Actual Sun Tzu Quotes

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When you engage in actual fighting, if victory is long in coming, then men's weapons will grow dull and their ardour will be damped. If you lay siege to a town, you will exhaust your strength.
Sun Tzu (The Art of War: (Miniature book))
Leaders can change the tenor of the workplace and create harmony in motion toward a favorable result. So every time you say to your team, "Let's rock and roll," make sure you have already set up the stage to where they can actually perform like rock stars.
Thomas Cuong Huynh (The Art of War—Spirituality for Conflict: Annotated & Explained)
Solving large, difficult problems may earn you a reputation for skillful negotiation, but Sun Tzu asserts that this supposed achievement is actually a form of failure, and having true wisdom means preventing difficult problems from arising in the first place. Ironically,
Sun Tzu (The Art of War)
while the main laws of strategy can be stated clearly enough for the benefit of all and sundry, you must be guided by the actions of the enemy in attempting to secure a favorable position in actual warfare.
Sun Tzu (The Art of War)
12.  If we do not wish to fight, we can prevent the enemy from engaging us even though the lines of our encampment be merely traced out on the ground. All we need do is to throw something odd and unaccountable in his way. [This extremely concise expression is intelligibly paraphrased by Chia Lin: “even though we have constructed neither wall nor ditch.” Li Ch’uan says: “we puzzle him by strange and unusual dispositions;” and Tu Mu finally clinches the meaning by three illustrative anecdotes—one of Chu-ko Liang, who when occupying Yang-p’ing and about to be attacked by Ssu-ma I, suddenly struck his colors, stopped the beating of the drums, and flung open the city gates, showing only a few men engaged in sweeping and sprinkling the ground. This unexpected proceeding had the intended effect; for Ssu-ma I, suspecting an ambush, actually drew off his army and retreated. What Sun Tzu is advocating here, therefore, is nothing more nor less than the timely use of “bluff.”]
Sun Tzu (The Art of War)
The difficulty of tactical maneuvering consists in turning the devious into the direct, and misfortune into gain. [This sentence contains one of those highly condensed and somewhat enigmatical expressions of which Sun Tzu is so fond. This is how it is explained by Ts’ao Kung: “Make it appear that you are a long way off, then cover the distance rapidly and arrive on the scene before your opponent.” Tu Mu says: “Hoodwink the enemy, so that he may be remiss and leisurely while you are dashing along with utmost speed.” Ho Shih gives a slightly different turn: “Although you may have difficult ground to traverse and natural obstacles to encounter this is a drawback which can be turned into actual advantage by celerity of movement.” Signal examples of this saying are afforded by the two famous passages across the Alps—that of Hannibal, which laid Italy at his mercy, and that of Napoleon two thousand years later, which resulted in the great victory of Marengo.] 4.    Thus, to take a long and circuitous route, after enticing the enemy out of the way, and though starting after him, to contrive to reach the goal before him, shows knowledge of the artifice of DEVIATION.
Sun Tzu (The Art of War)
Solving large, difficult problems may earn you a reputation for skillful negotiation, but Sun Tzu asserts that this supposed achievement is actually a form of failure, and having true wisdom means preventing difficult problems from arising in the first place. Ironically, this highest form of efficacy will often go unnoticed by many people, since the leader’s work seems so effortless and subtle. This foresight may not earn you a great reputation, but Sun Tzu also believed that bravery and greatness involve shunning what other people think of you, both praise and criticism, and doing what you believe is the right thing. A brave person forgoes his or her own ego and well-being, and acts with neither fear of punishment nor expectation of reward.
Sun Tzu (The Art of War)
and were closely pursued by Pan Ch`ao. Over 5000 heads were brought back as trophies, besides immense spoils in the shape of horses and cattle and valuables of every description. Yarkand then capitulating, Kutcha and the other kingdoms drew off their respective forces. From that time forward, Pan Ch`ao's prestige completely overawed the countries of the west." In this case, we see that the Chinese general not only kept his own officers in ignorance of his real plans, but actually took the bold step of dividing his army in order to deceive the
Sun Tzu (The Art of War)
17.  According as circumstances are favorable, one should modify one’s plans. [Sun Tzu, as a practical soldier, will have none of the “bookish theoric.” He cautions us here not to pin our faith to abstract principles; “for,” as Chang Yu puts it, “while the main laws of strategy can be stated clearly enough for the benefit of all and sundry, you must be guided by the actions of the enemy in attempting to secure a favorable position in actual warfare.” On the eve of the battle of Waterloo, Lord Uxbridge, commanding the cavalry, went to the Duke of Wellington in order to learn what his plans and calculations were for the morrow, because, as he explained, he might suddenly find himself Commander-in-chief and would be unable to frame new plans in a critical moment. The Duke listened quietly and then said: “Who will attack the first tomorrow—I or Bonaparte?” “Bonaparte,” replied Lord Uxbridge. “Well,” continued the Duke, “Bonaparte has not given me any idea of his projects; and as my plans will depend upon his, how can you expect me to tell you what mine are?”75] 18.  All warfare is based on deception. [The truth of this pithy and profound saying will be admitted by every soldier. Col. Henderson tells us that Wellington, great in so many military qualities, was especially distinguished by “the extraordinary skill with which he concealed his movements and deceived both friend and foe.”] 19. 
Sun Tzu (The Art of War)
The beauty part of business warfare, unless your business is importing cocaine from Colombia or covering up a nuclear fuel spill in the Midwest, is that there is rarely any actual blood involved. Maybe that’s why we can forgive Sun Tzu now and then for being such a careful sissy-boy. His guys were playing with live ammo, not cell phones and BlackBerrys.
Stanley Bing (Sun Tzu Was a Sissy: Conquer Your Enemies, Promote Your Friends, and Wage the Real Art of War)
When you engage in actual fighting, if victory is long in coming, then men's weapons will grow dull and their ardor will be damped. (...) when your weapons are dulled, your ardor damped, your strength exhausted and your treasure spent, other chieftains will spring up to take advantage of your extremity. Then no man, however wise, will be able to avert the consequences that must ensue.
Sun Tzu (The Art Of War)
I know “professional” historians like to talk about how Yonkers represented a “catastrophic failure of the modern military apparatus,” how it proved the old adage that armies perfect the art of fighting the last war just in time for the next one. Personally, I think that’s a big ’ole sack of it. Sure, we were unprepared, our tools, our training, everything I just talked about, all one class-A, gold-standard clusterfuck, but the weapon that really failed wasn’t something that rolled off an assembly line. It’s as old as…I don’t know, I guess as old as war. It’s fear, dude, just fear and you don’t have to be Sun freakin Tzu to know that real fighting isn’t about killing or even hurting the other guy, it’s about scaring him enough to call it a day. Break their spirit, that’s what every successful army goes for, from tribal face paint to the “blitzkrieg” to…what did we call the first round of Gulf War Two, “Shock and Awe”? Perfect name, “Shock and Awe”! But what if the enemy can’t be shocked and awed? Not just won’t, but biologically can’t! That’s what happened that day outside New York City, that’s the failure that almost lost us the whole damn war. The fact that we couldn’t shock and awe Zack boomeranged right back in our faces and actually allowed Zack to shock and awe us! They’re not afraid! No matter what we do, no matter how many we kill, they will never, ever be afraid!
Max Brooks (World War Z: An Oral History of the Zombie War)
13.  He wins his battles by making no mistakes. [Ch’en Hao says: “He plans no superfluous marches, he devises no futile attacks.” The connection of ideas is thus explained by Chang Yu: “One who seeks to conquer by sheer strength, clever though he may be at winning pitched battles, is also liable on occasion to be vanquished; whereas he who can look into the future and discern conditions that are not yet manifest, will never make a blunder and therefore invariably win.”] Making no mistakes is what establishes the certainty of victory, for it means conquering an enemy that is already defeated. 14.  Hence the skillful fighter puts himself into a position which makes defeat impossible, and does not miss the moment for defeating the enemy. [A “counsel of perfection” as Tu Mu truly observes. “Position” need not be confined to the actual ground occupied by the troops. It includes all the arrangements and preparations which a wise general will make to increase the safety of his army.] 15.  Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory. [Ho Shih thus expounds the paradox: “In warfare, first lay plans which will ensure victory, and then lead your army to battle; if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured.”] 16.  The consummate leader cultivates the moral law, and strictly adheres to method and discipline; thus it is in his power to control success. 17.  In respect of military method, we have, firstly, Measurement; secondly, Estimation of quantity; thirdly, Calculation; fourthly, Balancing of chances; fifthly, Victory. 18.  Measurement owes its existence to Earth; Estimation of quantity to Measurement; Calculation to Estimation of quantity; Balancing of chances to Calculation; and Victory to Balancing of chances. [It is not easy to distinguish the four terms very clearly in the Chinese. The
Sun Tzu (The Art of War)
The reason the enlightened prince and the wise general conquer the enemy whenever they move and their achievements surpass those of ordinary men is foreknowledge. What is called 'foreknowledge' cannot be elicited from spirits, nor from gods, nor by analogy with past events, nor from calculations. It must be obtained from men who know the enemy situation. There are five sorts of secret agents to be employed. These are native, inside, doubled, expendable, and living. When these five types of agents are all working simultaneously and none knows their method of operation they are called 'The Divine Skein' and are the treasure of a sovereign. Native agents are those of the enemy's country people whom we employ. Inside agents are enemy officials whom we employ. Among the official class there are worthy men who have been deprived of office; others who have committed errors and have been punished. There are sycophants and minions who are covetous of wealth. There are those who wrongly remain long in lowly office; those who have not obtained responsible positions, and those whose sole desire is to take advantage of times of trouble to extend the scope of their own abilities. There are those who are two-faced, changeable, and deceitful, and who are always sitting on the fence. As far as all such are concerned you can secretly inquire after their welfare, reward them liberally with gold and silk, and so tie them to you. Then you may rely on them to seek out the real facts of the situation in their country, and to ascertain its plans directed against you. They can as well create cleavages between the sovereign and his ministers so that these are not in harmonious accord. Doubled agents are enemy spies whom we employ. When the enemy sends spies to pry into my accomplishments or lack of them, I bribe them lavishly, turn them around, and make them my agents. Expendable agents are those of our own spies who are deliberately given fabricated information. We leak information which is actually false and allow our own agents to learn it. When these agents operating in enemy territory are taken by him they are certain to report this false information. The enemy will believe it and make preparations accordingly. But our actions will of course not accord with this, and the enemy will put the spies to death. Sometimes we send agents to the enemy to make a covenant of peace and then attack.
Sun Tzu (The Art of War)
Let me start by saying a true sensual woman is a tastemaker. What do I mean by that? I mean she sets the standard of what is pleasurable, desirable, sophisticated, refined, intoxicating, elegant, classy, sexy, healthy, delicious, saucy. Women naturally possess the power to create ANY taste. "There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted" (Sun Tzu). The sensually awakened ones are cognisant of this and use it to their advantage while those who are not awakened often see it as some form of "female oppression." They say, "You're putting women under pressure." But what about men, Lebo? Well, men are not tastemakers like women are. Why? Because, unlike women, MEN CAN'T AND ARE NOT ALLOWED TO PLAY WITH THEIR INNER CHARACTER TOO MUCH. For instance, a man is essentially restricted only to pants. A man can’t wear a dress, high heels, lipstick and the list goes on. This limits a man from becoming a significant contributor in the tastemaking process of life and love, except financially of course. But it doesn’t limit a woman in any way, shape or form. Women can wear dressess, even men's pants, etc.. They can put on ANYTHING actually and still be celebrated. Marilyn Monroe wore a potatoe sack. Lady Gaga wore an infamous dress made of raw beef. That's why I believe being a woman is the greatest privilege of all. Marilyn Monroe said, "One of the best things that ever happened to me is that I'm a woman." Marilyn understood that women are THE REAL TASTEMAKERS IN LIFE and relationships, not men. BEING A MAN DOESN'T REQUIRE AS MUCH AMBITION AS BEING A WOMAN. Women are relationship navigators because they are naturally more ambitious than men. That's why again, Marilyn said, "Women who seek to be equal with men lack ambition." Our ultimate quest as men, whether we realize it or not, is to live under a woman's spell. That makes us happy, and seem stupid at times. Sadly, most women are not sensually awakened enough to realize that. They don't know that the ultimate secret to keeping a man content with one woman lies in her sensuality.
Lebo Grand
Along the way after introductions to putting Boyd’s, Sun Tzu and Clausewitz (two other brilliant military (human conflict) thinkers) as well as other’s thoughts to practice, we begin introductions to actually implementing these ideas in the classroom along with examples of how they translated to the street. Over the course of the book, these real-world examples compile to actually form a real world Program of Instruction (POI) for a course that was implemented successful in a large police force just a couple of years ago.
Fred Leland (Adaptive Leadership Handbook - Law Enforcement & Security)