0 Energy Quotes

Matter doesn't disappear, it transforms. Energy is the same way. The Earth is layer upon layer of all that has existed, remembered by the dirt.

I, on the other hand, am a finished product. I absorb electrical energy directly and utilize it with an almost one hundred percent efficiency. I am composed of strong metal, am continuously conscious, and can stand extremes of environment easily. These are facts which, with the self-evident proposition that no being can create another being superior to itself, smashes your silly hypothesis to nothing.

I'm starting to think being a parent mean you don’t get to have much yourself. All my energy, my money, and my time go to him.

They couldn’t prove themselves right, so they channeled their energies into proving the other side wrong.

When we're able to put most of our energy into developing our natural talents, extraordinary room for growth exists. So, a revision to the "You-can-be-anything-you-want-to-be" maxim might be more accurate: You cannot be anything you want to be—but you can be a lot more of who you already are.

I had tried years earlier to kill myself, and nearly died in the attempt, but did not consider it either a selfish or a not-selfish thing to have done. It was simply the end of what I could bear, the last afternoon of having to imagine waking up the next morning only to start all over again with a thick mind and black imaginings. It was the final outcome of a bad disease, a disease it seemed to me I would never get the better of. No amount of love from or for other people0and there was a lot-could help. No advantage of a caring family and fabulous job was enough to overcome the pain and hopelessness I felt; no passionate or romantic love, however strong, could make a difference. Nothing alive and warm could make its way in through my carapace. I knew my life to be a shambles, and I believed-incontestably-that my family, friends, and patients would be better off without me. There wasn't much of me left anymore, anyway, and I thought my death would free up the wasted energies and well-meant efforts that were being wasted on my behalf.

What's more, we had discovered that people have several times more potential for growth, when they invest energy in developing their strenghts instead of correcting their deficiencies.

About eighty thousand people were killed in Hiroshima and more than two thirds of the buildings were destroyed because 0.7 gram of uranium-235 was turned into pure energy. A dollar bill weighs more than that.

Eighty percent of American Farm Bill subsidies go to corn, grains, and soy oil. Amazingly, tobacco receives four times more government subsidies (2 percent) than all fruits and vegetables combined (0.45 percent).

Human beings are afraid of very simple things: we fear suffering, we fear mortality. What I was doing in Rhythm 0—as in all my other performances—was staging these fears for the audience: using their energy to push my body as far as possible. In the process, I liberated myself from my fears. And as this happened, I became a mirror for the audience—if I could do it, they could do it, too.

When one of ours is hit, we hit back twice as hard. The Hunger Games will go forward, with more energy and commitment than ever before, as we add your name to the long list of the innocent who died defending a righteous and just land.

This is high time to stop building AI based autonomous weapons systems and focus more AI energy on building compassionate artificial intelligent systems for serving humanity.

We were tired of living in a world that revolved around fixing our weaknesses. Society’s relentless focus on people’s shortcomings had turned into a global obsession. What’s more, we had discovered that people have several times more potential for growth when they invest energy in developing their strengths instead of correcting their deficiencies.

Anger was essential because otherwise I was just tremendously sad. Bitterness and anger provided harvestable energy, something on which to focus, something through which to work. Sadness simply left me adrift. But

To get the full effect, you want at least a few ketones in your blood most of the time. You can get keto strips to measure your urine, and they should be at least a very light pink. The minimum blood level you want every day is 0.5.

Peace was the standard. It was the inert state of all things. You didn’t need to expend energy for peace. Only war.

Biology can’t be outrun: healing takes energy and materials, no matter how advanced the drug or technique. And

people have several times more potential for growth when they invest energy in developing their strengths instead of correcting their deficiencies.

This isn’t puck bunny energy.

In real life, remember that X+y=0 represents the perfect balance between effort, energy, and the fulfillment of success and happiness. Keep pushing towards your goals and stay motivated

Crack the code of X+y=0 in real life and you'll unlock the secret to achieving true equality between your efforts, energy, success, and happiness. Embrace the equation and welcome a fulfilled life

Tigris and the Grandma'am had recovered somewhat from the shock of Arachne's death and were declaring him a national hero, which he waved off but secretly relished. He should have been exhausted, but he felt a nervous energy running through him, and the announcement that the Academy would still be holding classes gave him a boost. Being a hero at home had its limitations; he needed a larger audience.

Coryo was a nickname for old friends. For family. For people Coriolanus loved. And this was the moment Sejanus decided to try it out? If he’d had the energy, Coriolanus would have reached over and strangled him.

Where did the substance of the universe come from? . . If 0 equals ( + 1) + (-1), then something which is 0 might just as well become + 1 and -1. Perhaps in an infinite sea of nothingness, globs of positive and negative energy in equal-sized pairs are constantly forming, and after passing through evolutionary changes, combining once more and vanishing. We are in one of these globs between nothing and nothing and wondering about it.

At ground zero, directly beneath the airburst, the temperature reached perhaps 10,000 degrees Fahrenheit. Everyone on the bridge was incinerated, and hundreds of fires were ignited. The blast wave flattened buildings, a firestorm engulfed the city, and a mushroom cloud rose almost ten miles into the sky. From the plane, Hiroshima looked like a roiling, bubbling sea of black smoke and fire. A small amount of fissile material was responsible for the devastation; 98.62 percent of the uranium in Little Boy was blown apart before it could become supercritical. Only 1.38 percent actually fissioned, and most of that uranium was transformed into dozens of lighter elements. About eighty thousand people were killed in Hiroshima and more than two thirds of the buildings were destroyed because 0.7 gram of uranium-235 was turned into pure energy. A dollar bill weighs more than that.

The invigorating energy in fresh-cut grass and cool, crisp chlorine filled Wendell’s nostrils as they lounged by the pool in Evan’s back yard. Looking past the back fence the wild grass bowed to the playful persuasion of the warm summer breeze and the corn lilies and columbines bounced their jeweled heads, laughing and teasing butterflies. Even the Cooper’s hawk atop a nearby fence post, content with feasting on a woodpecker knew, it was a perfect day.

Another common recommendation is to turn lights off when you leave a room, but lighting accounts for only 3% of household energy use, so even if you used no lighting at all in your house you would save only a fraction of a metric ton of carbon emissions. Plastic bags have also been a major focus of concern, but even on very generous estimates, if you stopped using plastic bags entirely you'd cut out 10kg CO2eq per year, which is only 0.4% of your total emissions. Similarly, the focus on buying locally produced goods is overhyped: only 10% of the carbon footprint of food comes from transportation whereas 80% comes from production, so what type of food you buy is much more important than whether that food is produced locally or internationally. Cutting out red meat and dairy for one day a week achieves a greater reduction in your carbon footprint than buying entirely locally produced food. In fact, exactly the same food can sometimes have higher carbon footprint if it's locally grown than if it's imported: one study found that the carbon footprint from locally grown tomatoes in northern Europe was five times as great as the carbon footprint from tomatoes grown in Spain because the emissions generated by heating and lighting greenhouses dwarfed the emissions generated by transportation.

nothing may travel faster than the speed of light. Because of the equivalence of energy and mass, the energy which an object has due to its motion will add to its mass. In other words, it will make it harder to increase its speed. This effect is only really significant for objects moving at speeds close to the speed of light. For example, at 10 percent of the speed of light an object’s mass is only 0.5 percent more than normal, while at 90 percent of the speed of light it would be more than twice its normal mass. As an object approaches the speed of light, its mass rises ever more quickly, so it takes more and more energy to speed it up further. It can in fact never reach the speed of light, because by then its mass would have become infinite, and by the equivalence of mass and energy, it would have taken an infinite amount of energy to get it there. For this reason, any normal object is forever confined by relativity to move at speeds slower than the speed of light. Only light, or other waves that have no intrinsic mass, can move at the speed of light.

I have been in the bodies of people who I suspect would give almost anything to have this body, to be this person. I'd be more hesitant, if I had a choice. Because over the years I have become wary of tinkering with nature in this way. A body like this is rarely natural. A body like this must be created and maintained. And when you give so much energy to the body, there ends up being very little energy for much else, at least when you are sixteen and just starting to form it. Perhaps if I could feel the satisfaction and admiration as my own, I would feel differently.

In 2007, a hallmark addiction study ranked twenty common recreational drugs on a scale of 0 to 3, with higher scores indicating a greater risk of dependence. Tobacco clocked in as the third most addictive drug overall. It had a score of 2.21, beaten only by cocaine (2.39) and heroin (3.00).8

I took a deep breath and kept my focus fixed on her. "Making me chase you wouldn't be a good idea right now, flower," I stated, fully aware of my Wolf. "No, it wouldn't, but you need to stay over there," she said firmly. My brow furrowed. "Why?" "Because, if you come near me, I will want to kiss you," she said, nibbling her lower lip the way I wanted to. "Well good, because I want to kiss you too." I moved back the way I had come, and so did she. "Clare—" "No, not good." She shook her head. "Kissing leads to touching, or grinding, or"—she shuddered as her energy suggestively brushed against mine— "or petting, and almost stripping.

Oh shit, this is taking a turn. I can feel it—we both feel it. This isn’t puck bunny energy. In all those exchanges, I’m the one taking the lead. I pick the bunny; the bunny never picks me. This is totally different. This girl is different. It feels crazy to say it when I don’t even know her, but she’s way out of my league.

The excitement and energy you enjoy during a good mood paint a rosy picture of all you encounter. This leaves you far more likely to make impulsive decisions that ignore the potential consequences of your actions. Stay aware of your good moods and the foolish decisions these moods can lead to, and you’ll be able to enjoy feeling good without any regrets.

The #1 demotivator for talented people is having to put up with bozos, as Steve Jobs would call them. Nothing is more frustrating for A Players than having to work with B and C Players who slow them down and suck their energy. In that sense, “The best thing you can do for employees — a perk better than foosball or free sushi — is hire only ‘A’ players to work alongside them. Excellent colleagues trump everything else,

Below are recommended optimal ranges for key metabolic blood tests. Falling outside of these ranges is an indicator that you could have brewing dysfunction. The remainder of Part 2 and the plan in Part 3 will give specific steps to increase Good Energy and improve these biomarkers: Triglycerides: Less than 80 mg/dL HDL: 50 to 90 mg/dL Fasting Glucose: 70 to 85 mg/dL Blood Pressure: Less than 120 systolic and less than 80 diastolic mmHg Waist Circumference: <80 cm (31.5 inches) for women and <90 cm (35 inches) for men (South Asian, Chinese, Japanese, and South and Central Americans) <80 cm (31.5 inches) for women and <94 cm (37 inches) for men (European, Sub-Saharan African, Middle Eastern, and Eastern Mediterranean) Triglyceride-to-HDL Ratio: Below 1.5. Above 3 is a clear sign of metabolic dysfunction. Fasting Insulin: From 2 to 5 mIU/L. Above 10 mIU/L is concerning and above 15 mIU/L is significantly elevated. HOMA-IR: Less than 2.0 High-Sensitivity CRP (hsCRP): Less than 0.3 mg/dL Hemoglobin A1c: From 5.0 to 5.4 percent Uric Acid: Less than 5 mg/dL for men, and from 2 to 4 mg/dL for women

They think along unusual lines and feel a persistent drive to build, develop, or create something, anything, from a business to a boat to a book to a balustrade. It’s like an omnipresent itch to make something. If that itch goes unscratched, we tend to feel listless or depressed, unmotivated and at sea. If we pour our energies into something that is beneath our creative abilities, we tend to lose interest. Remember, boredom = kryptonite. If we find ourselves in a job that doesn’t draw on that creative strength but instead demands a skill set we just don’t have, we will falter—and we’ll feel the crush of that defeat harder than others do.

To begin with there is no up or down inside the cell (gravity doesn’t meaningfully apply at the cellular scale), and not an atom’s width of space is unused. There is activity everywhere and a ceaseless thrum of electrical energy. You may not feel terribly electrical, but you are. The food we eat and the oxygen we breathe are combined in the cells into electricity. The reason we don’t give each other massive shocks or scorch the sofa when we sit down is that it is all happening on a tiny scale: a mere 0.1 volts travelling distances measured in nanometres. However, scale that up and it would translate as a jolt of 20 million volts per metre, about the same as the charge carried by the main body of a thunderstorm.

Rees maintains that six numbers in particular govern our universe, and that if any of these values were changed even very slightly things could not be as they are. For example, for the universe to exist as it does requires that hydrogen be converted to helium in a precise but comparatively stately manner—specifically, in a way that converts seven one-thousandths of its mass to energy. Lower that value very slightly—from 0.007 percent to 0.006 percent, say—and no transformation could take place: the universe would consist of hydrogen and nothing else. Raise the value very slightly—to 0.008 percent—and bonding would be so wildly prolific that the hydrogen would long since have been exhausted. In either case, with the slightest tweaking of the numbers the universe as we know and need it would not be here. I

Do you really think that the Revolution is a ridiculous proposition? That we cannot engineer our own structures? What's ridiculous is the system we have now. If we were starting society anew, who among us would propose a monarchy, an aristocracy, a financial elite that exploits the earth and farms its population? If at one of the local or regional meetings that we have to govern our community someone proposed, instead of equality, that all of us, including the poorest among us, donated a percentage of our income to a super-rich family with a little old lady at its helm who would turn up annually in our parliament, draped in jewels and finery, to tell us that austerity had to continue, you'd tell them they were mental. If someone said that we should give 64 per cent of British land to 0.28 per cent of the population, we would not vote for it. If trade agreements were proposed that meant local businesses were shackled so that transnational corporations could create a farcical tyrannical economy where produce was needlessly transported around the world for their gain and to the detriment of everyone else, it would be forbidden. If energy companies said they wanted to be run for huge profit, without regulation, whilst harming the environment, we wouldn't allow it. That pharmaceutical and food companies could run their own governing bodies, flood the world with inferior and harmful products that damage and even kill the people that use them, we would not tolerate it. Here is the truth they fight so hard to suppress: to create a better world, the priority is not the implementation of new systems, though that is necessary, it is a refusal to cooperate with the obsolete and harmful structures that are already in place.

So, in one slightly technical line, here's the mathematical skinny. There's an equation in string theory that has a contribution of the form (D-10) times (Trouble), where D represents the number of spacetime dimensions and Trouble is a mathematical expression resulting in troublesome physical phenomena, such as the violation of energy conservation mentioned above. As to why the equation takes this precise form, I can't offer any intuitive, nontechnical explanation. But if you do the calculation, that's where the math leads. Now, this simple but key observation is that if the number of spacetime dimensions is ten, not the four we expect, the contribution becomes 0 times Trouble. And since 0 times anything is 0, in a universe with ten spacetime dimensions the trouble gets wiped away. That's how the math plays out. Really. And that's why string theorists argue for a universe with more than four spacetime dimensions.

Intellectual property rights are sometimes hailed as the mother of creativity and invention. However, Marshall Brain points out that many of the finest examples of human creativity—from scientific discoveries to creation of literature, art, music and design—were motivated not by a desire for profit but by other human emotions, such as curiosity, an urge to create, or the reward of peer appreciation. Money didn’t motivate Einstein to invent special relativity theory any more than it motivated Linus Torvalds to create the free Linux operating system. In contrast, many people today fail to realize their full creative potential because they need to devote time and energy to less creative activities just to earn a living. By freeing scientists, artists, inventors and designers from their chores and enabling them to create from genuine desire, Marshall Brain’s utopian society enjoys higher levels of innovation than today and correspondingly superior technology and standard of living.

Our clever friend Feynman demonstrated how to write down the Equation of the Universe in a single line. Here it is: U = 0 U is a definite mathematical function, the total unworldliness. It's the sum of contributions from all the piddling partial laws of physics. To be precise, U = Unewton + Ueinstein +.... Here, for instance, the Newtonian mechanical unworldiness Unewton is defined by Unewton = (F - ma)^2; the Einstein mass-energy Unworldliness is definedby Ueinstein = (E - mc^2) ^2; and so forth. Because every contribution is positive or zero, the only way that the total U can vanish is for every contribution to vanish, so U = 0 implies F=ma, E=mc^2, and any other past or future law you care to include! Thus we can capture all the laws of physics we know, and accommodate all the laws yet to be discovered, in one unified equation. The Theory of Everything!!! But it's a complete cheat, of course, because there is no way to use (or even define) U, other than to deconstruct it into its separate pieces and then use those.

Evolution optimizes strongly for energy efficiency because of limited food supply, not for ease of construction or understanding by human engineers. My wife, Meia, likes to point out that the aviation industry didn’t start with mechanical birds. Indeed, when we finally figured out how to build mechanical birds in 2011,1 more than a century after the Wright brothers’ first flight, the aviation industry showed no interest in switching to wing-flapping mechanical-bird travel, even though it’s more energy efficient—because our simpler earlier solution is better suited to our travel needs. In the same way, I suspect that there are simpler ways to build human-level thinking machines than the solution evolution came up with, and even if we one day manage to replicate or upload brains, we’ll end up discovering one of those simpler solutions first. It will probably draw more than the twelve watts of power that your brain uses, but its engineers won’t be as obsessed about energy efficiency as evolution was—and soon enough, they’ll be able to use their intelligent machines to design more energy-efficient ones.

Back when wizards were just crazy men with no powers and a mystical belief system that they couldn’t really prove, the clergy was their sworn enemy. Kind of like two used car dealerships set up on the same street. Both sides claimed to have all the answers, but couldn’t demonstrate that they were right without resorting to a lot of arm waving and suggesting that people look around them and think about it. They couldn’t prove themselves right, so they channeled their energies into proving the other side wrong. Then we came along, with our irritating ability to prove that we had powers. We put the fake wizards right out of business, and the more practical-minded members of the church, Bishop Galbraith among them, decided that they had to find a way to explain our existence that was consistent with their belief system.” “How do they explain us?” “They just say we were created by God.” “Fair enough. Why do they say God created wizards?” “For a reason.” “Okay, I’m still with you. What is that reason?” “The reason is . . . beyond man’s understanding.” Martin thought about this. “That’s not much of an explanation.” “No, but it is consistent with their beliefs.

Indeed, for those in the West inclined to be critical of China, here are few cautionary facts. With its absolutely massive population (1.33 billion or one-fifth of the world's population) it's obvious that China should have a massive impact on the world. Yet, it's one-child policy, for all the uncomfortable ethical questions it raises and the painful sacrifice made by millions of Chinese families, means that China's annual percentage growth rate is low relative to the global average (0.49 per cent versus 1.13 per cent). Even with a population more than four times that of the United States (1.3 billion versus 0.3 billion), China's ecological footprint is still less than that of the US (2456 million global hectares versus 2730 million global hectares). In 2009, China invested far more than any other country in the clean energy industry – $34.6 billion or 0.39 per cent of its gross domestic product compared to United States' $18.6 billion or 0.13 per cent of GDP. When it comes to reforestation, China punches way above its numerical and geographical weight, with massive initiatives like the NFPP and SLCP helping seed some 4 million hectares of forest every year, which is probably more tree planting than the rest of the world put together.

10 Watch EQ at the Movies Hollywood. It’s the entertainment capital of the world known for glitz, glamour, and celebrity. Believe it or not, Hollywood is also a hotbed of EQ, ripe for building your social awareness skills. After all, art imitates life, right? Movies are an abundant source of EQ skills in action, demonstrating behaviors to emulate or completely avoid. Great actors are masters at evoking real emotion in themselves; as their characters are scripted to do outrageous and obvious things, it’s easy to observe the cues and emotions on-screen. To build social awareness skills, you need to practice being aware of what’s happening with other people; it doesn’t matter if you practice using a box office hero or a real person. When you watch a movie to observe social cues, you’re practicing social awareness. Plus, since you are not living the situation, you’re not emotionally involved, and the distractions are limited. You can use your mental energy to observe the characters instead of dealing with your own life. This month, make it a point to watch two movies specifically to observe the character interactions, relationships, and conflicts. Look for body language clues to figure out how each character is feeling and observe how the characters handle the conflicts. As more information about the characters unfold, rewind and watch past moments to spot clues you may have missed the first time. Believe it or not, watching movies from the land of make-believe is one of the most useful and entertaining ways to practice your social awareness skills for the real world.

If we ascribe the ejection of the proton to a Compton recoil from a quantum of 52 x 106 electron volts, then the nitrogen recoil atom arising by a similar process should have an energy not greater than about 400,000 volts, should produce not more than about 10,000 ions, and have a range in the air at N.T.P. of about 1-3mm. Actually, some of the recoil atoms in nitrogen produce at least 30,000 ions. In collaboration with Dr. Feather, I have observed the recoil atoms in an expansion chamber, and their range, estimated visually, was sometimes as much as 3mm. at N.T.P. These results, and others I have obtained in the course of the work, are very difficult to explain on the assumption that the radiation from beryllium is a quantum radiation, if energy and momentum are to be conserved in the collisions. The difficulties disappear, however, if it be assumed that the radiation consists of particles of mass 1 and charge 0, or neutrons. The capture of the a-particle by the Be9 nucleus may be supposed to result in the formation of a C12 nucleus and the emission of the neutron. From the energy relations of this process the velocity of the neutron emitted in the forward direction may well be about 3 x 109 cm. per sec. The collisions of this neutron with the atoms through which it passes give rise to the recoil atoms, and the observed energies of the recoil atoms are in fair agreement with this view. Moreover, I have observed that the protons ejected from hydrogen by the radiation emitted in the opposite direction to that of the exciting a-particle appear to have a much smaller range than those ejected by the forward radiation. This again receives a simple explanation on the neutron hypothesis.

HISTORICAL NOTE There are no nuclear power stations in Belarus. Of the functioning stations in the territory of the former USSR, the ones closest to Belarus are of the old Soviet-designed RBMK type. To the north, the Ignalinsk station, to the east, the Smolensk station, and to the south, Chernobyl. On April 26, 1986, at 1:23:58, a series of explosions destroyed the reactor in the building that housed Energy Block #4 of the Chernobyl Nuclear Power Station. The catastrophe at Chernobyl became the largest technological disaster of the twentieth century. For tiny Belarus (population: 10 million), it was a national disaster. During the Second World War, the Nazis destroyed 619 Belarussian villages along with their inhabitants. As a result of Chernobyl, the country lost 485 villages and settlements. Of these, 70 have been forever buried underground. During the war, one out of every four Belarussians was killed; today, one out of every five Belarussians lives on contaminated land. This amounts to 2.1 million people, of whom 700,000 are children. Among the demographic factors responsible for the depopulation of Belarus, radiation is number one. In the Gomel and Mogilev regions, which suffered the most from Chernobyl, mortality rates exceed birth rates by 20%. As a result of the accident, 50 million Ci of radionuclides were released into the atmosphere. Seventy percent of these descended on Belarus; fully 23% of its territory is contaminated by cesium-137 radionuclides with a density of over 1 Ci/km2. Ukraine on the other hand has 4.8% of its territory contaminated, and Russia, 0.5%. The area of arable land with a density of more than 1 Ci/km2 is over 18 million hectares; 2.4 thousand hectares have been taken out of the agricultural economy. Belarus is a land of forests. But 26% of all forests and a large part of all marshes near the rivers Pripyat, Dniepr, and Sozh are considered part of the radioactive zone. As a result of the perpetual presence of small doses of radiation, the number of people with cancer, mental retardation, neurological disorders, and genetic mutations increases with each year. —“Chernobyl.” Belaruskaya entsiklopedia On April 29, 1986, instruments recorded high levels of radiation in Poland, Germany, Austria, and Romania. On April 30, in Switzerland and northern Italy. On May 1 and 2, in France, Belgium, the Netherlands, Great Britain, and northern Greece. On May 3, in Israel, Kuwait, and Turkey. . . . Gaseous airborne particles traveled around the globe: on May 2 they were registered in Japan, on May 5 in India, on May 5 and 6 in the U.S. and Canada. It took less than a week for Chernobyl to become a problem for the entire world. —“The Consequences of the Chernobyl Accident in Belarus.” Minsk, Sakharov International College on Radioecology The fourth reactor, now known as the Cover, still holds about twenty tons of nuclear fuel in its lead-and-metal core. No one knows what is happening with it. The sarcophagus was well made, uniquely constructed, and the design engineers from St. Petersburg should probably be proud. But it was constructed in absentia, the plates were put together with the aid of robots and helicopters, and as a result there are fissures. According to some figures, there are now over 200 square meters of spaces and cracks, and radioactive particles continue to escape through them . . . Might the sarcophagus collapse? No one can answer that question, since it’s still impossible to reach many of the connections and constructions in order to see if they’re sturdy. But everyone knows that if the Cover were to collapse, the consequences would be even more dire than they were in 1986. —Ogonyok magazine, No. 17, April 1996

It's possible to see how much the brand culture rubs off on even the most sceptical employee. Joanne Ciulla sums up the dangers of these management practices: 'First, scientific management sought to capture the body, then human relations sought to capture the heart, now consultants want tap into the soul... what they offer is therapy and spirituality lite... [which] makes you feel good, but does not address problems of power, conflict and autonomy.'¹0 The greatest success of the employer brand' concept has been to mask the declining power of workers, for whom pay inequality has increased, job security evaporated and pensions are increasingly precarious. Yet employees, seduced by a culture of approachable, friendly managers, told me they didn't need a union - they could always go and talk to their boss. At the same time, workers are encouraged to channel more of their lives through work - not just their time and energy during working hours, but their social life and their volunteering and fundraising. Work is taking on the roles once played by other institutions in our lives, and the potential for abuse is clear. A company designs ever more exacting performance targets, with the tantalising carrot of accolades and pay increases to manipulate ever more feverish commitment. The core workforce finds itself hooked into a self-reinforcing cycle of emotional dependency: the increasing demands of their jobs deprive them of the possibility of developing the relationships and interests which would enable them to break their dependency. The greater the dependency, the greater the fear of going cold turkey - through losing the job or even changing the lifestyle. 'Of all the institutions in society, why let one of the more precarious ones supply our social, spiritual and psychological needs? It doesn't make sense to put such a large portion of our lives into the unsteady hands of employers,' concludes Ciulla. Life is work, work is life for the willing slaves who hand over such large chunks of themselves to their employer in return for the paycheque. The price is heavy in the loss of privacy, the loss of autonomy over the innermost workings of one's emotions, and the compromising of authenticity. The logical conclusion, unless challenged, is capitalism at its most inhuman - the commodification of human beings.

The Ten Ways to Evaluate a Market provide a back-of-the-napkin method you can use to identify the attractiveness of any potential market. Rate each of the ten factors below on a scale of 0 to 10, where 0 is terrible and 10 fantastic. When in doubt, be conservative in your estimate: Urgency. How badly do people want or need this right now? (Renting an old movie is low urgency; seeing the first showing of a new movie on opening night is high urgency, since it only happens once.) Market Size. How many people are purchasing things like this? (The market for underwater basket-weaving courses is very small; the market for cancer cures is massive.) Pricing Potential. What is the highest price a typical purchaser would be willing to spend for a solution? (Lollipops sell for $0.05; aircraft carriers sell for billions.) Cost of Customer Acquisition. How easy is it to acquire a new customer? On average, how much will it cost to generate a sale, in both money and effort? (Restaurants built on high-traffic interstate highways spend little to bring in new customers. Government contractors can spend millions landing major procurement deals.) Cost of Value Delivery. How much will it cost to create and deliver the value offered, in both money and effort? (Delivering files via the internet is almost free; inventing a product and building a factory costs millions.) Uniqueness of Offer. How unique is your offer versus competing offerings in the market, and how easy is it for potential competitors to copy you? (There are many hair salons but very few companies that offer private space travel.) Speed to Market. How soon can you create something to sell? (You can offer to mow a neighbor’s lawn in minutes; opening a bank can take years.) Up-front Investment. How much will you have to invest before you’re ready to sell? (To be a housekeeper, all you need is a set of inexpensive cleaning products. To mine for gold, you need millions to purchase land and excavating equipment.) Upsell Potential. Are there related secondary offers that you could also present to purchasing customers? (Customers who purchase razors need shaving cream and extra blades as well; buy a Frisbee and you won’t need another unless you lose it.) Evergreen Potential. Once the initial offer has been created, how much additional work will you have to put in in order to continue selling? (Business consulting requires ongoing work to get paid; a book can be produced once and then sold over and over as is.) When you’re done with your assessment, add up the score. If the score is 50 or below, move on to another idea—there are better places to invest your energy and resources. If the score is 75 or above, you have a very promising idea—full speed ahead. Anything between 50 and 75 has the potential to pay the bills but won’t be a home run without a huge investment of energy and resources.