Ad Agency Quotes

If a marketing agency is going to create ads, it can’t rely on just data as its strength but will also rely on creativity like traditional ad agencies.

Be very careful of what you allow to infiltrate your consciousness and subconsciousness. When you watch too much television, you'll start to feel inferior from all the commercials hard selling the idea that you're not complete unless you buy their product [...] The ad agencies appeal to your fear of not being wanted or loved. It's the same with the local news. They get you to stay tuned with a constant stream of fear tactics [...] It's as if our culture is addicted to fear and the flat screen is our drug dealer. Don't allow that crap into your head!

Lawyers for abused kids can challenge bad agency decisions because they can always bring a lawsuit. A volunteer cannot.#barahona

As well, they used their B-52 bombers to drop thousands of tons of bombs which included napalm and cluster bombs. In a particularly vile attack, they used poisonous chemicals on our base regions of Xuyen Moc, the Minh Dam and the Nui Thi Vai mountains. They sprayed their defoliants over jungle, and productive farmland alike. They even bull-dozed bare, both sides along the communication routes and more than a kilometre into the jungle adjacent to our base areas. This caused the Ba Ria-Long Khanh Province Unit to send out a directive to D445 and D440 Battalions that as of 01/November/1969, the rations of both battalions would be set at 27 litres of rice per man per month when on operations. And 25 litres when in base or training. So it was that as the American forces withdrew, their arms and lavish base facilities were transferred across to the RVN. The the forces of the South Vietnamese Government were with thereby more resources but this also created any severe maintenance, logistic and training problems. The Australian Army felt that a complete Australian withdrawal was desirable with the departure of the Task Force (1ATF), but the conservative government of Australia thought that there were political advantages in keeping a small force in south Vietnam. Before his election, in 1964, Johnston used a line which promised peace, but also had a policy of war. The very same tactic was used by Nixon. Nixon had as early as 1950 called for direction intervention by American Forces which were to be on the side of the French colonialists. The defoliants were sprayed upon several millions of hectares, and it can best be described as virtual biocide. According to the figure from the Americans themselves, between the years of 1965 to 1973, ten million Vietnamese people were forced to leave their villages ad move to cities because of what the Americans and their allies had done. The Americans intensified the bombing of whole regions of Laos which were controlled by Lao patriotic forces. They used up to six hundred sorties per day with many types of aircraft including B52s. On 07/January/1979, the Vietnamese Army using Russian built T-54 and T-59 tanks, assisted by some Cambodian patriots liberated Phnom Penh while the Pol Pot Government and its agencies fled into the jungle. A new government under Hun Sen was installed and the Khmer Rouge’s navy was sunk nine days later in a battle with the Vietnamese Navy which resulted in twenty-two Kampuchean ships being sunk.

Love, frail as gossamer, stitched together from a thousand songs and a thousand comic books, made of the dialogue spoken in films and the posters designed by ad agencies: love was what she lived for.

But as incentives go, commissions are tricky. First of all, a 6 percent real-estate commission is typically split between the seller’s agent and the buyer’s. Each agent then kicks back roughly half of her take to the agency. Which means that only 1.5 percent of the purchase price goes directly into your agent’s pocket. So on the sale of your $300,000 house, her personal take of the $18,000 commission is $4,500. Still not bad, you say. But what if the house was actually worth more than $300,000? What if, with a little more effort and patience and a few more newspaper ads, she could have sold it for $310,000? After the commission, that puts an additional $9,400 in your pocket. But the agent’s additional share—her personal 1.5 percent of the extra $10,000—is a mere $150. If you earn $9,400 while she earns only $150, maybe your incentives aren’t aligned after all.

I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. Depression and anxiety may be real. But they can also be Resistance.

...you are excused from doing the work of constructing the fantasy. The ads do it for you. The ads, therefore, don’t flatter your adult agency, or even ignore it—they supplant it.

God alters the revelation of Himself without altering Himself ontologically. He unchangingly wills changes in His ad extra dealings with creatures without willing or experiencing a corresponding change of agency in His own intrinsic actuality.

And the peanut butter-eaters on Earth were preparing to conquer the shazzbutter-eaters on the planet in the book by Kilgore Trout. By this time, the Earthlings hadn't just demolished West Virginia and Southeast Asia. They had demolished everything. So they were ready to go pioneering again. They studied the shazzbutter-eaters by means of electronic snooping, and determined that they were too numerous and proud and resourceful ever to allow themselves to be pioneered. So the Earthlings infiltrated the ad agency which had the shazzbutter account, and they buggered the statistics in the ads. They made the average for everything so high that everybody on the planet felt inferior to the majority in very respect. Then the Earthling armored space ships came and discovered the planet. Only token resistance was offered here and there, because the natives felt so below average. And then the pioneering began.

Yes John and I were together for nearly ten years. It was nice for a long time. I worked for Oldmanston and Pheiff, one of LA's big ad agencies. He and I bought a loft in one of the downtown renovations. Very Pricey. I had a studio. It was all very Queer as Folk.

Luckily," he went on, "you have come to exactly the right place with your interesting problem, for there is no such word as 'impossible' in my dictionary. In fact," he added, brandishing the abused book, "everything between 'herring' and 'marmalade' appears to be missing.

He was leading a double life as an undercover CIA agent by then, having volunteered his services to the agency a few years earlier after coming across one of its ads in the classified pages of the Washington Post.

I’m quite all right. I’m not even scared. You see, I’ve learned from looking around, there is something worse than loneliness—and that’s the fear of it.”—Dorothy Parker

These guys are always 25–30 and look 45–60 and are a better ad for sobriety at any cost than any ad agency could come up with.

Why does almost every ad agency in the world set the time on a watch at 10:10 before photographing it?

Sometimes when I’m watching TV and I see a horrible commercial I think, “Only an asshole would buy that.” Then I think, Wait a minute! The advertising agency did research on their client’s target market and which channel and TV shows the ideal demographic watches, right? This would mean a carefully chosen ad campaign to get the product in front of the likely buyers, who in this case, are assholes. And I’m on the chosen channel, which means that I am one of the assholes of interest. Then I get spooked, because how’d they figure out that am asshole? Scary how well they know me.

There was a book by Sigmund Freud, the king of the subconscious, called Beyond the Pleasure Principle. I was thumbing through it once when Ray came in, saw the book and said, “The top guys in that field work for ad agencies. They deal in air.” I put the book back and never picked it up again.

The official line is that, after the war, women couldn't wait to leave the offices and assembly lines and government agencies. But the real story was that the economy couldn't have men coming home without women going home, not unless it wanted a lot of unemployed vets. So the problem became unemployed women. "How you gonna keep us down on the farm after we've seen the world,"' she ad-libs to the old World War I tune. 'Enter the women's magazines, and cookbook publishers, and all these advertising agencies carrying on about the scourge of germs in the toilet bowl, and scuffs on the kitchen floor, and, my favorite, house B.O. Enter chicken hash that takes two and a half hours to prepare. I can just hear them sitting around the conference tables. 'That'll keep the gals out of trouble.

Last night, while I lay thinking here, some Whatifs crawled inside my ear, and pranced and partied all night long, and sang their same old Whatif song.”—Shel Silverstein

Whenever I’m asked why Southern writers particularly have a penchant for writing about freaks, I say it is because we are still able to recognize one.”—Flannery O’Connor

advertising is a subset of communication. Sales is a subset of advertising. Persuasion is a subset of sales. And psychology is a subset of persuasion.

Hold on. I thought you were a vegetarian?” She swallowed. “No, I’m a don’t-tell-me-what-to-do-atarian

Classic Cock. Cock Zero. Diet Cock. Cherry Cock.” He chuckled. “Boy, they have all the cock products.

Real love heals and forgives. It’s not conditional. Love doesn’t bolt out the door after finding out you used to be a fuck-up.

If you love someone, you must love all of them. Even the dark parts—the craters of the moon.

What in the world does the word ‘Lexus’ mean? It doesn’t mean anything. It’s a made-up word. An ad agency in New York came up with it at Toyota’s request. It sounds high class, expensive, and has a nice ring to it. What a strange world we live in. Some people plug away at building railroad stations, while others make tons of money cooking up sophisticated-sounding words.

usual, he threw himself into the marketing, working with James Vincent and Duncan Milner at the ad agency (now called TBWA/ Media Arts Lab), with Lee Clow advising from a semiretired perch. The commercial they first produced was a gentle scene of a guy in faded jeans and sweatshirt reclining in a chair, looking at email, a photo album, the New York Times, books, and video on an iPad propped on his lap. There were no words, just

At the ratings agency Standard & Poor’s, where they’ve knowingly mispriced risk, one guy messages another: ‘Let’s hope we are all wealthy and retired by the time this house of cards falters,’ adding the emoticon ‘:O)’.

hear companies talk about consumers being bombarded with thousands and thousands of advertising messages every day, because there’s usually a lot of discussion among companies and ad agencies talking about how to get their message to stand out. There’s a lot of buzz these days about “social media” and “integration marketing.” As unsexy and low-tech as it may sound, our belief is that the telephone is one of the best branding devices out there. You have the customer’s undivided attention for five to ten minutes, and if you get the interaction right, what we’ve found is that the customer remembers the experience for a very long time and tells his or her friends about it. Too many companies think of their call centers as an expense to minimize. We believe that it’s a huge untapped opportunity for most companies, not only because it can result in word-of-mouth marketing, but because of its

In youth, it was a way I had, to do my best to please, and change with every passing lad to suit his theories. But now, I know the things I know and do the things I do, and if you do not like me so, to hell my love, with you.”—Dorothy Parker

And yet,’ he went on, ‘who talks about forgiveness these days, other than the people who come to this place, or to places like this? What politician, what public person, do we hear standing up and saying that we must forgive? The message we are more likely to hear is one of blame, of how this person or that person must be held to account for something bad that has happened. It is a message of retribution – that is all it is – a message of pure retribution, sometimes dressed up in concern about victims and public safety and matters of that sort. But if you do not forgive, and you think all the time about getting even, or punishing somebody who has done you a wrong, what are you achieving? You are not going to make that person better by hating or punishing him; oh no, that will not happen. When we punish somebody, we are often just punishing ourselves, you know. If people lock others away, they are simply increasing the amount of suffering there is in the world; they may think they are diminishing it, but they are not. They are adding to the burden that suffering creates. Of course, sometimes you have no alternative but to do it – people must be protected from harm – but you should always remember that there are other ways of changing a man’s ways. ‘My brothers and sisters: do not be afraid to profess forgiveness. Do not be afraid to tell people who urge you to seek retribution or revenge that there is no place for any of that in your heart. Do not be embarrassed to say that you believe in love, and that you believe that water can wash away the sins of the world, and that you are prepared to put this message of forgiveness right at the heart of your world. My brothers and sisters, do not be afraid to say any of this, even if people laugh at you, or say that you are old-fashioned, or foolish, or that you believe things that cannot be believed. Do not worry about any of that – because love and forgiveness are more powerful than any of those cynical, mocking words and will always be so. Always.

She closed her eyes and listened to the sound of love. Romantic love. Soulmate love. Birds soaring and swans paddling. Trees rustling and flowers blooming. The sound of his hand stroking her tear-stained cheek. And the sound of his heartbeat in sync with hers.

The charm of a city, now we come to it, is not unlike the charm of flowers. It partly depends on seeing time creep across it. Charm needs to be fleeting. Nothing could be less palatable than a museum-city propped up by prosthetic devices of concrete. Paris is not in danger of becoming a museum-city, thanks to the restlessness and greed of promoters. Yet their frenzy to demolish everything is less objectionable than their clumsy determination to raise housing projects that cannot function without the constant presence of an armed police force… All these banks, all these glass buildings, all these mirrored facades are the mark of a reflected image. You can no longer see what’s happening inside, you become afraid of the shadows. The city becomes abstract, reflecting only itself. People almost seem out of place in this landscape. Before the war, there were nooks and crannies everywhere. Now people are trying to eliminate shadows, straighten streets. You can’t even put up a shed without the personal authorization of the minister of culture. When I was growing up, my grandpa built a small house. Next door the youth club had some sheds, down the street the local painter stored his equipment under some stretched-out tarpaulin. Everybody added on. It was telescopic. A game. Life wasn’t so expensive — ordinary people would live and work in Paris. You’d see masons in blue overalls, painters in white ones, carpenters in corduroys. Nowadays, just look at Faubourg Sainte-Antoine — traditional craftsmen are being pushed out by advertising agencies and design galleries. Land is so expensive that only huge companies can build, and they have to build ‘huge’ in order to make it profitable. Cubes, squares, rectangles. Everything straight, everything even. Clutter has been outlawed. But a little disorder is a good thing. That’s where poetry lurks. We never needed promoters to provide us, in their generosity, with ‘leisure spaces.’ We invented our own. Today there’s no question of putting your own space together, the planning commission will shut it down. Spontaneity has been outlawed. People are afraid of life.

Anyway,” the agent said abruptly. “I just . . . wanted you to know that I’m sorry for everything. I want to help you and the rest of the Order in any way I can, so if there is anything you need, you know where I am.” “Chase,” Dante said as the male turned to leave the room. “Apology accepted, man. And for what it’s worth, I’m sorry too. I haven’t been fair to you either. Despite our differences, know that I respect you. The Agency lost a good one the day they cut you loose.” Chase’s smile was crooked as he acknowledged the praise with a short nod. Dante cleared his throat. “And about that offer of help . . .” “Name it.” “Tess was walking a dog when the Rogues attacked her tonight. Ugly little mutt, not good for much more than a foot-warmer, but it’s special to her. Actually, it was a gift from me, more or less. Anyway, the dog was running loose on its leash when I saw it a block or so away from Ben Sullivan’s place.” “You want me to go retrieve a wayward canine, is that where this is heading?” “Well, you did say anything, didn’t you?” “So I did.” Chase chuckled. “All right. I will.” Dante dug his keys to his Porsche out of his pocket and tossed them to the other vampire. As Chase turned to be on his way again, Dante added, “The little beast answers to the name Harvard, by the way.” “Harvard,” Chase drawled, shaking his head and throwing a smirk in Dante’s direction. “I don’t suppose that’s a coincidence.” Dante shrugged. “Good to see that Ivy League pedigree of yours comes in handy for something.” “Jesus Christ, warrior. You really were busting my ass since the minute I came on board, weren’t you?” “Hey, by all comparisons, I was kind. Do yourself a favor and don’t look too closely at Niko’s shooting target, unless you’re very secure about your manhood.” “Assholes,” Chase muttered, but there was only humor in his tone. “Sit tight, and I’ll be back in a few with your mutt. Anything else you’re gonna hit me up for now that I opened my big yap about wanting to get square with you?” “Actually, there might be something else,” Dante replied, his thoughts going sober when he considered Tess and any kind of future that might be deserving of her. “But we can talk about that when you get back, yeah?” Chase nodded, catching on to the turn in mood. “Yeah. Sure we can.

From the moment they're recruited to the time they're 'rescued' and deported, trafficked women are terrorized. Every single day they face a world stacked heavily against them. Their only friends are the dedicated women and men who form the thin front line against trafficking--an often thankless job. Those working for nongovernmental aid agencies and organizations are the real heroes in this bleak morass. Still, their work is merely a Band-Aid solution. In the vast majority of cases, NGO workers report that their funding is ad hoc and wholly inadequate to meet even basic needs. If we truly want a fair shot at saving these women, we need to open not only our minds but also our wallets. We need to focus on programs that care compassionately for the victims and we need to implement them immediately, worldwide. The most urgent priorities are safe shelters and clinics equipped and staffed to offer medical and psychological treatment. We need to understand that most of these women have been psychologically and physically ripped apart. And we need to be prepared for the fac thtat most have been infected with various sexually transmitted diseases.

She had always worked as hard as she could, at everything she did, and she simply did not understand how anybody could do otherwise. How could they sit there, as they did, and stare into the space in front of their desks when they could be adding up figures or checking the drivers' returns?

Private sector networks in the United States, networks operated by civilian U.S. government agencies, and unclassified U.S. military and intelligence agency networks increasingly are experiencing cyber intrusions and attacks,” said a U.S.-China Economic and Security Review Commission report to Congress that was published the same month Conficker appeared. “. . . Networks connected to the Internet are vulnerable even if protected with hardware and software firewalls and other security mechanisms. The government, military, businesses and economic institutions, key infrastructure elements, and the population at large of the United States are completely dependent on the Internet. Internet-connected networks operate the national electric grid and distribution systems for fuel. Municipal water treatment and waste treatment facilities are controlled through such systems. Other critical networks include the air traffic control system, the system linking the nation’s financial institutions, and the payment systems for Social Security and other government assistance on which many individuals and the overall economy depend. A successful attack on these Internet-connected networks could paralyze the United States [emphasis added].

It's like the idiots who figure that hummingbirds worry about their weight or tooth decay or some such nonsense, maybe they just want to spare hummingbirds the evils of sugar," explained Wednesday. "So they fill the hummingbird feeders with fucking NutraSweet. The birds come to the feeders and they drink it. Then they die, because their food contains no calories even though their little tummies are full. That's Paul Bunyan for you. Nobody ever told Paul Bunyan stories. Nobody ever believed in Paul Bunyan. He came staggering out of a New York ad agency in 1910 and filled the nation's myth stomach with empty calories.

I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. Depression and anxiety may be real. But they can also be Resistance. When we drug ourselves to blot out our soul's call, we are being good Americans and exemplary consumers. We're doing exactly what TV commercials and pop materialist culture have been brainwashing us to do from birth. Instead of applying self-knowledge, self-discipline, delayed gratification and hard work, we simply consume a product.

The air, soil and water cumulatively degrade; the climates and oceans destabilize; species become extinct at a spasm rate across continents; pollution cycles and volumes increase to endanger life-systems at all levels in cascade effects; a rising half of the world is destitute as inequality multiplies; the global food system produces more and more disabling and contaminated junk food without nutritional value; non-contagious diseases multiply to the world’s biggest killer with only symptom cures; the vocational future of the next generation collapses across the world while their bank debts rise; the global financial system has ceased to function for productive investment in life-goods; collective-interest agencies of governments and unions are stripped while for-profit state subsidies multiply; police state laws and methods advance while belligerent wars for corporate resources increase; the media are corporate ad vehicles and the academy is increasingly reduced to corporate functions; public sectors and services are non-stop defunded and privatized as tax evasion and transnational corporate funding and service by governments rise at the same time at every level.

A good marketer can sell practically anything to anyone. Tobacco is literally dried, decaying vegetable matter that you light on fire and inhale, breathing horrid-tasting, toxic fumes into your lungs.121 At one point marketers promoted smoking as a status symbol and claimed it had health benefits. Once you give it a try, the addictive nature of the drug kicks in, and the agency’s job becomes much easier. If they can get you hooked, the product will sell itself. Since the product is actually poison, advertisers need to overcome your instinctual aversion. That’s a big hill for alcohol advertisements to climb, which is why the absolute best marketing firms on the globe, firms with psychologists and human behavior specialists on staff, are hired to create the ads. These marketers know that the most effective sale is an emotional sale, one that plays on your deepest fears, your ultimate concerns. Alcohol advertisements sell an end to loneliness, claiming that drinking provides friendship and romance. They appeal to your need for freedom by saying drinking will make you unique, brave, bold, or courageous. They promise fulfillment, satisfaction, and happiness. All these messages speak to your conscious and unconscious minds.

Japan’s most important archaeological monuments—the 158 gigantic kofun tombs constructed between A.D. 300 and 686, and thought to contain the remains of ancestral emperors and their families—are still the property of the Imperial Household Agency. Excavation of the tombs is forbidden because it would constitute desecration—and it might also shed undesired light on where Japan’s imperial family really came from (e.g., perhaps Korea?).

The Pentagon, for its part, has given away military intelligence and millions of dollars in firepower to state and local agencies willing to make the rhetorical war a literal one. Almost immediately after the federal dollars began to flow, law enforcement agencies across the country began to compete for funding, equipment, and training. By the late 1990s, the overwhelming majority of state and local police forces in the country had availed themselves of the newly available resources and added a significant military component to buttress their drug-war operations.

The most successful Facebook ad that Russian trolls purchased in 2016 reached well over a million people. It was called “Back the Badge,” described as a “Community of people who support our brave Police Officers.” The Internet Research Agency, a troll farm in Saint Petersburg, Russia, paid eighteen hundred dollars for it. The most popular Texas secession page on Facebook, which had more followers than the official Texas Democratic and Republican Facebook pages combined, was a Russian front. It was called Heart of Texas, and by the time Facebook took it down, it had a quarter million followers.

Von Neumann saw great promise in a redesign of the ENIAC computer’s memory. He believed there was a way to turn the computer into an “electronic brain” capable of storing not just data and instructions, as was the case with ENIAC, but additional information that would allow the computer to perform a myriad of computational functions on its own. This was called a stored-program computer, and it “broke the distinction between numbers that mean things and numbers that do things,” writes von Neumann’s biographer George Dyson, adding, “Our universe would never be the same.” These “instructions” that von Neumann imagined were the prototype of what the world now knows as software.

The intriguing history of American applied toponymy includes a few notoriously unpopular sweeping decisions a year after President Benjamin Harrison created the Board on Geographic Names in 1890. Harrison acted at the behest of several government agencies, including the U.S. Geological Survey and the U.S. Coast and Geodetic Survey, which was responsible for mapping the nation's coastline, harbors, and coastal waterways. Troubled by inconsistencies in spelling, board members voted to replace centre with center, drop the ugh from names ending in orough, and shorten the suffix burgh to burg. Overnight, Centreview (in Mississippi) became Centerview, Isleborough (in Maine) became Isleboro, and Pittsburgh (in Pennsylvania) lost its final h and a lot of civic pride. The city was chartered in 1816 as Pittsburg, but the Post Office Department added the extra letter sometime later. Although both spellings were used locally and the shorter version had been the official name, many Pittsburghers complained bitterly about the cost of reprinting stationery and repainting signs. Making the spelling consistent with Harrisburg, they argued, was hardly a good reason for truncating the Iron City's moniker--although Harrisburg was the state capital, it was a smaller and economically less important place. Local officials protested that the board had exceeded its authority. The twenty-year crusade to restore the final h bore fruit in 1911, when the board reversed itself--but only for Pittsburgh. In 1916 the board reaffirmed its blanket change of centre, borough, and burgh as well as its right to make exceptions for Pittsburgh and other places with an entrenched local usage.

It's not that we're dumb. On the contrary, many millions of people have exerted great intelligence and creativity in building the modern world. It's more that we're being swept into unknown and dangerous waters by accelerating economic growth. On just one single day of the days I have spent writing this book, as much world trade was carried out as in the whole of 1949; as much scientific research was published as in the whole of 1960; as many telephone calls were made as in all of 1983; as many e-mails were sent as in 1990.11 Our natural, human, and industrial systems, which evolve slowly, are struggling to adapt. Laws and institutions that we might expect to regulate these flows have not been able to keep up. A good example is what is inaccurately described as mindless sprawl in our physical environment. We deplore the relentless spread of low-density suburbs over millions of acres of formerly virgin land. We worry about its environmental impact, about the obesity in people that it fosters, and about the other social problems that come in its wake. But nobody seems to have designed urban sprawl, it just happens-or so it appears. On closer inspection, however, urban sprawl is not mindless at all. There is nothing inevitable about its development. Sprawl is the result of zoning laws designed by legislators, low-density buildings designed by developers, marketing strategies designed by ad agencies, tax breaks designed by economists, credit lines designed by banks, geomatics designed by retailers, data-mining software designed by hamburger chains, and automobiles designed by car designers. The interactions between all these systems and human behavior are complicated and hard to understand-but the policies themselves are not the result of chance. "Out of control" is an ideology, not a fact.

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SCULLEY. Pepsi executive recruited by Jobs in 1983 to be Apple’s CEO, clashed with and ousted Jobs in 1985. JOANNE SCHIEBLE JANDALI SIMPSON. Wisconsin-born biological mother of Steve Jobs, whom she put up for adoption, and Mona Simpson, whom she raised. MONA SIMPSON. Biological full sister of Jobs; they discovered their relationship in 1986 and became close. She wrote novels loosely based on her mother Joanne (Anywhere but Here), Jobs and his daughter Lisa (A Regular Guy), and her father Abdulfattah Jandali (The Lost Father). ALVY RAY SMITH. A cofounder of Pixar who clashed with Jobs. BURRELL SMITH. Brilliant, troubled hardware designer on the original Mac team, afflicted with schizophrenia in the 1990s. AVADIS “AVIE” TEVANIAN. Worked with Jobs and Rubinstein at NeXT, became chief software engineer at Apple in 1997. JAMES VINCENT. A music-loving Brit, the younger partner with Lee Clow and Duncan Milner at the ad agency Apple hired. RON WAYNE. Met Jobs at Atari, became first partner with Jobs and Wozniak at fledgling Apple, but unwisely decided to forgo his equity stake. STEPHEN WOZNIAK. The star electronics geek at Homestead High; Jobs figured out how to package and market his amazing circuit boards and became his partner in founding Apple. DEL YOCAM. Early Apple employee who became the General Manager of the Apple II Group and later Apple’s Chief Operating Officer. INTRODUCTION How This Book Came to Be In the early summer of 2004, I got a phone call from Steve Jobs. He had been scattershot friendly to me over the years, with occasional bursts of intensity, especially when he was launching a new product that he wanted on the cover of Time or featured on CNN, places where I’d worked. But now that I was no longer at either of those places, I hadn’t heard from him much. We talked a bit about the Aspen Institute, which I had recently joined, and I invited him to speak at our summer campus in Colorado. He’d be happy to come, he said, but not to be onstage. He wanted instead to take a walk so that we could talk. That seemed a bit odd. I didn’t yet

As I was completing this book, I saw news reports quoting NASA chief Charles Bolden announcing that from now on the primary mission of America’s space agency would be to improve relations with the Muslim world. Come again? Bolden said he got the word directly from the president. “He wanted me to find a way to reach out to the Muslim world and engage much more with dominantly Muslim nations to help them feel good about their historic contribution to science and math and engineering.” Bolden added that the International Space Station was a kind of model for NASA’s future, since it was not just a U.S. operation but included the Russians and the Chinese. Bolden, who made these remarks in an interview with Al-Jazeera, timed them to coincide with the one-year anniversary of Obama’s own Cairo address to the Muslim world.3 Bolden’s remarks provoked consternation not only among conservatives but also among famous former astronauts Neil Armstrong and John Glenn and others involved in America’s space programs. No surprise: most people think of NASA’s job as one of landing on the moon and Mars and exploring other faraway destinations. Even some of Obama’s supporters expressed puzzlement. Sure, we are all for Islamic self-esteem, and seven or eight hundred years ago the Muslims did make a couple of important discoveries, but what on earth was Obama up to here?

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By collecting data from the vast network of doctors across the globe, they added dozens of new compounds to the arsenal—all proven effective against COVID-19. Dr. Kory told me that he was deeply troubled that the extremely successful efforts by scores of front-line doctors to develop repurposed medicines to treat COVID received no support from any government in the entire world—only hostility—much of it orchestrated by Dr. Fauci and the US health agencies. The large universities that rely on hundreds of millions in annual funding from NIH were also antagonistic. “We didn’t have a single academic institution come up with a single protocol,” said Dr. McCullough. “They didn’t even try. Harvard, Johns Hopkins, Duke, you name it. Not a single medical center set up even a tent to try to treat patients and prevent hospitalization and death. There wasn’t an ounce of original research coming out of America available to fight COVID—other than vaccines.” All of these universities are deeply dependent on billions of dollars that they receive from NIH. As we shall see, these institutions live in terror of offending Anthony Fauci, and that fear paralyzed them in the midst of the pandemic. “Dr. Fauci refused to promote any of these interventions,” says Kory. “It’s not just that he made no effort to find effective off-the-shelf cures—he aggressively suppressed them.” Instead of supporting McCullough’s work, NIH and the other federal regulators began actively censoring information on this range of effective remedies. Doctors who attempted merely to open discussion about the potential benefits of early treatments for COVID found themselves heavily and inexplicably censored. Dr. Fauci worked with Facebook’s Mark Zuckerberg and other social media sites to muzzle discussion of any remedies. FDA sent a letter of warning that N-acetyle-L-cysteine (NAC) cannot be lawfully marketed as a dietary supplement, after decades of free access on health food shelves, and suppressed IV vitamin C, which the Chinese were using with extreme effectiveness.

By now, though, it had been a steep learning curve, he was fairly well versed on the basics of how clearing worked: When a customer bought shares in a stock on Robinhood — say, GameStop — at a specific price, the order was first sent to Robinhood's in-house clearing brokerage, who in turn bundled the trade to a market maker for execution. The trade was then brought to a clearinghouse, who oversaw the trade all the way to the settlement. During this time period, the trade itself needed to be 'insured' against anything that might go wrong, such as some sort of systemic collapse or a default by either party — although in reality, in regulated markets, this seemed extremely unlikely. While the customer's money was temporarily put aside, essentially in an untouchable safe, for the two days it took for the clearing agency to verify that both parties were able to provide what they had agreed upon — the brokerage house, Robinhood — had to insure the deal with a deposit; money of its own, separate from the money that the customer had provided, that could be used to guarantee the value of the trade. In financial parlance, this 'collateral' was known as VAR — or value at risk. For a single trade of a simple asset, it would have been relatively easy to know how much the brokerage would need to deposit to insure the situation; the risk of something going wrong would be small, and the total value would be simple to calculate. If GME was trading at $400 a share and a customer wanted ten shares, there was $4000 at risk, plus or minus some nominal amount due to minute vagaries in market fluctuations during the two-day period before settlement. In such a simple situation, Robinhood might be asked to put up $4000 and change — in addition to the $4000 of the customer's buy order, which remained locked in the safe. The deposit requirement calculation grew more complicated as layers were added onto the trading situation. A single trade had low inherent risk; multiplied to millions of trades, the risk profile began to change. The more volatile the stock — in price and/or volume — the riskier a buy or sell became. Of course, the NSCC did not make these calculations by hand; they used sophisticated algorithms to digest the numerous inputs coming in from the trade — type of equity, volume, current volatility, where it fit into a brokerage's portfolio as a whole — and spit out a 'recommendation' of what sort of deposit would protect the trade. And this process was entirely automated; the brokerage house would continually run its trading activity through the federal clearing system and would receive its updated deposit requirements as often as every fifteen minutes while the market was open. Premarket during a trading week, that number would come in at 5:11 a.m. East Coast time, usually right as Jim, in Orlando, was finishing his morning coffee. Robinhood would then have until 10:00 a.m. to satisfy the deposit requirement for the upcoming day of trading — or risk being in default, which could lead to an immediate shutdown of all operations. Usually, the deposit requirement was tied closely to the actual dollars being 'spent' on the trades; a near equal number of buys and sells in a brokerage house's trading profile lowered its overall risk, and though volatility was common, especially in the past half-decade, even a two-day settlement period came with an acceptable level of confidence that nobody would fail to deliver on their trades.

Quoting page 56-57: Most important for the content of immigration reform, the driving force at the core of this movement, reaching back to the 1920s, were Jewish organizations long active in opposing racial and ethnic quotas. These included the American Jewish Congress, the American Jewish Committee, the Anti-Defamation League of B’nai B’rith, and the American Federation of Jews from Eastern Europe. Jewish members of Congress, particularly representatives from New York and Chicago, had maintained steady but largely ineffective pressure against the national origins quotas since the 1920s. But the war against Hitler and the postwar movement against colonialism sharply changed the ideological and moral environment, putting defenders of racial, caste, and ethnic hierarchies on the defensive. Jewish political leaders in New York, most prominently Governor Herbert Lehman, had pioneered in the 1940s in passing state antidiscrimination legislation. Importantly, these statutes and executive orders added “national origin” to race, color, and religion as impermissible grounds for discrimination. Following the shock of the Holocaust, Jewish leaders had been especially active in Washington in furthering immigration reform. To the public, the most visible evidence of the immigration reform drive was played by Jewish legislative leaders, such as Representative Celler and Senator Jacob Javits of New York. Less visible, but equally important, were the efforts of key advisers on presidential and agency staffs. These included senior policy advisers such as Julius Edelson and Harry Rosenfield in the Truman administration, Maxwell Rabb in the Eisenhower White House, and presidential aide Myer Feldman, assistant secretary of state Abba Schwartz, and deputy attorney general Norbert Schlei in the Kennedy-Johnson administration.

Ogilvy on Advertising by David Ogilvy I have learned more about creativity, and working in a creative field, from this one book than from any other job, course, or person with the exception of my ridiculously smart and talented, but not quite as tall, older brother, William. The book is ostensibly about how to get a job in advertising, how to run an advertising agency, and how to create successful and powerful advertising. But along the way, this brilliant British émigré to the United States (he came fifty-one years before me, in 1938), tells the entire history of advertising, predicts its future, and comes as close to explaining how ideas can be communicated using words and pictures, about the power of persuasion, than anyone who has ever written on the dark art. The book includes the story of how he created the Rolls-Royce print ad which I still think about every time I see a Roller or think about how to sell a high-end TV project.

Search engine optimization is the systematic and well-analyzed way of improving the quality of content posted online and making sure it's the right quantity for an easy read. Today, SEO has become an important online content promotion strategy that no business or content creator has embraced. One of the major benefits is driving traffic to your website. Once you hire an agency specializing in SEO, you are assured of high search rankings and easy find for potential searches. You also get to enjoy a competitive advantage since you do not pay for search engine optimization ads but get to have a chance to increase your sales and revenue through the high rankings.

If Tivo marks the beginning of the shift from the Brand Age to the Product Age, the summer of 2020 saw the Brand Age’s end. The killing of George Floyd and subsequent protests briefly displaced the pandemic in the front and center of our national consciousness, making obvious the passing of the Brand Age into history. Seemingly every brand company did what they always do when America’s sins are pulled out from the back of the closet where we try to keep them hidden: they called up their agencies and posted inspiring words, arresting images, and black rectangles. Message: We care. Only this time, it didn’t resonate. Their brand magic fizzled. First on social media, then tumbling from there onto newspapers and evening news, activists and customers started using the tools of the new age to compare these companies’ carefully crafted brand messages with the reality of their operations. “This you?” became the Twitter meme that exposed the brand wizards. Companies who posted about their “support” for black empowerment were called out when their own websites revealed the music did not match the words. The NFL claimed it celebrates protest, and the internet tweeted back, “This you?” under a picture of Colin Kaepernick kneeling. L’Oréal posted that “speaking out is worth it” and got clapped back with stories about dropping a model just three years earlier for speaking out against racism. The performative wokeness across brands felt forced and hollow. Systemic racism is a serious issue, and a 30-second spot during The Masked Singer doesn’t prove you are serious about systemic racism. That’s always been true, about ads on any issue, but social media and the ease of access to data on the internet has made it much harder for companies to pretend.

Another example would be an ad agency that has a graphic designer who is not able to produce the quality of creative work needed, so, rather than address the problem directly, that designer is assigned menial jobs that are essentially busywork. The agency then hires a second graphic designer to do the more creative work despite the cost and the fact that the agency doesn’t have enough work to justify two designers.

But by the beginning of 2018, they were adding up to something remarkable: A single agency within the Russian government was responsible for at least three of the most brazen hacking milestones in history, all in just the past three years. The GRU, it now seemed, had masterminded the first-ever hacker-induced blackouts, the plot to interfere in a U.S. presidential election, and the most destructive cyberweapon ever released. A larger question now began to loom in my mind: Who are the GRU?

But others who have chosen to pool their sovereignty in ways and to extents which make you feel uncomfortable with the whole direction of the project, have done so because they believe pooling enhances their sovereignty – in the sense of adding to their “power of agency” in a world order in which modestly sized nation states have relatively little say – rather than diminishing it.

RESISTANCE AND SELF-MEDICATION Do you regularly ingest any substance, controlled or otherwise, whose aim is the alleviation of depression, anxiety, etc.? I offer the following experience: I once worked as a writer for a big New York ad agency. Our boss used to tell us: Invent a disease. Come up with the disease, he said, and we can sell the cure. Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. Depression and anxiety may be real. But they can also be Resistance. When we drug ourselves to blot out our soul's call, we are being good Americans and exemplary consumers. We're doing exactly what TV commercials and pop materialist culture have been brainwashing us to do from birth. Instead of applying self-knowledge, self-discipline, delayed gratification and hard work, we simply consume a product. Many pedestrians have been maimed or killed at the intersection of Resistance and Commerce.

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Or deodorant,” added Ava.

There’s a reason why the term used for viral growth is to “land and expand”—to build new networks as well as increasing the density of existing networks. By “landing,” viral growth can start new atomic networks, as a Dropbox invite from an ad agency to their client brings a new company into the collaboration network. Or, when a WhatsApp group chat invite brings onboard a new set of friends who hadn’t previously used the service. But then the product “expands”—increasing the density of a network as all the coworkers in an office ultimately join Dropbox. It’s for this reason that networks built through viral growth are healthier and more engaged than those that are launched in the typical “Big Bang” fashion, as Google+ did years back. Big Bang Launches can be great at landing, but often fail at expanding—and as we discussed, many networks with low density and low engagement will fail. The result of increasing density and engagement isn’t just easier new user acquisition, but also stronger Engagement and Economic network effects. That’s because these network effects are ultimately derived by the density and size of the network, and as more users join, they naturally become stronger.

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Distrust of executive agencies leads to demands for more legal checks on administration, which reduces the quality and effectiveness of government. At the same time, demand for government services induces Congress to impose new ========== America in Decay (Unknown) - Your Highlight at location 159-160 | Added on Wednesday, 14 January 2015 20:39:14 mandates on the executive, which often prove difficult, if not impossible, to fulfill. Both processes lead to a reduction of bureaucratic autonomy, which in turn leads to rigid, rulebound, uncreative, and incoherent government.

AT cash-strapped NYCHA, it’s good be be a plumber. Take Housing Authority plumbing supervisor Robert Procida. In fiscal year 2014, Procida earned $232,459 — more than NYCHA Chairwoman Shola Olatoye ($210,000) and even more than Mayor de Blasio ($225,000). Procida got $88,288 in base pay, but added another $142,425 in overtime. That accounts for 1,481 hours of OT — the equivalent of an extra 37 workweeks. He did not return calls seeking comment. Procida and four other plumbers made it to the top of NYCHA’s OT list, a list that cost the authority an amazing $106 million in fiscal year 2014. For an agency that’s facing a $77 million deficit, that amount of overtime is a serious problem.

Blindfold yourself. I have a surprise.” “Did you wash this?” She sniffed and wrinkled her nose. “It’s crusty.” “Did you wash it when you made me wear it?” “This isn’t one of your spankerchiefs, is it?

the European Space Agency’s Copernicus program, which will provide continuous scientific observations of the health of our planet. We’ve had uninterrupted weather monitoring for decades, but scientific measurements have been more ad hoc and spotty: one satellite is up for a while, and returns some data until it fails. Our data and our records have been discontinuous, but the plan now is to keep things going. It is assumed that satellites will fail, and when they do, a replacement will be launched. Continuity of observations is built into

Most recently, I worked for this advertising agency that specializes in perceptual marketing. They ensure that whatever ads you see in your everyday life are geared to your specific taste, style, demographic, purchasing history, and countless other interwoven criteria. If you walk by a billboard, it shows you something you actually want or an upgrade to something you already have. They use real-time rolling data feeds, so you might see a different ad depending on your mood before versus after lunch, if you were running late or had time to linger, whether you had sex that night or argued with your spouse that morning. Following a negative experience with some company’s wares, they’d give a competitor a shot at shifting your brand loyalty. My big idea was that clients could pay a monthly fee to see no ads at all. Instead of individualized niche marketing, you could experience a world blissfully emptied of promotional clutter. It was a total failure. Because it turns out people like ads. Especially when they’re targeted to warp the visual environment around you to emphasize your needs above all others, as if you’re the indispensable center of the global economy. Nobody wanted to pay for the privilege of being irrelevant to commercial interests. Except me. I essentially got my employer to launch an expensive new product solely for my use. An industry of one.

Ad agencies continue to believe that improved creativity is the answer for agency and client problems.

What has my readers scratching their heads, though, is why advertisers, whose cumulative actions have painted ad agencies into a corner, marginalizing their agencies as partners, do not see any relationship between their poor brand performance and the commoditization of agency services and fees.

This is an industry that no longer reflects strategically how to create value in the face of disruptive change.

Jules Verne’s protagonist Phileas Fogg burned his ship’s furniture for fuel to reach Liverpool on his way around the world in 80 days. There is no Liverpool within reach for today’s big ad agencies.

Holding companies did not kill all the fun, to be sure, but their involvement was like that of a sober spouse at a cocktail party, reminding you of tomorrow’s hangover if you indulge too much.

Recession, advertising slow-downs, media spin-offs, procurement department investigations, client globalization initiatives, fee-based remuneration schemes and holding company ownership added significant complexity to ad agency operations by 1990. The simplicity of the Golden Age and the Creative Revolution was long gone, whether recognized or not.

It was never mentioned at the time, but the widespread pursuit of shareholder value initiatives put marketing in the back seat among other strategic priorities. There were easier ways of growing the top- and bottom-lines than by gambling on marketing. Marketing was uncertain and difficult in the recession-prone, post-Golden-Age decades.

The cozy relationship between chief executives and advertising agencies had unravelled, as other strategic advisers like investment bankers and strategic management consultants jumped to the head of the queue. The

The obsession with quarterly earnings came about because personal compensation was increasingly tied to what happened to the share price. Improving market capitalization became the number one job for senior executives. Success would lead to personal wealth. Sadly,

Agencies missed the significance of “shareholder value” and the change in priorities that it represented to their clients. They assumed, perhaps, that creativity and big ideas were eternal verities – that they were what clients needed under any circumstances. Shareholder value was just another management trend, buzzword of the month – nothing to worry about. The

Shareholder value became, from the 1990s onwards, a driver of management consulting success and, somewhat sadly, of advertising agency marginalization.

There was a new trend for agencies to hire and parade before their clients “strategic planners,” an ideal originally imported from the UK; but these were not strategists in the same way that management consultants were strategists. Instead, agency strategic planners were experts in customer segmentation and behavior, excellent at designing market research and reading the results of market research reports. The planners were called, in some quarters, “the conscience of the consumer” – they upheld long-term brand values on behalf of consumers and helped to resist any attempts by the creative department to go “off brand” in the pursuit of cute ideas that would dilute “brand values.” In short, the strategic planners were consumer experts, brand developers and brand policemen. They were an important innovation, but they hardly signaled new strategic directions for ad agencies, and their efforts did not have the slightest impact on their clients’ concerns about achieving improved shareholder value. Ironically,

Ironically, the increase in numbers of the strategic planners had the effect of releasing the client service people from any previous responsibilities they had for brand strategic thinking – leaving them free simply to coordinate with their clients and give them all the service they needed. One

The Greek GDP spiked 25% when statisticians dove into the country’s black market in 2006, for instance, thereby enabling the government to take out several hefty loans shortly before the European debt crisis broke out. Italy started including its black market back in 1987, which swelled its economy by 20% overnight. “A wave of euphoria swept over Italians,” reported the New York Times, “after economists recalibrated their statistics taking into account for the first time the country’s formidable underground economy of tax evaders and illegal workers.”4 And that’s to say nothing of all the unpaid labor that doesn’t even qualify as part of the black market, from volunteering to childcare to cooking, which together represents more than half of all our work. Of course, we can hire cleaners or nannies to do some of these chores, in which case they count toward the GDP, but we still do most ourselves. Adding all this unpaid work would expand the economy by anywhere from 37% (in Hungary) to 74% (in the UK).5 However, as the economist Diane Coyle notes, “generally official statistical agencies have never bothered – perhaps because it has been carried out mainly by women.”6 While we’re on the subject, only Denmark has ever attempted to quantify the value of breastfeeding in its GDP. And it’s no paltry sum: In the U.S., the potential contribution of breast milk has been estimated at an incredible $110 billion a year7 – about the size of China’s military budget.

Who is responsible for an agency’s operational response to growing workloads and declining fees? In today’s agency culture, it’s everyone… and no one. The agency management culture is fragmented and divided. Everyone does his/her own thing. An integrated counter-attack is hard to organize, and in practice, it simply does not happen. At the end of the year, the finance director has the ultimate responsibility to deliver the agency’s profit margin, and this is often done through cost reductions – a blunt instrument, indeed, but the laissez-faire culture does not allow for much fine-tuning during the year. The agency management culture is a barrier to change. It

Procurement sets fees based on a negotiated agreement about agency headcounts and costs, and (separately) marketing generates workloads for the agencies. Agencies, who measure client health through profitability measures alone, have no rigorous way to factor in client workloads. TABLE

Agency turnaround plans must be developed by agency top management teams and carried out with vigor throughout their agencies, with a goal to develop the full support and engagement of client heads and their client service teams. This will not be easy, since these plans will require an executive leadership style that has little precedent in most agencies’ history. The requirement for senior executives to manage agency operations with a tougher mindset is inconsistent with the laissez-faire style associated with agency self-organization, which has been the traditional way agencies have been run to date. Leadership

The auditing of time sheet hours is a time wasting process that can be eliminated if contracts focus on paying agencies for deliverables rather than for man-hours.

And if my heart be scarred and burned, the safer, I for all I learned.”—Dorothy Parker Soundtrack:

The real agency problem resides in the C-suite of ad agencies, and it is to the C-suite that we must turn to find leadership for the required changes. This won’t happen unless agency CEOs finally admit that poor pricing is the fundamental problem that must be solved. Agency CEOs have the responsibility to solve the price problem. It’s time to get started.

Acknowledge and accept that clients are governed by shareholder value concerns, and that the mission of the agency needs to be refocused on helping clients improve brand growth and profitability. Agency creativity is a factor that contributes to delivering results, but creativity is a factor, not an end in itself. Agency creativity no longer delivers results automatically, as it did during much of the Creative Revolution. It’s time to abandon the tired “we’re creative” marketing positioning associated with the creative paradigm, and to step up to the challenge of saying “we’re committed to delivering results.

Wherever I turn, I am accosted with enticing advertisements. Highly paid and highly sophisticated ad agencies employ all their creative talents to influence my buying habits. I am exhorted to buy things I may not want and probably don’t need with the promise that I will be sexier or healthier or have more fun. There is no campaign with comparable volume that influences me to be kind and compassionate and loving, or to act in moderation, or to give generously to those in need. The loudest, most visible message I get every day from the society I live in is that I need to acquire to be happy. If I want to live my life according to a different, more spiritually based message, I have to seek that message out; it is almost imperceptible. So

With Inbound PR, PR is taking over a lot of the more traditional marketing activities but that’s only natural and makes perfect sense—PR people excel at content and it is good, quality content that converts unknown visitors into leads. There are no good leads without good content. Nor are there any good relationships without added value.

Even the laws of physics sounded asinine coming from her mouth. “Like, for every action, there’s, like, an equal and opposite reaction, like, you know?

Reflecting a long-standing schism within the profession, which persists into the twenty-first century, RASSW argued that “a dichotomy exists within NASW between” social activists and clinical practitioners, which is exacerbated by the promotion of licensing. When all social services are threatened by the conservative political and ideological climate, a focus on licensing undermines the profession’s efforts to fight for “the survival and well-being of millions” (RASSW, February 1,1976, p. 3). Citing the opposition to licensing by such groups as the National Association of Black Social Workers (NABSW), RASSW asserted that efforts by NASW to promote licensing contradict its stated intent to fight racism within the social service field and were destructive of professional unity. Promoting licensing, in lieu of uniting around this struggle “is to fiddle while Rome burns” (p. 3). The paper also disputed the linkage between licensing and service quality. It added an interesting twist to the growing debate over professionalization by arguing that “under current political conditions licensure may actually decrease the accountability of social workers to their clients” (RASSW, February 1,1976, p. 5). The paper concluded that licensure neither protected nor improved service quality; rather, it divided workers and undermined their job security, as the recent attack on public education in New York City had demonstrated. Instead of fighting for licensure, RASSW proposed an alternative strategy that focused on building worker-client-labor-community coalitions and combating racism in social service agencies and other institutions.

Whether it be brand marketers trumpeting the new BMW X5, game developers getting players to spend real money on virtual goods, or someone selling an online nursing degree, the only difference is the time frame in which those different goals occur—in other words, the time between attention and action. If the time frame is very short, like browsing for and buying a shirt at nordstroms.com, it’s called “direct response,” or “DR” advertising. If the time frame is very long, such as making you believe life is unlivable outside the pricey mantle of a Burberry coat, it’s called “brand advertising.” Note that the goal is the same in both: to make you buy shit you likely don’t need with money you likely don’t have. In the former case, the trail is easily trackable, as the “conversion” usually happens online, usually after clicking on the very ad you were served.* In the latter, the media employed is a multipronged strategy of Super Bowl ads, Internet advertising, postal mail, free keychains, and God knows what else. Also, the conversion happens way after the initial exposure to the media, and often offline and in a physical space, like at a car dealership. The tracking and attribution are much harder, due to both the manifold media used and the months or years gone by between the exposure and the sale. As such, brand advertising budgets, which are far larger than direct-response ones, are spent in embarrassingly large broadsides, barely targeted or tracked in any way. Now you know all there is to know about advertising. The rest is technical detail and self-promoting bullshit spun by agencies. You’re officially as informed as the media tycoons who run the handful of agencies that manage our media world.

Frank Hummert was a Chicago copywriter in the ’20s. In 1930 he met Anne Ashenhurst, a former newspaperwoman who became his assistant and, five years later, his wife. The Hummerts had a formula that was surefire: appeal to the lowest common denominator, make it clear, grab the heartstrings, and reap the rewards. With writer Robert Hardy Andrews they created The Stolen Husband, one of radio’s earliest soaps. Hummert went on to do the most notable serials of the daytime. His name was added to the agency Blackett & Sample, though he was never a partner and owned no part of it. He left Blackett-Sample-Hummert and moved to New York. His new company, Air Features, Inc., turned out (among many others) Just Plain Bill, The Romance of Helen Trent, Ma Perkins, Our Gal Sunday, Lorenzo Jones, and Stella Dallas. It was estimated that Hummert at his peak bought 12.5 percent of the entire network radio schedule, that he billed $12 million a year, that his fiction factory produced almost seven million words a season.