Added Success Quotes

What a lousy earth! He wondered how many people were destitute that same night even in his own prosperous country, how many homes were shanties, how many husbands were drunk and wives socked, and how many children were bullied, abused, or abandoned. How many families hungered for food they could not afford to buy? How many hearts were broken? How many suicides would take place that same night, how many people would go insane? How many cockroaches and landlords would triumph? How many winners were losers, successes failures, and rich men poor men? How many wise guys were stupid? How many happy endings were unhappy endings? How many honest men were liars, brave men cowards, loyal men traitors, how many sainted men were corrupt, how many people in positions of trust had sold their souls to bodyguards, how many had never had souls? How many straight-and-narrow paths were crooked paths? How many best families were worst families and how many good people were bad people? When you added them all up and then subtracted, you might be left with only the children, and perhaps with Albert Einstein and an old violinist or sculptor somewhere.

Failure is not the opposite of success—it’s a part of it. And as failures go,” he added with a lopsided grin, “this one was really spectacular, wasn’t it?

One way to improve your business is to increase its capabilities. The more capable your business is of providing value to it's customers, the more success your business will experience.

Dismissed like a dog. Damon groped for his jacket behind him, found it, and wished that his groping for his sense of humor could be as successful. The faces around him were all the same. They could have been carved in stone. But not stone as hard as that that was coming together again around his soul. That rock was remarkably quick to mend—and an extra layer was added, like the layering of a pearl, but not covering anything nearly so pretty.

A good ad is worth so much more than just a little ad spend.

The reason that online ads are 80% of the time ignored lies in the fact that we have started forgetting creativity when creativity is as important as data.

Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.

An effective ad brings long-term positive residual effects for your business.

Just like selective listening, now we have selective ad viewing.

Digital trends have made it easy to run ads for each and every business type irrespective of the business size.

If you want to have an effective ad, you need to work on communicating your message in the most effective way. Keep it clear, concise and non-confusing.

An advertising strategy is based on proper research which guides you in this entire process of customer acquisition with the help of ads.

It is a fundamental truth that the responsibilities of motherhood cannot be successfully delegated. No, not to day-care centers, not to schools, not to nurseries, not to babysitters. We become enamored with men’s theories such as the idea of preschool training outside the home for young children. Not only does this put added pressure on the budget, but it places young children in an environment away from mother’s influence. Too often the pressure for popularity, on children and teens, places an economic burden on the income of the father, so mother feels she must go to work to satisfy her children’s needs. That decision can be most shortsighted. It is mother’s influence during the crucial formative years that forms a child’s basic character. Home is the place where a child learns faith, feels love, and thereby learns from mother’s loving example to choose righteousness. How vital are mother’s influence and teaching in the home—and how apparent when neglected!

Eleanor stayed with Franklin after his repeated infidelities, and yet toward the end of her life, she regretted it, and advised her children to choose differently. ‘Never for a minute would I advocate that people who no longer love each other should live together because it does not bring the right atmosphere into a home,’ she wrote. She added that it was sad when a couple was unable to make a success of marriage, ‘but I feel it is equally unwise for people to bring up children in homes where love no longer exists.

I love this world," he added. "That is what rules my life. When I die, I want to have done all in my power to leave it in a better state than it was when I found it. At the same time I know that this can never be. The world has grown so complex that one voice can do little to alter it any longer. That doesn't stop me from doing what I can, but it makes the task hard. The successes are so small, the failures so large and many. It's like trying to stem a storm with one's bare hands.

We should measure welfare's success by how many people leave welfare, not by how many are added.

There are more benefits to happiness. The power of happiness enables more success in marriages, added friendships, higher incomes, and better work performance. With more friends, happy people have a superior support system. They have an easier time navigating through life because their optimistic outlook eases pain, sadness, and grief. They smile more and engage in more in-depth and more meaningful conversations.

Many people view leadership the same way they view success, hoping to go as far as they can, to climb the ladder, to achieve the highest position possible for their talent. But contrary to conventional thinking, I believe the bottom line in leadership isn't how far we advance ourselves but how far we advance others. That is achieved by serving others and adding value to their lives.

When you look back with regret, that (regret, loss) becomes your focus. Then your focus directs you: you go back to that – again and again. Choose a new rudder: Look forward now – and focus on your passion with joyful anticipation. Then your passion will fill the empty space of your loss...and where you land up will amaze you!

Hopefully, your marriage will bring added dimensions to love. Hopefully, your unique love will bring new meaning to all our lives. That success cannot be hidden. Good improves love. Evil poisons love. Nothing proves this more dramatically than how we treat our loved ones.

He showed, in a few words, that it is not sufficient to throw together a few incidents that are to be met with in every romance, and that to dazzle the spectator the thought should be new, without being farfetched; frequently sublime, but always natural; the author should have a thorough knowledge of the human heart and make it speak properly; he should be a complete poet, without showing an affectation of it in any of the characters of his piece; he should be a perfect master of his language, speak it with all its pruity and with the utmost harmony, and yet so as not to make the sense a slave to the rhyme. Whoever, added he, neglects any one of these rules, though he may write two or three tragedies with tolerable success, will never be reckoned in the number of good authors.

Don't say, "the sky is my limit", say, "I progress ad infinitum.

Science makes major contributions to minor needs, Justice Holmes was fond of saying, adding that religion, however small its successes, is at least at work on the things that matter most.

Indeed, Cialdini finds that people donate more money to charity when the phrase “even a penny will help” is added to a request.

Triump is just a little umph added to try.

I dug in my heels and was unreasonable, and got rewarded for it. (Definitely adding that to the coffee mug slogan bin.)

Because if you don’t accept excuses,” he added, “pretty soon people stop giving them, and they start looking for solutions. And that is a critical issue when it comes to success.

In fact, she would have added the rider that she wasn't sure it could be done at all, getting to know someone at any succession of such parties, however prolonged.

Yeast is to flour as action is to ambition. Rising to success requires adding and alternating starters.

I think most historians would agree that the part played by impulses of selfish, individual aggression in the holocausts of history was small; first and foremost, the slaughter was meant as an offering to the gods, to king and country, or the future happiness of mankind. The crimes of a Caligula shrink to insignificance compared to the havoc wrought by Torquemada. The number of victims of robbers, highwaymen, rapists, gangsters and other criminals at any period of history is negligible compared to the massive numbers of those cheerfully slain in the name of the true religion, just policy or correct ideology. Heretics were tortured and burnt not in anger but in sorrow, for the good of their immortal souls. Tribal warfare was waged in the purported interest of the tribe, not of the individual. Wars of religion were fought to decide some fine point in theology or semantics. Wars of succession dynastic wars, national wars, civil wars, were fought to decide issues equally remote from the personal self-interest of the combatants. Let me repeat: the crimes of violence committed for selfish, personal motives are historically insignificant compared to those committed ad majorem gloriam Dei, out of a self-sacrificing devotion to a flag, a leader, a religious faith or a political conviction. Man has always been prepared not only to kill but also to die for good, bad or completely futile causes. And what can be a more valid proof of the reality of the self-transcending urge than this readiness to die for an ideal?

You have a choice,” Dan said. “You can be good at those twenty-five things or you can be world-class at the five. Most people have so many things they want to do that they never do a single thing well. If I’ve learned one thing from Mr. Buffett, it’s that the Avoidance List is the secret to being world-class. “Success,” he added, “is a result of prioritizing your desires.

Career miracles happen when you’re so in love with your life that pushing yourself is actually easier than stopping, when you “do without doing.” Joyful activity adds real value to the world, and adding value is the heart and soul of a successful career.

Once you have given up the ghost, everything follows with dead certainty, even in the midst of chaos. From the beginning it was never anything but chaos: it was a fluid which enveloped me, which I breathed in through the gills. In the substrata, where the moon shone steady and opaque, it was smooth and fecundating; above it was a jangle and a discord. In everything I quickly saw the opposite, the contradiction, and between the real and the unreal the irony, the paradox. I was my own worst enemy. There was nothing I wished to do which I could just as well not do. Even as a child, when I lacked for nothing, I wanted to die: I wanted to surrender because I saw no sense in struggling. I felt that nothing would be proved, substantiated, added or subtracted by continuing an existence which I had not asked for. Everybody around me was a failure, or if not a failure, ridiculous. Especially the successful ones. The successful ones bored me to tears. I was sympathetic to a fault, but it was not sympathy that made me so. It was purely negative quality, a weakness which blossomed at the mere sight of human misery. I never helped anyone expecting that it would do me any good; I helped because I was helpless to do otherwise. To want to change the condition of affairs seemed futile to me; nothing would be altered, I was convinced, except by a change of heart, and who could change the hearts of men? Now and then a friend was converted: it was something to make me puke. I had no more need of God than He had of me, and if there were one, I often said to myself, I would meet Him calmly and spit in His face.

Are we more likely to suffer from arthritis, stiff joints, poor memory, flagging energy, and decreased sex drive as we age, simply because that’s the version of the truth that ads, commercials, television shows, and media reports bombard us with? What other self-fulfilling prophecies are we creating in our minds without being aware of what we’re doing? And what “inevitable truths” can we successfully reverse simply through thinking new thoughts and choosing new beliefs? The

Successful control means achieving a balance and avoiding a showdown where all-out force would be necessary.

First an empress, then an empire.

News of the miracle had reached the doge's palace, but in a somewhat garbled form. the result of the successive transmissions of facts, true or assumed, real or purely imaginary, based on everything from partial, more or less eyewitness accounts to reports from those who simply liked the sound of their own voice, for, as we know all too well, no one telling a story can resist adding a period, and sometimes even a comma.

To this motive which encourages me is added another which made up my mind: after I have upheld, according to my natural intelligence, the side of truth, no matter what success I have, there is a prize which I cannot fail to win. I will find it in the depths of my heart.

People will insist on building high and wide barriers directly in your path, often with the intent of closing you in. If you treat these obstacles like fencing walls, they will prove mightily so. I choose to see them as grand towers meant to be scaled and conquered, providing an added victory as well as a great view of the journey ahead.

My generation was weaned on subliminal advertising, stupid television, slasher movies, insipid grocery-store literature, MTV, VCRs, fast food, infomercials, glossy ads, diet aids, plastic surgery, a pop culture wherein the hyper-cool, blank-eyed supermodel was a hero. This is the intellectual and emotional equivalent of eating nothing but candy bars – you get malnourished and tired. We grew up in a world in which the surface of the thing is infinitely more important than its substance – and where the surface of the thing had to be “perfect,” urbane, sophisticated, blasé, adult. I would suggest that if you grow up trying constantly to be an adult, a successful adult, you will be sick of being grown up by the time you’re old enough to drink.

A single person is a manageable entity, whom you can either make friends with or leave alone. But half of a married couple is not exactly a whole human being: if the marriage is successful it is something a little more than that; if unsuccessful, a little less. In either case, a fresh complication is added to the already intricate business of friendship: as Clem had once remarked, you might as well try to dance a tarantella with a Siamese twin.

For a long moment, he held her gaze without speaking, simply letting the impact of words sink in, before adding rapidly, as though he wished to get it over with as quickly as possible, "I won't deny that you're beautiful. No mirror could tell you otherwise. But there are beautiful women for the buying in any brothel in London. Oh yes, and the ballrooms, too, if one has the proper price. It wasn't your appearance that caught me. It was the way you put me down in the gallery at Sibley Court." Vaughn's lips curved in a reminiscent smile. "And the way you tried to bargain with me after." "Successfully bargained," Mary corrected. "That," replied Lord Vaughn, "is exactly what I mean. Has anyone ever told you that you haggle divinely? That the simple beauty of your self-interest is enough to bring a man to his knees?" Mary couldn't in honesty say that anyone had. Vaughn's eyes were as hard and bright as silver coins. "Those are the reasons I want you. I want you for your cunning mind and your hard heart, for your indomitable spirit and your scheming soul, for they're more honest by far than any of the so-called virtues." "The truest poetry is the most feigning?" Mary quoted back his own words to him. "And the most feigning is the most true.

On the road to success, there is always room to share appreciation and gratitude for other people’s successes. Feeling gratitude for other people raises our own vibration, while adding cement to the bricks we lay. Finding the best qualities in others allows us to build those qualities within ourselves. And when we focus on our personal growth with open hearts and minds, the speed with which we construct dramatically increases, because all the while, we are attracting more like energy and like-minded people into our lives to assist us.

Leaders are farmers; they cultivate human beings by adding values to them till they are fully grown as successful people for harvesting.

Change form, execute function.

Be in control. Know what to do. Calculate…

To rise you must first fall.

The way you perceive your Self is what enables, or disables, you.

How do you suppose time works? A slippery succession of long hours adding up to ever-shorter days and years that disappear like falling dominoes?

And he added that prudence in no way assured us of success but consoled us and excused us in failure.

I've come to the conclusion that it's all about fear- fear that your kid won't come out on top, be a success. Forcing him into these brutal encounters will a) make a dame sure he is a success, and b) all you to see evidence of that success with the added bonus of a cheering crowd. This means that sports are supported with an almost desperate enthusiasm. The football team gets catered dinners before a fame. Honor Society is lucky if it gets a cupcake. Academic success-forget it. That requires too much imagination. There's no scoreboard.

I gather," he added, "that you've never had much time to study the classics?" "That is so." "Pity. Pity. You've missed a lot. Everyone should be made to study the classics, if I had my way." Poirot shrugged his shoulders. "Eh bien, I have got on very well without them." "Got on! Got on? It's not a question of getting on. That's the wrong view all together. The classics aren't a ladder leading to quick success, like a modern correspondence course! It's not a man's working hours that are important--it's his leisure hours. That's the mistake we all make. Take yourself now, you're getting on, you'll be wanting to get out of things, to take things easy--what are you going to do then with your leisure hours?

Still later, after the invention of saddles and stirrups, horses allowed the Huns and successive waves of other peoples from the Asian steppes to terrorize the Roman Empire and its successor states, culminating in the Mongol conquests of much of Asia and Russia in the 13th and 14th centuries A.D. Only with the introduction of trucks and tanks in World War I did horses finally become supplanted as the main assault vehicle and means of fast transport in war. Arabian and Bactrian camels played a similar military role within their geographic range. In all these examples, peoples with domestic horses (or camels), or with improved means of using them, enjoyed an enormous military advantage over those without them.

My past has its space, its paths, its nameplaces, and its monuments. Beneath the crossed but distinct orders of succession and simultaneity, beneath the train of synchronizations added onto line by line, we find a nameless network--constellations of spatial hours, of point-events. Should we even say 'thing,' should we say 'imaginary' or 'idea,' when each thing exists beyond itself, when each fact can be a dimension, when ideas have their regions? The whole description of our landscape and the lines of our universe, and of our inner monologue, needs to be redone. Colors, sounds, and things--like Van Gogh's stars--are the focal points and radiance of being.

It is worthwhile adding that the power of the poem to teach not only sensibilities and the subtle movements of the spirit but knowledge, real lasting felt knowledge, is going mostly unnoticed among our scholars. The body of knowledge locked into and releasable from poetry can replace practically any university in the Republic. First things first, then: the primal importance of a poem is what it can add to the individual mind. Poetry is the voice of a poet at its birth, and the voice of a people in its ultimate fulfillment as a successful and useful work of art.

In the words of Chinese Zen master Layman P’ang (c. 740–808 A.D.): My daily affairs are quite ordinary; but I’m in total harmony with them. I don’t hold on to anything, don’t reject anything; nowhere an obstacle or conflict. Who cares about wealth and honor? Even the poorest thing shines. My miraculous power and spiritual activity: drawing water and carrying wood.

Time of course has showed the question up in all its young illogic. We can justify any apologia simply by calling life a successive rejection of personalities. No apologia I s any more than a romance—half a fiction—in which all the successive identities are taken on and rejected by the writer as a function of linear time are treated as separate characters. The writing itself even constitutes another rejection, another “character” added to the past. So we do sell our souls: paying them away to history in little installments. It isn’t so much to pay for eyes clear enough to see past the fiction of continuity, the fiction of cause and effect, the fiction of a humanized history endowed with “reason.

I had a chat with May and I had a sweet talk with April but the lovely conversation that left me to ponder was the long talk I had with June. Mathematics came to tell me that May is 3, June is 4 and April is 5. ‘ This should have been the counting order’ Mathematics said to me, and added, if you add 3 and 5 you shall surely get 8 and if you find the mid of 8 you will get 4 which is June. Ask June why the disorder! So I quickly called June and asked, why have you change the order? June said, ‘my brother, in this era, you should least give men things which are in order. Let them ponder and put things in order and they will learn something better’. I had to ponder and wonder. Then June added, those who will ponder to know why I have change the order to be at the mid of the other shall get to the mid of the other and wonder why they are at the mid of the other and end the other in wonder but, those who would never see why they must ponder when they get to the mid of the other to know why I am there shall end the other in disorder. They shall end the other and wander in the end! I was quick to ask June, which other? June calmly said, the twelve disciples of the year. Disciples’? I asked. June quickly said, I mean months! In your journey of life, take a break as you journey and ponder over the journey; June concluded!

Wozniak: Well, we added up to the total everything that was needed. If there was anything that neither one of us knew how to do, Steve would do it. He'd just find a way to do it. He was just gung ho and pressing for this company to be successful. And me, I was pretty much only in my technical head with the circuits.

The reason that common AD/HD strategies alone don’t always work is because they usually focus on merely controlling the negative and difficult part of the AD/HD. You want to focus on supporting the new growth, not just taking care of the difficulties. As you grow and become more and more successful, you’ll constantly think of new ways to form cushions of support and structure underneath you. The emphasis should be on nourishing your successes, not just managing your deficits.

If an EHM is completely successful, the loans are so large that the debtor is forced to default on its payments after a few years. When this happens, then like the Mafia we demand our pound of flesh. This often includes one or more of the following: control over United Nations votes, the installation of military bases, or access to precious resources such as oil or the Panama Canal. Of course, the debtor still owes us the money—and another country is added to our global empire.

Dr. Gingrich and Mrs. Goodhall had prevailed upon the board of trustees; the board had requested that Larch comply with Dr. Gingrich’s recommendation of a ‘follow-up report’ on the status of each orphan’s success (or failure) in each foster home. If this added paperwork was too tedious for Dr. Larch, the board recommended that Larch take Mrs. Goodhall’s suggestion and accept an administrative assistant. Don’t I have enough history to attend to, as is? Larch wondered. He rested in the dispensary; he sniffed a little ether and composed himself. Gingrich and Goodhall, he said to himself. Ginghall and Goodrich, he muttered. Richhall and Ginggood! Goodring and Hallrich! He woke himself, giggling. ‘What are you so merry about?’ Nurse Angela said sharply to him from the hall outside the dispensary. ‘Goodballs and Ding Dong!’ Wilbur Larch said to her.

Several years ago we added “my pleasure” to the manners chart after we read the book How Did You Do It, Truett? by S. Truett Cathy, founder of Chick-fil-A. In it, Mr. Cathy tells how he studied the methods of five-star hotels and found that workers are required to say “My pleasure” instead of “You’re welcome” when being thanked for something. In essence, one is saying, “Thank you for giving me the pleasure of serving you,” and not, “Yes, it was such a sacrifice on my part. You’re welcome.” He found a direct link between business success and employees learning to treat costumers with the utmost courtesy and respect, and that was one of the principles he adopted for all Chick-fil-A workers.

tactic can be particularly successful when the audience is already aware of the weakness; thus, when a communicator mentions it, little additional damage is done, as no new information is added—except, crucially, that the communicator is an honest individual. Another enhancement occurs when the speaker uses a transitional word—such as however, or but, or yet—that channels the listeners’ attention away from the weakness and onto a countervailing strength.

Michael Jordan, the basketball great, is a case in point. In a famous Nike commercial, he said: ‘I’ve missed more than nine thousand shots. I’ve lost almost three hundred games. Twenty-six times I’ve been trusted to take the game-winning shot and missed.’ For many the ad was perplexing. Why boast about your mistakes? But to Jordan it made perfect sense. ‘Mental toughness and heart are a lot stronger than some of the physical advantages you might have,’ he said. ‘I’ve always said that and I’ve always believed that.’ James

The battle is now so completely won that even many married Christians couples think of birth control almost as a sacrament, and many treat the idea of babies as an optional add-on to their relationship. We live in a society which despises fruitfulness, tolerating it only when it is a sort of self-conscious decision—a baby added on as a little garnish on top of a successful career like the small flourish of kale on the side of your dinner plate. Not really necessary, just decorative, and definitely not the point of the meal. Eve

If you want to remain calm and peaceful as you go through life, you have to have high intention and low attachment. You do everything you can to create your desired outcomes, and then you let it go. Sometimes you don’t get the intended result by the date that you want. That is life. You just keep moving in the direction of your goal until you get there. Sometimes the universe has other plans, and often they are better than the ones you had in mind. That is why I recommend adding the phrase “this or something better” to the end of your affirmations.

The falseness of the seventeenth century became a large measure of the truth by the nineteenth. Money made the man, or at least went a long way toward doing so; and death became the occasion for a final accounting, a stocktaking of worldly success. Of course, there were other metrics: virtue, martyrdom, political standing, fraternal ties. But it took money to publicize them. The funeral became more and more a standardized commodity whose cost could be matched with exquisite precision to the class and degree of 'respectability' of the deceased. When one bought a funeral, one bought a more or less splendid parade, each additional bauble, each horse, each feather or set of nails adding to the base price. Bit by bit, finery accumulated, and by looking at the account books of an undertaker who specialized in pauper funerals, we can begin to see the bounds of decency in death.

Codfish aristocracy' is what they call us. Men who've made a fortune in business, but are common-born." "Why codfish?" "It used to refer to the rich merchants who settled the American colonies and made their money in the cod trade. Now it means any successful businessman." "Nouveau riche is another term," Helen added. "It's never used as a compliment, of course. But it should be. Being self-made is something to be admired." As she felt his soundless chuckle, she insisted, "It is." Rhys turned his head to kiss her. "You've no need to flatter my vanity." "I'm not flattering you. I think you're remarkable.

A second relationship between advertising and identity is seen in the growing exploitation of desirable identities. Farberman and others have described how advertisers have marketed their products less and less on the basis of the product's merits and more and more by associating a "dream identity" with a possession of a given product. The suggestion is that the possession of a particular brand of car or cigarette will furnish you with the identity of a successful, attractive, worthy person. The message is clear - accumulating things is an effective means of achieving identity and actualizing one's potential.

Private sector networks in the United States, networks operated by civilian U.S. government agencies, and unclassified U.S. military and intelligence agency networks increasingly are experiencing cyber intrusions and attacks,” said a U.S.-China Economic and Security Review Commission report to Congress that was published the same month Conficker appeared. “. . . Networks connected to the Internet are vulnerable even if protected with hardware and software firewalls and other security mechanisms. The government, military, businesses and economic institutions, key infrastructure elements, and the population at large of the United States are completely dependent on the Internet. Internet-connected networks operate the national electric grid and distribution systems for fuel. Municipal water treatment and waste treatment facilities are controlled through such systems. Other critical networks include the air traffic control system, the system linking the nation’s financial institutions, and the payment systems for Social Security and other government assistance on which many individuals and the overall economy depend. A successful attack on these Internet-connected networks could paralyze the United States [emphasis added].

Feeling Faint Issue: I’m happy losing weight with a low carbohydrate diet, but I’m always tired, get light headed when I stand up, and if I exercise for more than 10 minutes I feel like I’m going to pass out. Response: Congratulations on your weight loss success, and with just a small adjustment to your diet, you can say goodbye to your weakness and fatigue. The solution is salt…a bit more salt to be specific. This may sound like we’re crazy when many experts argue that we should all eat less salt, however these are the same experts who tell us that eating lots of carbohydrates and sugar is OK. But what they don’t tell you is that your body functions very differently when you are keto-adapted. When you restrict carbs for a week or two, your kidneys switch from retaining salt to rapidly excreting it, along with a fair amount of stored water. This salt and water loss explains why many people experience rapid weight loss in the first couple of weeks on a low carbohydrate diet. Ridding your body of this excess salt and water is a good thing, but only up to a point. After that, if you don’t replace some of the ongoing sodium excretion, the associated water loss can compromise your circulation The end result is lightheadedness when you stand up quickly or fatigue if you exercise enough to get ‘warmed up’. Other common side effects of carbohydrate restriction that go away with a pinch of added salt include headache and constipation; and over the long term it also helps the body maintain its muscles. The best solution is to include 1 or 2 cups of bouillon or broth in your daily schedule. This adds only 1-2 grams of sodium to your daily intake, and your ketoadapted metabolism insures that you pass it right on through within a matter of hours (allaying any fears you might have of salt buildup in your system). This rapid clearance also means that on days that you exercise, take one dose of broth or bouillon within the hour before you start.

All writers struggle at some point with the problem of balance between authority and involvement, seduction and revelation. Specifically, beginning writers wonder how much description to employ, and more advanced writers ask how much plot is too much or too little. And there is no better place to find answers than in the Victoria's Secret catalogue--or in any ad for lingerie--where the arts of seduction and revelation are so successfully practiced. After all, the secret of the effective lingerie ad is the secret of effective storytelling--to provide, moment by moment, the illusion of imminent expose, to give the viewer (read: reader) the uncanny sense that something fundamentally compelling is always just about to be revealed. Lingerie ads and storytelling balance the veiled and the unveiled, the seen and the unseen, the shown and the about-to-be-shown. In short, it is the art of the tease, the craft of selective 'coverage,' that, not just in lingerie but in storytelling, works to enthrall.

That's something for me to consider. So what else can you tempt me with?" Breckenridge hid a wry smile; he'd guessed that, in common with her female Cynster mentors, she'd be drawn to the prospect of managing a large household and the estate's people. Organizing ran in the blood. "I believe I mentioned that I'm under sisterly edict to marry. Unsurprisingly, a large and pertinent motive behind my sisters' prodding is the desirability of me begetting an heir, or more, thus securing the succession. Perish the thought the estate might ever revert to the Crown, so you could view your pole as my future countess as in part holding the ton line against King George and his cronies." She narrowed her eyes on his. That's the most inventive way I've ever heard of saying you want children." His lips curved, then he let the expression fade. "I do-but do you?" She looked forward. "Yes, of course." After a moment she added, "I can't imagine not wanting children, truth be told." "Well, then we're in agreement on that." "Don't get carried away-you haven't yet convinced me we should wed.

Since the 1970s, we have successfully increased our fruits and vegetables by 17 percent, our grains by 29 percent, and reduced the amount of fat we eat from 43 percent to 33 percent of calories or less. The share of those fats that are saturated has also declined, according to the government’s own data. (In these years, Americans also began exercising more.) Cutting back on fat has clearly meant eating more carbohydrates such as grains, rice, pasta, and fruit. A breakfast without eggs and bacon, for instance, is usually one of cereal or oatmeal; low-fat yogurt, a common breakfast choice, is higher in carbohydrates than the whole-fat version, because removing fat from foods nearly always requires adding carbohydrate-based “fat replacers” to make up for lost texture.

Dale Carnegie was a master at identifying potential leaders. Once asked by a reporter how he had managed to hire forty-three millionaires, Carnegie responded that the men had not been millionaires when they started working for him. They had become millionaires as a result. The reporter next wanted to know how he had developed these men to become such valuable leaders. Carnegie replied, “Men are developed the same way gold is mined. Several tons of dirt must be moved to get an ounce of gold. But you don’t go into the mine looking for dirt,” he added. “You go in looking for the gold.” That’s exactly the way to develop positive, successful people. Look for the gold, not the dirt; the good, not the bad. The more positive qualities you look for, the more you are going to find.

From castles of bone unknown music comes But now, that toil rewarded; you, your calculations, ––you, your fits of impatience––are no more than your dancing and your voice, not fixed and certainly not forced, although an added reason for a double consequence of inventiveness + success, ––in brotherly and discreet humanity throughout the universe devoid of images;––force and justice reflect the dancing and the voices which are only now esteemed. The voices of instruction in exile... The body’s ingenuousness bit- terly put in its place... –– Adagio –– Ah! the infinite egotism of adolescence, the studious optimism: how full of flowers the world was that summer! Tunes and forms fading... ––A choir, to calm down impotence and absence! A choir of glass pieces, of nocturnal melodies... Soon, indeed, the nerves will slip their moorings.

Miss Mapp had experienced a cruel disappointment last night, though the triumph of this morning had done something to soothe it, for Major Benjy's window had certainly been lit up to a very late hour, and so it was clear that he had not been able, twice in succession, to tear himself away from his diaries, or whatever else detained him, and go to bed at a proper time. Captain Puffin, however, had not sat up late; indeed he must have gone to bed quite unusually early, for his window was dark by half-past nine. To-night, again the position was reversed, and it seemed that Major Benjy was "good" and Captain Puffin was "bad". On the whole, then, there was cause for thankfulness, and as she added a tin of biscuits and two jars of Bovril to her prudent stores, she found herself a conscious sceptic about those Roman roads. Diaries (perhaps) were a little different, for egoism was a more potent force than archæology, and for her part she now definitely believed that Roman roads spelt some form of drink. She was sorry to believe it, but it was her duty to believe something of the kind, and she really did not know what else to believe. She did not go so far as mentally to accuse him of drunkenness, but considering the way he absorbed red-currant fool, it was clear that he was no foe to alcohol and probably watered the Roman roads with it.

A documentary about Ernest Shackleton’s early twentieth-century exposition to the South Pole shows the classified ad Shackleton put in a London newspaper:   “Men wanted for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success.” Ernest Shackleton.2 Men responded to Shackleton’s advertisement in droves. Why? Because the mission was clear. The cost and potential loss both drew the right men and made sure the wrong men didn’t sign up. God’s mission, similarly, is not for the faint of heart. Even becoming a Christian, according to Jesus, should be weighed heavily. Luke says, “Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost to see if he has enough money to complete it? For if he lays the foundation and is not able to finish it, everyone who sees it will ridicule him, saying, ‘This fellow began to build and was not able to finish”’ (Luke 14:28-30).

«Tutti questi uomini sono eroi,» continuò Jay, scorrendo le slide successive, che ci ritraevano tutti insieme, in gruppo. «Non solo perché hanno combattuto una guerra e rischiato le loro vite per il loro Paese. Sono eroi perché ogni notte combattono contro i loro incubi e ogni mattina si svegliano pronti ad affrontare una nuova giornata. Sono eroi perché non si sono arresi, quando sarebbe stato così semplice… smettere e basta. Sono eroi perché si preoccupano per gli altri, anche quando la loro vita è un casino. La loro battaglia non è finita quando sono tornati dalla guerra; in quel momento era appena iniziata. Eppure, affrontano ogni giorno con determinazione, con la speranza che sarà meglio di quello prima. E domani ci sarà meno dolore nascosto dietro il loro sorriso. A una settimana da oggi, gli incubi diverranno meno frequenti. Ma se questo non dovesse succedere?» La slide cambiò un’ultima volta, tornando alla foto di gruppo con cui Jay aveva cominciato. «Continueranno a combattere, perché è questo che fanno gli eroi.»

The quality of our life on planet earth depends on the choices we make every day. Choices about how we spend our time, how we live our lives, and most important, how we treat ourselves and others. I am sad to see how people seem to be more bitter, divided, and overwhelmed than ever these days. We are as a global community, increasingly disconnected from ourselves and other people. The first step toward fixing what ills us, is to embrace feeling better. Habits are a means to this end. They teach us the skills of change and they propel us towards our dreams, and they add more shine to the world.  By embracing feelings of success and adding more goodness to you day-to-day life, you are making the world brighter not only for yourself, but also for others. You are vanquishing shame and guilt and you are freeing yourself and others who have endured a lifetime of self trash talk. The most profound transformations I've shared with you in this book are not about discreet habits being formed, they are about essential shifts in experience, from suffering to less suffering, from fear to hope, from being overwhelmed to feeling empowered.

The fall of the protecting class walls transformed the slumbering majorities behind all parties into one great unorganized, structureless mass of furious individuals who had nothing in common except their vague apprehension that the hopes of party members were doomed, that, consequently, the most respected, articulate and representative members of the community were fools and that all the powers that be were not so much evil as they were equally stupid and fraudulent. It was of no great consequence for the birth of this new terrifying negative solidarity that the unemployed worker hated the status quo and the powers that be in the form of the Social Democratic Party, the expropriated small property owner in the form of a centrist or rightist party, and the former members of the middle and upper classes in the form of the traditional extreme right. The number of this mass of generally dissatisfied and desperate men increased rapidly in Germany and Austria after the first World War, when inflation and unemployment added to the disrupting consequences of military defeat; they existed in great proportion in all the succession states, and they have supported the extreme movements in France and Italy since the second World War.

You hold Mr. Winterborne in esteem, then?" "I do, my lady. Oh, I know he's called an upstart by his social betters. But to the real London- the hundreds of thousands who work every blessed day and scrape by as best we can- Winterborne is a legend. He's done what most people don't dare dream of. A shop boy, he was, and now everyone from the queen down to any common beggar knows his name. It gives people reason to hope they might rise above their circumstances." Smiling slightly, the housekeeper had added, "And none can deny he's a handsome, well-made chap, for all that he's as brown as a gypsy. Any woman, highborn or low, would be tempted." Helen couldn't deny that Mr. Winterborne's personal attractions were high on her list of considerations. A man in his prime, radiating that remarkable energy, a kind of animal vitality that she found both frightening and irresistible. But there was something else about him... a lure more potent than any other. It happened during his rare moments of tenderness with her, when it seemed as if the deep, tightly locked cache of sadness in her heart was about to break open. He was the only person who had ever approached that trapped place, who might someday be able to shatter the loneliness that had always held fast inside her.

The reason a bunch of employees who had no direct responsibility for ads, or culpability when they were lousy, spent their weekends transforming someone else’s problem into a profitable solution speaks to the power of culture. Jeff and gang had a clear understanding of their company’s priorities, and knew they had the freedom to try to solve any big problem that stood in the way of success. If they had failed, no one would have chastised them in any way, and when they succeeded, no one—even on the ads team—was jealous of their progress. But it wasn’t Google’s culture that turned those five engineers into problem-solving ninjas who changed the course of the company over the weekend. Rather it was the culture that attracted the ninjas to the company in the first place. Many people, when considering a job, are primarily concerned with their role and responsibilities, the company’s track record, the industry, and compensation. Further down on that list, probably somewhere between “length of commute” and “quality of coffee in the kitchen,” comes culture. Smart creatives, though, place culture at the top of the list. To be effective, they need to care about the place they work. This is why, when starting a new company or initiative, culture is the most important thing to consider.

Keep in mind a distinction that is being imported into more and more scientific thinking, that between ‘complicated’ and ‘complex’. ‘Complicated’ means a whole set of simple things working together to produce some effect, like a clock or an automobile: each of the components – brakes, engine, body-shell, steering – contributes to what the car does by doing its own thing, pretty well. There are some interactions, to be sure. When the engine is turning fast, it has a gyroscopic effect that makes the steering behave differently, and the gearbox affects how fast the engine is going at a particular car speed. To see human development as a kind of car assembly process, with the successive genetic blueprints ‘defining’ each new bit as we add them, is to see us as only complicated. A car being driven, however, is a complex system: each action it takes helps determine future actions and is dependent upon previous actions. It changes the rules for itself as it goes. So does a garden. As plants grow, they take nutrients from the soil, and this affects what else can grow there later. But they also rot down, adding nutrients, providing habitat for insects, grubs, hedgehogs … A mature garden has a very different dynamic from that of a new plot on a housing estate. Similarly, we change our own rules as we develop.

Sebastian nodded his way. “This is Hadrian … er, Hadrian…” He snapped his fingers and looked for help. “Blackwater.” He extended his hand and shook with each. “And where do you hail from, Hadrian?” Eugene asked. “Nowhere really.” “A man with no home?” Samuel’s voice was nasal and a bit suspicious. Hadrian imagined him the type of man to count money handed him by a priest. “What do you mean?” Eugene asked. “He came off the boat from Calis. We talked about it just last night.” “Don’t be a fool, Eugene,” Sebastian said. “Do you think Calians have sandy hair and blue eyes? Calians are swarthy brutes and clever beyond measure. Never trust one, any of you.” “What were you doing in Calis, then?” Eugene’s tone was inquisitorial and spiteful, as if Hadrian had been the one to declare him foolish. “Working.” “Making his fortune, I suspect,” Sebastian said, motioning toward Hadrian. “The man wears a heavy purse. You should be half as successful, Eugene.” “All Calian copper dins, I’ll wager.” Eugene sustained his bitter tone. “If not, he’d have a fine wool robe like us.” “He wears a fine steel sword, two of them in fact. So you might consider your words more carefully,” Sebastian said. “Three,” Samuel added. “He keeps another in his cabin. A big one.” “There you have it, Eugene. The man spends all his coin on steel, but by all means go right on insulting him. I’m certain Samuel and I can manage just fine without you.

In their book Warrior Lovers, an analysis of erotic fiction by women, the psychologist Catherine Salmon and the anthropologist Donald Symons wrote, "To encounter erotica designed to appeal to the other sex is to gaze into the psychological abyss that separates the sexes.... The contrasts between romance novels and porn videos are so numerous and profound that they can make one marvel that men and women ever get together at all, much less stay together and successfully rear children." Since the point of erotica is to offer the consumer sexual experiences without having to compromise with the demands of the other sex, it is a window into each sex's unalloyed desires. ... Men fantasize about copulating with bodies; women fantasize about making love to people. Rape is not exactly a normal part of male sexuality, but it is made possible by the fact that male desire can be indiscriminate in its choice of a sexual partner and indifferent to the partner's inner life--indeed, "object" can be a more fitting term than "partner." The difference in the sexes' conception of sex translates into a difference in how they perceive the harm of sexual aggression. ... The sexual abyss offers a complementary explanation of the callous treatment of rape victims in traditional legal and moral codes. It may come from more than the ruthless exercise of power by males over females; it may also come from a parochial inability of men to conceive of a mind unlike theirs, a mind that finds the prospect of abrupt, unsolicited sex with a stranger to be repugnant rather than appealing. A society in which men work side by side with women, and are forced to take their interests into account while justifying their own, is a society in which this thick-headed incuriosity is less likely to remain intact. The sexual abyss also helps to explain the politically correct ideology of rape. ... In the case of rape, the correct belief is that rape has nothing to do with sex and only to do with power. As (Susan) Brownmiller put it, "From prehistoric times to the present, I believe, rape has played a critical function. It is nothing more or less than a conscious process of intimidation by which all men keep all women in a state of fear." ... Brownmiller wrote that she adapted the theory from the ideas of an old communist professor of hers, and it does fit the Marxist conception that all human behavior is to be explained as a struggle for power between groups. But if I may be permitted an ad feminam suggestion, the theory that rape has nothing to do with sex may be more plausible to a gender to whom a desire for impersonal sex with an unwilling stranger is too bizarre to contemplate. Common sense never gets in the way of a sacred custom that has accompanied a decline of violence, and today rape centers unanimously insist that "rape or sexual assault is not an act of sex or lust--it's about aggression, power, and humiliation, using sex as the weapon. The rapist's goal is domination." (To which the journalist Heather MacDonald replies: "The guys who push themselves on women at keggers are after one thing only, and it's not reinstatement of the patriarchy.")

From the days of the Assyrians and the Qin, great empires were usually built through violent conquest. In 1914 too, all the major powers owed their status to successful wars. For instance, Imperial Japan became a regional power thanks to its victories over China and Russia; Germany became Europe’s top dog after its triumphs over Austria-Hungary and France; and Britain created the world’s largest and most prosperous empire through a series of splendid little wars all over the planet. Thus in 1882 Britain invaded and occupied Egypt, losing a mere fifty-seven soldiers in the decisive Battle of Tel el-Kebir. Whereas in our days occupying a Muslim country is the stuff of Western nightmares, following Tel el-Kebir the British faced little armed resistance, and for more than six decades controlled the Nile Valley and the vital Suez Canal. Other European powers emulated the British, and whenever governments in Paris, Rome or Brussels contemplated putting boots on the ground in Vietnam, Libya or Congo, their only fear was that somebody else might get there first. Even the United States owed its great-power status to military action rather than economic enterprise alone. In 1846 it invaded Mexico, and conquered California, Nevada, Utah, Arizona, New Mexico and parts of Colorado, Kansas, Wyoming and Oklahoma. The peace treaty also confirmed the previous US annexation of Texas. About 13,000 American soldiers died in the war, which added 2.3 million square kilometres to the “United States (more than the combined size of France, Britain, Germany, Spain and Italy). It was the bargain of the millennium.

Rohit: I long to be with you, in the fullest most beautiful, complete expression of all that you are. I long to see you, hear you and love you in every way possible. When and how will that be possible? God: You will, in time. I will certainly reveal myself to you and all those who desire to have a relationship with me. For now, find me everywhere and in everyone. Love me in nature, in the land, the trees, the plants and the animals. Love me as all of the people you meet. Grab your boyfriend or girlfriend, husband or wife, child or friend. See me in them. Love them as you would love me and I will love you through them as well. I will show you the way. Rohit: What can I do to get closer to you? God: You need not do anything. I am always with you, always by your side, always ready to connect with you, always longing to be in love with you. Through this book and many like it, I have been reminding you of our long forgotten love. I am the soul mate, the one true love, the knight in shining armor, the King or Queen of your heart, the ideal lover that you have been searching for all your life. All your adventures in this world have added richness to the tapestry of your being and deepened your capacity to love and be loved. Our love is the greatest ecstasy, the sweetest bliss, the most intoxicating nectar that your soul has been longing for. It hurts me to see you resist, struggle and suffer. You are not alone. Make me a partner on your journey and let us walk together. Share your joys and sorrows, your struggle and your successes with me. Know that I have your back, that I am with you through thick and thin. I never let go of you.

Rewriting the baseball record book must be very fulfilling. Or maybe not. Yankees outfielder Roger Maris knew firsthand the fickle nature of success. After an MVP season in 1960—when he hit 39 homers and drove in a league-high 112 runs—Maris began a historic assault on one of baseball’s most imposing records: Babe Ruth’s single-season home run mark of 60. In the thirty-three seasons since the Bambino had set the standard, only a handful of players had come close when Jimmie Foxx in 1932 and Hank Greenberg in 1938 each hit 58. Hack Wilson, in 1930, slammed 56. But in 1961, Maris—playing in “The House That Ruth Built”—launched 61 home runs to surpass baseball’s most legendary slugger. Surprisingly, the achievement angered fans who seemed to feel Maris lacked the appropriate credentials to unseat Ruth. Some record books reminded readers that the native Minnesotan had accomplished his feat in a season eight games longer than Ruth’s. Major League Baseball, due to expansion, changed the traditional 154-game season to 162 games with the 1961 season. Of the new home run record, Maris said, “All it ever brought me was trouble.” Human achievements can be that way. Apart from God, the things we most desire can become empty and unfulfilling—even frustrating—as the writer of Ecclesiastes noted. “Whoever loves money never has enough; whoever loves wealth is never satisfied with their income,” he wrote (5:10). “Everyone’s toil is for their mouth,” he added, “yet their appetite is never satisfied” (6:7). But the Bible also shows where real satisfaction is found, in what Ecclesiastes calls “the conclusion of the matter.” Fulfillment comes to those who “fear God and keep his commandments” (12:13).

Jake opened one eye and blinked confusedly at the sunlight pouring through the window high above. Disoriented, he rolled over on a lumpy, unfamiliar bed and found himself staring up at an enormous black animal who flattened his ears, bared his teeth, and tried to bite him through the slats of his stall. “You damned cannibal!” he swore at the evil-tempered horse. “Spawn of Lucifer!” Jake added, and for good measure he aimed a hard kick at the wooden slats by way of retaliation for the attempted bite. “Ouch, dammit!” he swore as his bootless foot hit the board. Shoving himself to a sitting position, he raked his hands through his thick red hair and grimaced at the hay that stuck between his fingers. His foot hurt, and his head ached from the bottle of wine he’d drunk last night. Heaving himself to his feet, he pulled on his boots and brushed off his woolen shirt, shivering in the damp chill. Fifteen years ago, when he’d come to work on the little farm, he’d slept in this barn every night. Now, with Ian successfully investing the money Jake made when they sailed together, he’d learned to appreciate the comforts of feather mattresses and satin covers, and he missed them sorely. “From palaces to a damned cowshed,” he grumbled, walking out of the empty stall he’d slept in. As he passed Attila’s stall, a hoof punched out with deadly aim, narrowly missing Jake’s thigh. “That’ll cost you an early breakfast, you miserable piece of living glue,” he spat, and then he took considerable pleasure in feeding the other two horses while the black looked on. “You’ve put me in a sour mood,” he said cheerfully as the jealous horse shifted angrily while the other two steeds were fed. “Maybe if it improves later on, I’ll feed you.

Come inside with me,” he urged, increasing the pressure on her elbow, “and I’ll begin making it up to you.” Elizabeth let herself be drawn forward a few steps and hesitated. “This is a mistake. Everyone will see us and think we’ve started it all over again-“ “No, they won’t,” he promised. “There’s a rumor spreading like fire in there that I tried to get you in my clutches two years ago, but without a title to tempt you I didn’t have a chance. Since acquiring a title is a holy crusade for most of them, they’ll admire your sense. Now that I have a title, I’m expected to use it to try to succeed where I failed before-as a way of bolstering my wounded male pride.” Reaching up to brush a wisp of hair from her soft cheek, he said, “I’m sorry. It was the best I could do with what I had to work with-we were seen together in compromising circumstances. Since they’d never believe nothing happened, I could only make them think I was in pursuit and you were evading.” She flinched from his touch but didn’t shove his hand away. “You don’t understand. What’s happening to me in there is no less than I deserve. I knew what the rules were, and I broke them when I stayed with you at the cottage. You didn’t force me to stay. I broke the rules, and-“ “Elizabeth,” he interrupted in a voice edge with harsh remorse, “if you won’t do anything else for me, at least stop exonerating me for that weekend. I can’t bear it. I exerted more force on you than you understand.” Longing to kiss her, Ian had to be satisfied instead with trying to convince her his plan would work, because he now needed her help to ensure its success. In a teasing voice he said, “I think you’re underrating my gift for strategy and subtlety. Come and dance with me, and I’ll prove to you how easily most of the male minds in there have been manipulated.” Despite his confidence, moments after they entered the ballroom Ian noticed the increasing coldness of the looks being directed at them, and he knew a moment of real alarm-until he glanced at Elizabeth as he took her in his arms for a waltz and realized the cause of it. “Elizabeth,” he said in a low, urgent voice, gazing down at her bent head, “stop looking meek! Put your nose in the air and cut me dead or flirt with me, but do not on any account look humble, because these people will interpret it as guilt!” Elizabeth, who had been staring at his shoulder, as she'd done with her other dancing partners, tipped her head back and looked at him in confusion. "What?" Ian's heart turned over when the chandeliers overhead revealed the wounded look in her glorious green eyes. Realizing logic and lectures weren't going to help her give the performance he badly needed her to give, he tried the tack that had, in Scotland, made her stop crying and begin to laugh: He tried to tease her. Casting about for a subject, he said quickly, "Belhaven is certainly in fine looks tonight-pink satin pantaloons. I asked him for the name of his tailor so that I could order a pair for myself." Elizabeth looked at him as if he'd taken leave of his senses; then his warning about looking meek hit home, and she began to understand what he wanted her to do. That added to the comic image of Ian's tall, masculine frame in those absurd pink pantaloons enabled her to manage a weak smile. "I have greatly admired those pantaloons myself," she said. "Will you also order a yellow satin coat to complement the look?" He smiled. "I thought-puce." "An unusual combination," she averred softly, "but one that I am sure will make you the envy of all who behold you.

Perhaps the best example for the continuing power and importance of traditional religions in the modern world comes from Japan. In 1853 an American fleet forced Japan to open itself to the modern world. In response, the Japanese state embarked on a rapid and extremely successful process of modernisation. Within a few decades, it became a powerful bureaucratic state relying on science, capitalism and the latest military technology to defeat China and Russia, occupy Taiwan and Korea, and ultimately sink the American fleet at Pearl Harbor and destroy the European empires in the Far East. Yet Japan did not copy blindly the Western blueprint. It was fiercely determined to protect its unique identity, and to ensure that modern Japanese will be loyal to “Japan rather than to science, to modernity, or to some nebulous global community. To that end, Japan upheld the native religion of Shinto as the cornerstone of Japanese identity. In truth, the Japanese state reinvented Shinto. Traditional Shinto was a hodge-podge of animist beliefs in various deities, spirits and ghosts, and every village and temple had its own favourite spirits and local customs. In the late nineteenth century and early twentieth century, the Japanese state created an official version of Shinto, while discouraging many local traditions. This ‘State Shinto’ was fused with very modern ideas of nationality and race, which the Japanese elite picked from the European imperialists. Any element in Buddhism, Confucianism and the samurai feudal ethos that could be helpful in cementing loyalty to the state was added to the mix. To top it all, State Shinto enshrined as its supreme principle the worship of the Japanese emperor, who was considered a direct descendant of the sun goddess Amaterasu, and himself no less than a living god.

I still had moments when my nerves got to me, but whenever I’d start to get anxious, Kyla Ross would remind me, “Simone, just do what you do in practice.” And before I went out for each event, she’d high-five me and say, “Just like practice, Simone!” I’d say the same thing to her when it was her turn to go up. “Just like practice” became our catchphrase. As I walked onto the mat to do my floor exercise, I held on to that phrase like it was a lifeline, because I was about to perform a difficult move I’d come up with in practice—a double flip in the layout position with a half twist out. The way it happened was, I’d landed short on a double layout full out earlier that year during training, and I’d strained my calf muscle on the backward landing. Aimee didn’t want me to risk a more severe injury, so she suggested I do the double layout—body straight with legs together and fully extended as I flipped twice in the air—then add a half twist at the end. That extra half twist meant I’d have to master a very tricky blind forward landing, but it would put less stress on my calves. I thought the new combination sounded incredibly cool, so I started playing around with it until I was landing the skill 95 percent of the time. At the next Nationals Camp, I demonstrated the move for Martha and she thought it looked really good, so we went ahead and added it to the second tumbling pass of my floor routine. I’d already performed the combination at national meets that year, but doing it at Worlds was different. That’s because when a completely new skill is executed successfully at a season-ending championship like Worlds or the Olympics, the move will forever after be known by the name of the gymnast who first performed it. Talk about high stakes! I’ll cut to the chase: I nailed the move, which is how it came to be known as the Biles. How awesome is that! (The only problem is, when I see another gymnast perform the move now, I pray they don’t get hurt. I know it’s not logical, but because the move is named after me, I’d feel as if it was my fault.)

Whereas Jesus demanded of the Jews the rejection of the tribalist Jahweh whom they identified with Israel, the race, the community the political state as object of worship and desire, the Sufis, born in an atmosphere of pure monotheism, demanded what Jesus of the first century A.D. would demand if he were to relive his early life again in present-day monotheistic Christendom. This does not mean that Jesus did not demand, like the Sufis, the cleansing of the soul from the personal deities it may worship besides God, but it does mean that the main weight of his teaching centered around the Jewish preoccupation with the tribe as God." "The object and deal of Sufism is, therefore, identically the same as that of the radical self-transformation of Jesus. Both aimed at the state of consciousness in which God is the sole subject, the sole determiner and the sole object of love and devotion. The tradition of both later influenced each other and succeeded in developing the same kind of preparatory disciplines leading towards the end. Finally, both referred to the final end of these processes as 'oneness' and their reference was in each case exposed to the same dangers of misunderstanding, indeed to the same misunderstanding. The oneness of Jesus was misunderstood as unity and fusion of being, and thus gave rise to the greatest materialization of an essentially spiritual union history has ever seen. The oneness of the highest Sufi state was likewise misunderstood and gave rise to the worst crime perpetrated on account of a supremely conscious misunderstanding...The destinies of the two misunderstandings, however, were far apart. The Christian misunderstanding came to dominate the Christendom; the Muslim misunderstanding performed its bloody deed and sank away in front of the Sufi tide which overwhelmed the Muslim world. The success of Sufism in Islam was therefore the success of the Jesus' ethic, but devoid of the theological superstructures which this Christian misunderstanding had constructed concerning the oneness of Christ with God, or of men with Christ. In the Middle Ages, the intellectual disciples of Jesus were the sufis of Islam, rather than the theologians of the Council or Pope-monarchs of Christendom.

Summary of Rule #4 The core idea of this book is simple: To construct work you love, you must first build career capital by mastering rare and valuable skills, and then cash in this capital for the type of traits that define compelling careers. Mission is one of those traits. In the first chapter of this rule, I reinforced the idea that this trait, like all desirable career traits, really does require career capital—you can’t skip straight into a great mission without first building mastery in your field. Drawing from the terminology of Steven Johnson, I argued that the best ideas for missions are found in the adjacent possible—the region just beyond the current cutting edge. To encounter these ideas, therefore, you must first get to that cutting edge, which in turn requires expertise. To try to devise a mission when you’re new to a field and lacking any career capital is a venture bound for failure. Once you identify a general mission, however, you’re still left with the task of launching specific projects that make it succeed. An effective strategy for accomplishing this task is to try small steps that generate concrete feedback—little bets—and then use this feedback, be it good or bad, to help figure out what to try next. This systematic exploration can help you uncover an exceptional way forward that you might have never otherwise noticed. The little-bets strategy, I discovered as my research into mission continued, is not the only way to make a mission a success. It also helps to adopt the mindset of a marketer. This led to the strategy that I dubbed the law of remarkability. This law says that for a project to transform a mission into a success, it should be remarkable in two ways. First, it must literally compel people to remark about it. Second, it must be launched in a venue conducive to such remarking. In sum, mission is one of the most important traits you can acquire with your career capital. But adding this trait to your working life is not simple. Once you have the capital to identify a good mission, you must still work to make it succeed. By using little bets and the law of remarkability, you greatly increase your chances of finding ways to transform your mission from a compelling idea into a compelling career.

claque, aka canned laughter It’s becoming increasingly clear that there’s nothing new under the sun (a heavenly body, by the way, that some Indian ascetics stare at till they go blind). I knew that some things had a history—the Constitution, rhythm and blues, Canada—but it’s the odd little things that surprise me with their storied past. This first struck me when I was reading about anesthetics and I learned that, in the early 1840s, it became fashionable to hold parties where guests would inhale nitrous oxide out of bladders. In other words, Whip-it parties! We held the exact same kind of parties in high school. We’d buy fourteen cans of Reddi-Wip and suck on them till we had successfully obliterated a couple of million neurons and face-planted on my friend Andy’s couch. And we thought we were so cutting edge. And now, I learn about claque, which is essentially a highbrow French word for canned laughter. Canned laughter was invented long before Lucille Ball stuffed chocolates in her face or Ralph Kramden threatened his wife with extreme violence. It goes back to the 4th century B.C., when Greek playwrights hired bands of helpers to laugh at their comedies in order to influence the judges. The Romans also stacked the audience, but they were apparently more interested in applause than chuckles: Nero—emperor and wannabe musician—employed a group of five thousand knights and soldiers to accompany him on his concert tours. But the golden age of canned laughter came in 19th-century France. Almost every theater in France was forced to hire a band called a claque—from claquer, “to clap.” The influential claque leaders, called the chefs de claque, got a monthly payment from the actors. And the brilliant innovation they came up with was specialization. Each claque member had his or her own important job to perform: There were the rieurs, who laughed loudly during comedies. There were the bisseurs, who shouted for encores. There were the commissaires, who would elbow their neighbors and say, “This is the good part.” And my favorite of all, the pleureuses, women who were paid good francs to weep at the sad parts of tragedies. I love this idea. I’m not sure why the networks never thought of canned crying. You’d be watching an ER episode, and a softball player would come in with a bat splinter through his forehead, and you’d hear a little whimper in the background, turning into a wave of sobs. Julie already has trouble keeping her cheeks dry, seeing as she cried during the Joe Millionaire finale. If they added canned crying, she’d be a mess.

You see,” she explained slowly, “I anticipated that you might send me away until you got over your anger, or that you’d live with me and retaliate in private-things that an ordinary man might do. But I never imagined you would try to put a permanent end to our marriage. And to me. I should have anticipated that, knowing what Duncan had told me about you, but I was counting too much on the fact that, before I ran away, you’d said you loved me-“ “You know damned well I did. And I do. For God’s sake, if you don’t believe anything else I’ve ever said to you, at least believe that.” He expected her to argue, but she didn’t, and Ian realized that she might be young, and inexperienced, but she was also very wise. “I know you did,” she told him, softly. “If you hadn’t loved me so deeply, I could never have hurt you as much as I did-and you wouldn’t have needed to put an end to the possibility I could ever do it again. I realized that was what you were doing, when I stood in your study and you told me you were divorcing me. If I hadn’t understood it, and you, I could never have kept fighting for you all this time.” “I won’t argue with your conclusion, but I will swear to you not to ever do anything like that again to you.” “Thank you. I don’t think I could bear it another time.” “Could you enlighten me as to what Duncan told you to make you arrive at all that?” Her smile was filled with tenderness and understanding. “He told me what you did when you returned home and discovered your family had died.” “What did I do?” “You severed yourself from the only other thing you loved-a black Labrador named Shadow. You did it so that you couldn’t be hurt anymore-at least not by anything over which you had control. You did essentially the same thing, although far more drastically, when you tried to divorce me.” “In your place,” Ian said, his voice rough with emotion as he laid his hand against her cheek, “I think I’d hate me.” His wife turned her face into his hand and kissed his palm. “Do you know,” she said with a teary smile, “how it feels to know I am loved so much…” She shook her head as if trying to find a better way to explain, and began again, her voice shaking with love. “Do you know what I notice whenever we are out in company?” Unable to restrain himself, Ian pulled her into his arms, holding her against his heart. “No,” he whispered, “what do you notice?” “I notice the way other men treat their wives, the way they look at them, or speak to them. And do you know what?” “What?” “I am the only wife,” she whispered achingly, “with the exception of Alex, whose husband adores her and doesn’t care if the whole world knows it. And I absolutely know,” she added with a soft smile, “that I am the only wife whose husband has ever tried to seduce her in front of the Hospital Fund Raising Committee.” His arms tightened around her, and with a groaning laugh, Ian tried, very successfully, to seduce his wife on the sofa.

As Allied forces moved into Hitler’s Fortress Europe, Roosevelt and his circle were confronted with new evidence of the Holocaust. In early 1942, he had been given information that Adolf Hitler was quietly fulfilling his threat to “annihilate the Jewish race.” Rabbi Stephen Wise asked the President that December 1942 to inform the world about “the most overwhelming disaster of Jewish history” and “try to stop it.” Although he was willing to warn the world about the impending catastrophe and insisted that there be war crimes commissions when the conflict was over, Roosevelt told Wise that punishment for such crimes would probably have to await the end of the fighting, so his own solution was to “win the war.” The problem with this approach was that by the time of an Allied victory, much of world Jewry might have been annihilated. By June 1944, the Germans had removed more than half of Hungary’s 750,000 Jews, and some Jewish leaders were asking the Allies to bomb railways from Hungary to the Auschwitz death camp in Poland. In response, Churchill told his Foreign Secretary, Anthony Eden, that the murder of the Jews was “probably the greatest and most horrible crime ever committed in the whole history of the world,” and ordered him to get “everything” he could out of the British Air Force. But the Prime Minister was told that American bombers were better positioned to do the job. At the Pentagon, Stimson consulted John McCloy, who later insisted, for decades, that he had “never talked” with Roosevelt about the option of bombing the railroad lines or death camps. But in 1986, McCloy changed his story during a taped conversation with Henry Morgenthau’s son, Henry III, who was researching a family history. The ninety-one-year-old McCloy insisted that he had indeed raised the idea with the President, and that Roosevelt became “irate” and “made it very clear” that bombing Auschwitz “wouldn’t have done any good.” By McCloy’s new account, Roosevelt “took it out of my hands” and warned that “if it’s successful, it’ll be more provocative” and “we’ll be accused of participating in this horrible business,” as well as “bombing innocent people.” McCloy went on, “I didn’t want to bomb Auschwitz,” adding that “it seemed to be a bunch of fanatic Jews who seemed to think that if you didn’t bomb, it was an indication of lack of venom against Hitler.” If McCloy’s memory was reliable, then, just as with the Japanese internment, Roosevelt had used the discreet younger man to discuss a decision for which he knew he might be criticized by history, and which might conceivably have become an issue in the 1944 campaign. This approach to the possible bombing of the camps would allow the President to explain, if it became necessary, that the issue had been resolved at a lower level by the military. In retrospect, the President should have considered the bombing proposal more seriously. Approving it might have required him to slightly revise his insistence that the Allies’ sole aim should be winning the war, as he did on at least a few other occasions. But such a decision might have saved lives and shown future generations that, like Churchill, he understood the importance of the Holocaust as a crime unparalleled in world history.*

Strong underneath, though!’ decided Julian. ‘There’s no softness there, if you ask me. I think Emma’s got authority but it’s the best sort. It’s quiet authority . . .’ ‘Rita wasn’t exactly loud, Martin!’ Elizabeth pointed out, rather impatiently. ‘I bet Rita was very like Emma before she was elected head girl. Was she, Belinda? You must have been at Whyteleafe then.’ Belinda had been at Whyteleafe longer than the others. She had joined in the junior class. She frowned now, deep in thought. ‘Why, Elizabeth, I do believe you’re right! I remember overhearing some of the teachers say that Rita was a bit too young and as quiet as a mouse and might not be able to keep order! But they were proved wrong. Rita was nervous at the first Meeting or two. But after that she was such a success she stayed on as head girl for two years running.’ ‘There, Martin!’ said Elizabeth. ‘Lucky the teachers don’t have any say in it then, isn’t it?’ laughed Julian. ‘I think all schools should be run by the pupils, the way ours is.’ ‘What about Nora?’ asked Jenny, suddenly. ‘She wouldn’t be nervous of going on the platform.’ ‘She’d be good in some ways,’ said Belinda, her mind now made up, ‘but I don’t think she’d be as good as Emma . . .’ They discussed it further. By the end, Elizabeth felt well satisfied. Everyone seemed to agree that Thomas was the right choice for head boy. And apart from Martin, who didn’t know who he wanted, and Jenny, who still favoured Nora, everyone seemed to agree with her about Emma. Because of the way that Whyteleafe School was run, in Elizabeth’s opinion it was extremely important to get the right head boy and head girl. And she’d set her heart on Thomas and Emma. She felt that this discussion was a promising start. Then suddenly, near the end of the train journey, Belinda raised something which made Elizabeth’s scalp prickle with excitement. ‘We haven’t even talked about our own election! For a monitor to replace Susan. Now she’s going up into the third form, we’ll need someone new. We’ve got Joan, of course, but the second form always has two.’ She was looking straight at Elizabeth! ‘We all think you should be the other monitor, Elizabeth,’ explained Jenny. ‘We talked amongst ourselves at the end of last term and everyone agreed. Would you be willing to stand?’ ‘I – I—’ Elizabeth was quite lost for words. Speechless with pleasure! She had already been a monitor once and William and Rita had promised that her chance to be a monitor would surely come again. But she’d never expected it to come so soon! ‘You see, Elizabeth,’ Joan said gently, having been in on the secret, ‘everyone thinks it was very fine the way you stood down in favour of Susan last term. And that it’s only fair you should take her place now she’s going up.’ ‘Not to mention all the things you’ve done for the school. Even if we do always think of you as the Naughtiest Girl!’ laughed Kathleen. ‘We were really proud of you last term, Elizabeth. We were proud that you were in our form!’ ‘So would you be willing to stand?’ repeated Jenny. ‘Oh, yes, please!’ exclaimed Elizabeth, glancing across at Joan in delight. Their classmates wanted her to be a monitor again, with her best friend Joan! The two of them would be second form monitors together. ‘There’s nothing I’d like better!’ she added. What a wonderful surprise. What a marvellous term this was going to be! They all piled off at the station and watched their luggage being loaded on to the school coach. Julian gave Elizabeth’s back a pat. There was an amused gleam in his eyes. ‘Well, well. It looks as though the Naughtiest Girl is going to be made a monitor again. At the first Meeting. When will that be? This Saturday? Can she last that long without misbehaving?’ ‘Of course I can, Julian,’ replied Elizabeth, refusing to be amused. ‘I’m going to jolly well make certain of that!’ That, at least, was her intention.