Adrian Frutiger Quotes

Right from the beginning, I was convinced that Avenir is the better Futura,” said a confident Adrian Frutiger in a recent interview looking back at his 1988 creation. In some respects, his declaration was more than mere boasting — coming 60 years after Futura, Avenir remedied many of the compromises that Renner made in his quest for geometry. Frutiger abandoned pure circles and strictly even stroke weight for “corrected” curves and a bit of contrast.

One of my colleagues is convinced that having a wide range of types to choose from is a complete waste of time. He swears by two typefaces: Gill (1928) and Frutiger (1975), which he uses for road signs (among other things). (...) [U]ntil 1975, the year in which Adrian Frutiger's eponymous typeface came onto the market, my colleague could only have made half of his selection. It seems to me that this proves the case for continuing to design new typefaces.