7 Billion People Quotes

How do you find the right one in a world of 7 billion people? First—you become the right one. The rest will follow.

There's 7 billion 46 million people on the planet and most of us have the audacity to think we matter.

perhaps the saddest of all are those who live waiting for someone they’re not sure exists - 7 billion people

But who would build the roads if there were no government? You mean to tell me that 300 million people in this country and 7 billion people on the planet would just sit around in their houses and think “Gee, I’d like to go visit Fred, but I can't because there isn’t a flat thing outside for me to drive on, and I don’t know how to build it and the other 300 million or 7 billion people can’t possibly do it because there aren’t any politicians and tax collectors. If they were here then we could do it. If they were here to boss us around and steal our money and really inefficiently build the flat places, then we would be set. Then I would be comfortable and confident that I could get places. But I can’t go to Fred’s house or the market because we can’t possibly build a flat space from A to B. We can make these really small devices that enable us to contact people from all over the word that fits in our pockets; we can make machines that we drive around in, but no, we can’t possibly build a flat space.

There are 2.7 billion people in the developing world without access to financial services

They say there are 7 billion people on earth. I don't know what accountant came up with that number, but in my humble opinion, they might have been off by at least a dozen. You see, my and my friends were hiding during the count.

perhaps the saddest of all are those who live waiting for someone they’re not sure exists - 7 billion people

It is ironic that as we are becoming a globally connected population of over 7 billion people, that we are rapidly approaching the disconnection phase that environmental collapse will bring.

Believe it or not, many people are so fearful of Jewish people – whether they be Jews in Israel, the United States, the United Kingdom, Australia or wherever – they are convinced this tiny minority of 13 million people is secretly ruling the world’s 7.5 billion people AND can effortlessly revise any episode of history AND can fake such well-documented and scientifically-proven historical events as the Holocaust.

represented a certain ideal. It’s our attachment to an idealized relationship that is hard to let go of. If your friend lied to you, if your lover cheated on you, or if someone simply decided they didn’t want to be in a relationship with you anymore, they are not right for you. It may feel like they are, even though they hurt you, but they aren’t. You know who is right for you? The person who is everything you love about your ex, except for the part that hurt you. There are 7 billion people on the planet, and it’s naive and scientifically ridiculous to believe that such a person does not exist.

Because most people live either in the past or in the future, it is not correct to say that the current world population is 7.6 billion! World is full of ghosts because if your mind is not in the present time, your turn into a ghost, you become just an image!

7.7 Billion people in this corner of the universe, walking through the mansion of mother earth, and not one of them can open the blinds and peek through the doors of perception which are the windows of your majestic eyes. Just think about what an enormous gift that shit really is.

7 billion people die

Out of the 7 billion people in the world, how many really understand quantum mechanics, cell biology or macroeconomics?

There's more than 7 billion people on earth, make sure you pick the right person for you

I've also learned how to fit in, but constantly trying to do so is more than just uncomfortable now, it hurts. Because I don't. Fit. I fold my jagged edges inside myself and smooth over the most obvious differences between us, but I am not the same as you. There are over 7 billion people on the planet, and yet I have somehow managed to spend a lifetime feeling alone.

Contrary to what many people have been expecting, the growth of the human population from roughly 1 billion in 1800 to 7.8 billion in 2020 has not been accompanied by a lowering of living standards but by an explosion in material abundance. If you approach this volume with an open mind, you will be astounded by the progress that humanity has made, especially over the last 200 years or so. The book will affirm the moral and practical value of every additional human being, leave you appreciative of the abundance that you are enjoying today, and even hopeful about the future fate of humanity

Yet we promise developing countries that, if they will only adopt good policies, like honest government and free market economies, they too can become like the First World today. That promise is utterly impossible, a cruel hoax. We are already having difficulty supporting a First World lifestyle even now, when only 1 billion people out of the world’s 7.5 billion people enjoy it.

One of my favorite words is a French word: sousveillance. It is the opposite of surveillance. Surveillance means to look from above; sousveillance means to look from below. In their dream of nation-states controlling all of our financial futures, they made one major miscalculation. It’s a hell of a lot harder for a few hundred thousand people to watch 7 1/2 billion. But what do you think happens when 7 1/2 billion of us stare back? When the panopticon turns around? When our financial systems, our communication systems, are private, and secrecy is an illusion that can’t be sustained? When crimes committed in the names of states and powerful corporations are vulnerable to hackers and whistleblowers and leakers? When everything eventually comes out? We have a great advantage because the natural balance of the system is one in which individuals can have privacy but the powerful cannot have secrecy anymore.

1. Myth: Without God, life has no meaning. There are 1.2 billion Chinese who have no predominant religion, and 1 billion people in India who are predominantly Hindu. And 65% of Japan's 127 million people claim to be non-believers. It is laughable to suggest that none of these billions of people are leading meaningful lives. 2. Myth: Prayer works. Studies have now shown that inter-cessionary prayer has no effect whatsoever of the health or well-being of the subject. 3. Myth: Atheists are immoral. There are hundreds of millions of non-believers on the planet living normal, decent, moral lives. They love their children, care about others, obey laws, and try to keep from doing harm to others just like everyone else. In fact, in predominantly non-believing countries such as in northern Europe, measures of societal health such as life expectancy at birth, adult literacy, per capita income, education, homicide, suicide, gender equality, and political coercion are better than they are in believing societies. 4. Myth: Belief in God is compatible with science. In the past, every supernatural or paranormal explanation of phenomena that humans believed turned out to be mistaken; science has always found a physical explanation that revealed that the supernatural view was a myth. Modern organisms evolved from lower life forms, they weren't created 6,000 years ago in the finished state. Fever is not caused by demon possession. Bad weather is not the wrath of angry gods. Miracle claims have turned out to be mistakes, frauds, or deceptions. We have every reason to conclude that science will continue to undermine the superstitious worldview of religion. 5. Myth: We have immortal souls that survive death. We have mountains of evidence that makes it clear that our consciousness, our beliefs, our desires, our thoughts all depend upon the proper functioning of our brains our nervous systems to exist. So when the brain dies, all of these things that we identify with the soul also cease to exist. Despite the fact that billions of people have lived and died on this planet, we do not have a single credible case of someone's soul, or consciousness, or personality continuing to exist despite the demise of their bodies. 6. Myth: If there is no God, everything is permitted. Consider the billions of people in China, India, and Japan above. If this claim was true, none of them would be decent moral people. So Ghandi, the Buddha, and Confucius, to name only a few were not moral people on this view. 7. Myth: Believing in God is not a cause of evil. The examples of cases where it was someone's belief in God that was the justification for their evils on humankind are too numerous to mention. 8. Myth: God explains the origins of the universe. All of the questions that allegedly plague non-God attempts to explain our origins still apply to the faux explanation of God. The suggestion that God created everything does not make it any clearer to us where it all came from, how he created it, why he created it, where it is all going. In fact, it raises even more difficult mysteries: how did God, operating outside the confines of space, time, and natural law 'create' or 'build' a universe that has physical laws? We have no precedent and maybe no hope of answering or understanding such a possibility. What does it mean to say that some disembodied, spiritual being who knows everything and has all power, 'loves' us, or has thoughts, or goals, or plans? 9. Myth: There's no harm in believing in God. Religious views inform voting, how they raise their children, what they think is moral and immoral, what laws and legislation they pass, who they are friends and enemies with, what companies they invest in, where they donate to charities, who they approve and disapprove of, who they are willing to kill or tolerate, what crimes they are willing to commit, and which wars they are willing to fight.

As of early 2016, the sixty-two richest people in the world were worth as much as the poorest 3.6 billion people! Since the world’s population is about 7.2 billion, it means that these sixty-two billionaires together hold as much wealth as the entire bottom half of humankind.37 The

There are 7 billion 47 million people on this planet and i have the audacity to think I matter.

This is all true, and yet not really an argument against ownership. It is easy to believe our own excuses, particularly if they’re good ones, but in a world of 7 billion people, there is always someone facing Y who is doing X. All of us have to assess the plot of life we are allotted every twenty-four hours and figure out how we can make the most of what we’ve been given.

A few stars had been let out early. Teppic looked up at them. Perhaps, he thought, there is life somewhere else. On the stars, maybe. If it’s true that there are billions of universes stacked alongside one another, the thickness of a thought apart, then there must be people elsewhere. But wherever they are, no matter how mightily they try, no matter how magnificent the effort, they surely can’t manage to be as godawfully stupid as us. I mean, we work at it. We were given a spark of it to start with, but over hundreds of thousands of years we’ve really improved on it.

Over the past ten years, we’ve gone from $300 million in funds under management and a three-person team to managing more than $7 billion in funds and roughly 150 employees. Most of our employees focus on that “something more,” spending their days building relationships with people and institutions that can help improve the likelihood of our founder CEOs building enduring and valuable companies.

Another way to destigmatize discomfort is to remind yourself that you’re not alone in this experience. With about 7 billion people on the planet, I can absolutely guarantee you that not just one but scores of people are going through the same thing at this very moment. Rather than seeing it as one big emotion felt by one person, see a community of people struggling with it—one difficult burden shared by many.

The avatar smiled silkily as it leaned closer to him, as though imparting a confidence. "Never forget I am not this silver body, Mahrai. I am not an animal brain, I am not even some attempt to produce an AI through software running on a computer. I am a Culture Mind. We are close to gods, and on the far side. "We are quicker; we live faster and more completely than you do, with so many more senses, such a greater store of memories and at such a fine level of detail. We die more slowly, and we die more completely, too. Never forget I have had the chance to compare and contrast the ways of dying. [...] "I have watched people die in exhaustive and penetrative detail," the avatar continued. "I have felt for them. Did you know that true subjective time is measured in the minimum duration of demonstrably separate thoughts? Per second, a human—or a Chelgrian—might have twenty or thirty, even in the heightened state of extreme distress associated with the process of dying in pain." The avatar's eyes seemed to shine. It came forward, close to his face by the breadth of a hand. "Whereas I," it whispered, "have billions." It smiled, and something in its expression made Ziller clench his teeth. "I watched those poor wretches die in the slowest of slow motion and I knew even as I watched that it was I who'd killed them, who at that moment engaged in the process of killing them. For a thing like me to kill one of them or one of you is a very, very easy thing to do, and, as I discovered, absolutely disgusting. Just as I need never wonder what it is like to die, so I need never wonder what it is like to kill, Ziller, because I have done it, and it is a wasteful, graceless, worthless and hateful thing to have to do. "And, as you might imagine, I consider that I have an obligation to discharge. I fully intend to spend the rest of my existence here as Masaq' Hub for as long as I'm needed or until I'm no longer welcome, forever keeping an eye to windward for approaching storms and just generally protecting this quaint circle of fragile little bodies and the vulnerable little brains they house from whatever harm a big dumb mechanical universe or any conscience malevolent force might happen or wish to visit upon them, specifically because I know how appallingly easy they are to destroy. I will give my life to save theirs, if it should ever come to that. And give it gladly, happily, too, knowing that trade was entirely worth the debt I incurred eight hundred years ago, back in Arm One-Six.

21 million BTC might seem insufficient with a global population of 7 billion people, the bitcoin currency is highly divisible. The smallest denomination allowed by the current software is 0.00000001 BTC (10-8 BTC), which has been defined as 1 satoshi and was named after the software’s putative creator, Satoshi Nakamoto. There are therefore 100 million satoshis in a single bitcoin, and thus the maximum supply of 21 million BTC will be equal to 2.1 quadrillion satoshis or, if you prefer, 2,100 trillion satoshis.

The next time you drive into a Walmart parking lot, pause for a second to note that this Walmart—like the more than five thousand other Walmarts across the country—costs taxpayers about $1 million in direct subsidies to the employees who don’t earn enough money to pay for an apartment, buy food, or get even the most basic health care for their children. In total, Walmart benefits from more than $7 billion in subsidies each year from taxpayers like you. Those “low, low prices” are made possible by low, low wages—and by the taxes you pay to keep those workers alive on their low, low pay. As I said earlier, I don’t think that anyone who works full-time should live in poverty. I also don’t think that bazillion-dollar companies like Walmart ought to funnel profits to shareholders while paying such low wages that taxpayers must pick up the ticket for their employees’ food, shelter, and medical care. I listen to right-wing loudmouths sound off about what an outrage welfare is and I think, “Yeah, it stinks that Walmart has been sucking up so much government assistance for so long.” But somehow I suspect that these guys aren’t talking about Walmart the Welfare Queen. Walmart isn’t alone. Every year, employers like retailers and fast-food outlets pay wages that are so low that the rest of America ponies up a collective $153 billion to subsidize their workers. That’s $153 billion every year. Anyone want to guess what we could do with that mountain of money? We could make every public college tuition-free and pay for preschool for every child—and still have tens of billions left over. We could almost double the amount we spend on services for veterans, such as disability, long-term care, and ending homelessness. We could double all federal research and development—everything: medical, scientific, engineering, climate science, behavioral health, chemistry, brain mapping, drug addiction, even defense research. Or we could more than double federal spending on transportation and water infrastructure—roads, bridges, airports, mass transit, dams and levees, water treatment plants, safe new water pipes. Yeah, the point I’m making is blindingly obvious. America could do a lot with the money taxpayers spend to keep afloat people who are working full-time but whose employers don’t pay a living wage. Of course, giant corporations know they have a sweet deal—and they plan to keep it, thank you very much. They have deployed armies of lobbyists and lawyers to fight off any efforts to give workers a chance to organize or fight for a higher wage. Giant corporations have used their mouthpiece, the national Chamber of Commerce, to oppose any increase in the minimum wage, calling it a “distraction” and a “cynical effort” to increase union membership. Lobbyists grow rich making sure that people like Gina don’t get paid more. The

As of early 2016, the sixty-two richest people in the world were worth as much as the poorest 3.6 billion people! Since the world’s population is about 7.2 billion, it means that these sixty-two billionaires together hold as much wealth as the entire bottom half of humankind.37

If we could shrink the Earth’s 5.7 billion population to a village of one hundred people, the resulting profile would look like this:        Sixty Asians, fourteen Africans, twelve Europeans, eight Latin Americans, five from the United States and Canada, and one from New Zealand or Australia.        Eighty-two would be nonwhite.        Sixty-seven would be non-Christian.        Thirty-two percent of the entire world’s wealth would be in the hands of five people.        All five people would be citizens of the United States.        Sixty-seven would be unable to read.        Fifty would suffer from malnutrition. Thirty-three would be without access to a safe water supply.        Eighty would live in substandard housing. Thirty-nine would lack access to improved sanitation. Twenty-four would not have electricity.        Only one would have a college education.30

Mainspring of Life (A Sonnet) I have no nationality except humanity, I have no tradition except compassion, I have no religion except liberty, I have no god except a family of 7 billion, I have no belief but only awareness, I have no creed but only acceptance, I have no messiah except the self, I have no scripture except my conscience, I have no gospel except godliness, I have no sermon except thought, I have no philosophy except oneness, I have nothing to give you except love a whole lot, I demand no obedience, nor do I desire worship and offering, For there is death in worship, and freedom is life's mainspring.

You are not meant to settle. You are one of the special ones. Over 7 billion people, and only one of you. You are rare. You are a wild, beautiful thing. And just because it is taking longer for you, doesn’t mean you won’t find it. Over 7 billion people. There is someone who looks at you and thinks you are like art. They think they have never seen someone as magnificent as you. They think everything you touch turns to gold. They think your heart is a place they’d feel safe to call home. They know how special you are. And when they enter your life, they will do whatever they can in their power to make sure you know this.

Over the past 8 years, I have stripped my life down. I don’t need as much as I thought I did. It was hard at first to make that change. I had to have faith and patience. And so, I did. Now, I have God and great people in my life. Everything else just seems to follow. Sometimes we don’t understand about the need to live more simply. We can make appointments all day long, 7 days a week. We can even schedule and plan for our deaths. I was fortunate to be freed to really be myself again, while there is still time and something left of me. And now, up here, there’s nothing but me (and Kilo) and the sky and a million billion stars. And once again, I am free to dream...

Let the force of light reign over the human world and you shall behold a world of harmony. Let the force of love and conscience reign over the human world and you shall behold a world never seen. That world will be the unparalleled place in human history where people will live with one identity over everything else, and that is the identity of being human.

As for the future, physics tells us that planet Earth will be absorbed by an expanding sun about 7.5 billion years from now and that our universe will continue to exist for at least 13 billion years more.4 Does anyone seriously believe that the Jewish people, the state of Israel, or the city of Jerusalem will still exist 13,000 years from now, let alone in 13 billion years?

Our parents are not the only people on this planet, and we should not base our life choices on what they want (what will bring them a peace of mind, satisfaction, and give them a reason to brag), but we should make those choices keeping in mind that there are upwards of 7,5 billion people in this world, and that we should use our talents and energy trying to improve the lives of as many of them as possible.

What kind of civilization is this my friend, where people have to be reminded of their humanhood? Why the heck is it so damn hard for humans to act like humans? Why the heck do the man-made sects get preference over humans? How can a smart species like us be so dumb at the same time? Why can’t we join hands and celebrate our differences instead of turning them into cause of conflict! Why? Why can’t we my friend?

I never attempt to take away people’s God from them, because that God is associated with a lot of human sentiments in the human psyche that act as fuel in daily survival. If you try to take away some hungry man’s stale bread, he would fight back, but if you give him something healthier and more substantial than the bread, then he would throw away the bread himself and accept your better food. The same is for God.

I believe that at the very root of our humanity is a passion to create value with heart, to work alongside others who care, and to make a difference. I believe that each of us has something of value to offer -- all 7.5 billion of us. While not everyone will, anyone can. The fact that today so many people do not is not a sign that they lack capacity, but instead it's a sign that the scaffolding and structures need to be built to let them do so. This is society's problem, and its opportunity.

Almost three billion people live on less than two dollars a day, adjusted for purchasing power.5 Eight hundred and forty million people in the world don’t have enough to eat.6 Ten million children die every year from easily preventable diseases.7 AIDS is killing three million people a year and is still spreading.8 One billion people in the world lack access to clean water; two billion lack access to sanitation.9 One billion adults are illiterate.10 About a quarter of the children in the poor countries do not finish primary school.11

Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.

It was a wake-up call to me to learn that Airbnb was by no means unique: Instagram started as a location-based social network called Burbn (which had an optional photo feature). It attracted a core group of users and more than $500,000 in funding. And yet the founders realized that its users were flocking to only one part of the app—the photos and filters. They had a meeting, which one of the founders recounts like this: “We sat down and said, ‘What are we going to work on next? How are we going to evolve this product into something millions of people will want to use? What is the one thing that makes this product unique and interesting?’”7 The service soon retooled to become Instagram as we know it: a mobile app for posting photos with filters. The result? One hundred thousand users within a week of relaunching. Within eighteen months, the founders sold Instagram to Facebook for $1 billion. I know that seems simple, that the marketing lesson from Instragram is that they made a product that was just awesome. But that’s good news for you—it means there’s no secret sauce, and the second your product gets to be that awesome, you can see similar results. Just look at Snapchat, which essentially followed the same playbook by innovating in the mobile photo app space, blew up with young people, and skyrocketed to a $3.5-billion-dollar valuation with next-to-no marketing.

Terrorists are masters of mind control. They kill very few people but nevertheless manage to terrify billions and rattle huge political structures such as the European Union or the United States. Since September 11, 2001, each year terrorists have killed about 50 people in the European Union, about 10 people in the United States, about 7 people in China, and up to 25,000 people elsewhere in the globe (mostly in Iraq, Afghanistan, Pakistan, Nigeria, and Syria).1 In contrast, each year traffic accidents kill about 80,000 Europeans, 40,000 Americans, 270,000 Chinese, and 1.25 million people altogether.2 Diabetes and high sugar levels kill up to 3.5 million people annually, while air pollution kills about 7 million people per year.3 So why do we fear terrorism more than sugar, and why do governments lose elections because of sporadic terrorist attacks but not because of chronic air pollution?

Even the most recent IPCC report, dire as it is, spells out solutions of a sort. There are ways to mitigate things, there are ways to fix them. Ban fossil fuels. Stop eating meat and dairy; according to an IPCC report from 2014, animal agriculture contributes at least as much to global greenhouse gas emissions as the combined exhaust of all the world’s vehicles. What’s that you say? Too difficult? Can’t switch to an oil-free economy overnight? Okay, here’s something that’s effective, simple, and as convenient as a visit to the nearest outpatient clinic: stop breeding. Every child you squeeze out is a Godzilla-sized carbon bootprint stretching into the future—and after all, isn’t 7.6 billion of us enough? Are your genes really that special? If even half the men on the planet got vasectomies, I bet we could buy ourselves a century—and as an added bonus, child-free people not only tend to have higher disposable income than the sprogged, they’re also statistically happier.

Try not to be the hater. Try not to be the person who tears down someone else's work. The world needs more people who contribute their gifts and share their work and ideas. Working up the courage to do that can be tough. Support those who display that courage and vulnerability. Even if you don't enjoy their work, at least appreciate the fact that they did something. It's easy to be passive and complain. It's much harder to step into the creative arena and bring into existence something from nothing. And nobody needs permission to create. There aren't any prerequisites to contribute to the world around you. You just need to choose to build something and follow it through, and get out of your own way (limiting beliefs / self doubt / excuses). Too many people die with great ideas inside them. Let them out! It's all fleeting castles made of sand anyways. What do you have to lose? If you do find yourself on the receiving end of negativity, the choice is still yours to not react in anger, to accept that opinion as 1 out of 7+ billion and keep being true to yourself, as that is truly all that matters. You can either be judged because you created something or ignored because you left your greatness inside of you. Your call.

HUNGER AND OBESITY The change in diets around the world is also creating a global obesity epidemic—and in its wake a global diabetes epidemic—even as more than 900 million people in the world still suffer from chronic hunger. In the United States, where many global trends begin, the weight of the average American has increased by approximately twenty pounds in the last forty years. A recent study projects that half the adult population of the United States will be obese by 2030, with one quarter of them “severely obese.” At a time when hunger and malnutrition are continuing at still grossly unacceptable levels in poor countries around the world (and in some pockets within developed countries), few have missed the irony that simultaneously obesity is at record levels in developed countries and growing in many developing countries. How could this be? Well, first of all, it is encouraging to note that the world community has been slowly but steadily decreasing the number of people suffering from chronic hunger. Secondly, on a global basis, obesity has more than doubled in the last thirty years. According to the World Health Organization, almost 1.5 billion adults above the age of twenty are overweight, and more than a third of them are classified as obese. Two thirds of the world’s population now live in countries where more people die from conditions related to being obese and overweight than from conditions related to being underweight. Obesity represents a major risk factor for the world’s leading cause of death—cardiovascular diseases, principally heart disease and stroke—and is the major risk factor for diabetes, which has now become the first global pandemic involving a noncommunicable disease.* Adults with diabetes are two to four times more likely to suffer heart disease or a stroke, and approximately two thirds of those suffering from diabetes die from either stroke or heart disease.† The tragic increase in obesity among children is particularly troubling; almost 17 percent of U.S. children are obese today, as are almost 7 percent of all children in the world. One respected study indicates that 77 percent of obese children will suffer from obesity as adults. If there is any good news in the latest statistics, it is that the prevalence of obesity in the U.S. appears to be reaching a plateau, though the increases in childhood obesity ensure that the epidemic will continue to grow in the future, both in the U.S. and globally. The causes of this surge in obesity are both simple—in that people are eating too much and exercising

To put it slightly differently, the rate at which we need to process energy to sustain our standard of living remained at just a few hundred watts for hundreds of thousands of years, until about ten thousand years ago when we began to form collective urban communities. This marked the beginning of the Anthropocene, in which our effective metabolic rate began its steady rise to its present level of more than 3,000 watts today. But this is just its average value taken across the entire planet. The rate at which energy is used in developed countries is far higher. In the United States it is almost a factor of four larger, at a whopping 11,000 watts, which is more than one hundred times larger than its “natural” biological value. This amount of power is not a lot smaller than the metabolic rate of a blue whale, which is more than one thousand times larger in mass than we are. Thinking of us as an animal using thirty times more energy than we “should” given our physical size, the effective human population of the planet accordingly operates as if it were much larger than the 7.3 billion people who actually inhabit it. In a very real sense, we are operating as if our population were at least thirty times larger, equivalent to a global population in excess of 200 billion people.

In the mid-twentieth century, the subfield of cosmology—not to be confused with cosmetology—didn’t have much data. And where data are sparse, competing ideas abound that are clever and wishful. The existence of the CMB was predicted by the Russian-born American physicist George Gamow and colleagues during the 1940s. The foundation of these ideas came from the 1927 work of the Belgian physicist and priest Georges Lemaître, who is generally recognized as the “father” of big bang cosmology. But it was American physicists Ralph Alpher and Robert Herman who, in 1948, first estimated what the temperature of the cosmic background ought to be. They based their calculations on three pillars: 1) Einstein’s 1916 general theory of relativity; 2) Edwin Hubble’s 1929 discovery that the universe is expanding; and 3) atomic physics developed in laboratories before and during the Manhattan Project that built the atomic bombs of World War II. Herman and Alpher calculated and proposed a temperature of 5 degrees Kelvin for the universe. Well, that’s just plain wrong. The precisely measured temperature of these microwaves is 2.725 degrees, sometimes written as simply 2.7 degrees, and if you’re numerically lazy, nobody will fault you for rounding the temperature of the universe to 3 degrees. Let’s pause for a moment. Herman and Alpher used atomic physics freshly gleaned in a lab, and applied it to hypothesized conditions in the early universe. From this, they extrapolated billions of years forward, calculating what temperature the universe should be today. That their prediction even remotely approximated the right answer is a stunning triumph of human insight.

Is It True? English is a really a form of Plattdeutsch or Lowland German, the way it was spoken during the 5th century. It all happened when Germanic invaders crossed the English Channel and the North Sea from northwest Germany, Denmark and Scandinavia to what is now Scotland or Anglo Saxon better identified as Anglo-Celtic. English was also influenced by the conquering Normans who came from what is now France and whose language was Old Norman, which became Anglo-Norman. Christianity solidified the English language, when the King James Version of the Bible was repetitively transcribed by diligent Catholic monks. Old English was very complex, where nouns had three genders with der, die and das denoting the male, female and neuter genders. Oh yes, it also had strong and weak verbs, little understood and most often ignored by the masses. In Germany these grammatical rules survive to this day, whereas in Britain the rules became simplified and der, die and das became da, later refined to the article the! It is interesting where our words came from, many of which can be traced to their early roots. “History” started out as his story and when a “Brontosaurus Steak” was offered to a cave man, he uttered me eat! Which has now become meat and of course, when our cave man ventured to the beach and asked his friend if he saw any food, the friend replied “me see food,” referring to the multitude of fish or seafood! Most English swear words, which Goodreads will definitely not allow me to write, are also of early Anglo-Saxon origin. Either way they obeyed their king to multiply and had a fling, with the result being that we now have 7.6 Billion people on Earth.

The Memory Business Steven Sasson is a tall man with a lantern jaw. In 1973, he was a freshly minted graduate of the Rensselaer Polytechnic Institute. His degree in electrical engineering led to a job with Kodak’s Apparatus Division research lab, where, a few months into his employment, Sasson’s supervisor, Gareth Lloyd, approached him with a “small” request. Fairchild Semiconductor had just invented the first “charge-coupled device” (or CCD)—an easy way to move an electronic charge around a transistor—and Kodak needed to know if these devices could be used for imaging.4 Could they ever. By 1975, working with a small team of talented technicians, Sasson used CCDs to create the world’s first digital still camera and digital recording device. Looking, as Fast Company once explained, “like a ’70s Polaroid crossed with a Speak-and-Spell,”5 the camera was the size of a toaster, weighed in at 8.5 pounds, had a resolution of 0.01 megapixel, and took up to thirty black-and-white digital images—a number chosen because it fell between twenty-four and thirty-six and was thus in alignment with the exposures available in Kodak’s roll film. It also stored shots on the only permanent storage device available back then—a cassette tape. Still, it was an astounding achievement and an incredible learning experience. Portrait of Steven Sasson with first digital camera, 2009 Source: Harvey Wang, From Darkroom to Daylight “When you demonstrate such a system,” Sasson later said, “that is, taking pictures without film and showing them on an electronic screen without printing them on paper, inside a company like Kodak in 1976, you have to get ready for a lot of questions. I thought people would ask me questions about the technology: How’d you do this? How’d you make that work? I didn’t get any of that. They asked me when it was going to be ready for prime time? When is it going to be realistic to use this? Why would anybody want to look at their pictures on an electronic screen?”6 In 1996, twenty years after this meeting took place, Kodak had 140,000 employees and a $28 billion market cap. They were effectively a category monopoly. In the United States, they controlled 90 percent of the film market and 85 percent of the camera market.7 But they had forgotten their business model. Kodak had started out in the chemistry and paper goods business, for sure, but they came to dominance by being in the convenience business. Even that doesn’t go far enough. There is still the question of what exactly Kodak was making more convenient. Was it just photography? Not even close. Photography was simply the medium of expression—but what was being expressed? The “Kodak Moment,” of course—our desire to document our lives, to capture the fleeting, to record the ephemeral. Kodak was in the business of recording memories. And what made recording memories more convenient than a digital camera? But that wasn’t how the Kodak Corporation of the late twentieth century saw it. They thought that the digital camera would undercut their chemical business and photographic paper business, essentially forcing the company into competing against itself. So they buried the technology. Nor did the executives understand how a low-resolution 0.01 megapixel image camera could hop on an exponential growth curve and eventually provide high-resolution images. So they ignored it. Instead of using their weighty position to corner the market, they were instead cornered by the market.

On her second screen, there were the number of messages sent by other staffers that day, 1,192, and the number of those messages that she’d read, 239, and the number to which she’d responded, 88. There was the number of recent invitations to Circle company events, 41, and the number she’d responded to, 28. There was the number of overall visitors to the Circle’s sites that day, 3.2 billion, and the number of pageviews, 88.7 billion. There was the number of friends in Mae’s OuterCircle, 762, and outstanding requests by those wanting to be her friend, 27. There were the number of zingers she was following, 10,343, and the number following her, 18,198. There was the number of unread zings, 887. There was the number of zingers suggested to her, 12,862. There was the number of songs in her digital library, 6,877, number of artists represented, 921, and based on her tastes, the number of artists recommended to her: 3,408. There was the number of images in her library, 33,002, and number of images recommended to her, 100,038. There was the temperature inside the building, 70, and the temperature outside, 71. There was the number of staffers on campus that day, 10,981, and number of visitors to campus that day, 248. Mae had news alerts set for 45 names and subjects, and each time any one of them was mentioned by any of the news feeds she favored, she received a notice. That day there were 187. She could see how many people had viewed her profile that day, 210, and how much time on average they spent: 1.3 minutes. If she wanted, of course, she could go deeper, and see precisely what each person had viewed. Her health stats added a few dozen more numbers, each of them giving her a sense of great calm and control. She knew her heart rate and knew it was right. She knew her step count, almost 8,200 that day, and knew that she could get to 10,000 with ease.

The first cut at the problem—the simplest but still eye-opening—is to ask how much income would have to be transferred from rich countries to poor countries to lift all of the world’s extreme poor to an income level sufficient to meet basic needs. Martin Ravallion and his colleagues on the World Bank’s poverty team have gathered data to address this question, at least approximately. The World Bank estimates that meeting basic needs requires $1.08 per day per person, measured in 1993 purchasing-power adjusted prices. Using household surveys, the Ravallion team has calculated the numbers of poor people around the world who live below that threshold, and the average incomes of those poor. According to the Bank’s estimates, 1.1 billion people lived below the $1.08 level as of 2001, with an average income of $0.77 per day, or $281 per year. More important, the poor had a shortfall relative to basic needs of $0.31 per day ($1.08 minus $0.77), or $113 per year. Worldwide, the total income shortfall of the poor in 2001 was therefore $113 per year per person multiplied by 1.1 billion people, or $124 billion. Using the same accounting units (1993 purchasing power adjusted U.S. dollars), the income of the twenty-two donor countries of the Development Assistance Committee (DAC) in 2001 was $20.2 trillion. Thus a transfer of 0.6 percent of donor income, amounting to $124 billion, would in theory raise all 1.1 billion of the world’s extreme poor to the basic-needs level. Notably, this transfer could be accomplished within the 0.7 percent of the GNP target of the donor countries. That transfer would not have been possible in 1980, when the numbers of the extreme poor were larger (1.5 billion) and the incomes of the rich countries considerably smaller. Back in 1981, the total income gap was around $208 billion (again, measured in 1993 purchasing power prices) and the combined donor country GNP was $13.2 trillion. Then it would have required 1.6 percent of donor income in transfers to raise the extreme poor to the basic-needs level.

Permanent Revolution THE INDUSTRIAL REVOLUTION OPENED up new ways to convert energy and to produce goods, largely liberating humankind from its dependence on the surrounding ecosystem. Humans cut down forests, drained swamps, dammed rivers, flooded plains, laid down hundreds of thousands of miles of railroad tracks, and built skyscraping metropolises. As the world was moulded to fit the needs of Homo sapiens, habitats were destroyed and species went extinct. Our once green and blue planet is becoming a concrete and plastic shopping centre. Today, the earth’s continents are home to billions of Sapiens. If you took all these people and put them on a large set of scales, their combined mass would be about 300 million tons. If you then took all our domesticated farmyard animals – cows, pigs, sheep and chickens – and placed them on an even larger set of scales, their mass would amount to about 700 million tons. In contrast, the combined mass of all surviving large wild animals – from porcupines and penguins to elephants and whales – is less than 100 million tons. Our children’s books, our iconography and our TV screens are still full of giraffes, wolves and chimpanzees, but the real world has very few of them left. There are about 80,000 giraffes in the world, compared to 1.5 billion cattle; only 200,000 wolves, compared to 400 million domesticated dogs; only 250,000 chimpanzees – in contrast to billions of humans. Humankind really has taken over the world.1 Ecological degradation is not the same as resource scarcity. As we saw in the previous chapter, the resources available to humankind are constantly increasing, and are likely to continue to do so. That’s why doomsday prophesies of resource scarcity are probably misplaced. In contrast, the fear of ecological degradation is only too well founded. The future may see Sapiens gaining control of a cornucopia of new materials and energy sources, while simultaneously destroying what remains of the natural habitat and driving most other species to extinction. In fact, ecological turmoil might endanger the survival of Homo sapiens itself. Global warming, rising oceans and widespread pollution could make the earth less hospitable to our kind, and the future might consequently see a spiralling race between human power and human-induced natural disasters. As humans use their power to counter the forces of nature and subjugate the ecosystem to their needs and whims, they might cause more and more unanticipated and dangerous side effects. These are likely to be controllable only by even more drastic manipulations of the ecosystem, which would result in even worse chaos. Many call this process ‘the destruction of nature’. But it’s not really destruction, it’s change. Nature cannot be destroyed. Sixty-five million years ago, an asteroid wiped out the dinosaurs, but in so doing opened the way forward for mammals. Today, humankind is driving many species into extinction and might even annihilate itself. But other organisms are doing quite well. Rats and cockroaches, for example, are in their heyday. These tenacious creatures would probably creep out from beneath the smoking rubble of a nuclear Armageddon, ready and able to spread their DNA. Perhaps 65 million years from now, intelligent rats will look back gratefully on the decimation wrought by humankind, just as we today can thank that dinosaur-busting asteroid. Still, the rumours of our own extinction are premature. Since the Industrial Revolution, the world’s human population has burgeoned as never before. In 1700 the world was home to some 700 million humans. In 1800 there were 950 million of us. By 1900 we almost doubled our numbers to 1.6 billion. And by 2000 that quadrupled to 6 billion. Today there are just shy of 7 billion Sapiens.

Indeed, on Facebook, 99.91 percent of the two billion people on it belong to the “giant component,” meaning that almost everyone is everyone else’s friend of a friend of a friend.67 There are only about 4.7 “degrees of separation” (the number of “nodes” you have to cross) between any two people in the giant component. This implies that in principle we could easily be exposed to pretty much everyone’s views as they travel through the social network.

I have no nationality except humanity. I have no tradition except compassion. I have no religion except liberty. I have no god except a family of 7 billion.

According to the Bodega Association of the United States, New York City has twenty-five thousand bodegas, or delis, and counting. Their annual sales come to $7 billion a year, and they employ some sixty-five thousand people.

Americans spend $19 billion annually on gym memberships.6 Unfortunately, while many people join gyms, few use them for long. According to the Fitness Industry Association, about 44 percent of people who sign up for a gym membership quit after just six months.7

When we transitioned to a species that relies so heavily on cognitive abilities, we became the most powerful and profoundly weird creatures of all time. Right now, more than 7.6 billion people carry inside their heads a three-pound blob of magic, an electrochemical storm of genius and creative madness that is unprecedented and unsurpassed in this planet’s 4.5 billion years of natural history. This is who humans became long ago, and this is who you are now. You are one more unique link in a long, living chain of fantastic inventiveness and brilliant imagination.

In 2018, there were 867 cars for every thousand people in the United States, 520 in the European Union. Compare that to the 339 in Russia, the 208 in Brazil, the 160 in China—and just 37 in India. In other words, the world’s auto population will grow substantially as incomes rise and the number of people increases from today’s 7.8 billion to 9.5 or 10 billion.

In 2018, there were 867 cars for every thousand people in the United States, 520 in the European Union. Compare that to the 339 in Russia, the 208 in Brazil, the 160 in China—and just 37 in India. In other words, the world’s auto population will grow substantially as incomes rise and the number of people increases from today’s 7.8 billion to 9.5 or 10 billion. In “Rivalry,” IHS Markit’s planning scenario, the world’s auto fleet grows from its current level of just over 1.4 billion to over 2 billion by 2050. Of that 2 billion, about 610 million are electric vehicles—almost a third of the total. The fleet simply does not turn over quickly. Annual new-car sales represent only about 6–7 percent of the total fleet. Most of the fleet is composed of vehicles that have been purchased over the preceding dozen years—in the United States, cars on average remain on the road for 11.8 years. But EVs catch up. By 2050, in this scenario, some 51 percent of total new car sales are EVs.

One: Mankind’s activities are causing the disintegration (a word chosen carefully) of natural ecosystems at a cataclysmic rate. We all know the rough outlines of that problem. By way of logging, road building, slash-and-burn agriculture, hunting and eating of wild animals (when Africans do that we call it “bushmeat” and impute a negative onus, though in America it’s merely “game”), clearing forest to create cattle pasture, mineral extraction, urban settlement, suburban sprawl, chemical pollution, nutrient runoff to the oceans, mining the oceans unsustainably for seafood, climate change, international marketing of the exported goods whose production requires any of the above, and other “civilizing” incursions upon natural landscape—by all such means, we are tearing ecosystems apart. This much isn’t new. Humans have been practicing most of those activities, using simple tools, for a very long time. But now, with 7 billion people alive and modern technology in their hands, the cumulative impacts are becoming critical. Tropical forests aren’t the only jeopardized ecosystems, but they’re the richest and most intricately structured. Within such ecosystems live millions of kinds of creatures, most of them unknown to science, unclassified into a species, or else barely identified and poorly understood.

Casper makes mattresses and distributes them directly to consumers via their website. I was always intrigued with how Casper could be considered a tech company, raising substantial money from Silicon Valley venture capitalists and fetching tech-like valuations in the process. Could there be an industry that feels less like technology than the pile of springs and fabric you sleep on?! But indeed Casper is a tech company. The technology isn’t about the product itself, but about how they acquire customers, how they distribute the product, and ultimately how they make the customers feel throughout the whole process of buying and using the product. Because of technology, they can do it at scale with minimal investment. They use digital engagement strategies to grow incredibly fast. Just five years since their founding, they’re doing nearly $500 million in revenue with fewer than one hundred employees. By contrast, Tempur Sealy, the largest mattress company in the world, employs seven thousand people to generate $2.7 billion in revenue.

…After seventeen minutes of panicky crowds destroying everything in their path, Eric could distinguish, despite all the chaos and hellish noise, the slight buzz of a second plane. He started counting to himself, watching the blazing inferno at the North Tower: One, two, three, four, five, six, seven… The second Boeing glided into the South Tower, WTC-2, and it seemed to Eric that this plane was flying slowly, that its impact was a soft one… Due to the pandemonium all around, the impact itself seemed not to be as loud as the first hit. Still, in a moment the second twin was also blazing. Both skyscrapers were on fire now. Novack looked up again at what had happened a minute before: the terror attack of the century. Then he started walking fast down Church Street, away from the huge buildings that were now on fire. He knew that in about an hour, the South Tower was to collapse completely, and half an hour after that, the same was to happen to the North Tower, which was also weakened by the impact. He knew there were tons of powerful Thermate in both buildings. Over the course of the previous two months, some fake repairmen had brought loads of it into the towers and put them in designated places around the trusswork. It was meant to make buildings collapse like card towers, which would only happen when the flames reached a certain point. The planes had started an unstoppable countdown as soon as they hit the buildings: these were the last minutes of their existence. Next in line was the third building: 7 WTC, which stood north of the Twin Towers. It counted forty-seven floors, and it too was stuffed with Thermate. Novack started getting concerned, however, that the third plane seemed to be late. Where’s the third plane? Why is it late? It’s already fifty minutes after the first impact, and they were supposed to hit the three targets with a time lag of about twenty minutes. Where are you, birdie number three? You are no less important than the first two, and you were also promised to my clients… People were still running in all directions, shouting and bumping into each other. Sirens wailed loudly, heartrendingly; ambulances were rushing around, giving way only to firefighters and emergency rescue teams. Suddenly hundreds of policemen appeared on the streets, but it seemed that they didn’t really know what they were supposed to do. They mostly ran around, yelling into their walkie-talkies. At Thomas Street, Eric walked into a parking lot: the gate arm was up and the security guy must have left, for the door of his booth stood wide open…

1 per cent of the world have the same amount of money as 99 per cent of the world put together. Forty-two people hold the same wealth as 3.7 billion of the world’s poorest. The entire wealth of Jeff Bezos, owner of Amazon (my home-away-from-home for binge shopping at 4 a.m. for things I will never need), has increased to $122 billion. Just to give you an idea of how much that is, the whole of government spending in Ethiopia with a population of 105 million people is a mere $95 billion. Why Ethiopians aren’t hunting him down, I do not know. In 1978 the average CEO made about thirty times more than the average worker’s salary. By 2006 the CEOs have seen almost a 950 per cent increase in their earnings. Meanwhile, the average American worker has seen an 11 per cent raise. Bad News About Business

High above the Yangtze River Basin, the Chinese government is deploying a different kind of technology to impact the environment. The effort, known as the Tianhe (Sky River) Project, involves installing machines that produce silver iodide particles, which artificially induce the formation of clouds and rain. Early estimates suggest that this cloud-seeding process for manipulating the weather eventually could generate as much as 7 percent of China’s overall annual water consumption, a huge boon for the country’s 1.4 billion people.

challenge efficient market theorists to answer these questions: Why were people willing to pay $14,850 for 135 shares of PALM when they could have paid $7,000, and why were some investors buying PALM stock at a price that set a value of $53 billion for the company instead of acquiring it at a price of less than half as much by buying it via 3Com stock? It’s not a question of information. The terms were simple, public, and known in advance.

Of course the logistics are incomprehensible to the tiny human brain. To perform such choreography means that all planetary events and circumstances must be orchestrated behind the curtains of time and space, in the unseen, considering all of the thoughts, objectives, and desires held by more than 7 billion people, which will then be funneled onto a presumed single time line where each person gets the closest equivalent to what they’ve been feeling, made “real,” and the numbers are crunched anew as each second of every day is revealed.

Recommended Protocol for Reducing Inflammation I recommend the following supplementation for my patients with elevated biomarkers of inflammation and oxidative stress: vitamin C (500 to 1,000 mg/day); vitamin E (200 to 400 IU/day of mixed tocopherols); vitamin K (K1 and K2 MK-4 and MK-7 450 mcg to 5 mg/day); alpha-lipoic acid (300 to 600mg/day—not recommended for people withgastroesophageal reflux disease (GERD)); coenzyme Q10 (100 mg/day); milk thistle (400 mg/day); N-acetyl cysteine (500 to 1,000 mg, three times a day); taurine (1 to 3 g/day); fish oil (2 to 3 g/day); berberine (500 mg/day, or 1,000 mg/day short-term for those with intestinal dysbiosis, a condition of microbial imbalances); rho-iso-alpha acids (500 mg/day); probiotics (3 to 20 billion/day); and DHEA (25 mg/day), when indicated.

General Electric (GE) shed 100,000 employees over eleven years to bring total employment down to 268,000 in 1992. During that same period, its sales went up from $27 billion to $62 billion, and net income from $1.5 billion to $4.7 billion.9 GE became smaller only in terms of the number of employees who shared the benefits of its growth in profits and market share. It shed its commitment to provide productive and well-remunerated employment for 100,000 people and their families. It retained its technical, financial, and market power.

genuinely believe in their message and that it has the power to truly benefit people in some way.

I do not mean to be rude, but you do not need to be accepted by others to please God. God has accepted you and He loves you more than you could imagine. Remember, there are more than 7 billion people on the planet; if someone does not like you, who cares?

Today eighty people hold the same amount of wealth as the world’s 3.6 billion poorest, and the combined wealth of the richest 1 percent will soon overtake that of the other 99 percent.7 Many in this group of super-elites are financiers. This development has been exacerbated by the fact that the wealthy can capitalize on returns on ownership rather than solely on labor, a practice known as “rent-seeking.” In other words, they can let their money work for them, and over time these investments yield a higher rate of return than the economy’s rate of growth. In contrast, salaries derived from labor don’t rise as quickly as the returns on capital.8

With 7.6 billion people on this planet you can hardly expect that there is only one person out there for you.

Humanitarian Arithmetic (Sonnet 1354) If it takes $300bn to end world hunger, and 7 trillion to fund the next AI wonder, how many people have to starve to death, to feed the appetite of the cyberworld? If Britain's NHS costs about $200bn, and US military costs 800 billion dollars, how many have to suffer from sickness, for the tribal chiefs to feel secure? If it takes $20bn to end homelessness in the US, and trillions to colonize Mars, how many have to sleep in cardboard boxes, for heirs of billionaires to breed on Mars? You don't need to be a Ramanujan or Euler, to solve this simple arithmetic equation. But you do need a living human heart, to take responsibility for the solution.

Consider the amount of money left on the table by low-income workers who don’t apply for the Earned Income Tax Credit. Roughly 7 million people who could receive the credit don’t claim it, collectively passing up $17.3 billion annually. Combine that with the amount of money unclaimed each year by people who deny themselves food stamps ($13.4 billion), government health insurance ($62.2 billion), unemployment insurance when between jobs ($9.9 billion), and Supplemental Security Income ($38.9 billion), and you are already up to nearly $142 billion in unused aid.[19]

Perhaps, he thought, there is life somewhere else. On the stars, maybe. If it’s true that there are billions of universes stacked alongside one another, the thickness of a thought apart, then there must be people elsewhere. But wherever they are, no matter how mightily they try, no matter how magnificent the effort, they surely can’t manage to be as godawfully stupid as us. I mean, we work at it. We were given a spark of it to start with, but over hundreds of thousands of years we’ve really improved on it.

As far as elites’ incomes are concerned, Japan morphed from a society whose income distribution was as unequal as that of the United States on the eve of the stock market crash of 1929—a high-water mark of the “1 percent”—to one akin to Denmark today, the most equal developed country in the world today in terms of top income shares. And elites’ wealth had been largely wiped out: only Lenin, Mao, or Pol Pot could have done a more thorough job (see chapter 7). But Japan had not achieved the ideal of “getting to Denmark,” nor had it been taken over by raving communists. What it had done instead was enter—or, depending on one’s definition, start—World War II, first by trying to establish control over China and then by setting up a colonial empire that reached from Burma in the west to the atolls of Micronesia in the east and from the Aleutians north of the Arctic Circle to the Solomon Islands south of the equator. At the height of its power, it laid claim to roughly as many souls as the British Empire did at the time—close to half a billion people, or a fifth of the world population.

brand” is a specific type of story. To brand a product means to tell a story about that product, which may have little to do with the product’s actual qualities but which consumers nevertheless learn to associate with the product. For example, over the decades the Coca-Cola corporation has invested tens of billions of dollars in advertisements that tell and retell the story of the Coca-Cola drink.[6] People have seen and heard the story so often that many have come to associate a certain concoction of flavored water with fun, happiness, and youth (as opposed to tooth decay, obesity, and plastic waste). That’s branding.[7

As it turned out, it wasn’t easy to get people to give you $7 billion when you couldn’t explain why you needed it. It was even harder to get people to give you $7 billion when you had to have it right away. Lots of people were willing to talk to Sam and Can and Ramnik, but all of them had the same question: Where did the customer deposits go? When that question went unanswered, everyone who had $7 billion lying around lost interest.

Now Where Do You Find Customers? When novice entrepreneurs search for opportunities, they too often look beyond their Zone of Influence. They think the action is happening somewhere else, in some other location or industry. But seasoned entrepreneurs almost always find and create opportunities within the context of who they are, what they know, and especially who they know. In each of the examples above, the business validation process begins with potential customers in the entrepreneur’s orbit. Actual people with names. Tribes you belong to or are interested in, most of whom are already self-organized online. People you know how to reach, today. Though it’s rarely a part of their official origin stories, the biggest companies in the world—even the viral apps now worth billions—started through personal networks and real human connections. Mark Zuckerberg started Facebook in a weekend by emailing friends to use it. Version 1 did well, validating it. And Microsoft started with Bill Gates building software for a guy in Albuquerque. He had a CUSTOMER FIRST. In the beginning, founders should reach out to their friends, their former colleagues, their communities. You may think your business is unique, but trust me, it’s not. Every successful business can start this way. For example, Anahita loves her dogs and wanted healthier snacks for them. She started taking her homemade organic dog treats to her local dog park. She would sell out every time. A year later she now has a store called the Barkery, a dog bakery. Before you even think about picking a business idea, make sure you have easy access to the people you want to help. An easy way to do this is to think about where you have easy access to a targeted group of people whom you really want to help—like, say, new moms in Austin, cyclists, freelance writers, and taco obsessives (like me!). CHALLENGE Top three groups. Let’s write out your top three groups to target. Who do you have easy access to that you’d be EXCITED to help? This can be your neighbors, colleagues, religious friends, golf buddies, cooking friends, etc. The better you understand your target group, the better you can speak to them. The more specifically you can speak to their problems, the better and easier you can sell (or test products). Note how this process prioritizes communication with people, through starting (taking the first iteration of your solution straight to customers) and asking (engaging them in a conversation to determine how your solution can best fix their problem). Business creation should always be a conversation! Nearly every impulse we have is to be tight with our ideas by doing more research, going off alone to build the perfect product—anything and everything to avoid the discomfort of asking for money. This is the validation shortcut. You have to learn to fight through this impulse. It won’t be easy, but it’ll be worth it.

six reasons why email is the best: My company AppSumo generates $65 million a year in total transactions. And you know what? Nearly 50 percent of that comes from email. This percentage has been consistent for more than ten years. Don’t believe me? I have 120,000 Twitter followers, 750,000 YouTube subscribers, and 150,000 TikTok fans—and I would give them all up for my 100,000 email subscribers. Why? Every time I send an email, 40,000 people open it and consume my content. I’m not hoping the platform gods will allow me to reach them. On the other platforms, anywhere between 100 and 1 million people pay attention to my content, but it’s not consistent or in my control. I know what you’re saying: “C’mon, Noah, email is dead.” Now ask yourself, when was the last time you checked your email? Exactly. Email is used obsessively by over 4 billion people! It’s the largest way of communicating at scale that exists today. Eighty-nine percent of people check it EVERY DAY! Social media decides who and how many people you’re seen by. One tweak to the algorithm, and you’re toast. Remember the digital publisher LittleThings? Yeah, no one else does, either. They closed after they lost 75 percent of their 20,000,000 monthly visitors when Facebook changed its algorithm in 2018. CEO Joe Speiser says it killed his business and he lost $100 million. You own your email list. Forever. If AppSumo shuts down tomorrow, my insurance policy, my sweet sweet baby, my beloved, my email list comes with me and makes anything I do after so much easier. Because it’s mine. It also doesn’t cost you significant money to grow your list or to communicate with your list, whereas Facebook or Google ads consistently cost money.

After our species was almost driven to extinction 74,000 years ago, up until 1900, the human population grew at a rate amounting to a fraction of a percent each year as we expanded to all habitable regions on the planet, breeding with at least two other human species or subspecies. By 1930, thanks to sanitation and decreases in child-mother mortality, our species was increasing its numbers at 1 percent each year. And by 1970, due to immunization and improvements in food production globally, the rate was 2 percent each year. Two percent might not seem like a lot, but it added up fast. It took more than 120 years for our population to move from 1 billion to 2 billion, but after reaching that mark in 1927, it took just thirty-three more years to add another billion and then fourteen years to add another. This is how, at the end of the second decade of the twenty-first century, we came to have more than 7.7 billion people on our planet, and every year one additional person per square kilometer.

By what standards do I determine what is necessary? 2. Do I collect unneeded things? Do I hoard possessions? 3. May I, on Gospel principles, buy clothes at the dictates of fashion designers in Paris and New York? Am I slave to fashion? Do I live in other peoples’ minds? Why really do I have all the clothes I have: shirts, blouses, suits, dresses, shoes, gloves? 4. Am I an inveterate nibbler? Do I eat because I am bored? Do the weight charts convict me of superfluity in eating and drinking? Do I take second helpings simply for the pleasure they afford? 5. Do I keep unneeded books and papers and periodicals and notes? 6. Do I retain two or three identical items (clocks, watches, scarves) of which I really need only one? 7. Do I spend money on trinkets and unnecessary conveniences? 8. In the winter, do we keep our thermostat at a setting higher than health experts advise: 68 degrees? 9. When I think of my needs, do I also think of the far more drastic needs of the teeming millions in the third world? 10. Do I need the traveling I do more than the poor need food and clothing and medical care? 11. Am I right in contributing to the billions of dollars spent each year on cosmetics? How much of this can be called necessary? 12. Is smoking necessary for me? 13. Is drinking necessary for me? 14. Do I need to examine exactly what I mean by saying to myself, “I need this”? 15. Can I honestly say that all I use or possess is used or possessed for the glory of God (1 Cor 10:31)? Would he be given more glory by some other use? 16. Do I in the pauline sense “mind the things above, not those on earth” (Col 3:1-2)?

There are 7+ Billion People on Earth, but How many of them are Humans?

Commercial cellphone use began in the early 1980s, but it took 20 years to go from the first to the billionth cellphone subscriber in 2002. It then took only four years to reach two billion subscribers in 2006, the approximate beginning of the Shift Age. It then took two years to reach three billion cellphone users in 2008, four billion by 2009, five billion by the end of 2010, and 5.3 billion by the end of 2011. As of the writing of this book, there are 7.2 billion people alive today, and approximately 6.1 billion of them have cellphones. If you discount those under the age of eight and those living in remote parts of the world, humanity has now reached almost complete cellphone ubiquity.

Out of +-7 Billion people in this world I choose to love you. Isn't that special?

Out of the world’s estimated 7 billion people, 6 billion have access to mobile phones. Far fewer — only 4.5 billion people — have access to working toilets.”8

Life is too short To travel 195 countries on the round sphere To meet thousands of celebrities around the globe To go through 5.5 million Wikipedia articles To read 130 million books across the world To greet 7.5 billion people on earth Because some 29,000 days are very less ‘to experience everything’ UNLESS YOU ARE GOD

It seems no one is guaranteed a job anywhere anymore. These are troubled times for workers. The creeping sense that no one’s job is safe, even as the companies they work for are thriving, means the spread of fear, apprehension, and confusion. One sign of this growing unease: An American headhunting firm reported that more than half of callers making inquiries about jobs were still employed—but were so fearful of losing those jobs that they had already started to look for another.5 The day that AT&T began notifying the first of forty thousand workers to be laid off—in a year when its profits were a record $4.7 billion—a poll reported that a third of Americans feared that someone in their household would soon lose a job. Such fears persist at a time when the American economy is creating more jobs than it is losing. The churning of jobs—what economists euphemistically call “labor market flexibility”—is now a troubling fact of work life. And it is part of a global tidal wave sweeping through all the leading economies of the developed world, whether in Europe, Asia, or the Americas. Prosperity is no guarantee of jobs; layoffs continue even amidst a booming economy. This paradox, as Paul Krugman, an MIT economist, puts it, is “the unfortunate price we have to pay for having as dynamic an economy as we do.”6 There is now a palpable bleakness about the new landscape of work. “We work in what amounts to a quiet war zone” is the way one midlevel executive at a multinational firm put it to me. “There’s no way to give your loyalty to a company and expect it to be returned anymore. So each person is becoming their own little shop within the company—you have to be able to be part of a team, but also ready to move on and be self-sufficient.” For many older workers—children of the meritocracy, who were taught that education and technical skills were a permanent ticket to success—this new way of thinking may come as a shock. People are beginning to realize that success takes more than intellectual excellence or technical prowess, and that we need another sort of skill just to survive—and certainly to thrive—in the increasingly turbulent job market of the future. Internal qualities such as resilience, initiative, optimism, and adaptability are taking on a new valuation. A

Zimbardo could not see the brutality himself because he was already too deep into his chosen role of Warden and lost his exterior view of his sociological “experiment”. He could not see clearly what was happening. More recently, Zimbardo has acted as a consultant to one of the arrested soldiers in the recent Abu Ghraib prison torture. He never denied the culpability of the individuals involved but was certain to bring up the lack of oversight and structure. In his recent book he states “Aberrant, illegal or immoral behavior by individuals in service professions, such as policemen, corrections officers, and soldiers, are typically labeled the misdeeds of “a few bad apples”. The implication is that they are a rare exception and must be set on one side of the impermeable line between evil and good, with the majority of good apples set on the other side. But who is making the distinction? Usually it is the guardians of the system, who want to isolate the problem in order to deflect attention and blame away from those at the top who may be responsible for creating untenable working conditions or for a lack of oversight or supervision. Again the bad-apple dispositional view ignores the apple barrel and its potentially corrupting situational impact on those within it. “A systems analysis focuses on the barrel makers, on those with the power to design the barrel.” Zimbardo isolated 7 social processes that grease the slippery slope of evil. I found myself in all of these seven steps, to a greater or lesser degree. They are: 1) Mindlessly taking the first step. 2) Dehumanization of others. 3) De-individualization of self (anonymity). 4) Diffusion of personal responsibility. 5) Blind obedience to authority. 6) Uncritical conformity to the group’s norms. 7) Passive tolerance of evil, through inaction, or indifference. In hindsight, I can see each one of these points were present in the apple barrel of Scientology that I lived through.   Acknowledgments                     There are numerous people I would like to acknowledge for their support and encouragement during the very difficult task of going back to some dark places in my past to get this book written. They do no want their names used, but they know who they are, and my appreciation is deep and well known to them. I would like to thank Jeferson Hawkins for both his Cover designs and other help along this road. I want to acknowledge Bernice Mennis, Ben Bashore for their personal help over the years. There is much I can say about Vermont College, but the simplest is that they gave me the environment, freedom and courage to study what I needed to write

If you think of your own mother to be the only true mother in the world and thereby start belittling people from other mothers as bastards, that makes you a bigot and a germ on the face of earth. This is an unhealthy bias, even though in your personal mental universe it may provide you extreme comfort. This is exactly what we see in the religious fundamentalists.

I might not have risen to destroy people's beliefs, but some beliefs do need destruction if the human society is meant to progress in harmony instead of sinking into the depths of illustrious interhuman conflicts. Meekness-induced prejudices have no place in the society of thinking humanity.

Persson did not create Minecraft because he wanted to create a billion-dollar company; he loved video games and kept his day job while developing it. When the game soared in popularity, he started a company, Mojang, with some of the profits, but kept it small, with just 12 employees. Even with zero dollars spent on marketing and no user instructions, Minecraft grew exponentially, flying past the 100 million registered user mark in 2014 based largely on word of mouth.2 Players shared user-generated extras like modifications (“mods”) and custom maps with each other, and the game caught on not only with children but their parents and even educators. Still, Persson avoided the valuation game, refusing an investment offer from former Facebook president Sean Parker. Finally, he and his co-founders sold Mojang to Microsoft for $2.5 billion, a fortune built on one man’s focus on creating something that people loved.3 On the other end of the spectrum is Zynga, one of the fastest startups ever to reach a $1 billion valuation.4 The social game developer had its first hit in 2009 with FarmVille. Next came Zynga’s partnership with Facebook that turned into a growth engine. The company began trading on the NASDAQ in December 2011 and had 253 million active users per month as late as the first quarter of 2013.5 Then the relationship with Facebook ended and the wheels started coming off. Flush with IPO cash, Zynga started exhibiting all the symptoms of ego-driven, grow-at-any-cost syndrome. They moved into a $228 million headquarters in San Francisco. They began hastily acquiring companies like NaturalMotion, Newtoy, and Area/Code. They infuriated customers by launching new games without sufficient testing and filling them with scripts that signed players up for unwanted subscriptions and services. When customer outrage went viral, instead of focusing on building better products, Zynga hired a behavioral psychologist to try to trick customers into loving its games.6 In a 2009 speech at Startup@Berkeley, CEO Mark Pincus said, “I funded [Zynga] myself but I did every horrible thing in the book to just get revenues right away. I mean, we gave our users poker chips if they downloaded this Zwinky toolbar, which . . . I downloaded it once — I couldn’t get rid of it. We did anything possible just to just get revenues so that we could grow and be a real business.”7 By the spring of 2016, Zynga had laid off about 18 percent of its workforce and its share price had declined from $14.50 in 2012 to about $2.50.

One thing that went missing from the reporting of Donald’s percentages was some quick math. Donald was in the midst of his I-am-worth-$5-billion-to-$6-billion phase, but by valuing his casino stake at 1 or 2 percent of his net worth he gave himself a personal treasure chest worth no more than $1.7 billion. Still, such is the hypnotic power of the Trumpster that his verbal billions convince people to stop doing multiplication and division.

There's about 7 billion plus people in the world who don't give a shit.

you can now take the remains of your cremated loved one and have their remaining carbon pressed into a diamond! Companies like LifeGem or Algordanza are currently doing this. The whole process only takes months. Writing about Algordanza’s work, Rae Ellen Bichell comments: Swiss company Algordanza takes cremated human remains and — under high heat and pressure that mimic conditions deep within the Earth — compress them into diamonds. . . . Each year, the remains of between 800 and 900 people enter the facility. About three months later, they exit as diamonds, to be kept in a box or turned into jewelry.7 There are also companies (like DNA2Diamonds or Pet-Gems) that specialize in turning your beloved pet’s ashes or hair into diamonds. The point is, it doesn’t take millions or billions of years to form diamonds, but rather days and weeks.

I've never felt erotica was a 'niche market'. 50 years ago, Earth's population was 3 billion. Now it's 7 billion. That tells me a lot of people are interested in sex...

sustainable," like "green" and "organic," is an easily corruptible concept that, not surprisingly, has been willfully corrupted by people who would very much like to sell you a hybrid SUV or an Energy Star-rated flat-screen TV with no money down and zero percent interest for 60 months. There is very little about agriculture that is truly sustainable. At its core, agriculture is a human manipulation of a natural process. Is there a version of agriculture that is truly sustainable? Probably so. Is there a version of agriculture that is truly sustainable and able to feed 7 billion people? Almost certainly not.

Groupon is a study of the hazards of pursuing scale and valuation at all costs. In 2010, Forbes called it the “fastest growing company ever” after its founders raised $135 million in funding, giving Groupon a valuation of more than $1 billion after just 17 months.5 The company turned down a $6 billion acquisition offer from Google and went public in 2011 with one of the biggest IPOs since Google’s in 2004.6 It was one of the original unicorns. However, the business model had serious problems. Groupon sometimes sold so many Daily Deals that participating businesses were overwhelmed . . . even crippled. Other businesses accused Groupon of strong-arming them to sign up for Daily Deals. Customers started to view the group discount (the company’s bread and butter) as a sign that a participating business was desperate. Businesses stopped signing up. Journalists suggested that Groupon was prioritizing customer acquisition over retention — growth over value — and that it had gone public before it had a solid, proven business model.7 Groupon is still a player, with just over $3 billion in annual revenue in 2015. But its stock has fallen from $26 a share to about $4 today, and it has withdrawn from many international markets. Also revealing is that the company is suing IBM for patent infringement, something that will not create customer value.8 Many promising startups have paid the price for rushing to scale. We can see clues to potential future failures in the recent “down rounds” (stock purchases priced at a lower valuation than those of previous investors) hitting companies like Foursquare, Gilt Group, Jet, Jawbone, and Technorati. In their rush to build scale, executives and founders search for shortcuts to sustainable, long-term revenue growth.