received nothing back; the second allowed his awareness to receive the sunset but had no awareness to give back to it—his response was rote; the third person was the only one to complete the circle: He took in the sunset and turned it into a creative response that sent his awareness back out into the world with something to give. If you want to fully experience life, you must close the circle.

Whether it honors them well or not, an essay’s fundamental obligations are supposed to be to the reader. The reader, on however unconscious a level, understands this, and thus tends to approach an essay with a relatively high level of openness and credulity. But a commercial is a very different animal. Advertisements have certain formal, legal obligations to truthfulness, but these are broad enough to allow for a great deal of rhetorical maneuvering in the fulfillment of an advertisement’s primary obligation, which is to serve the financial interests of its sponsor. Whatever attempts an advertisement makes to interest and appeal to its readers are not, finally, for the reader’s benefit. And the reader of an ad knows all this, too—that an ad’s appeal is by its very nature calculated—and this is part of why our state of receptivity is different, more guarded, when we get ready to read an ad. 38 In the case of Frank Conroy’s “essay,” Celebrity Cruises 39 is trying to position an ad in such a way that we come to it with the lowered guard and leading chin we properly reserve for coming to an essay, for something that is art (or that is at least trying to be art). An ad that pretends to be art is—at absolute best—like somebody who smiles warmly at you only because he wants something from you. This is dishonest, but what’s sinister is the cumulative effect that such dishonesty has on us: since it offers a perfect facsimile or simulacrum of goodwill without goodwill’s real spirit, it messes with our heads and eventually starts upping our defenses even in cases of genuine smiles and real art and true goodwill. It makes us feel confused and lonely and impotent and angry and scared. It causes despair.

Jobs later explained, “We discussed whether it was correct before we ran it. It’s grammatical, if you think about what we’re trying to say. It’s not think the same, it’s think different. Think a little different, think a lot different, think different. ‘Think differently’ wouldn’t hit the meaning for me.” In order to evoke the spirit of Dead Poets Society, Clow and Jobs wanted to get Robin Williams to read the narration. His agent said that Williams didn’t do ads, so Jobs tried to call him directly. He got through to Williams’s wife, who would not let him talk to the actor because she knew how persuasive he could be. They also considered Maya Angelou and Tom Hanks. At a fund-raising dinner featuring Bill Clinton that fall, Jobs pulled the president aside and asked him to telephone Hanks to talk him into it, but the president pocket-vetoed the request. They ended up with Richard Dreyfuss, who was a dedicated Apple fan. In addition to the television commercials, they created one of the most memorable print campaigns in history. Each ad featured a black-and-white portrait of an iconic historical figure with just the Apple logo and the words “Think Different” in the corner. Making it particularly engaging was that the faces were not captioned. Some of them—Einstein, Gandhi, Lennon, Dylan, Picasso, Edison, Chaplin, King—were easy to identify. But others caused people to pause, puzzle, and maybe ask a friend to put a name to the face: Martha Graham, Ansel Adams, Richard Feynman, Maria Callas, Frank Lloyd Wright, James Watson, Amelia Earhart. Most were Jobs’s personal heroes. They tended to be creative people who had taken risks, defied failure, and bet their career on doing things in a different way.

NATO paper: Modification of Tropospheric Propagation Conditions, detailed how the atmosphere could be modified to absorb electromagnetic radiation by spraying polymers behind high flying aircraft.  Absorbing microwaves transmitted by HAARP and other atmospheric heaters linked from Puerto Rico, Germany and Russia, these artificial mirrors could heat the air, inducing changes in the weather.  U.S. Patent # 4253190 describes how a mirror made of “polyester resin” could be held aloft by the pressure exerted by electromagnetic radiation from a transmitter like HAARP.   A PhD polymer researcher who wishes to remain anonymous told researcher William Thomas that if HAARP’s frequency output is matched to Earth’s magnetic field, its tightly beamed energy could be imparted to molecules “artificially introduced into this region.” This highly reactive state could then “promote polymerization and the formation of   new compounds,” he explained. Adding magnetic iron oxide powder to polymers exuded by many high flying aircraft can foster the heat generation needed to modify the weather.  Radio frequency absorbing polymers such as Phillips Ryton F 5 PPS are sensitive in the 1 50 MHz regime, HAARP transmits between two and 10 MHz.                  HAARP's U.S. Air Force and Navy sponsors claim that their transmitter will eventually be able to produce 3.6 million watts of radio frequency power. But on page 185 of an October 1991 “Technical Memorandum 195” outlining projected HAARP tests, there is a call by the ionospheric effects division of the U.S. Air Force Phillips Laboratory for HAARP to reach a peak power output of 100 billion watts. Commercial radio stations commonly broadcast at 50,000 watts.  Some hysterical reports state that HAARP type technologies will be used to initiate

Cultivating loyalty is a tricky business. It requires maintaining a rigorous level of consistency while constantly adding newness and a little surprise—freshening the guest experience without changing its core identity.” Lifetime Network Value Concerns about brand fickleness in the new generation of customers can be troubling partly because the idea of lifetime customer value has been such a cornerstone of business for so long. But while you’re fretting over the occasional straying of a customer due to how easy it is to switch brands today, don’t overlook a more important positive change in today’s landscape: the extent to which social media and Internet reviews have amplified the reach of customers’ word-of-mouth. Never before have customers enjoyed such powerful platforms to share and broadcast their opinions of products and services. This is true today of every generation—even some Silent Generation customers share on Facebook and post reviews on TripAdvisor and Amazon. But millennials, thanks to their lifetime of technology use and their growing buying power, perhaps make the best, most active spokespeople a company can have. Boston Consulting Group, with grand understatement, says that “the vast majority” of millennials report socially sharing and promoting their brand preferences. Millennials are talking about your business when they’re considering making a purchase, awaiting assistance, trying something on, paying for it and when they get home. If, for example, you own a restaurant, the value of a single guest today goes further than the amount of the check. The added value comes from a process that Chef O’Connell calls competitive dining, the phenomenon of guests “comparing and rating dishes, photographing everything they eat, and tweeting and emailing the details of all their dining adventures.” It’s easy to underestimate the commercial power that today’s younger customers have, particularly when the network value of these buyers doesn’t immediately translate into sales. Be careful not to sell their potential short and let that assumption drive you headlong into a self-fulfilling prophecy. Remember that younger customers are experimenting right now as they begin to form preferences they may keep for a lifetime. And whether their proverbial Winstons will taste good to them in the future depends on what they taste like presently.

Hi, I have just added my new novel, "Incessant Expectations" for your reading enjoyment. It is about commercial salmon fishing on the Oregon coast circa 1976. It is fiction. The industry doesn't exist anymore. A young farmer from the dry country in Southwestern Colorado visits the wet Northwestern Oregon coast, seeking a summer job after his dad's farm is sold in the spring. He has spent his first 22 years in isolation, doing hard labor on the family farm. He knows hard work but has little social experience. During his summer of 1976 he learns about the ocean, fishing, and women.

Investment In Real Estate Is A Worthwhile Endeavor Several factors has to be studied by any individual who is planning an investment in real estate. For example, if business properties are desired, the client should are aware of they may be targeting certain conditions that aren't typically seen with residential properties. Nonetheless, for the appropriate particular person, and for those who plan fastidiously and receive good recommendation, this feature investment will be highly profitable. Individuals looking for commercial properties can certainly find that there are numerous kinds of institutions by which to come up with selection. For instance, an individual should purchase a restaurant or lodge, or invest in a retail store. The consumer may also select to buy an investment property comparable to your rent amount advanced and make an income from leaseing every unit. Office constructings can also be a smart selection, as tenants will likely be seen reasonably ardmore three wheelock quickly. It's fundamental, nevertheless, to buy such properties in nearly anything that receives beneficiant traffic. Most commercial institutions fail if they can't appeal to a steady transfer of customers. Buying residential property is something customers may additionally wish to think about that these planning to decide on their investment portfolios. For instance, an individual may decide to obtain a dwelling that have been renovated. Sometimes called "handyman specials, " such properties will be repaired which can offered during profit. Fortuitously, usually they are cheaper than properties that are in good repair. It is also a possibility to build an ad or residential property can be an investment. Builders who've satisfactory money to finance exceptionally challenge made having a tract of land and fill homes for it on the market to the general public. However, as soon as again, it is essential to pick a location carefully, as it may possibly nominal good to supply homes for sale in a part of the country in which nobody wants to live. Purchasing the primary property one finds is rarely a clever program of action. Instead, it is always the most effective interest match investor to comparability store attempting to discover at a couple of home or business earlier than making a final decision. It will make sure that the excellent ill use made. It can be more suitable obtain authorized advice every time one is planning to purchase various types property. This is even if that the buyer must have assurance that the property just isn't encumbered, and he or she can even want knowledgeable to make all the paperwork regarding the transaction is legal. Finally, individuals planning an investment in real estate will find that it plan of action is sensible, supplied they plan with care and hire a reliable broker to supervise their transactions.

I narrate the story but he dies off-stage between commercials. A washing machine ad later, we are dressed in our funereal best. We sniffle and indulge in product placement for Kleenex. The credits roll.

An example is the campaign that Goodby, Berlin & Sil- verstein produced for the Northern California Honda Deal- ers Advertising Association (NCHDAA) in 1989. Rather than conform to the stereotypical dealer group advertising ("one of a kind, never to be repeated deals, this weekend 114 Figure 4.1 UNUM: "Bear and Salmon. Figure 4.2 UNUM: "Father and Child." 115 PEELING THE ONION only, the Honda-thon, fifteen hundred dollars cash back . . ." shouted over cheesy running footage), it was decided that the campaign should reflect the tone of the national cam- paign that it ran alongside. After all, we reasoned, the only people who know that one spot is from the national cam- paign and another from a regional dealer group are industry insiders. In the real world, all people see is the name "Honda" at the end. It's dumb having one of (Los Angeles agency) Rubin Postaer's intelligent, stylish commercials for Honda in one break, and then in the next, 30 seconds of car salesman hell, also apparently from Honda. All the good work done by the first ad would be undone by the second. What if, we asked ourselves, we could in some way regionalize the national message? In other words, take the tone and quality of Rubin Postaer's campaign and make it unique to Northern California? All of the regional dealer groups signed off as the Northern California Chevy/Ford/ Toyota Dealers, yet none of the ads would have seemed out of place in Florida or Wisconsin. In fact, that's probably where they got them from. In our research, we began not by asking people about cars, or car dealers, but about living in Northern California. What's it like? What does it mean? How would you describe it to an alien? (There are times when my British accent comes in very useful.) How does it compare to Southern California? "Oh, North and South are very different," a man in a focus group told me. "How so?" "Well, let me put it this way. There's a great rivalry between the (San Francisco) Giants and the (L.A.) Dodgers," he said. "But the Dodgers' fans don't know about it." Everyone laughed. People in the "Southland" were on a different planet. All they cared about was their suntans and flashy cars. Northern Californians, by comparison, were more modest, discerning, less likely to buy things to "make state- ments," interested in how products performed as opposed to 116 Take the Wider View what they looked like, more environmentally conscious, and concerned with the quality of life. We already knew from American Honda—supplied re- search what Northern Californians thought of Honda's cars. They were perceived as stylish without being ostentatious, reliable, understated, good value for the money . . . the paral- lels were remarkable. The creative brief asked the team to consider placing Honda in the unique context of Northern California, and to imagine that "Hondas are designed with Northern Californi- ans in mind." Dave O'Hare, who always swore that he hated advertising taglines and had no talent for writing them, came back immediately with a line to which he wanted to write a campaign: "Is Honda the Perfect Car for Northern Califor- nia, or What?" The launch commercial took advantage of the rivalry between Northern and Southern California. Set in the state senate chamber in Sacramento, it opens on the Speaker try- ing to hush the house. "Please, please," he admonishes, "the gentleman from Northern California has the floor." "What my Southern Californian colleague proposes is a moral outrage," the senator splutters, waving a sheaf of papers at the other side of the floor. "Widening the Pacific Coast Highway . . . to ten lanes!" A Southern Californian senator with bouffant hair and a pink tie shrugs his shoulders. "It's too windy," he whines (note: windy as in curves, not weather), and his fellow Southern Californians high-five and murmur their assent. The Northern Californians go nuts, and the Speaker strug- gles in vain to call everyone to order. The camera goes out- side as th

The camera goes out- side as the noise reaches a crescendo, and we see the parking lot. In the Southern Californian section, all the cars are huge, gas-guzzling land yachts. In the Northern Californian lot, everyone has a Honda. The commercial finishes with the line, "Is Honda the Perfect Car for Northern California, or What?" ========== Truth, lies & advertising (Jon Steel) - Your Highlight on Location 2671-2674 | Added on Wednesday, November 12, 2014 1:53:39 PM defining the product outside traditional category boundaries changed the rules of engagement and allowed the companies to compete on what they did best, avoiding areas of potential weakness or competitive activity. This doesn't work for everyone, but when it does, it can be very potent. ==========

growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While

Experimentation also proved serendipitous for Greg Koch and Steve Wagner, when they were putting together the Stone Brewing Co. in Escondido, California, north of San Diego. It was destined to become one of the most successful brewing startups of the 1990s. In The Craft of Stone Brewing Co. Koch and Wagner confess that the home-brewed ale that became Arrogant Bastard Ale and propelled Stone to fame in the craft brewing world, started with a mistake. Greg Koch recalls that Wagner exclaimed “Aw, hell!” as he brewed an ale on his brand spanking new home-brewing system. “I miscalculated and added the ingredients in the wrong percentages,” he told Koch. “And not just a little. There’s a lot of extra malt and hops in there.” Koch recalls suggesting they dump it, but Wagner decided to let it ferment and see what it tasted like. Greg Koch and Steve Wagner, founders of Stone Brewery. Photograph © Stone Brewing Co. They both loved the resulting hops bomb, but they didn’t know what to do with it. Koch was sure that nobody was “going to be able to handle it. I mean, we both loved it, but it was unlike anything else that was out there. We weren’t sure what we were going to do with it, but we knew we had to do something with it somewhere down the road.”20 Koch said the beer literally introduced itself as Arrogant Bastard Ale. It seemed ironic to me that a beer from southern California, the world of laid back surfers, should produce an ale with a name that many would identify with New York City. But such are the ironies of the craft brewing revolution. Arrogant Bastard was relegated to the closet for the first year of Stone Brewing Co.’s existence. The founders figured their more commercial brew would be Stone Pale Ale, but its first-year sales figures were not strong, and the company’s board of directors decided to release Arrogant Bastard. “They thought it would help us have more of a billboard effect; with more Stone bottles next to each other on a retail shelf, they become that much more visible, and it sends a message that we’re a respected, established brewery with a diverse range of beers,” Wagner writes. Once they decided to release the Arrogant Bastard, they decided to go all out. The copy on the back label of Arrogant Bastard has become famous in the beer world: Arrogant Bastard Ale Ar-ro-gance (ar’ogans) n. The act or quality of being arrogant; haughty; Undue assumption; overbearing conceit. This is an aggressive ale. You probably won’t like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer and more familiar territory—maybe something with a multi-million dollar ad campaign aimed at convincing you it’s made in a little brewery, or one that implies that their tasteless fizzy yellow beverage will give you more sex appeal. The label continues along these lines for a couple of hundred words. Some call it a brilliant piece of reverse psychology. But Koch insists he was just listening to the beer that had emerged from a mistake in Wagner’s kitchen. In addition to innovative beers and marketing, Koch and Wagner have also made their San Diego brewery a tourist destination, with the Stone Brewing Bistro & Gardens, with plans to add a hotel to the Stone empire.

You can’t just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.

Animals and Women: Feminist Theoretical Explorations (Carol J. Adams;Josephine Donovan) - Your Highlight on page 9 | location 125-127 | Added on Friday, 23 January 2015 20:44:47 We believe that all oppressions are interconnected: no one creature will be free until all are free—from abuse, degradation, exploitation, pollution, and commercialization.

A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, who beget more users. They are the inventors, operators, and mechanics of their own self-sustaining and self-propagating growth machine.

For Elon Musk, this spectacle has turned into a familiar experience. SpaceX has metamorphosed from the joke of the aeronautics industry into one of its most consistent operators. SpaceX sends a rocket up about once a month, carrying satellites for companies and nations and supplies to the International Space Station. Where the Falcon 1 blasting off from Kwajalein was the work of a start-up, the Falcon 9 taking off from Vandenberg is the work of an aerospace superpower. SpaceX can undercut its U.S. competitors—Boeing, Lockheed Martin, Orbital Sciences—on price by a ridiculous margin. It also offers U.S. customers a peace of mind that its rivals can’t. Where these competitors rely on Russian and other foreign suppliers, SpaceX makes all of its machines from scratch in the United States. Because of its low costs, SpaceX has once again made the United States a player in the worldwide commercial launch market. Its $60 million per launch cost is much less than what Europe and Japan charge and trumps even the relative bargains offered by the Russians and Chinese, who have the added benefit of decades of sunk government investment into their space programs as well as cheap labor. The

E fra i Tennò, quanto colore di vicende si intravede sotto la rigida lacca dell'agiografia tradizionale! Da quelli mitici come Jimmu, che parlano con gli alberi, con le rupi, con gli uccelli lucenti discesi dalle nubi, a quelli in carne e ossa come Hiro Hito, il timido biologo che preferisce il microscopio, i vetrini e il camice bianco da scienziato alle cerimonie, alle alte uniformi, e che pure una volta, lasciando gli amati studi, intervenne con mano fermissima sfidando i militaristi impazziti, nell'agosto 1945, ed impose si accettassero le proposte di pace, senza rischiare più oltre il sangue dei suoi sudditi. Ci sono stati Tennò sepolti da congiure di palazzo in squisiti giardini, condannati ad eccellere nelle finezzze della calligradia o nei malinconici giochi di corte, ci sono stati Tennò esiliati ai rigori e alle solitudini dell'isola di Oki; ci sono stati Tennò che invano hanno cercato di ribellarsi all'assedio dei reggenti, dei marescialli di palazzo, dei ministri, e Tennò infine che hanno legato il proprio nome alle massime glorie del popolo, come Meji (1852 – 1912) sotto la cui guida il Giappone è passato da un periferico potere asiatico, agricolo e feudale, ad una potenza oceanica, forse non meno feudale, ma retta da un'economia di grandi industrie e d'intensi commerci.

I’m also not going to tell you how I learn from my kids. Fuck that. I’m the grown-up. They and, subsequently, you as you read this, are learning from me. I’ve got no beef with her as an actress, but when Amy Adams won her Golden Globe she did one of those actressy things that drive me insane. She thanked everybody: costars, agents, managers, and so on. Then at the end she thanked her obnoxiously named child, Aviana, a name that I’m pretty sure she took from the sparkling water she was drinking on set. This kid, by her own admission, was not old enough to understand what Mommy was saying. So why did she thank her? Because the little tyke had taught her how to “accept joy and let go of fear.” Her daughter was three. She probably only taught Amy how to have a Guatemalan chick take care of her while Mama was on set all day. My twins have taught me basically nothing except that kids are expensive and have no gratitude. I hate the parent-shaming crap that is so pervasive today. It’s like the guy who announces his wife is his best friend. He doesn’t mean it; he just does it to make the rest of us look like assholes. As I write this book, there is an Apple commercial showing how I can be closer with my kids through apps. It shows happy dads connecting with their progeny by using apps to map the stars, garden and take pictures of tidal pools. You know, shit that I never do with my kids because I’m too busy earning the money to buy them the iPhones they use to ignore me. Ads like this are just not realistic. The only thing I do with my phone is watch a little porn, then call my agent and yell at him to find me work so that my kids can enjoy all those app-tivities with the nanny. If this ad were at all realistic, if it looked in any way like my life, it would show the dad screaming at the mother to get the glass replaced on her broken iPhone and then he and the kids staring at their phones while ignoring each other.

Tesla applied for a patent on an electrical coil that is the most likely candidate for a non mechanical successor of his energy extractor. This is his “Coil for Electro magnets,” patent #512,340. It is a curious design, unlike an ordinary coil made by turning wire on a tube form, this one uses two wires laid next to each other on a form but with the end of the first one connected to the beginning of the second one. In the patent Tesla explains that this double coil will store many times the energy of a conventional coil.   The patent, however, gives no hint of what might have been its more unusual capability. In an article for Century Magazine, Tesla compares extracting energy from the environment to the work of other scientists who were, at that time, learning to condense atmospheric gases into liquids. In particular, he cited the work of a Dr. Karl Linde who had discovered what Tesla described as a self-cooling method for liquefying air. As Tesla said, “This was the only experimental proof which I was still wanting that energy was obtainable from the medium in the manner contemplated by me.” What ties the Linde work with Tesla's electromagnet coil is that both of them used a double path for the material they were working with. Linde had a compressor to pump the air to a high pressure, let the pressure fall as it traveled through a tube, and then used that cooled air to reduce the temperature of the incoming air by having it travel back up the first tube through a second tube enclosing the first. The already cooled air added to the cooling process of the machine and quickly condensed the gases to a liquid. Tesla's intent was to condense the energy trapped between the earth and its upper atmosphere and to turn it into an electric current. He pictured the sun as an immense ball of electricity, positively charged with a potential of some 200 billion volts. The Earth, on the other hand, is charged with negative electricity. The tremendous electrical force between these two bodies constituted, at least in part, what he called cosmic-energy. It varied from night to day and from season to season but it is always present. Tesla's patents for electrical generators and motors were granted in the late 1880's. During the 1890's the large electric power industry, in the form of Westinghouse and General Electric, came into being. With tens of millions of dollars invested in plants and equipment, the industry was not about to abandon a very profitable ten-year-old technology for yet another new one. Tesla saw that profits could be made from the self-acting generator, but somewhere along the line, it was pointed out to him, the negative impact the device would have on the newly emerging technological revolution of the late 19th and early 20th centuries. At the end of his article in Century he wrote: “I worked for a long time fully convinced that the practical realization of the method of obtaining energy from the sun would be of incalculable industrial value, but the continued study of the subject revealed the fact that while it will be commercially profitable if my expectations are well founded, it will not be so to an extraordinary degree.

A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, who beget more users. They are the inventors, operators, and mechanics of their own self-sustaining and self-propagating growth machine that can take a start-up from nothing to something.

Are we more likely to suffer from arthritis, stiff joints, poor memory, flagging energy, and decreased sex drive as we age, simply because that’s the version of the truth that ads, commercials, television shows, and media reports bombard us with? What other self-fulfilling prophecies are we creating in our minds without being aware of what we’re doing? And what “inevitable truths” can we successfully reverse simply through thinking new thoughts and choosing new beliefs?

These Big Brewers scorned honest beer in favor of watery swill brewed from cheap corn and rice. The Big Brewers added insult to injury by using crass commercials, linked mostly to professional sporting events, to sell their foul brew to working-class people. By the 1970s, only a handful of brewers remained and American beer was a thin, yellow concoction with no flavor and even less body.

By noon, we had run almost every test we could do in our own small lab, and found one or two useless things. First, the basic broth was made from one of the commercially popular high-octane energy drinks. Human blood had been added in and, although it was difficult to be absolutely certain using the small and badly degraded sample, I was reasonably sure it had come from several sources. But the last ingredient, the organic something, remained elusive. “Okay,” I said at last. “Let’s go at this a different way.” “What,” Vince said, “with a Ouija board?” “Almost,” I said. “How about we try inductive logic?” “Okay, Sherlock,” he said. “More fun than gas chromatography any day.” “Eating your fellow humans is not natural,” I said, trying to put myself into the mind of someone at the party, but Vince interrupted my slow-forming trance. “What,” he said, “are you kidding? Didn’t you read any history at all? Cannibalism is the most natural thing in the world.” “Not in twenty-first-century Miami,” I said. “No matter what they say in the Enquirer.” “Still,” he said, “it’s just a cultural thing.” “Exactly,” I said. “We have a huge cultural taboo against it that you would have to overcome somehow.” “Well, you got ’em drinking blood, so the next step isn’t that big.

Carlton Church Warning - Nuclear Fraud Scheme North Korea has been producing different nuclear weapons since last year. They have sent warning on the neighboring countries about their plan for a nuclear test. Not just South Korea, but other countries like China, U.S., and Japan have stated their complaints. Even the United Nations has been alarmed by North Korea’s move. During the last period of World War, a bomb has been used to attack Japan. Happened on 6th of August 1945, Enola Gay dropped an atomic bomb just 10 kilometers away from Tokyo. This is why people and organizations like Carlton Church who’s against the use of nuclear power for production of armory in war. Many protested that it is a threat to mankind and environment. Groups who are in favor of the nuclear use explained its advantage. They say it can be helpful in generating electricity that can be used for residential and commercial purposes. They also expound how it is better to use than coal mining as it is “less harmful to the environment.” Nuclear Use: Good or Bad? Groups who are against the use of nuclear reactor and weapons try to persuade people about its catastrophic result to the environment and humankind. If such facility will be used to create weapons, there is a possibility for another world war. But the pro-nuclear groups discuss the good effects that can be gained from it. They give details on how greenhouse gas effect of coal-burning can emit huge amounts of greenhouse gases and other pollutants such as sulfur dioxide nitrogen oxide, and toxic compounds of mercury to the atmosphere every year. Burning coal can produce a kilowatt-hour of electricity but it also amounts to over two pounds of carbon dioxide emissions. They also added that the amount of carbon dioxide it produces contributes to climate change. Sulfur dioxide may cause the formation of acid rain and nitrogen oxide, if combined with VOCs, will form smog. Nuclear power plants do not emit harmful pollutants or other toxic gases. Generating energy from nuclear involves intricate process, but as a result, it produces heat. These plants have cooling towers that release water vapor. If the facility has been properly managed it may not contribute disturbance in the atmosphere. It may sound better to use compared to coal. But studies have shown that the vapor that came from nuclear plants have an effect to some coastal plants. The heated water that was released goes back to lakes and seas, and then the heat will eventually diffuse into surface warming. As a result of the increased water temperature on the ocean bodies, it changes the way carbon dioxide is transferred within the air. In effect, major shifts in weather patterns such as hurricanes may occur. It does not stop there. The nuclear power plant produces radioactive waste, which amounts to 20 metric tons yearly. Exposure to high-level radiation is extremely harmful and fatal to human and animals. The waste material must be stored carefully in remote locations for many years. Carlton Church and other anti-nuclear groups persuade the public to initiate banning of the manufacturing of nuclear products and give warnings about its health hazards and environmental effects.

avoid refined carbohydrates: white sugar, honey, high-fructose corn syrup, cookies, cakes, pastries, white bread, crackers, potato chips, french fries, commercial waffles, candy, donuts, and many dry breakfast cereals (juice-sweetened cereals listing whole grains as a primary ingredient are okay, but those with added sugar, evaporated cane juice, or honey are likely to raise your levels of tumor-fueling blood sugar and insulin). Instead, emphasize whole grains such as those above, as well as complex carbs such as vegetables, legumes, beans, and fresh fruit. If you crave something sweet, try dried fruit, rice syrup, barley malt, agave, kiwi sweetener, stevia, FruitSource, or maple syrup.

Facebook has an enormous commercial incentive to keep growing its subscriber base. Naturally, it doesn’t want to offend any subscribers, existing or prospective, so its capitalist imperative is to make Facebook as bland, banal and inoffensive as possible – like all other capitalist products seeking to maximize profits. In which case, what’s the point? It’s just another vehicle of dumbed down, anti-intellectual, anodyne, narcotic, sedated capitalism, frying people’s brains with endless junk and “bread and circuses”. This is exactly how the Old World Order operates: bullying, censoring, attacking free thinking, generating endless “Last Men”, with no chests and no fire in their bellies.

When ad legend Lee Clow took the imagery from George Orwell’s 1984 to create the most iconic TV commercial of all time, almost no one watching Apple’s Super Bowl ad understood all of the references. (They’d read the book in high school, but if you want to impact a hundred million beer-drinking sports fans, an assigned high school book is not a good place to start.) But the media-savvy talking heads instantly understood, and they took the bait and talked about it. And the nerds did, and they eagerly lined up to go first. The lesson: Apple’s ad team only needed a million people to care. And so they sent a signal to them, and ignored everyone else. It took thirty years for the idea to spread from the million to everyone, thirty years to build hundreds of billions of dollars of market cap. But it happened because of the brilliant use of semiotics, not technology. At every turn, Apple sent signals, and they sent them in just edgy enough words, fonts, and design that the right people heard the message.

No commercials are heard on this broadcast. It is clear, from Harlow’s announcement about the end of the war in Europe before the program begins to the reminder by the Jordans in the tag that the job is not finished, that commerce and comedy take a back seat to the state of the world. Jim again shows his quick wit with an ad-lib

SPINACH-ARTICHOKE HUMMUS Creamy texture, pretty green color, and assertive taste—this dip has it all! SERVES 8 | ¼ cup per serving 2 ounces spinach (about 2 cups) 1 cup canned no-salt-added chickpeas, rinsed and drained 4 medium canned artichoke hearts, rinsed, squeezed dry, and quartered ¼ cup Chicken Broth or commercial fat-free, low-sodium chicken broth 2 tablespoons shredded or grated Parmesan cheese ½ teaspoon grated lemon zest 2 tablespoons fresh lemon juice 2 tablespoons tahini 1 to 2 medium garlic cloves, minced ¼ teaspoon pepper In a food processor or blender, process all the ingredients until the desired consistency. Serve at room temperature or cover and refrigerate until needed. COOK’S TIP ON TAHINI Tahini is a thick paste made from ground sesame seeds. Add small amounts to enhance salad dressings, marinades, soups, stuffings, and other dips and spreads. Look for tahini in the condiment or ethnic sections in the grocery store. PER SERVING calories 101 total fat 3.5 g saturated 0.5 g trans 0.0 g polyunsaturated 1.5 g monounsaturated 1.5 g cholesterol 1 mg sodium 89 mg carbohydrates 13 g fiber 4 g sugars 2 g protein 5 g calcium 40 mg potassium 188 mg dietary exchanges 1 starch ½ lean meat

VEGETABLE BEEF SOUP Making this soup with roast beef you’ve saved from another meal (maybe Easy Roast Beef) cuts down on both prep time and cooking time. Even people who think they don’t like leftovers will enjoy this soup, which gets lots of flavor from fresh produce. SERVES 6 | 1 cup per serving Cooking spray 1 medium onion, chopped 1 medium rib of celery, diced 1 medium carrot, sliced 1½ teaspoons chopped fresh oregano or ½ teaspoon dried, crumbled 2 medium garlic cloves, minced ½ teaspoon dried thyme, crumbled 4 cups Beef Broth or commercial fat-free, no-salt-added beef broth 1 cup chopped cooked lean roast beef, cooked without salt, all visible fat discarded 1 cup cut fresh or frozen green beans 1 medium tomato, chopped Pepper to taste Lightly spray a Dutch oven with cooking spray. Cook the onion, celery, carrot, oregano, garlic, and thyme over medium heat for 4 minutes, or until the onion is soft, stirring occasionally. Stir in the remaining ingredients. Bring to a simmer. Reduce the heat and simmer, covered, for 30 minutes, or until the vegetables are tender. COOK’S TIP ON THICKENING SOUP To thicken and enrich most kinds of soup, either add some vegetables if none are called for or use more vegetables than the recipe specifies. Once they’ve cooked, transfer some or all of the vegetables to a food processor or blender and process until smooth, adding a little liquid if needed. Stir the processed vegetables back into the soup. PER SERVING calories 70 total fat 1.0 g saturated 0.5 g trans 0.0 g polyunsaturated 0.0 g monounsaturated 0.5 g cholesterol 13 mg sodium 46 mg carbohydrates 6 g fiber 2 g sugars 3 g protein 9 g calcium 35 mg potassium 304 mg dietary exchanges 1 vegetable 1 very lean meat

Applied Film Technology in Virginia Beach is an Exclusive LLumar SelectPro Dealer Specializing in Auto Window Tinting, Residential Window Tinting, and Commercial Window Tinting. Our Films will greatly enhance the look, functionality, comfort, and energy efficiency of glass for your car, home, or building. Benefits include blocking harmful UV rays, reducing heat and glare, adding privacy and security, and protection from interiors fading. It will also lower energy bills for your home or business.

The most notable thing about the show in all its forms was the commercial. Since 1933, when the first “Calllll for Philip Mor-raisss!” spot went over the air, millions of cigarettes had been sold by a four-foot midget with an uncanny ability to hit a perfect B-flat every time. Johnny Roventini was a $15-a-week bellhop at the Hotel New Yorker when a chance encounter changed his life. Milton Biow, head of the agency handling the Philip Morris account, arrived at the hotel, saw Roventini, and had a stroke of pure advertising genius. Roventini was auditioned there in the hotel lobby: under Biow’s direction, he walked through the hotel paging Philip Morris, and he was soon in show business at $20,000 a year. As the brilliance of the ads became apparent to all, he was given a lifetime contract that was still in effect decades after the last “call” for Philip Morris left the air. He was a walking public relations campaign, reminding people of the product wherever he appeared. “Johnny” ads were prominent on billboards and in magazines. Always in his red bellhop’s uniform, he was “stepping out of storefronts all over America” to remind smokers that they got “no cigarette hangover” with Philip Morris. When MGM’s Leo the Lion died, it was said that Roventini was the only remaining living trademark.

EASY SOURDOUGH STARTER Technically, the best sourdough starters are made without commercial yeast, but it’s easier to understand the properties of a sponge if you make an easy one to begin with. This one is simple and reliable. 2 cups potato water (water in which potatoes have been boiled until soft), lukewarm ½ cup rye flour ½ cup whole-wheat flour 1 cup unbleached white flour 2 tsp dry yeast In a 2-quart jar, mix the water, flours, and yeast until smooth. Cover loosely with cheesecloth and let stand in a warm spot, stirring every 24 hours, until bubbly and agreeably sour, usually 4–10 days. Taste it every day to know how it is progressing. When it is ready, store loosely covered in the fridge, refreshing it once a week by throwing away half the starter and adding 1 cup water, 1 cup white flour. Can be used in bread recipes, biscuits, pancakes, even corn bread.

I think of the self-proclaimed agrarian farmer and scholar Victor Davis Hanson who in his book Fields Without Dreams, wrote sneeringly but also with grief: 'They [city people] no longer care where or how they get their food, as long as it is firm, fresh, and cheap. They have no interest in preventing the urbanization of their farmland as long as parks, Little League fields and an occasional bike lane are left amid the concrete, stucco, and asphalt. They have no need of someone who they are not, who reminds them of their past and not their future. Their romanticism for the farmer is just that, an artificial and quite transient appreciation of his rough-cut visage against the horizon the stuff of a wine commercial, cigarette ad, or impromptu rock concert.' People in the cities don't see farmers clearly. The farmers are overlooked, and instead of being seen as recognizably real, the farmer is romanticized.

Top 7 Peanut butter benefits/weight loss Today things might get a little sticky. But that’s only because we’re talking about peanut butter benefits. That delicious spread which makes up one half of the perfect pairing knows as the PB and J. If you’re allergic to peanuts, then you probably won’t like this article because we’re talking about all the peanut butter benefits. Is it perfect for you? Can it help you lose weight? We’re talking all that and more! Just before we get into the good stuff, when we say peanut butter, we’re talking about organic, basically non-processed PB. Often you’ll find commercial brands have added sugar and oils that help prevent separation and can make them pretty unhealthy. Always read the label, the only thing that should be in your peanut butter is, well.peanuts!

The movies were just kind of figuring out how to use computers in 2003, and nobody was just kind of figuring out how to use computers harder than Michael Bay. It’s tempting to say that every frame of Bad Boys II looks like a TV commercial, but truly every frame looks like a print advertisement, like those Candies ads where Jenny McCarthy’s taking a shit, shallow and glossy and tinged acid green. There are four car chases, one of which is at least fifteen minutes long. Even the most passing transitions are giddily tasteless: the camera EXPLODES out of the speedboat’s tailpipe and ZOOMS across Biscayne Bay and WHAMS down the ventilation shaft in the backward sunglasses factory and SHOOMPS into the buttcrack of a raver’s low-rise jeans and SPROINGS across her transverse colon and SQUEAKS through her appendix and AIRHORNS out her belly button and PLOPS into the Cuban drug lord’s mojito as he shoots his favorite nephew in the head while saying, “Adios, kemosabe,” or something fucking cool like that. When faced with a choice, Bay picks “all of the above” every time. He’s like a dog in one of those obedience trials who’s like, “Obedience? I don’t know her,” and just goes buck wild on the sausages. Except instead of “obedience” it’s “having a coherent plot that holds the audience’s attention” and instead of “sausages” it’s “explosions, Ferrari chases, and how many different cool kinds of box could a gun come in.

his novel is set in the period of Roman history called the Decadence, which began about 160 AD, a distinction it richly deserved: social distinctions had become lax; the bureaucracy was increasingly corrupt, due in large part to the privatizing of most of the civil service; the nobility were competing in luxury and excess, and were rarely held accountable for their overindulgence, either legally or politically; the Emperors were more often than not puppets for powerful families and influential plutocrats; maintenance of Roman roads, the most successful communication routes in the ancient world, was reduced or abandoned even as the Romans strength, now filled their ranks with client-nation soldiers and gave high rank positions to mercenaries; the standards of education and language-use had declined and the quality of linguistic communication and literary expression were eroding; public entertainments, from the arena to the stage, were violent, sensationalistic, and debauched. The attempt to maintain a society of laws was giving way to one of political and commercial influence, and all the while the gulf between rich and poor was widening, and the legal rights of women and slaves were diminishing steadily.

Most recently, I worked for this advertising agency that specializes in perceptual marketing. They ensure that whatever ads you see in your everyday life are geared to your specific taste, style, demographic, purchasing history, and countless other interwoven criteria. If you walk by a billboard, it shows you something you actually want or an upgrade to something you already have. They use real-time rolling data feeds, so you might see a different ad depending on your mood before versus after lunch, if you were running late or had time to linger, whether you had sex that night or argued with your spouse that morning. Following a negative experience with some company’s wares, they’d give a competitor a shot at shifting your brand loyalty. My big idea was that clients could pay a monthly fee to see no ads at all. Instead of individualized niche marketing, you could experience a world blissfully emptied of promotional clutter. It was a total failure. Because it turns out people like ads. Especially when they’re targeted to warp the visual environment around you to emphasize your needs above all others, as if you’re the indispensable center of the global economy. Nobody wanted to pay for the privilege of being irrelevant to commercial interests. Except me. I essentially got my employer to launch an expensive new product solely for my use. An industry of one.

Open core/hybrid source Probably the most common model today, open core describes an open source project that is partially, even mostly, open source, but with some portion of the project or some features remaining proprietary. Typically there is a basic level of functionality — referred to as the core — which remains open, and proprietary features or capabilities are added upon and around this. The highest profile example of this model today is Hadoop. Cloudera, the first organization to commercialize the data processing platform, contributes along with other organizations, commercial and otherwise, to the base Hadoop project, which is open source. A proprietary product that includes management functionality is then sold to customers on top of the base open project. This model is viable, but can be difficult to sustain. One of the challenges for those adhering to the open core model is that the functionality of the underlying open source project is evolving at all times, which means that the proprietary extensions or features must outpace the development of the open source project to remain attractive to customers.

Back when people listened to the radio, you kept a tape handy in your boombox at all times so you could capture the hot new hits of the week. The intro would always get cut off, and the DJ would chatter over the end. You also ended up with static, commercials, and jingles, but all that noise just added to the field-recording verisimilitude.

Wellicht zelfs dient de Europese islam een reformatie te ondergaan, waarin hij de innerlijkheid en waarde van het vrije individu tot een diepe waarheid van zijn geloof maakt. Omgekeerd is het echter ook van belang om bij onszelf te rade te gaan en te onderkennen dat er wellicht een kern van waarheid zit in de aantijging vanuit islamistische hoek, dat toch ook onze moderne samenleving haar kwaad heeft als haar eigen schaduw, namelijk daar waar zij overal de vrije markt en de commercie laat begaan en in het prediken van het vrije individu van geen kwaad wil weten. Alleen immers wanneer een politieke gemeenschap zich daadwerkelijk richt op de juiste vorming van haar burgers, mag zij zich ook werkelijk beschaafd noemen. Daarmee zouden we dan wederom een oude wijsheid eren, namelijk dat je grootste vijand niet van buiten komt, maar van binnen.

TASSC also ran ads in commercial and campus newspapers across the country, and developed potential congressional testimony on “public health priorities.”70 They also created a “Sound Science in Journalism Award,” first granted to New York Times reporter Gina Kolata, “who responsibly detailed … how science has been distorted and manipulated to fuel litigation” on silicone breast implants.71 (Kolata has subsequently been heavily criticized by scientists, environmentalists, and her journalism colleagues for a persistent proindustry, protechnology bias, and an overt skepticism about environmental causes of cancer.)

Just like there are television commercials and magazine ads that try to tell girls that fat is bad, there are also messages that tell girls that they must have big breasts and curves to be real girls. Of course, you know that is ridiculous because there is no such thing as a "real" girl. If you feel like a girl, you are a girl! Your genes, which are specifically made only for you, may mean you are going to be tall and thin or short and thin. Being a girl with a thin body is just as good as being a girl with a curvy or round body. There is no such thing as a better body than any other. No matter what, your body is growing into the body it was meant to be-perfect for you!

To understand why people buy, we...should know people and have a keen sense of human nature. We should know how people think...how people live, and be acquainted with the standards and customs affecting their everyday lives.... We should fully know their needs and their wants and be able to distinguish between the two. An understanding of why people buy is gained by a willingness to acquire proved and tested principles of commercial psychology to selling.

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Whenever you see a commercial for Mexico, they never show this part,” Mike groused. “They always show these beautiful white-sand beaches, and quaint little towns, and fiestas full of happy people. They never show jungles and crocodiles and”—he paused to smack an insect on his arm—“clouds of mosquitoes. I want to be in the Mexico in the commercials. Not this one.” “There are much worse parts of Mexico than this,” Erica pointed out. “If we’d gone down in one of the southern deserts, we probably would have fried to death by now. At least here, there’s shade and water.” “I suppose,” Mike said, then added under his breath, “though this still stinks.” I didn’t argue with him, as I was in complete agreement.

RESISTANCE AND SELF-MEDICATION Do you regularly ingest any substance, controlled or otherwise, whose aim is the alleviation of depression, anxiety, etc.? I offer the following experience: I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. Depression and anxiety may be real. But they can also be Resistance. When we drug ourselves to blot out our soul's call, we are being good Americans and exemplary consumers. We're doing exactly what TV commercials and pop materialist culture have been brainwashing us to do from birth. Instead of applying self-knowledge, self-discipline, delayed gratification and hard work, we simply consume a product. Many pedestrians have been maimed or killed at the intersection of Resistance and Commerce.

Where Are the Ads of Old? The granddaddy of them all was the Yuban coffee commercial, parodied so well in Airplane!, in which a couple is leaving a dinner party when the host appears and offers them a second cup of coffee. The husband, Jim, takes it. The wife, dejected and shamed, hangs her head like a dog that just got caught shitting on the carpet as we hear her internal monologue: “Jim never has a second cup of my coffee.” Her credentials as an adequate wife were just torched. This is the female equivalent of being cuckolded. She was cuckolded by coffee.

Direct Calls to Action It bears repeating: there should be one obvious button to press on your website, and it should be the direct call to action. When I say, “one obvious button,” I don’t mean “only one button,” but rather one that stands out. Make the button a different color, larger, a bolder text, whatever you need to do. Then repeat that same button over and over so people see it as they scroll down the page. Our customers should always know we want to marry them. Even if they’re not ready, we should keep saying it. You just never know when they’re going to want to make a commitment, and when they do, you want to be on one knee, holding flowers, smiling for the picture. Examples of direct calls to action are •​Order now •​Call today •​Schedule an appointment •​Register today •​Buy now Direct calls to action can be included at the end of every e-mail blast, on signage, in our radio ads, and even in our television commercials. Consider including direct calls to action in every team member’s e-mail signature, and if you really want to get the point across, on all your business cards. The idea is to make it very clear what we’d like customers to do: to make a purchase so we can help them solve their problem.

Was this what it felt like to hurtle through the world in a state of pure confidence, I wondered, pressing my fingers to my temples—was this what it was like to be a man? The sheer ecstasy of the drop made everything around me feel like part of a running-shoe ad or a luxury car commercial, though I couldn’t imagine driving to EDM, or even online shopping. I couldn’t imagine playing it for my parents.

The fate of the books and all their vast numbers, is epitomized in the greatest library in the ancient world, a library located not in Italy but in Alexandria, the capital of Egypt and the commercial hub of the Eastern Mediterranean. The city had many tourist attractions, including an impressive theater and red light district. But visitors always took note of something quite exceptional, in the center of the city, at the lavish site known as "the museum" most of the intellectual inherits of Greek, Latin, Babylonian, Egyptian and Jewish cultures ad been assembled at enormous costs and carefully archived for researched. Starting as early as 300BCE, the Ptolemaic Kings who ruled Alexandria had the inspired idea of luring leading scholars, scientists and poets to their city by offering them life appointments at their museum...The recipients of this largess established remarkably high intellectual standards. Euclid developed his geometry in Alexandria, Archimedes discovered Pi and laid the foundation of calculus.

A good ad agency should know to never, ever mess with puppies. Yet somehow, Godaddy.com made the unspeakable blunder of creating a commercial where the puppy is not just unloved but also somewhat mistreated. The ad starts by pulling at the heartstrings, showing the puppy getting thrown from the back of a pick-up truck. The puppy then braves distance, weather, and terrain to get back to his owner, who is excited to see “Buddy” - but only because she had already sold him online with the help of a Godaddy website. The ad closes with this hag of a woman sending Buddy away and shouting, “Ship him out!” While our feelings for our fellow human beings can sometimes be mixed, our adoration for puppies is universal. If there’s one rule in marketing, it is this - thou shalt not mess with the puppies! Godaddy.com received a gargantuan amount of backlash and millions of inquiries regarding the well-being of Buddy the puppy. Can you believe this ad was supposed to run in the Superbowl?

if you’re going to build Challenger reps to teach customers something new about their business, you’ve likely got some work to do in your own business first. Unless you can ultimately connect the insights you teach your customers back to capabilities only you can offer, you’re much more likely providing free consulting than Commercial Teaching. That’s a dangerous place to be unless you happen to also be the lowest-cost provider in that market (which is improbable since lowest-cost providers, by definition, can’t afford the added cost of teaching customers).

Owing to the isolation in which the agriculturist lives, and to his limited education, he is but little capable of adding anything to general civilisation or learning to estimate the value of political institutions, and much less still to take an active part in the administration of public affairs and of justice, or to defend his liberty and rights. Hence he is mostly in a state of dependence on the landed proprietor. Everywhere merely agricultural nations have lived in slavery, or oppressed by despotism, feudalism, or priestcraft. The mere exclusive possession of the soil gave the despot, the oligarchy, or the priestly caste a power over the mass of the agricultural population, of which the latter could not rid themselves of their own accord. Under the powerful influence of habit, everywhere among merely agricultural nations has the yoke which brute force or superstition and priestcraft imposed upon them so grown into their very flesh that they come to regard it as a necessary constituent of their own body, as a condition of their very existence. On the other hand, the separation and variety of the operations of business, and the confederation of the productive powers, press with irresistible force the various manufacturers towards one another. Friction produces sparks of the mind, as well as those of natural fire. Mental friction, however, only exists where people live together closely, where frequent contact in commercial, scientific, social, civil, and political matters exists, where there is large interchange both of goods and ideas. The more men live together in one and the same place, the more every one of these men depends in his business on the co-operation of all others, the more the business of every one of these individuals requires knowledge, circumspection, education, and the less that obstinacy, lawlessness, oppression and arrogant opposition to justice interfere with the exertions of all these individuals and with the objects at which they aim, so much the more perfect will the civil institutions be found, so much larger will be the degree of liberty enjoyed, so much more opportunity will be given for self-improvement and for co-operation in the improvement of others. Therefore liberty and civilisation have everywhere and at all times emanated from towns, in ancient times in Greece and Italy, in the Middle Ages in Italy, Germany, Belgium, and Holland; later on in England, and still more recently in North America and France. But there are two kinds of towns, one of which we may term the productive, the other the consuming kind. There are towns which work up raw materials, and pay the country districts for these, as well as for the means of subsistence which they require, by means of manufactured goods. These are the manufacturing towns, the productive ones. The more that these prosper, the more the agriculture of the country prospers, and the more powers that agriculture unfolds, so much the greater do those manufacturing towns become. But there are also towns where those live who simply consume the rents of the land. In all countries which are civilised to some extent, a large portion of the national income is consumed as rent in the towns. It would be false, however, were we to maintain as a general principle that this consumption is injurious to production, or does not tend to promote it. For the possibility of securing to oneself an independent life by the acquisition of rents is a powertul stimulus to economy and to the utilisation of savings in agriculture and in agricultural improvements. Moreover, the man who lives on rents, stimulated by the inclination to distinguish himself before his fellow-citizens, supported by his education and his independent position, will promote, civilisation, the efficiency of public institutions, of State administration, science and art.

AI-powered technology enables advertisers to reach more of the right people in the right moments for much less than it would have cost decades ago to buy a billboard or create a television commercial. But in practice, while the tools to target and distribute ads are decidedly futuristic, advertisers have been unable to keep up. Creating, targeting, and optimizing modern ads effectively is simply too complex a task for human advertisers to do well.

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