$100 M Offers Quotes

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Warren Buffet said, “Price is what you pay. Value is what you get.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
You want to be ‘the guy’ who services ‘this type of person’ or solves ‘this type of problem.’ And even more niched ‘I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
When you raise your price, you increase the value the consumer receives without changing anything else about your product.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
The only thing that beats “free” is “fast.” People will pay for speed.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Entrepreneurship is about acquiring skills, beliefs, and character traits. To advance, I find that we must determine which skills, beliefs, and character traits we lack. Most times, we simply need to improve.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Aligning with other’s self interest is easier than persuading them to do what you want.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
You can either be right or you can be rich. This book is for getting rich. If that bothers you, just put this down and go back to arguing against human nature. Hint: You’re not gonna change it.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement, perceives the decrease in time delay, and perceives the decrease in effort and sacrifice.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. I have a saying I use to train sales teams “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
People want what they can’t have. People want what other people want. People want things only a select few have access to.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Increased Response Rates (think clicks) Increased Conversion (think sales) Premium Prices (think charging a lot of money).
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Fundamentally, all marketing exists to influence the supply and demand curve.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Those three things - autonomy, complexity, and a connection between effort and reward - are, most people agree, the three qualities that work has to have if it is to be satisfying. It is not how much money we make that ultimately makes us happy between nine and five. It's whether our work fulfills us. If I offered you a choice between being an architect for $75,000 a year and working in a tollbooth every day for the rest of your life for $100,000 a year, which would you take? I'm guessing the former, because there is complexity, autonomy, and a relationship between effort and reward in doing creative work, and that's worth more to most us us than money.
Malcolm Gladwell (Outliers: The Story of Success)
No offer? No business. No life. Bad offer? Negative profit. No business. Miserable life. Decent offer? No profit. Stagnating business. Stagnating life. Good offer? Some profit. Okay business. Okay life. Grand Slam Offer? Fantastic profit. Insane business. Freedom.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
You are loosed from your moorings, and are free; I am fast in my chains, and M a slave! You move merrily before the gentle gale, and I sadly before the bloody whip! You are freedoms swift winged angels, that fly around the world; I am confined in the bands of iron! O that I were free! O, that if I were on one of your gallant decks, under your protecting wing! Alas! Betwixt me and you, the turbid waters roll. Go on, go on. O, that I could also go! Could I but swim! If I could fly! O, why was I born a man, of whom to make a brute! The glad ship is gone; she hides in the dim distance. I am left in the hottest hell of unending slavery. O God, save me! God, deliver me! Let me be free! Is there any God! Why am I a slave? I will run away. I will not stand. Get caught, or clear, I'll try it. I had as well die with ague as the fever. I have only one life to lose. I had as well be killed running as die standing. Only think of it; 100 miles straight north, and I am free! Try it? Yes! God is helping me, I will. It cannot be that I shall live and die a slave. I will take to the water. This is very bay shall yet bear me into freedom. The steamboats steered in the Northeast course from Northpoint. I will do the same; and when I get to the head of the bay, I will turn my canoe adrift, and walked straight through Delaware into Pennsylvania. When I get there, I shall not be required to have a pass; I can travel without being disturbed. Let but the first opportunity offer, and, come what will, I am off. Meanwhile, I will try to bear up under the yoke. I am not the only slave in the world. Why should I be free? I can bear as much as any of them. Besides I am but a boy, and all boys are bound to some one. It may be that my misery and slavery will only increase the happiness when I get free there is a better day coming. [62 – 63]
Frederick Douglass (Narrative of the Life of Frederick Douglass)
If you have a “commodity” offer, you will compete on price (having a price-driven purchase versus a value-driven purchase). Your Grand Slam Offer, however, forces a prospect to stop and think differently to assess the value of your differentiated product. Doing this establishes you as your own category, which means it’s too difficult to compare prices, which means you re-calibrate the prospect’s value-meter.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Hormozi Law: The longer you delay the ask, the bigger the ask you can make. “The longer the runway, the bigger the plane that can take off.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
your most valuable asset ― your attention.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
We question all of our beliefs, except for the ones we really believe in, and those we never think to question.” ​— ​Orson Scott Card
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Sometimes, though, people want to know more about your offer before they buy. This is common for businesses that sell more expensive stuff. If that’s you, then you’ll often get more leads to engage by advertising with a lead magnet first.
Alex Hormozi ($100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series))
Our goal as marketers and business owners is to increase the value of the dream outcome and its perceived likelihood of achievement, while decreasing the time delay of achievement and the effort and sacrifice one has to put in to get there.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
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It’s that I no longer know where I am. I seem to move around perfectly easily among people, to have perfectly normal relations with them. Is it possible, I ask myself, that all of them are participants in a crime of stupefying proportions? Am I fantasizing it all? I must be mad! Yet every day I see the evidences. The very people I suspect produce the evidence, exhibit it, offer it to me. Corpses. Fragments of corpses that they have bought for money. It is as if I were to visit friends, and to make some polite remark about the lamp in their living room, and they were to say, “Yes, it’s nice, isn’t it? Polish-Jewish skin it’s made of, we find that’s best, the skins of young Polish-Jewish virgins.” And then I go to the bathroom and the soap wrapper says, “Treblinka – 100% human stereate.” Am I dreaming, I say to myself? What kind of house is this? Yet I’m not dreaming. I look into your eyes, into Norma’s, into the children’s, and I see only kindness, human kindness. Calm down, I tell myself, you are making a mountain out of a molehill. This is life. Everyone else comes to terms with it, why can't you? Why can't you?
J.M. Coetzee (Elizabeth Costello)
Having a Grand Slam offer makes it almost impossible to lose. But why? What gives it such an impact? In short, having a Grand Slam Offer helps with all three of the requirements for growth: getting more customers, getting them to pay more, and getting them to do so more times. How? It allows you to differentiate yourself from the marketplace. In other words, it allows you to sell your product based on VALUE not on PRICE. Commoditized = Price Driven Purchases (race to the bottom) Differentiated = Value Driven Purchases (sell in a category of one with no comparison. Yes, market matters, which I will expound on in the next chapter) A commodity, as I define it, is a product available from many places. For that reason, it’s prone to purchases based on “price” instead of “value.” If all products are “equal,” then the cheapest one is the most valuable by default. In other words, if a prospect compares your product to another and thinks “these are pretty much the same, I’ll buy the cheaper one,” then they commoditized you. How embarrassing! But
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
First, if your audience has a problem they don’t know about, your lead magnet would make them aware of it. Second, you could solve a recurring problem for a short amount of time with a sample or trial of your core offer. Third, you can give them one step in a multi-step process that solves a bigger problem. All three solve one problem and reveal others. So your three types are: 1) Reveal Problems, 2) Samples and Trials, and 3) One Step Of A Multi-Step Process.
Alex Hormozi ($100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series))
I am a person. I am not always happy 24 hours a day, 7 days a week; sometimes I feel sad, sometimes I feel angry. Sometimes I see brokenness in the world and I feel like I'm dying inside because I want to fix it! I am a person. I am not continuously grateful for everything and everyone 100% of the time. Because sometimes, I don't feel grateful! Sometimes I feel betrayed, other times I feel deceived. Because I am a person. And I am tired of the schools of thought and the judgmental eyes that offer up their plates of useless opinion when I am not 100% floating up there in false pretenses of perfection. I do not want to be false. I want to be a person. And I want to feel and I want to think, and no, not everything in life is something to be grateful for; and no, not everything in the world is something to be happy about. I am a person. My face can do a lot of things aside from smiling. My face can look peaceful, it can look thoughtful, it can look Divine. I can frown and sometimes my eyebrows are scrunched up in the middle; that's because I'm thinking! I am a person. A person that is so much more than what popular opinion expects is the definition of perfection. But I AM perfect. I am perfect the very way that I am. And I would never want to be only what popular thought would expect of me. I am so much more than that.
C. JoyBell C.
The greatest hitters of all time also have many strike outs, just as there are many failed offers in the track record of great marketers. We learn skills through failure and practice. We do this knowing that nine out of ten times we will be wrong. We still act boldly, hoping for that offer we connect with so well that it results in our big payoff.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
How do I know if they’re interested?” → Make them an offer.
Alex Hormozi ($100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series))
Think different.” - Steve Jobs
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
I’m going to be an entrepreneur so I can be free. Free to do whatever I want, whenever I want, with whomever I want.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
There is no strategic benefit to being the second cheapest in the marketplace, but there is for being the most expensive.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Those who pay the most, pay the most attention.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
People who experience a victory early on are more likely to continue with something than those who do not.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Create flow. Monetize flow. Then add friction.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Scarcity is a function of quantity. Urgency is a function of time. This is where you only limit when people can sign up, rather than how many.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Adding a deadline and incorporating one or multiple forms of urgency will get more people to take action than would otherwise.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
The point of good writing is for the reader to understand. The point of good persuasion is for the prospect to feel understood.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Charge as high a price as you can say out loud without cracking a smile.” ​— ​Dan Kennedy
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Vegas is more than a city, it's the remedy to mankind's ... derailment. The city's economy is a blast furnace, in which can be forged the steel of a new rail line running straight to a new horizon. What is the NCR? A society of people desperate to experience comfort, ease, luxury. A society of customers. Give me 20 years and I'll reignite the high technology development sectors. 50 years and I'll have people in orbit. 100 years and my colony ships will be heading for the stars to search for planets unpolluted by the wrath and folly of a bygone generation. What I'm offering you is a ground floor opportunity in the most important enterprise on earth. What I'm offering is a future - for you, and for what remains of the human race.
Robert Edwin House
In plain words, pricing this way means you are providing a service at just above what it costs for you to stay above water. We are not trying to stay barely above water. We are trying to make egregious amounts of money that will have your relatives asking if what you are doing is legal. Again, we are not trying to get the most customers. We are trying to make the most money.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Here is your first piece of good news: if you are reading this, then you are already in the top 10 percent. Most people buy stuff and then promptly ignore it. I can also throw out a spoiler: the further you get in the book, the bigger the nuggets become. Just watch. This book delivers. The world needs more entrepreneurs. It needs more fighters. It needs more magic. And that’s what I’m sharing with you ― magic.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Time delay is the time between a client buying and receiving the promised benefit. The shorter the distance between when they purchase and they receive value/the outcome, the more valuable your services or product is.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Getting people to buy is NOT the objective of a business. Making money is. And lowering price is a one-way road to destruction for most — you can only go down to $0, but you can go infinitely high in the other direction.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
If I offered you a choice between being an architect for $75,000 a year and working in a tollbooth every day for the rest of your life for $100,000 a year, which would you take? I’m guessing the former, because there is complexity, autonomy, and a relationship between effort and reward in doing creative work, and that’s worth more to most of us than money. Work that fulfills those three criteria is meaningful. Being a teacher is meaningful. Being a physician is meaningful. So is being an entrepreneur,
Malcolm Gladwell (Outliers: The Story of Success)
The first $100,000 is a bitch, but you gotta do it. I don't care what you have to do—if it means walking everywhere and not eating anything that wasn't purchased with a coupon, find a way to get your hands on $100,000. After that, you can ease off the gas a little bit.” ​— ​Charlie Munger, Vice Chairman Berkshire Hathaway
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
there is a difference between gambling in business and gambling in a casino. In a casino, the odds are stacked against you. With skill, you can improve them, but never beat them. In contrast, in business, you can improve your skills to shift the odds in your favor. Simply stated, with enough skill, you can become the house.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
If I offered you a choice between being an architect for $75,000 a year and working in a tollbooth every day for the rest of your life for $100,000 a year, which would you take? I’m guessing the former, because there is complexity, autonomy, and a relationship between effort and reward in doing creative work, and that’s worth more to most of us than money.
Malcolm Gladwell (Outliers: The Story of Success)
We start by picking a problem that’s narrow and meaningful. Then, solve it. And, like we just learned, when we solve one problem, a new problem reveals itself. Here comes the important part- if we can solve that new problem with our core offer, we’ve got a winner. This is because we solve this new problem in exchange for money. That’s it. Don’t overthink it.
Alex Hormozi ($100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series))
It’s an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model (payment terms) that allows you to get paid to get new customers . . . forever removing the cash constraint on business growth.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
So you open your mouth and listen to yourself say, “I want eight thousand a day. Plus expenses.” This is the polite, industry-standard way of saying “piss off, I’m not interested.” You did the math over your morning coffee: You want to earn 100K a year, what with those bonuses you’ve been pulling on top of your salary. (Besides, a euro doesn’t buy what it used to.) There are 250 working days in a year, and a contractor works for roughly 40 per cent of the time, so you need to charge yourself out at 2.5 times your payroll rate, or 1000 a day in order to meet your target. Not interested in the job? Pitch unrealistically high. You never know… “Done,” says Mr. Pin-Stripe, staring at you expressionlessly. And it is at that point that you realize you are well and truly fucked.
Charles Stross (Halting State (Halting State, #1))
Outsized returns often come from betting against conventional wisdom, and conventional wisdom is usually right. Given a 10 percent chance of a 100 times payoff, you should take that bet every time. But you're still going to be wrong nine times out of ten . . . We all know that if you swing for the fences, you're going to strike out a lot, but you're also going to hit some home runs. The difference between baseball and business, however, is that baseball has a truncated outcome distribution. When you swing, no matter how well you connect with the ball, the most runs you can get is four. In business, every once in a while, when you step up to the plate, you can score 1,000 runs. This long-tailed distribution of returns is why it's important to be bold. Big winners pay for so many experiments." ​— ​Jeff Bezos
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
A marketing professor asked his students, “If you were going to open a hotdog stand, and you could only have one advantage over your competitors . . . which would it be . . . ?” “Location! ….Quality! …. Low prices! ….Best taste!” The students kept going until eventually they had run out of answers. They looked at each other waiting for the professor to speak. The room finally fell quiet. The professor smiled and replied, “A starving crowd.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
It is not how much money we make that ultimately makes us happy between nine and five. It’s whether our work fulfills us. If I offered you a choice between being an architect for $75,000 a year and working in a tollbooth every day for the rest of your life for $100,000 a year, which would you take? I’m guessing the former, because there is complexity, autonomy, and a relationship between effort and reward in doing creative work, and that’s worth more to most of us than money.
Malcolm Gladwell (Outliers: The Story of Success)
Okay everyone. So here’s the ad account of a gym we just launched. Here are the ads we ran. This is how much we spent. We sent them to this page with this offer. You can see how many leads we got here. They got this many people scheduled. This many showed. This is how many they sold. This is how much the gym owner made. This is everything we did. If you want help setting something like this up, we’ll do the whole thing for free. And we only get paid off the sales you make. If that sounds fair, book a call.
Alex Hormozi ($100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series))
A brick could be used to show you how to live a richer, fuller, more satisfying life. Don’t you want to have fulfillment and meaning saturating your existence? I can show you how you can achieve this and so much more with just a simple brick. For just $99.99—not even an even hundred bucks, I’ll send you my exclusive life philosophy that’s built around a brick. Man’s used bricks to build houses for centuries. Now let one man, me, show you how a brick can be used to build your life up bigger and stronger than you ever imagined. But act now, because supplies are limited. This amazing offer won’t last forever. You don’t want to wake up in ten years to find yourself divorced, homeless, and missing your testicles because you waited even two hours too long to obtain this information. Become a hero today—save your life. Procrastination is only for the painful things in life. We prolong the boring, but why put off for tomorrow the exciting life you could be living today? If you’re not satisfied with the information I’m providing, I’m willing to offer you a no money back guarantee. That’s right, you read that wrong. If you are not 100% dissatisfied with my product, I’ll give you your money back. For $99.99 I’m offering 99.99%, but you’ve got to be willing to penny up that percentage to 100. Why delay? The life you really want is mine, and I’m willing to give it to you—for a price. That price is a one-time fee of $99.99, which of course everyone can afford—even if they can’t afford it. Homeless people can’t afford it, but they’re the people who need my product the most. Buy my product, or face the fact that in all probability you are going to end up homeless and sexless and unloved and filthy and stinky and probably even disabled, if not physically than certainly mentally. I don’t care if your testicles taste like peanut butter—if you don’t buy my product, even a dog won’t lick your balls you miserable cur. I curse you! God damn it, what are you, slow? Pay me my money so I can show you the path to true wealth. Don’t you want to be rich? Everything takes money—your marriage, your mortgage, and even prostitutes. I can show you the path to prostitution—and it starts by ignoring my pleas to help you. I’m not the bad guy here. I just want to help. You have some serious trust issues, my friend. I have the chance to earn your trust, and all it’s going to cost you is a measly $99.99. Would it help you to trust me if I told you that I trust you? Well, I do. Sure, I trust you. I trust you to make the smart decision for your life and order my product today. Don’t sleep on this decision, because you’ll only wake up in eight hours to find yourself living in a miserable future. And the future indeed looks bleak, my friend. War, famine, children forced to pimp out their parents just to feed the dog. Is this the kind of tomorrow you’d like to live in today? I can show you how to provide enough dog food to feed your grandpa for decades. In the future I’m offering you, your wife isn’t a whore that you sell for a knife swipe of peanut butter because you’re so hungry you actually considered eating your children. Become a hero—and save your kids’ lives. Your wife doesn’t want to spread her legs for strangers. Or maybe she does, and that was a bad example. Still, the principle stands. But you won’t be standing—in the future. Remember, you’ll be confined to a wheelchair. Mushrooms are for pizzas, not clouds, but without me, your life will atom bomb into oblivion. Nobody’s dropping a bomb while I’m around. The only thing I’m dropping is the price. Boom! I just lowered the price for you, just to show you that you are a valued customer. As a VIP, your new price on my product is just $99.96. That’s a savings of over two pennies (three, to be precise). And I’ll even throw in a jar of peanut butter for free. That’s a value of over $.99. But wait, there’s more! If you call within the next ten minutes, I’ll even throw in a blanket free of charge. . .
Jarod Kintz (Brick)
Those three things—autonomy, complexity, and a connection between effort and reward—are, most people agree, the three qualities that work has to have if it is to be satisfying. It is not how much money we make that ultimately makes us happy between nine and five. It’s whether our work fulfills us. If I offered you a choice between being an architect for $75,000 a year and working in a tollbooth every day for the rest of your life for $100,000 a year, which would you take? I’m guessing the former, because there is complexity, autonomy, and a relationship between effort and reward in doing creative work, and that’s worth more to most of us than money.
Malcolm Gladwell (Outliers: The Story of Success)
We all assume that offering people money will get them to do what we want. But let’s say you go into a bar after work. You meet someone attractive, and you sense the feeling is mutual. You buy each other drinks and have an interesting conversation. After a while, you say, “Hey, I really like you! Want to come back to my place?” Who knows? You might get lucky. But what will happen if you add, “I’m even willing to pay you $100”? You’ve completely changed the meaning of the interaction and insulted the other person by effectively turning him or her into a prostitute. By adding a monetary value to your interaction, you’ve essentially destroyed what might have blossomed into a nice relationship.
Uri Gneezy (The Why Axis: Hidden Motives and The Undiscovered Economics of Everyday Life)
Those three things—autonomy, complexity, and a connection between effort and reward—are, most people agree, the three qualities that work has to have if it is to be satisfying. It is not how much money we make that ultimately makes us happy between nine and five. It’s whether our work fulfills us. If I offered you a choice between being an architect for $75,000 a year and working in a tollbooth every day for the rest of your life for $100,000 a year, which would you take? I’m guessing the former, because there is complexity, autonomy, and a relationship between effort and reward in doing creative work, and that’s worth more to most of us than money. Work that fulfills those three criteria is meaningful.
Malcolm Gladwell (Outliers: The Story of Success)
Sample House-training Schedule for a Young Puppy 6:30 a.m. Rise. Walk pup briefly. 7:00 a.m. Feed pup and offer a drink of water. Walk puppy. Return home and play briefly with pup. Pup stays in crate. Midmorning Walk pup. After walk, pup stays with owner fifteen minutes. Pup returns to crate. Noon–1:00 p.m Feed pup second meal and offer water. Walk puppy. Return home and play with pup. Pup returns to crate. Midafternoon Offer pup water. Walk puppy. Pup returns to crate. 5:00 p.m. Feed pup third meal and offer water. Walk puppy. Allow pup to play in kitchen while dinner is being prepared. 7:00 p.m. Walk pup briefly. Return home and play with puppy. Pup returns to create Before bed Walk pup. Puppy sleeps in crate or on a tether (preferably with metal chain) in your bedroom.
Monks of New Skete (The Art of Raising a Puppy)
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There are many things the Chinese do differently from Westerners. There’s the question of extra credit, for example. One time, Lulu came home and told me about a math test she’d just taken. She said she thought it had gone extremely well, which is why she didn’t feel the need to do the extra-credit problems. I was speechless for a second, uncomprehending. “Why not?” I asked. “Why didn’t you do them?” “I didn’t want to miss recess.” A fundamental tenet of being Chinese is that you always do all of the extra credit all of the time. “Why?” asked Lulu, when I explained this to her. For me this was like asking why I should breathe. “None of my friends do it,” Lulu added. “That’s not true,” I said. “I’m 100% sure that Amy and Junno did the extra credit.” Amy and Junno were the Asian kids in Lulu’s class. And I was right about them; Lulu admitted it. “But Rashad and Ian did the extra credit too, and they’re not Asian,” she added. “Aha! So many of your friends did do the extra credit! And I didn’t say only Asians do extra credit. Anyone with good parents knows you have to do the extra credit. I’m in shock, Lulu. What will the teacher think of you? You went to recess instead of doing extra credit?” I was almost in tears. “Extra credit is not extra. It’s just credit. It’s what separates the good students from the bad students." "Aww - recess is so fun," Lulu offered as her final sally. But after that, Lulu, like Sophia. always did the extra credit. Sometimes the girls got more points on extra credit than on the test itself - an absurdity that would never happen in China. Extra credit is one reason that Asian kids get such notoriously good grades in the United States. Rote drilling is another. Once Sophia came in second on a multiplication speed test, which her fifth grade teacher administered every Friday. She lost to a Korean boy named Yoon-seok. Over the next week, I made Sophia do twenty practice tests (of 100 problems each) every night, with me clocking her with a stopwatch. After that, she came in first every time. Poor Yoon-seok. He went back to Korea with his family, but probably not because of the speed test.
Amy Chua
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The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” George Bernard Shaw On a cool fall evening in 2008, four students set out to revolutionize an industry. Buried in loans, they had lost and broken eyeglasses and were outraged at how much it cost to replace them. One of them had been wearing the same damaged pair for five years: He was using a paper clip to bind the frames together. Even after his prescription changed twice, he refused to pay for pricey new lenses. Luxottica, the 800-pound gorilla of the industry, controlled more than 80 percent of the eyewear market. To make glasses more affordable, the students would need to topple a giant. Having recently watched Zappos transform footwear by selling shoes online, they wondered if they could do the same with eyewear. When they casually mentioned their idea to friends, time and again they were blasted with scorching criticism. No one would ever buy glasses over the internet, their friends insisted. People had to try them on first. Sure, Zappos had pulled the concept off with shoes, but there was a reason it hadn’t happened with eyewear. “If this were a good idea,” they heard repeatedly, “someone would have done it already.” None of the students had a background in e-commerce and technology, let alone in retail, fashion, or apparel. Despite being told their idea was crazy, they walked away from lucrative job offers to start a company. They would sell eyeglasses that normally cost $500 in a store for $95 online, donating a pair to someone in the developing world with every purchase. The business depended on a functioning website. Without one, it would be impossible for customers to view or buy their products. After scrambling to pull a website together, they finally managed to get it online at 4 A.M. on the day before the launch in February 2010. They called the company Warby Parker, combining the names of two characters created by the novelist Jack Kerouac, who inspired them to break free from the shackles of social pressure and embark on their adventure. They admired his rebellious spirit, infusing it into their culture. And it paid off. The students expected to sell a pair or two of glasses per day. But when GQ called them “the Netflix of eyewear,” they hit their target for the entire first year in less than a month, selling out so fast that they had to put twenty thousand customers on a waiting list. It took them nine months to stock enough inventory to meet the demand. Fast forward to 2015, when Fast Company released a list of the world’s most innovative companies. Warby Parker didn’t just make the list—they came in first. The three previous winners were creative giants Google, Nike, and Apple, all with over fifty thousand employees. Warby Parker’s scrappy startup, a new kid on the block, had a staff of just five hundred. In the span of five years, the four friends built one of the most fashionable brands on the planet and donated over a million pairs of glasses to people in need. The company cleared $100 million in annual revenues and was valued at over $1 billion. Back in 2009, one of the founders pitched the company to me, offering me the chance to invest in Warby Parker. I declined. It was the worst financial decision I’ve ever made, and I needed to understand where I went wrong.
Adam M. Grant (Originals: How Non-Conformists Move the World)
Despite the ubiquity of government-organized trans pageants in the Philippines, trans people themselves are not politically recognized. We are culturally visible but legally erased. To this day, trans Filipinas have M gender markers on their documents and cannot change their names in court. We don't have robust antidiscrimination protections. No amount of pageant glory can make up for the fact that our government still doesn't see and treat trans people as full citizens able to participate in society as we truly are. In a country of over 100 million people, only a few dozen certified endocrinologists offer gender-affirming care. Growing up, I relied on other trans people to find hormones, figuring out the right dosages through hearsay, transitioning entirely without proper medical supervision. There was no other choice back then - and for many today, DIY is still the only option. My community is littered with stories of injections gone horribly wrong. Even worse, when someone dies from an overdose or an unsupervised medical treatment, it's shrugged off as a sad fact of life. 'That's what happens,' the emergency techs will say, our lives stripped of value by the very institutions that ought to care for us. I will never forget when one of my Garcia clan sisters succumbed to death from a botched medical procedure, a victim of all the intersecting forces trans Filipinas have to navigate to get treatment.
Geena Rocero (Horse Barbie)
Boundaries aren’t to push others away. They are to hold me together. Otherwise, I will downgrade my gentleness to hastily spoken words of anger and resentment. I will downgrade my progress with forgiveness to bitterness. I will downgrade my words of sincerity to frustrated words of anger, aggression, or rude remarks. I will downgrade my attitude for reconciliation to acts of retaliation . . . not because I’m not a good person but because I’m not a person keeping appropriate boundaries. And boundaries are 100 percent my choice, not theirs. Therefore, a much healthier place to exert my energy is with choices I can make to stay healthy while still staying available to offer as much compassion as my spiritual capacity will allow. And staying humble before the Lord, asking Him to grow me and mature me so my spiritual capacity will stay ever-increasing. So, how do we apply this practically? Remember,
Lysa TerKeurst (Forgiving What You Can't Forget: Discover How to Move On, Make Peace with Painful Memories, and Create a Life That’s Beautiful Again)
Bigger broader guarantees work better with lower ticket B2C businesses (many people just won't bother taking the time).
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
My offer was simple. I’ll fill your gym in 30 days for free. You pay nothing. I pay for everything. I sell new members and keep the first 6 weeks of membership fees as payment. You get everything else. If I don’t fill your gym, I don’t make money. You spend nothing either way.
Alex Hormozi ($100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series))
It was an easy offer to sell. I’d fly out. Turn on my lead machine. Work the leads. Then sell the leads. Except, instead of selling them into my gym, I’d sell them into whatever gym I was camped at for the month. Every month I’d go to a new gym. Rinse and repeat. It worked.
Alex Hormozi ($100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series))
The dream outcome is the expression of the feelings and experiences the prospect has envisioned in their mind. It’s the gap between their current reality and their dreams. Our goal is to accurately depict that dream back to them, so they feel understood, and explain how our vehicle will get them there.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Please try to remember. 100% of people finding themselves in hell, would accept, if offered the chance to go back in time, to warn themselves or others, about the grotesque existance which is hell. Begging. Pleading. And, I'm not so sure about time travel.
Adaeristw
Making shit loads of money breaks people’s minds. It literally stretches their minds so far past what they believe is possible they assume you are doing something wrong or illegal. They literally “can’t even.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Your Grand Slam Offer, however, forces a prospect to stop and think differently to assess the value of your differentiated product. Doing this establishes you as your own category, which means it’s too difficult to compare prices, which means you re-calibrate the prospect’s value-meter.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
For most, if you are under $10M per year, niching down will make you more money. After that, it will depend on how narrow the niche is, or, what is called TAM (total addressable market). A business can really only grow to meet the total addressable market. That being said, for most people, getting to $10M per year is already a top .4% achievement (only 1 in 250 businesses achieve this). So for 99.6 percent of readers below $10M per year, it’s almost always easier to serve fewer clients more narrowly.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
If in one area you see a pyre being lit, a little away you’ll see an infant undergoing a ritualistic tonsuring. Barely 100m away a newly married couple will be offering prayers to the river, while further away you’ll find children playing cricket on the banks of the river close to an elderly man who is deep in thought silently watching the Ganga flow by. Nearby, people will be feeding the fish, while some distance away little girls in brightly coloured skirts and tops play hopscotch on the steps leading to the river. In essence, the cycle of life is quite literally unfolding before your eyes," Irfan Nabi
Irfan Nabi (Banaras: Of Gods, Humans and Stories)
You only suck if you stop trying. So, try again. You’ll never become world class if you stop after a failed attempt.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
As you likely now know, I have crafted thousands of offers over the last decade. Most failed. Some did okay. And some struck gold . . .  but I never really knew why. As Dr Burgelman, a famous Stanford business school professor said, it is far better to have understood why you failed than to be ignorant of why you succeeded.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Example: You give away free finance courses, guides, calculators, templates, etc. They are so valuable people really can do it all themselves. But, they also reveal the time, effort, and sacrifice of doing it all. So you offer financial services to solve all that.
Alex Hormozi ($100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series))
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So, then, what does it take to grow? Thankfully, just three simple things: 1) Get more customers 2) Increase their average purchase value 3) Get them to buy more times
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
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Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
What I’m doing here,” she once said, “is seeking to offer protection from life, solely through the means of potato, butter and cream. There are times when only mashed potato will do.” The same, of course, goes for cake.
William Sitwell (A History of Food in 100 Recipes)
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of knowledge in these experiences that can be refined into a good niche. The jobs you’ve held or expertise you’ve developed are frequently where you’re going to be able to offer the most value. Skills learned as a professional or from a certified program in a particular industry are what give you the expertise, authority, and credibility that are inherently valuable in Internet Marketing. As far as I’m concerned, previous work experience is the best category to pick from. Also think about the courses you took in college. What training did you receive? What accreditations did you gain? What certifications did you earn? Write all of that down. You’d be surprised at what skills
Ian Pribyl (From Nothing: Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, Online Business, e-Commerce and More… Starting With <$100)
Lloyd, from the above newspaper story, could have gone through this entire book and nothing in here would have worked for him. Why? Because he would be targeting newspapers, a dying market. That being said, having a great market is an advantage. But you can be in a normal market that’s growing at an average rate and still make crazy money. Every market I have been in has been a normal market. You just don't actually want to be selling ice to eskimos.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
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Russell Brunson (Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers)
So, then,what does it take to grow? Thankfully, just three simple things: Get more customers Increase their average purchase value Get them to buy more times
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
We want to make an offer that’s so different that you can skip the awkward explanation of why your product is different from everyone else’s (which, if they have to ask, then they are probably too ignorant to understand the explanation) and instead just have the offer do that work for you. That’s the Grand Slam Offer way.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
This is a massive problem for the entrepreneur because commodities are valued at the point of market efficiency. This means that the marketplace drives the price down through competition until the margins are just enough to keep the lights on:
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
Your market matters.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
We are not trying to create demand. We are trying to channel it.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
We want to make an offer that’s so different that you can skip the awkward explanation of why your product is different from everyone elses (which, if they have to ask, then they are probably too ignorant to understand the explanation) and instead just have the offer do that work for you. That’s the Grand Slam Offer way.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)
The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. I have a saying I use to train sales teams, “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.
Alex Hormozi ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No)